{"id":4204,"date":"2020-07-14T09:53:21","date_gmt":"2020-07-14T01:53:21","guid":{"rendered":"https:\/\/social-stand.com\/?p=4204"},"modified":"2020-09-22T15:18:17","modified_gmt":"2020-09-22T07:18:17","slug":"global-state-of-small-business-report-from-facebook","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/global-state-of-small-business-report-from-facebook\/","title":{"rendered":"Facebook \u7684\u5168\u7403\u5c0f\u4f01\u696d\u72c0\u6cc1\u5831\u544a"},"content":{"rendered":"<p>Facebook \u6307\u51fa\uff0c\u7576\u4eca\u7684\u4f01\u696d\u6b63\u9762\u81e8\u8457\u5de8\u5927\u7684\u6311\u6230\u3002 COVID-19 \u5927\u6d41\u884c\u4e0d\u50c5\u50c5\u662f\u4e00\u500b\u5065\u5eb7\u554f\u984c\u3002\u9019\u4e5f\u662f\u4e00\u5834\u7d93\u6fdf\u5371\u6a5f\u3002\u70ba\u4e86\u7a81\u51fa\u9019\u4e9b\u95dc\u9375\u6311\u6230\uff0c\u8a72\u5e73\u53f0\u5c0d 50 \u591a\u500b\u570b\u5bb6\u7684 30,000 \u540d\u5c0f\u4f01\u696d\u4e3b\u9032\u884c\u4e86\u8abf\u67e5\u3002\u4f5c\u70ba <a href=\"https:\/\/about.fb.com\/news\/2020\/07\/global-state-of-small-business-report\/\">2020 \u5e74 7 \u6708 14 \u65e5<\/a>, Facebook \u767c\u5e03 <a href=\"https:\/\/about.fb.com\/wp-content\/uploads\/2020\/07\/Global_State_of_Small_Business_Report.pdf\">\u5168\u7403\u5c0f\u4f01\u696d\u72c0\u6cc1\u5831\u544a<\/a>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/global-state-of-small-business-report-from-facebook\/#First_of_a_Series_Survey_Results\" >\u7cfb\u5217\u8abf\u67e5\u7d50\u679c\u4e2d\u7684\u7b2c\u4e00\u500b<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/global-state-of-small-business-report-from-facebook\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\r\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-4580 aligncenter\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/07\/Capture-4-300x167.png\" alt=\"\" width=\"300\" height=\"167\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2020\/07\/Capture-4-300x167.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2020\/07\/Capture-4.png 670w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"First_of_a_Series_Survey_Results\"><\/span><strong>\u7cfb\u5217\u8abf\u67e5\u7d50\u679c\u4e2d\u7684\u7b2c\u4e00\u500b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>\u8207\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2 <a href=\"https:\/\/www.oecd.org\/\">\u7d93\u5408\u7d44\u7e54<\/a> \u53ca <a href=\"https:\/\/www.worldbank.org\/\">\u4e16\u754c\u9280\u884c<\/a>\uff0c\u9019\u662f\u95dc\u4e8e\u51a0\u72c0\u75c5\u6bd2\u5982\u4f55\u885d\u64ca\u4e16\u754c\u7d93\u6fdf\u7684\u7cfb\u5217\u5831\u544a\u4e2d\u7684\u7b2c\u4e00\u7bc7\u3002<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u9996\u5148\uff0cFacebook \u6ce8\u610f\u5230\u4e86\u4e00\u5834\u6301\u7e8c\u7684\u5c31\u696d\u5371\u6a5f\u3002\u7531\u65bc\u5927\u6d41\u884c\uff0c\u5927\u7d04 50% \u7684\u5c0f\u4f01\u696d\u5df2\u7d93\u95dc\u9589\u3002\u4e09\u5206\u4e4b\u4e00\u4fdd\u6301\u958b\u653e\u7684\u4eba\u6e1b\u5c11\u4e86\u52de\u52d5\u529b\u3002\u800c\u8207\u53bb\u5e74\u76f8\u6bd4\uff0c\u53e6\u5916\u4e09\u5206\u4e4b\u4e8c\u7684\u92b7\u552e\u984d\u986f\u8457\u4e0b\u964d\u3002<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u4e8c\u662f\u9152\u5e97\u548c\u65c5\u904a\u696d\u52d9\u53d7\u5230\u91cd\u5275\u3002\u670947%\u7684\u9152\u5e97\u696d\u52d9\u548c54%\u7684\u65c5\u904a\u6a5f\u69cb\u95dc\u9589\u3002\u95dc\u9589\u7684\u5f88\u5927\u4e00\u90e8\u5206\u5305\u62ec\u5c0f\u4f01\u696d\u3002\u9019\u662f\u5c01\u9396\u548c\u793e\u4ea4\u8ddd\u96e2\u9650\u5236\u7684\u7d50\u679c\u3002<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u7b2c\u4e09\uff0c\u5118\u7ba1\u6578\u64da\u767c\u4eba\u6df1\u7701\uff0c\u5c0f\u4f01\u696d\u4f9d\u7136\u6a02\u89c0\u3002\u4e00\u65e6\u89e3\u9664\u9396\u5b9a\uff0c\u8fd1 74% 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id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u5c0f\u578b\u4f01\u696d\u662f Facebook \u793e\u5340\u7684\u6838\u5fc3\u3002\u9019\u4efd\u5168\u7403\u5c0f\u4f01\u696d\u72c0\u6cc1\u5831\u544a\u66f4\u597d\u5730\u63cf\u7e6a\u4e86\u7576\u4eca\u5c0f\u4f01\u696d\u7684\u72c0\u6cc1\u3002\u56e0\u6b64\uff0c\u6bcf\u500b\u4eba\u90fd\u53ef\u4ee5\u5728\u61c9\u5c0d\u7d93\u6fdf\u5371\u6a5f\u4e2d\u767c\u63ee\u4f5c\u7528\u3002\u672c\u5730\u4f01\u696d\u9700\u8981\u589e\u52a0\u6211\u5011\u7684\u652f\u6301\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u800c\u8a00\uff0c\u9019\u4e9b\u6578\u64da\u4f7f\u4ed6\u5011\u80fd\u5920\u5c0d\u7279\u5b9a\u884c\u696d\u9032\u884c\u57fa\u6e96\u6e2c\u8a66\u3002\u76ee\u524d\uff0c\u5c08\u6ce8\u65bc\u5e6b\u52a9\u9152\u5e97\u548c\u65c5\u904a\u696d\u662f\u7576\u52d9\u4e4b\u6025\u3002\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u5275\u5efa\u5167\u5bb9\u4f86\u5e6b\u52a9\u8a72\u884c\u696d\u53cd\u5f48\u3002\u6b64\u5916\uff0c\u96a8\u8457\u96fb\u5b50\u5546\u52d9\u7684\u8208\u8d77\uff0c\u71df\u92b7\u4eba\u54e1\u61c9\u6e96\u5099\u5728\u7dda\u63a8\u5ee3\u591a\u54c1\u724c\u3002\u9019\u4e9b\u898b\u89e3\u53ef\u4ee5\u6307\u5c0e\u4ed6\u5011\u5236\u5b9a\u71df\u92b7\u54c1\u724c\u7684\u6230\u7565\u3002<\/p>\r\n\r\n\r\n\r\n<p><strong>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html <\/strong><a href=\"https:\/\/about.fb.com\/news\/2020\/07\/global-state-of-small-business-report\/\">https:\/\/about.fb.com\/news\/2020\/07\/global-state-of-small-business-report\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook has noted that businesses today are facing a big challenge. The COVID-19 pandemic is more than just a health issue. It&#8217;s also an economic crisis. To highlight these key challenges, the platform surveyed 30,000 small business owners in over 50 countries. As of 14 July 2020, Facebook publishes the Global State of Small Business [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4578,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,6],"tags":[296,10,417,418,419],"class_list":["post-4204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media-","tag-ecommerce","tag-facebook","tag-global-state-of-small-business-report","tag-oecd","tag-world-bank"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Global State of Small Business Report from Facebook - Social Stand<\/title>\n<meta name=\"description\" content=\"Facebook has noted that businesses today are facing a big challenge. 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