{"id":3568,"date":"2020-07-14T08:00:00","date_gmt":"2020-07-14T00:00:00","guid":{"rendered":"https:\/\/social-stand.com\/?p=3568"},"modified":"2020-09-22T15:17:58","modified_gmt":"2020-09-22T07:17:58","slug":"facebook-rolls-out-new-broadcaster-tools","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-rolls-out-new-broadcaster-tools\/","title":{"rendered":"Facebook \u63a8\u51fa\u65b0\u7684\u5ee3\u64ad\u5de5\u5177"},"content":{"rendered":"<p>\u5982\u4eca\uff0c\u6211\u5011\u5728\u73fe\u5834\u8996\u983b\u4e2d\u770b\u5230\u4e86\u5f88\u591a\u53c3\u8207\u3002\u76f4\u64ad\u589e\u52a0\u4e86\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-03-27\/facebook-covid-19-response-product-roadmap-changes-livestreaming?utm_content=bufferbcdda&amp;utm_medium=social&amp;utm_source=twitter&amp;utm_campaign=buffer\" target=\"_blank\" rel=\"noreferrer noopener\">50%<\/a>\u00a0\u81ea\u4e00\u6708\u4ee5\u4f86\u3002\u70ba\u4e86\u6eff\u8db3\u9019\u7a2e\u9700\u6c42\u7684\u6280\u80fd\uff0cFacebook \u63a8\u51fa\u4e86\u65b0\u7684\u5ee3\u64ad\u5de5\u5177\u3002\u9019\u53ef\u4ee5\u5e6b\u52a9\u6d3b\u8e8d\u7206\u70b8\u5f0f\u76f4\u64ad\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" 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class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-rolls-out-new-broadcaster-tools\/#Featured_Link\" >\u7279\u8272\u93c8\u63a5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebook-rolls-out-new-broadcaster-tools\/#On-Screen_Comments\" >\u5c4f\u5e55\u8a55\u8ad6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/facebook-rolls-out-new-broadcaster-tools\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<p>\u5546\u696d\u548c\u54c1\u724c\u5ee3\u64ad\u4f7f\u7528 <a class=\"rank-math-link\" href=\"https:\/\/www.facebook.com\/live\/producer\/10222620151472916\">Facebook 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class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u5ee3\u64ad\u516c\u53f8\u73fe\u5728\u53ef\u4ee5\u5728\u76f4\u64ad\u671f\u9593\u4e0a\u50b3\u5c4f\u5e55\u5716\u5f62\u3002 Live Producer \u4e2d\u7684\u5c08\u7528\u9078\u9805\u5361\u5141\u8a31\u5728\u5ee3\u64ad\u6642\u6dfb\u52a0\u4e0d\u540c\u7684\u5716\u5f62\u758a\u52a0\u3002\u4e00\u4e9b\u9078\u9805\u662f\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u6d41\u9802\u90e8\u7a81\u51fa\u986f\u793a\u7684\u89c0\u773e\u8a55\u8ad6\uff1b<\/li>\r\n<li>\u8207\u5ee3\u64ad\u4e00\u8d77\u51fa\u73fe\u7684\u65b0\u805e\u884c\u60c5\uff1b<\/li>\r\n<li>\u986f\u793a\u5be6\u6642\u7d50\u679c\u7684\u6c11\u610f\u8abf\u67e5\u6216\u8abf\u67e5\u3002<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Featured_Link\"><\/span><strong>\u7279\u8272\u93c8\u63a5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u5728\u9032\u884c\u76f4\u64ad\u6642\uff0c\u5ee3\u64ad\u516c\u53f8\u73fe\u5728\u53ef\u4ee5\u5728\u5c4f\u5e55\u4e0a\u986f\u793a\u93c8\u63a5\u3002\u8a72\u93c8\u63a5\u53ef\u80fd\u662f\u5728\u5176\u4ed6\u5e73\u53f0\u4e0a\u89c0\u770b\u76f4\u64ad\u8996\u983b\u7684 URL\u3002\u60a8\u53ef\u80fd\u7121\u6cd5\u5f9e Instagram\u3001LinkedIn \u6216 Twitter \u7372\u5f97\u6240\u6709\u4eba\u3002\u4f46\u5b83\u53ef\u4ee5\u9f13\u52f5\u4ed6\u5011\uff0c\u6216\u8005\u901a\u904e\u63d0\u4f9b\u8996\u983b\u93c8\u63a5\u5c0d\u4ed6\u5011\u4f86\u8aaa\u66f4\u5bb9\u6613\u3002\u6216\u8005\uff0c\u60a8\u4e5f\u53ef\u4ee5\u5728\u5ee3\u64ad\u671f\u9593\u653e\u7f6e\u96fb\u5b50\u5546\u52d9\u93c8\u63a5\u6216 CTA \u4ee5\u63a8\u52d5\u8f49\u5316\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"On-Screen_Comments\"><\/span><strong>\u5c4f\u5e55\u8a55\u8ad6<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Facebook Live Producer \u73fe\u5728\u5141\u8a31\u5728\u5ee3\u64ad\u671f\u9593\u5c07\u89c0\u773e\u7684\u8a55\u8ad6\u6392\u968a\u3002\u56e0\u6b64\uff0c\u5be6\u6642\u56de\u5fa9\u89c0\u773e\u6703\u66f4\u5bb9\u6613\u3002\u6bcf\u6b21\u51fa\u73fe\u6392\u968a\u7684\u8a55\u8ad6\u6642\uff0c\u5ee3\u64ad\u516c\u53f8\u90fd\u53ef\u4ee5\u56de\u590d\u8a72\u8a55\u8ad6\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u00a0Facebook \u958b\u59cb\u63a8\u51fa\u9019\u4e9b\u65b0\u7684\u684c\u9762\u6d41\u5ee3\u64ad\u5de5\u5177 <a class=\"rank-math-link\" href=\"https:\/\/twitter.com\/MattNavarra\/status\/1275781156760358914\">2020 \u5e74 6 \u6708 24 \u65e5<\/a>.\u4ed6\u5011\u5c07\u5f88\u5feb\u5c07\u5176\u63a8\u5ee3\u7d66\u66f4\u591a\u7528\u6236\u3002<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Facebook \u76f4\u64ad\u662f\u4e00\u500b\u514d\u8cbb\u7684\u6a5f\u6703\uff0c\u53ef\u4ee5\u76f4\u63a5\u8207\u8ffd\u96a8\u8005\u4e92\u52d5\u4e26\u8207\u65b0\u89c0\u773e\u5206\u4eab\u4f7f\u547d\u3002\u65b0\u7684\u5ee3\u64ad\u5de5\u5177\u662f\u975e\u5e38\u6709\u7528\u7684\u5de5\u5177\uff0c\u4f86\u5f97\u6b63\u662f\u6642\u5019\u3002\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u4f7f\u7528\u5b83\u5011\u9032\u4e00\u6b65\u4fc3\u9032\u53c3\u8207\u548c\u8f49\u5316\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u96a8\u8457\u8d8a\u4f86\u8d8a\u591a\u7684\u4eba\u6d88\u8cbb\u76f4\u64ad\uff0c\u5716\u5f62\u758a\u52a0\u53ef\u80fd\u6703\u5f15\u4eba\u6ce8\u76ee\u3002\u4ed6\u5011\u9084\u70ba\u5ee3\u64ad\u589e\u6dfb\u4e86\u5c08\u696d\u611f\u3002\u5c07 CTA \u653e\u5728\u7279\u8272\u93c8\u63a5\u4e0a\u662f\u53e6\u4e00\u7a2e\u63a8\u52d5\u76f4\u63a5\u6d41\u91cf\u7684\u65b9\u6cd5\u3002\u800c\u6392\u968a\u7684\u8a55\u8ad6\u53ef\u4ee5\u66f4\u5bb9\u6613\u5730\u5be6\u6642\u56de\u7b54\u89c0\u773e\u7684\u95dc\u6ce8\u3002<\/p>\r\n\r\n\r\n\r\n<p><strong>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html <\/strong><a href=\"https:\/\/twitter.com\/MattNavarra\/status\/1275781156760358914\">https:\/\/twitter.com\/MattNavarra\/status\/1275781156760358914<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Nowadays, we have been seeing much engagement on live videos. Live streams increased by\u00a050%\u00a0since January. To match up the skills for such a demand, Facebook rolls out new broadcaster tools. This can help liven up the exploding Live stream. Business and brands broadcast using Facebook Live Producer. This is where they set-up Live streams for [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":3664,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,316,6],"tags":[10,335,334,331,332,333],"class_list":["post-3568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media-marketing","category-social-media-","tag-facebook","tag-featured-link","tag-graphic-overlays","tag-live-producer","tag-live-stream","tag-new-broadcaster-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Rolls Out New Broadcaster Tools - Social Stand<\/title>\n<meta name=\"description\" content=\"Nowadays, we have been seeing much engagement on live videos. Live streams increased by\u00a050%\u00a0since January. To match up the skills for such a demand,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/facebook-rolls-out-new-broadcaster-tools\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Rolls Out New Broadcaster Tools - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Nowadays, we have been seeing much engagement on live videos. Live streams increased by\u00a050%\u00a0since January. 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