{"id":3967,"date":"2020-07-27T08:00:00","date_gmt":"2020-07-27T00:00:00","guid":{"rendered":"https:\/\/social-stand.com\/?p=3967"},"modified":"2020-11-25T06:07:47","modified_gmt":"2020-11-24T22:07:47","slug":"google-adds-new-tools-and-automation-to-help-marketing-campaigns-reach-their-goal","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/google-adds-new-tools-and-automation-to-help-marketing-campaigns-reach-their-goal\/","title":{"rendered":"\u8c37\u6b4c\u589e\u52a0\u4e86\u65b0\u7684\u5de5\u5177\u548c\u81ea\u52d5\u5316\u4f86\u5e6b\u52a9\u71df\u92b7\u6d3b\u52d5\u9054\u5230\u4ed6\u5011\u7684\u76ee\u6a19"},"content":{"rendered":"

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\u5c0d\u65bc\u5176\u63a8\u85a6\u9801\u9762\uff0c\u8c37\u6b4c\u5229\u7528\u641c\u7d22\u8da8\u52e2\u548c\u6578\u64da\u4f86\u5e6b\u52a9 \u54c1\u724c<\/a> \u67e5\u660e\u53ef\u80fd\u5c0d\u5176\u696d\u52d9\u6709\u50f9\u503c\u7684\u8da8\u52e2\u3002\u6d88\u8cbb\u8005\u9700\u6c42\u548c\u67e5\u8a62\u7684\u8b8a\u5316\uff0c\u7279\u5225\u662f\u5728\u5168\u7403\u5065\u5eb7\u5371\u6a5f\u671f\u9593\uff0c\u4e5f\u88ab\u8003\u616e\u5728\u5167\uff0c\u4ee5\u5efa\u8b70\u61c9\u8a72\u9075\u5faa\u54ea\u4e9b\u5e02\u5834\u8da8\u52e2\u3002\u53ef\u4ee5\u5728 Google \u5ee3\u544a\u61c9\u7528\u548c Google \u5ee3\u544a\u7cfb\u5217\u4e2d\u770b\u5230\u201c\u63a8\u85a6\u201d\u9801\u9762\u3002\u8c37\u6b4c\u76ee\u524d\u6b63\u5728\u5c0b\u6c42\u5728\u5176\u66f4\u591a\u5e73\u53f0\u4e0a\u63d0\u4f9b\u5176\u63a8\u85a6\u529f\u80fd\u2014\u2014\u5305\u62ec\u8c37\u6b4c\u5ee3\u544a\u7de8\u8f2f\u5668\u3002<\/p>\r\n\r\n\r\n\r\n

\u6839\u64da\u8c37\u6b4c\uff1a<\/p>\r\n\r\n\r\n\r\n

\u201c\u76ee\u524d\uff0c\u60a8\u53ef\u4ee5\u5728\u6574\u500b\u5ee3\u544a\u7cfb\u5217\u3001\u201c\u63a8\u85a6\u201d\u9801\u9762\u548c Google Ads \u79fb\u52d5\u61c9\u7528\u4e2d\u627e\u5230\u63a8\u85a6\u3002\u5f88\u5feb\uff0c\u4f60\u5c31\u53ef\u4ee5\u5728\u88e1\u9762\u770b\u5230\u5b83\u5011\u4e86 <\/em>\u8c37\u6b4c\u5ee3\u544a\u7de8\u8f2f\u5668<\/em><\/a> \u4e5f\u662f\u3002\u6211\u5011\u9084\u5728 <\/em>\u8c37\u6b4c\u5ee3\u544a API<\/em>\uff0c\u5e33\u865f\u7d1a\u512a\u5316\u5f97\u5206\u5373\u5c07\u63a8\u51fa\u3002\u9019\u5c07\u4f7f\u60a8\u66f4\u5bb9\u6613\u5927\u898f\u6a21\u5730\u5be9\u67e5\u3001\u7ba1\u7406\u548c\u57f7\u884c\u60a8\u7684\u5efa\u8b70\u3002\u201d<\/em><\/p>\r\n\r\n\r\n\r\n

\u8c37\u6b4c\u9084\u6dfb\u52a0\u4e86 Performance Planner\uff0c\u9019\u662f\u4e00\u7a2e\u6839\u64da\u4e0d\u540c\u652f\u51fa\u6c34\u5e73\u5206\u6790\u548c\u8861\u91cf\u6d3b\u52d5\u6295\u7968\u7387\u7684\u5de5\u5177\u3002\u6b64\u5de5\u5177\u53ef\u7528\u65bc\u5c55\u793a\u5ee3\u544a\u548c\u61c9\u7528\u5ee3\u544a\u7cfb\u5217\u4ee5\u53ca\u641c\u7d22\u548c\u8cfc\u7269\u529f\u80fd\u3002<\/p>\r\n\r\n\r\n\r\n

\u6b64\u5916\uff0c\u8c37\u6b4c\u73fe\u5728\u70ba\u7528\u6236\u63d0\u4f9b\u4e86\u5c0d\u5176\u667a\u80fd\u51fa\u50f9\u529f\u80fd\u7684\u66f4\u591a\u6d1e\u5bdf\u529b\u548c\u900f\u660e\u5ea6\u3002\u6b64\u667a\u80fd\u51fa\u50f9\u6d41\u7a0b\u5141\u8a31\u6839\u64da\u6027\u80fd\u81ea\u52d5\u6295\u653e\u5ee3\u544a\u3002\u5f9e\u672c\u8cea\u4e0a\u8b1b\uff0c\u9019\u5c07\u70ba\u5ee3\u544a\u5546\u63d0\u4f9b\u4e00\u7a2e\u66f4\u7c21\u55ae\u3001\u66f4\u6709\u6548\u7684\u65b9\u5f0f\u4f86\u6aa2\u67e5\u4ed6\u5011\u7684\u6d3b\u52d5\u3002<\/p>\r\n\r\n\r\n\r\n

\u6700\u5f8c\u4f46\u4e26\u975e\u6700\u4e0d\u91cd\u8981\u7684\u4e00\u9ede\u662f\uff0c\u71df\u92b7\u4eba\u54e1\u73fe\u5728\u53ef\u4ee5\u901a\u904e Google \u5728 Google Ads \u61c9\u7528\u7a0b\u5e8f\u4e2d\u63a8\u51fa\u7d93\u7406\u5e33\u6236\u4f86\u96a8\u6642\u96a8\u5730\u6aa2\u67e5\u4ed6\u5011\u7684\u5ee3\u544a\u6d3b\u52d5\u3002\u00a0<\/p>\r\n\r\n\r\n\r\n

\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/strong><\/p>\r\n\r\n\r\n\r\n

\u9019\u4e9b\u65b0\u7684\u66f4\u65b0\u5c07\u5e6b\u52a9\u71df\u92b7\u4eba\u54e1\u66f4\u8f15\u9b06\u5730\u7ba1\u7406\u4ed6\u5011\u7684\u5ee3\u544a\u6d3b\u52d5\uff0c\u56e0\u70ba\u4ed6\u5011\u63d0\u4f9b\u4e86\u4e00\u7cfb\u5217\u65b0\u5de5\u5177\u4f86\u5e6b\u52a9\u5275\u5efa\u6709\u6548\u7684\u71df\u92b7\u7b56\u7565\u3002\u5efa\u8b70\u5de5\u5177\u5728\u6aa2\u6e2c\u4e0d\u65b7\u8b8a\u5316\u7684\u5e02\u5834\u8da8\u52e2\u65b9\u9762\u61c9\u8a72\u7279\u5225\u6709\u6548\uff0c\u5c24\u5176\u662f\u5728 COVID-19 \u5927\u6d41\u884c\u671f\u9593\u3002<\/p>\r\n\r\n\r\n\r\n

#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc

\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/strong><\/p>\r\n\r\n\r\n\r\n

\r\n
https:\/\/blog.google\/products\/ads-commerce\/new-helpful-tools\/<\/div>\r\n<\/figure>","protected":false},"excerpt":{"rendered":"

To help advertisers make the most of their ad campaigns, Google recently announced the release of a few new tools geared towards helping advertisers maximize their campaigns. The announcement came out on 7 July 2020. The newest additions include a recommendations feature based on trending searches, better transparency into Google\u2019s \u201cSmart Bidding\u201d process, and tools […]<\/p>\n","protected":false},"author":2,"featured_media":4293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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