{"id":2429,"date":"2020-05-18T08:00:52","date_gmt":"2020-05-18T00:00:52","guid":{"rendered":"https:\/\/social-stand.com\/facebook-expands-ad-safety-control\/"},"modified":"2020-10-20T17:05:34","modified_gmt":"2020-10-20T09:05:34","slug":"facebook-expands-ad-safety-control","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-expands-ad-safety-control\/","title":{"rendered":"Facebook \u64f4\u5927\u5ee3\u544a\u5b89\u5168\u63a7\u5236"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook \u7684\u54c1\u724c\u5b89\u5168\u662f\u70ba\u4e86\u7dad\u8b77\u4e00\u500b\u5b89\u5168\u4f46\u5354\u4f5c\u7684\u793e\u5340\u3002\u8a72\u5e73\u53f0\u4e0d\u65b7\u6295\u8cc7\u65bc\u4eba\u54e1\u548c\u6280\u8853\uff0c\u4ee5\u9632\u6b62\u6709\u5bb3\u5167\u5bb9\u3002\u81ea\u5f9e <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/introducing-new-brand-safety-controls-for-advertisers\"><span style=\"font-weight: 400;\">2019 \u5e74 11 \u6708 29 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4ed6\u5011\u4e00\u76f4\u5728\u8207\u9078\u5b9a\u7684\u5408\u4f5c\u5925\u4f34\u4e00\u8d77\u6e2c\u8a66\u5ee3\u544a\u5b89\u5168\u9078\u9805\u3002\u4f5c\u70ba <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/expanding-our-brand-safety-controls-for-advertisers\/\"><span style=\"font-weight: 400;\">2020 \u5e74 5 \u6708 12 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">\uff0cFacebook \u70ba\u6240\u6709\u5ee3\u544a\u5546\u548c\u54c1\u724c\u64f4\u5c55\u4e86\u5ee3\u544a\u5b89\u5168\u63a7\u5236\u3002<\/span><\/p>\r\n<figure id=\"attachment_2439\" aria-describedby=\"caption-attachment-2439\" style=\"width: 785px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2439\" src=\"https:\/\/www.social-stand.com\/wp-content\/uploads\/2020\/05\/FB-1.png\" alt=\"\" width=\"785\" height=\"509\" \/><figcaption id=\"caption-attachment-2439\" class=\"wp-caption-text\">Facebook<\/figcaption><\/figure>\r\n\r\n<p class=\"wp-block-paragraph\">\u64f4\u5c55\u5ee3\u544a\u5b89\u5168\u63a7\u5236\u7684\u4e3b\u8981\u5143\u7d20\u662f\uff1a<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Audience Network \u7684\u767c\u5e03\u5546\u767d\u540d\u55ae<\/strong> \u2013 \u8b93\u5ee3\u544a\u5546\u9078\u64c7\u54ea\u4e9b\u7b2c\u4e09\u65b9\u767c\u5e03\u5546\u53ef\u4ee5\u6295\u653e\u4ed6\u5011\u7684\u5ee3\u544a\uff1b<\/li>\r\n<li><strong>\u5167\u5bb9\u767d\u540d\u55ae<\/strong>\u00a0\u2013 \u70ba\u7b2c\u4e09\u65b9\u63d0\u4f9b\u5546\u670d\u52d9\u7684\u5ee3\u544a\u5546\u63d0\u4f9b\u8996\u983b\u7d1a\u767d\u540d\u55ae\u3002\u9019\u4e9b\u5305\u62ec <a href=\"https:\/\/integralads.com\/\">\u7d9c\u5408\u5ee3\u544a\u79d1\u5b78<\/a>, <a href=\"https:\/\/www.openslate.com\/\">\u958b\u653e\u77f3\u677f<\/a>\uff0c \u548c <a href=\"https:\/\/zefr.com\/\">\u6fa4\u592b\u723e<\/a>.\u767d\u540d\u55ae\u5141\u8a31\u5408\u4f5c\u5925\u4f34\u8a55\u4f30\u548c\u5b9a\u5236 Facebook \u4e0a\u7684\u63d2\u64ad\u8996\u983b\u6d3b\u52d5\uff1b<\/li>\r\n<li><strong>\u76f4\u64ad\u6392\u9664<\/strong> \u2013 \u5141\u8a31\u5ee3\u544a\u5546\u9078\u64c7\u9000\u51fa\u7d93\u904e\u5be9\u67e5\u7684\u5408\u4f5c\u5925\u4f34\u6e2c\u8a66\u4ed6\u5011\u7684\u63d2\u64ad\u5ee3\u544a\u3002\u4ee5\u524d\uff0c\u6b64\u5de5\u5177\u662f\u5728\u6d3b\u52d5\u7d1a\u5225\u63d0\u4f9b\u7684\uff1b\u4f46\u73fe\u5728\uff0c\u5b83\u4e5f\u5728\u5e33\u6236\u7d1a\u5225\u63d0\u4f9b\uff1b<\/li>\r\n<li><strong>\u4ea4\u8ca8\u5831\u544a<\/strong>\u00a0\u2013 \u63d0\u4f9b\u6bcf\u500b\u5167\u5bb9\u548c\u767c\u5e03\u8005\u7684\u5370\u50cf\u6578\u64da\uff0c\u4ee5\u6e96\u78ba\u9a57\u8b49\u54c1\u724c\u5b89\u5168\u98a8\u96aa\u3002<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u5ee3\u544a\u5ba2\u6236\u53ef\u4ee5\u5728 Ad Manager \u7684\u54c1\u724c\u5b89\u5168\u63a7\u5236\u90e8\u5206\u8a2a\u554f\u9019\u4e9b\u5de5\u5177\u3002\u8a72\u9801\u9762\u5df2\u91cd\u65b0\u8a2d\u8a08\uff0c\u4ee5\u986f\u793a\u6240\u6709\u4f01\u696d\u5e33\u6236\u548c\u54c1\u724c\u5b89\u5168\u63a7\u5236\u72c0\u614b\u3002\u6dfb\u52a0\u4e86\u4e00\u500b\u65b0\u7684\u63a7\u5236\u9801\u9762\uff0c\u4ee5\u4fbf\u5728\u5e33\u6236\u7d1a\u5225\u8f15\u9b06\u8a2d\u7f6e\u54c1\u724c\u5b89\u5168\u3002\u5ee3\u544a\u5546\u9084\u53ef\u4ee5\u5728\u9019\u88e1\u7ba1\u7406\u963b\u6b62\u5217\u8868\u548c\u767c\u5e03\u5546\u5217\u8868\u3002<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u96a8\u8457 Facebook \u64f4\u5927\u5176\u5ee3\u544a\u5b89\u5168\u63a7\u5236\uff0c\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u66f4\u597d\u5730\u638c\u63e1\u54c1\u724c\u7684\u5b58\u5728\u3002\u767d\u540d\u55ae\u6709\u52a9\u65bc\u5728\u54c1\u724c\u8a8d\u70ba\u4ed6\u5011\u6700\u80fd\u53d7\u76ca\u7684\u5730\u65b9\u5c55\u793a\u5ee3\u544a\u3002\u800c\u6392\u9664\u5141\u8a31\u5ee3\u544a\u5546\u9078\u64c7\u54ea\u4e9b\u6d41\u548c\u6d41\u5a92\u9ad4\u53ef\u4ee5\u67e5\u770b\u8996\u983b\u5167\u5bb9\u3002\u6b64\u985e\u63a7\u4ef6\u73fe\u5728\u4f4d\u65bc\u55ae\u500b\u5ee3\u544a\u7cfb\u5217\u4e2d\u4ee5\u53ca\u60a8\u7684\u5ee3\u544a\u5e33\u6236\u4e2d\u3002\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html <\/strong><a href=\"https:\/\/www.facebook.com\/business\/news\/expanding-our-brand-safety-controls-for-advertisers\/\">https:\/\/www.facebook.com\/business\/news\/expanding-our-brand-safety-controls-for-advertisers\/#<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Brand safety for Facebook is an effort to maintain a safe but collaborative community. The platform continuously invests in people and technology to prevent harmful content. Since 29 November 2019, they have been testing ad safety options with selected partners. As of 12 May 2020, Facebook expands ad safety control for all advertisers and brands. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_beehiiv_send_to_newsletter":false,"_beehiiv_send_to_newsletter_date":"","_beehiiv_send_to_newsletter_snippet":false,"_beehiiv_post_template_id":"","_beehiiv_post_id":"","_beehiiv_scheduled_at":"","_beehiiv_newsletter_error":"","_beehiiv_newsletter_error_type":"","footnotes":""},"categories":[32,5,6],"tags":[87,88,89,10,90,91,92,93,94],"class_list":["post-2429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-facebook","category-social-media-","tag-ad-safety-control","tag-blocklist","tag-brand-safety","tag-facebook","tag-integral-ad-science","tag-live-stream-exclusions","tag-openslate","tag-whitelist","tag-zefr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Expands Ad Safety Control - Social Stand<\/title>\n<meta name=\"description\" content=\"As of 12 May 2020, Facebook expands ad safety control for all advertisers and brands. 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