{"id":2305,"date":"2020-04-05T15:48:51","date_gmt":"2020-04-05T07:48:51","guid":{"rendered":"https:\/\/social-stand.com\/facebook-simplifies-ad-campaigns-through-experiments\/"},"modified":"2021-04-14T10:24:29","modified_gmt":"2021-04-14T02:24:29","slug":"facebook-simplifies-ad-campaigns-through-experiments","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-simplifies-ad-campaigns-through-experiments\/","title":{"rendered":"Facebook \u901a\u904e\u5be6\u9a57\u7c21\u5316\u5ee3\u544a\u6d3b\u52d5"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u71df\u92b7\u4eba\u54e1\u61c9\u8a72\u77e5\u9053\u54ea\u500b\u5ee3\u544a\u6548\u679c\u597d\u3002\u56e0\u6b64\uff0c\u4ed6\u5011\u53ef\u4ee5\u5728\u672a\u4f86\u7684\u5ee3\u544a\u7cfb\u5217\u4e2d\u8868\u73fe\u66f4\u597d\u3002\u4f46\u9019\u6a23\u505a\u4e26\u4e0d\u5bb9\u6613\u3002\u6709\u5f88\u591a\u9078\u64c7\u548c\u5f88\u5c11\u7684\u6642\u9593\uff0c\u554f\u984c\u6b63\u5728\u5806\u7a4d\u3002\u5e78\u904b\u7684\u662f\uff0cFacebook \u63a8\u51fa\u4e86\u201c<\/span><a href=\"https:\/\/www.facebook.com\/test-and-learn\/test?ref=blog\"><span style=\"font-weight: 400;\">\u5be6\u9a57<\/span><\/a><span style=\"font-weight: 400;\">\u3002\u201d\u9019\u662f\u4e00\u500b\u7c21\u55ae\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u4e0d\u6703\u6e1b\u6162\u71df\u92b7\u4eba\u54e1\u7684\u901f\u5ea6\u3002\u5be6\u9a57\u5c07\u201c\u6e2c\u8a66\u8207\u5b78\u7fd2\u201d\u548c\u201c\u62c6\u5206\u6e2c\u8a66\u201d\u7d50\u5408\u5230 A\/B \u6e2c\u8a66\u4e2d\u3002\u5b83\u5141\u8a31\u5728\u4e00\u500b\u754c\u9762\u4e2d\u6e2c\u8a66\u5ee3\u544a\u7248\u672c\u4e26\u8861\u91cf\u8f49\u5316\u7387\u3002\u70ba\u4e86\u8861\u91cf\u7e3d\u8f49\u5316\u7387\uff0c\u71df\u92b7\u4eba\u54e1\u9084\u53ef\u4ee5\u4f7f\u7528\u5805\u6301\u6e2c\u8a66\u548c\u54c1\u724c\u8abf\u67e5\u3002\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-simplifies-ad-campaigns-through-experiments\/#Introducing_Experiments\" >\u4ecb\u7d39\u5be6\u9a57<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-simplifies-ad-campaigns-through-experiments\/#Tests_Available_in_Experiments\" >\u5be6\u9a57\u4e2d\u53ef\u7528\u7684\u6e2c\u8a66<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebook-simplifies-ad-campaigns-through-experiments\/#Conclusion\" >\u7d50\u8ad6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/facebook-simplifies-ad-campaigns-through-experiments\/#Implications_for_Brand_Marketers\" >\u5c0d\u54c1\u724c\u71df\u92b7\u4eba\u54e1\u7684\u555f\u793a<\/a><\/li><\/ul><\/nav><\/div>\n\r\n<figure id=\"attachment_2338\" aria-describedby=\"caption-attachment-2338\" style=\"width: 2208px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2338\" src=\"https:\/\/www.social-stand.com\/wp-content\/uploads\/2020\/05\/IMG_6184.png\" alt=\"\" width=\"2208\" height=\"1242\" \/><figcaption id=\"caption-attachment-2338\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a\u81c9\u66f8<\/figcaption><\/figure>\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introducing_Experiments\"><\/span><strong>\u4ecb\u7d39\u5be6\u9a57<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>2020 \u5e74 3 \u6708 30 \u65e5\uff0cFacebook \u5c07\u5728\u5176\u5e73\u53f0\u4e0a\u63a8\u51fa Experiments\u3002\u5728\u5ee3\u544a\u7ba1\u7406\u5668\u4e2d\uff0c\u5b83\u662f\u8861\u91cf\u548c\u5831\u544a\u4e0b\u7684\u7b2c\u4e8c\u500b\u985e\u5225\u3002\u8a72\u9801\u9762\u5141\u8a31\u4eba\u5011\u9032\u884c A\/B \u6e2c\u8a66\u3001\u5805\u6301\u6e2c\u8a66\u3001\u54c1\u724c\u8abf\u67e5\u548c\u6d3b\u52d5\u9810\u7b97\u512a\u5316\u3002\u5728\u6e2c\u8a66\u4e4b\u524d\uff0c\u91cd\u8981\u7684\u662f\u8981\u8a55\u4f30\u5f71\u97ff\u6d88\u8cbb\u8005\u884c\u70ba\u7684\u56e0\u7d20\u3002\u9019\u4e9b\u6703\u5f71\u97ff\u53d7\u773e\u8207\u5ee3\u544a\u7684\u4e92\u52d5\u65b9\u5f0f\u3002\u6839\u64da\u9019\u4e00\u8f38\u5165\uff0c\u53ef\u4ee5\u78ba\u5b9a\u6700\u9069\u5408\u696d\u52d9\u76ee\u6a19\u7684\u554f\u984c\u3002\u6700\u597d\u5728\u6e2c\u8a66\u548c\u5b78\u7fd2\u968e\u6bb5\u4f7f\u7528\u3002<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tests_Available_in_Experiments\"><\/span><strong>\u5be6\u9a57\u4e2d\u53ef\u7528\u7684\u6e2c\u8a66<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>\u6e2c\u8a66\u5ee3\u544a\u7684\u591a\u6b21\u8fed\u4ee3\u6709\u52a9\u65bc\u78ba\u5b9a\u54ea\u4e9b\u6709\u6548\uff0c\u54ea\u4e9b\u7121\u6548\u3002\u9019\u53ef\u4ee5\u901a\u904e A\/B \u6e2c\u8a66\u6216\u62c6\u5206\u6e2c\u8a66\u4f86\u5b8c\u6210\u3002\u9019\u6a23\u7684\u6e2c\u8a66\u662f\u901a\u904e\u5c55\u793a 2 \u500b\u6216\u66f4\u591a\u7248\u672c\u7684 Facebook \u5ee3\u544a\u4f86\u5275\u5efa\u7684\u3002\u7136\u5f8c\u5c07\u89c0\u773e\u5206\u6210\u5e7e\u7d44\u3002\u7576\u4ed6\u5011\u770b\u5230\u5ee3\u544a\u6642\uff0c\u4ed6\u5011\u7684\u884c\u70ba\u5c07\u88ab\u8861\u91cf\u3002\u7528\u6236\u53ef\u4ee5\u5728\u6e2c\u8a66\u4e2d\u67e5\u770b\u6240\u6709\u7d50\u679c\u4e26\u9032\u884c\u5b78\u7fd2\u3002\u63d0\u4f9b\u6700\u9ad8\u8f49\u5316\u7684\u5ee3\u544a\u662f\u7372\u52dd\u5ee3\u544a\u3002\u5b83\u512a\u5316\u4e86 Facebook \u9801\u9762\u4e0a\u7684\u6d41\u91cf\u3002 A\/B \u6e2c\u8a66\u6700\u9069\u5408\u6bd4\u8f03\u5169\u7a2e\u7b56\u7565\u6216\u8861\u91cf\u5ee3\u544a\u7684\u8b8a\u5316\u3002\u00a0<\/p>\r\n\r\n\r\n\r\n<p>\u4e00\u500b <a href=\"https:\/\/www.facebook.com\/business\/help\/1575448755848995?id=2564729006895902\">\u5805\u6301\u6e2c\u8a66<\/a> \u8861\u91cf\u5ee3\u544a\u6d3b\u52d5\u7684\u589e\u91cf\u8f49\u5316\u63d0\u5347\u3002\u89c0\u773e\u5c07\u88ab\u96a8\u6a5f\u5206\u70ba\u5169\u7d44\u3002\u7b2c\u4e00\u7d44\u7531\u770b\u904e\u5ee3\u544a\u7684\u4eba\u7d44\u6210\u3002\u7b2c\u4e8c\u7d44\u6216\u4fdd\u7559\u7d44\u662f\u90a3\u4e9b\u62d2\u7d55\u770b\u5230\u5ee3\u544a\u7684\u4eba\u3002\u5728\u6bd4\u8f03\u9019\u5169\u7d44\u7684\u7d50\u679c\u6642\uff0c\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u8861\u91cf\u5ee3\u544a\u7684\u7e3d\u8f49\u5316\u7387\u3002\u4ed6\u5011\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u5ee3\u544a\u5c0d Facebook \u7684\u5f71\u97ff\u3002\u00a0<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/310485426154135?id=2564729006895902\">\u54c1\u724c\u8abf\u67e5<\/a> \u5728 A\/B &amp; Holdout \u6e2c\u8a66\u4e2d\u8f2a\u8a62\u9019\u5169\u500b\u90e8\u5206\u3002\u6295\u7968\u4e3b\u984c\u53ef\u80fd\u5305\u62ec\u5ee3\u544a\u56de\u61b6\u3001\u4fe1\u606f\u95dc\u806f\u548c\u54c1\u724c\u77e5\u540d\u5ea6\u3002\u7136\u5f8c\uff0c\u54c1\u724c\u63d0\u5347\u6703\u8a08\u7b97\u5169\u7d44\u7684\u7e3e\u6548\u5dee\u7570\u3002\u5982\u679c\u71df\u92b7\u4eba\u54e1\u6b63\u5728\u6295\u8cc7\u6b63\u78ba\u7684\u7b56\u7565\uff0c\u9019\u53ef\u4ee5\u6e05\u695a\u5730\u770b\u5230\u3002\u00a0<\/p>\r\n\r\n\r\n\r\n<p>\u5be6\u9a57\u9084\u63d0\u4f9b\u4e86\u4e00\u500b <a href=\"https:\/\/www.facebook.com\/business\/help\/299600627522144\">\u5ee3\u544a\u7cfb\u5217\u9810\u7b97\u512a\u5316\u6e2c\u8a66\u3002<\/a> \u5728\u9019\u88e1\uff0c\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u770b\u5230\u6d3b\u52d5\u9810\u7b97\u5982\u4f55\u5f71\u97ff\u6bcf\u6b21\u7d50\u679c\u6210\u672c\u7684\u7e3e\u6548\u3002\u9996\u5148\uff0c\u9700\u8981\u9078\u64c7\u73fe\u6709\u7684\u5ee3\u544a\u6d3b\u52d5\u3002\u7136\u5f8c\u5c07\u5728\u555f\u7528\u5ee3\u544a\u7cfb\u5217\u9810\u7b97\u512a\u5316\u7684\u60c5\u6cc1\u4e0b\u8907\u88fd\u5b83\u3002\u9810\u7b97\u5c07\u5728\u6bcf\u500b\u65b0\u5ee3\u544a\u7cfb\u5217\u4e4b\u9593\u5e73\u5747\u5206\u914d\u3002\u8a72\u6e2c\u8a66\u5c07\u901a\u904e\u96a8\u6a5f\u5316\u6240\u6709\u5ee3\u544a\u4f86\u78ba\u5b9a\u54ea\u500b\u6548\u679c\u66f4\u597d\u3002\u00a0<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>\u7d50\u8ad6<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>Facebook Experiments \u662f\u6e2c\u8a66\u5ee3\u544a\u6d3b\u52d5\u7684\u6700\u7c21\u55ae\u7684\u89e3\u6c7a\u65b9\u6848\u3002\u5b83\u901a\u904e\u81ea\u52d5\u5316\u6e2c\u8a66\u5e6b\u52a9\u7528\u6236\u505a\u51fa\u6230\u7565\u6c7a\u7b56\u3002\u00a0<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Brand_Marketers\"><\/span><strong>\u5c0d\u54c1\u724c\u71df\u92b7\u4eba\u54e1\u7684\u555f\u793a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\r\n\r\n\r\n\r\n<p>\u54c1\u724c\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u7372\u5f97\u5c0d\u5be6\u9a57\u529f\u80fd\u7684\u65b0\u898b\u89e3\u3002\u6700\u597d\u5c0d\u5ee3\u544a\u9032\u884c A\/B \u6e2c\u8a66\uff0c\u4ee5\u4e86\u89e3\u5ee3\u544a\u7684\u6548\u679c\u4e26\u4e86\u89e3\u8f49\u5316\u7387\u548c\u5206\u6790\u3002<\/p>\r\n\r\n\r\n\r\n<p><strong>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html <\/strong><a href=\"https:\/\/www.facebook.com\/business\/news\/evolving-the-way-businesses-test-and-learn-with-experiments\/\">https:\/\/www.facebook.com\/business\/news\/evolving-the-way-businesses-test-and-learn-with-experiments\/<\/a><\/p>\r\n<p>\u793e\u6703\u7acb\u5834\u63d0\u4f9b <a href=\"https:\/\/social-stand.com\/zh\/\">\u9999\u6e2f\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Marketers should know which ad works well. So they can perform better on future campaigns. But doing so isn&#8217;t easy. With many options and so little time, the questions are filing up. Luckily, Facebook introduces &#8220;Experiments.&#8221; It&#8217;s a simple solution that won&#8217;t slow marketers down. Experiments combine &#8220;Test &amp; Learn&#8221; and &#8220;Split Testing&#8221; into an [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":2661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,6],"tags":[64,65,10,66,23],"class_list":["post-2305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media-","tag-ad-campaign","tag-experiments","tag-facebook","tag-facebook-ads","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Simplifies Ad Campaigns Through Experiments - Social Stand<\/title>\n<meta name=\"description\" content=\"Facebook introduces &quot;Experiments&quot; combining &quot;Test &amp; Learn&quot; and &quot;Split Testing&quot; into an A\/B test. This can help marketers perform better on future campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/facebook-simplifies-ad-campaigns-through-experiments\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Simplifies Ad Campaigns Through Experiments - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Facebook introduces &quot;Experiments&quot; combining &quot;Test &amp; Learn&quot; and &quot;Split Testing&quot; into an A\/B test. 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