{"id":4041,"date":"2020-07-29T08:00:00","date_gmt":"2020-07-29T00:00:00","guid":{"rendered":"https:\/\/social-stand.com\/?p=4041"},"modified":"2020-10-20T16:14:39","modified_gmt":"2020-10-20T08:14:39","slug":"google-adds-new-rpm-metric-to-youtube-to-help-assess-contents-performance-for-monetization","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/google-adds-new-rpm-metric-to-youtube-to-help-assess-contents-performance-for-monetization\/","title":{"rendered":"Google \u5411 YouTube \u6dfb\u52a0\u4e86\u65b0\u7684 RPM \u6307\u6a19\uff0c\u4ee5\u5e6b\u52a9\u8a55\u4f30\u5167\u5bb9\u7684\u7372\u5229\u6548\u679c"},"content":{"rendered":"<p>2020 \u5e74 7 \u6708 10 \u65e5\uff0cYouTube <a href=\"https:\/\/twitter.com\/ytcreators\/status\/1281324780659056654\">\u5ba3\u5e03<\/a> \u5b83\u5c07\u70ba\u5167\u5bb9\u5275\u5efa\u8005\u6dfb\u52a0\u65b0\u7684\u6307\u6a19\uff0c\u4ee5\u66f4\u597d\u5730\u638c\u63e1\u4ed6\u5011\u983b\u9053\u7684\u8868\u73fe <a href=\"https:\/\/social-stand.com\/zh\/youtube-announces-new-mobilization-strategies-for-creators\/\">\u8ca8\u5e63\u5316<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/1XARhxelPdzyhEv8bIVdUX5B0PEarRu5M05wYZQiKqfqivU0drbziDtd8wmKEGqwTQXF2N8VG-83VCJ_mgDh4eJL79XdKMrGzLLuU2fSGf6T20HZYyDAnYfhTEgYlM_6ZKek22ew\" alt=\"\" \/>\r\n<figcaption><em>\u5716\u7247\u53d6\u81ea@ytcreators Twitter \u5e33\u6236<\/em><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>\u9019\u662f\u7531\u65bc COVID-19 \u5927\u6d41\u884c\u5c0d\u5e73\u53f0\u548c\u5168\u7403\u7684\u5f71\u97ff\uff0cYouTube \u5c0d\u5176\u56de\u5831\u7387\u964d\u4f4e\u7684\u56de\u61c9\u3002\u5118\u7ba1\u5168\u7403\u7bc4\u570d\u5167\u5be6\u65bd\u4e86\u5c01\u9396\u63aa\u65bd\uff0c\u4f46\u6536\u8996\u7387\u6709\u6240\u589e\u52a0\uff0c\u4f46 YouTube \u4e0a\u7684\u5ee3\u544a\u537b\u5927\u5e45\u4e0b\u964d\u3002<\/p>\r\n\r\n\r\n\r\n<p>YouTube \u65e8\u5728\u8b93\u5167\u5bb9\u5275\u4f5c\u8005\u66f4\u8f15\u9b06\u5730\u700f\u89bd\u5176\u5e73\u53f0\u4e26\u6700\u5927\u5316\u4ed6\u5011\u7684\u6536\u5165\uff0c\u9019\u5c31\u662f\u65b0\u7684 <a href=\"https:\/\/support.google.com\/youtube\/answer\/9314357\">\u516c\u5236<\/a> \u6253\u7b97\u6e2c\u91cf\u3002\u6bcf\u5343\u6b21\u5c55\u793a\u6536\u5165\u6216\u201c\u6bcf\u5343\u6b21\u6536\u5165\u201d\u6307\u6a19\u5c07\u5411\u5275\u4f5c\u8005\u5c55\u793a\u4ed6\u5011\u7684\u8996\u983b\u6bcf 1,000 \u6b21\u89c0\u770b\u6240\u8cfa\u53d6\u7684\u6536\u5165\u3002\u9019\u5c07\u8207\u73fe\u6709\u7684\u6bcf\u5343\u6b21\u5c55\u793a\u8cbb\u7528\u6216\u201c\u6bcf\u5343\u6b21\u8cbb\u7528\u201d\u5bc6\u5207\u76f8\u95dc\uff0c\u5f8c\u8005\u986f\u793a\u5ee3\u544a\u5546\u70ba\u5728 YouTube \u4e0a\u5c55\u793a\u5ee3\u544a\u800c\u82b1\u8cbb\u4e86\u591a\u5c11\u3002\u9019\u4e00\u65b0\u589e\u529f\u80fd\u4ee5\u53ca YouTube \u5728\u904e\u53bb\u5e7e\u5468\u5ba3\u5e03\u7684\u5176\u4ed6\u4e00\u4e9b\u529f\u80fd\u65e8\u5728\u8b93\u5167\u5bb9\u5275\u4f5c\u8005\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u5176\u983b\u9053\u7684\u8868\u73fe\uff0c\u4e26\u627e\u5230\u4ed6\u5011\u53ef\u4ee5\u6539\u9032\u7684\u6307\u6a19\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u65b0\u7684 RPM \u6307\u6a19\u5c07\u70ba\u5167\u5bb9\u5275\u5efa\u8005\u63d0\u4f9b\u6709\u95dc\u4ed6\u5011\u5c07\u7372\u5f97\u7684\u6536\u5165\u7684\u6e96\u78ba\u4fe1\u606f\uff0c\u800c\u4e0d\u50c5\u50c5\u662f\u7372\u5f97\u4f30\u8a08\u3002\u9019\u4e5f\u89e3\u6c7a\u4e86\u4e00\u4e9b\u5167\u5bb9\u5275\u4f5c\u8005\u53ef\u80fd\u5c0d YouTube \u7684\u7372\u5229\u653f\u7b56\u5b58\u5728\u7684\u900f\u660e\u5ea6\u554f\u984c\u3002\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/strong><\/p>\r\n\r\n\r\n\r\n<p>\u4f5c\u70ba\u4e00\u500b\u6709\u6548\u7684\u5916\u5c55\u5e73\u53f0\uff0cYouTube 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is-provider-twitter\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/ytcreators\/status\/1281324780659056654<\/div>\r\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>On 10 July 2020, YouTube announced that it will be adding new metrics for content creators to get a better grasp of their channel\u2019s performance in terms of monetization.\u00a0 This is YouTube\u2019s response to its lowered returns due to the COVID-19 pandemic\u2019s impacts on the platform and across the globe. Advertising on YouTube has plummeted [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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