{"id":4119,"date":"2020-08-03T08:00:00","date_gmt":"2020-08-03T00:00:00","guid":{"rendered":"https:\/\/social-stand.com\/?p=4119"},"modified":"2020-10-20T16:07:04","modified_gmt":"2020-10-20T08:07:04","slug":"getting-started-with-facebook-and-instagram-shops","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/getting-started-with-facebook-and-instagram-shops\/","title":{"rendered":"Facebook \u548c Instagram \u5546\u5e97\u5165\u9580"},"content":{"rendered":"

\u96a8\u8457 Facebook \u6162\u6162\u5c07\u81ea\u5df1\u6253\u9020\u70ba\u4e00\u500b\u9ad8\u6548\u7684\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\uff0c\u5b83\u5df2\u5c07 Facebook \u548c Instagram \u5546\u5e97\u670d\u52d9\u63a8\u5ee3\u5230\u66f4\u591a\u5730\u5340\u3002\u9019 \u5546\u5e97<\/a> \u73fe\u5728\uff0c\u8a72\u529f\u80fd\u5141\u8a31\u4f01\u696d\u76f4\u63a5\u92b7\u552e\u548c\u71df\u92b7\u5176\u5546\u54c1\u548c\u670d\u52d9\uff0c\u5f9e\u800c\u4f7f\u4f01\u696d\u80fd\u5920\u5145\u5206\u5229\u7528 Facebook \u7684\u5e73\u53f0\u3002<\/p>\r\n\r\n\r\n\r\n

\u5c0d\u65bc\u5e0c\u671b\u5efa\u7acb\u81ea\u5df1\u7684 Facebook \u5546\u5e97\u7684\u4f01\u696d\u4e3b\uff0cFacebook \u6700\u8fd1\u767c\u5e03\u4e86 \u958b\u59cb\u4f7f\u7528 Shops \u7684\u64cd\u4f5c\u6307\u5357<\/a>.\u96d6\u7136\u5b83\u5c1a\u672a\u9762\u5411\u5168\u7403\u6240\u6709\u7528\u6236\u63d0\u4f9b\uff0c\u4f46\u8a72\u6307\u5357\u6709\u52a9\u65bc\u8b93\u7528\u6236\u4e86\u89e3\u958b\u8a2d Facebook \u5546\u5e97\u7684\u611f\u53d7\u3002<\/p>\r\n\r\n\r\n\r\n

\u4ee5\u4e0b\u662f\u8a2d\u7f6e Facebook \u5546\u5e97\u7684\u6b65\u9a5f\uff1a<\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. \u5f9e\u5546\u52d9\u7d93\u7406\u958b\u59cb<\/strong><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    \u8981\u958b\u8a2d\u5546\u5e97\uff0c\u4f01\u696d\u5fc5\u9808\u9996\u5148\u63d0\u4ea4 Commerce Manager \u7684\u8981\u6c42\u3002\u4f01\u696d\u9700\u8981\u5c07\u5176\u5eab\u5b58\u6dfb\u52a0\u5230 Commerce Manager \u624d\u80fd\u555f\u52d5\u548c\u904b\u884c\u3002\u00a0<\/p>\r\n\r\n\r\n\r\n

    Commerce Manager \u5305\u542b\u4e00\u7d44\u4f01\u696d\u8a2d\u7f6e\u5546\u5e97\u6240\u9700\u7684\u5de5\u5177\u3002\u9019\u662f\u4f01\u696d\u7ba1\u7406\u6240\u6709\u92b7\u552e\u7684\u90e8\u5206\uff0c\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u5b83\u662f\u958b\u8a2d\u5546\u5e97\u7684\u91cd\u8981\u90e8\u5206\u3002\u7576\u6240\u6709\u5546\u5bb6\u7684\u7522\u54c1\u90fd\u4e0a\u50b3\u5230\u5176 Facebook Shops \u7684\u6578\u64da\u5eab\u4e2d\u5f8c\uff0c\u4ed6\u5011\u53ef\u4ee5\u7e7c\u7e8c\u9032\u884c\u7b2c 2 \u6b65\u3002<\/p>\r\n\r\n\r\n\r\n

      \r\n
    1. \u81ea\u5b9a\u7fa9\u5546\u5e97<\/strong><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

      \u9019\u4e00\u6b65\u662f\u4f01\u696d\u53ef\u4ee5\u500b\u6027\u5316\u4ed6\u5011\u7684\u5546\u5e97\u4e26\u9078\u64c7\u5411\u4ed6\u5011\u7684\u89c0\u773e\u5c55\u793a\u54ea\u4e9b\u5167\u5bb9\u7684\u5730\u65b9\u3002 Facebook \u7684 Shop Builder \u529f\u80fd\u70ba\u4f01\u696d\u63d0\u4f9b\u4e86\u6a21\u677f\u548c\u4f48\u5c40\u7684\u9078\u64c7\uff0c\u4ee5\u4fbf\u4ed6\u5011\u53ef\u4ee5\u63a7\u5236\u5176 Shop \u7684\u8996\u89ba\u6548\u679c\u3002\u96d6\u7136 Pages \u5df2\u7d93\u5141\u8a31\u4f01\u696d\u5728 Facebook \u4e0a\u92b7\u552e\u548c\u63a8\u5ee3\u4ed6\u5011\u7684\u7522\u54c1\uff0c\u4f46 Facebook Shops \u5c07\u66f4\u52a0\u91cd\u8996\u4f01\u696d\u7684\u7522\u54c1\uff0c\u4e26\u5c07\u80fd\u5920\u6b63\u78ba\u5730\u5411\u6f5b\u5728\u8cb7\u5bb6\u5c55\u793a\u6240\u6709\u9019\u4e9b\u7522\u54c1\u3002<\/p>\r\n\r\n\r\n\r\n

      \u6700\u7d42\uff0c\u6240\u6709 Facebook \u9801\u9762\u90fd\u53ef\u4ee5\u9078\u64c7\u8a2d\u7f6e\u4ed6\u5011\u7684\u5546\u5e97\u3002\u4ed6\u5011\u53ea\u9700\u8981\u63d0\u4ea4\u5fc5\u8981\u7684\u6587\u4ef6\u4e26\u5b8c\u6210\u5b9a\u5236\u5373\u53ef\u4f7f\u5176\u5168\u9762\u904b\u4f5c\u3002\u00a0<\/p>\r\n\r\n\r\n\r\n

      \u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/strong><\/p>\r\n\r\n\r\n\r\n

      \u65b0\u7684 Facebook \u548c Instagram \u5546\u5e97\u529f\u80fd\u5c07\u5141\u8a31\u6f5b\u5728\u8cb7\u5bb6\u5c07\u7522\u54c1\u6b78\u96f6 \u54c1\u724c<\/a> \u6216\u696d\u52d9\u3002\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u5229\u7528\u9019\u500b\u65b0\u7a7a\u9593\u9032\u4e00\u6b65\u63a8\u5ee3 \u54c1\u724c<\/a> \u4e26\u5229\u7528\u5176 Shops \u5e73\u53f0\u3002\u9019\u500b\u65b0\u5e73\u53f0\u9084\u5c07\u5f71\u97ff\u71df\u92b7\u6d3b\u52d5\u904b\u884c\u7684\u5ee3\u544a\u985e\u578b\uff0c\u56e0\u70ba\u73fe\u5728 Facebook \u4e0a\u5c07\u6709\u4e00\u500b\u76f4\u63a5\u5546\u5e97\uff0c\u7528\u6236\u53ef\u4ee5\u700f\u89bd\u548c\u63a2\u7d22\u3002<\/p>\r\n\r\n\r\n\r\n

      #\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc

      \u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/strong><\/p>\r\n\r\n\r\n\r\n

      \r\n
      https:\/\/www.facebook.com\/business\/learn\/lessons\/what-are-facebook-shops-instagram<\/div>\r\n<\/figure>","protected":false},"excerpt":{"rendered":"

      As Facebook slowly makes itself an efficient eCommerce platform, it has rolled out its Facebook and Instagram Shops services to more regions. The Shops feature now allows businesses to directly sell and market their goods and services in a way that allows the businesses to make the most out of Facebook\u2019s platform. For business owners […]<\/p>\n","protected":false},"author":2,"featured_media":4395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,5,316,6],"tags":[296,10,207,119,336,310],"class_list":["post-4119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-facebook","category-social-media-marketing","category-social-media-","tag-ecommerce","tag-facebook","tag-facebook-blueprint","tag-facebook-shops","tag-instagram-shops","tag-shops"],"yoast_head":"\nGetting Started with Facebook and Instagram Shops - Social Stand<\/title>\n<meta name=\"description\" content=\"As Facebook slowly makes itself an efficient eCommerce platform, it has rolled out its Facebook and Instagram Shops services to more regions. 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