{"id":2159,"date":"2019-11-29T09:13:07","date_gmt":"2019-11-29T01:13:07","guid":{"rendered":"https:\/\/social-stand.com\/brand-storytelling-in-digital-era\/"},"modified":"2026-09-30T00:28:42","modified_gmt":"2026-09-29T16:28:42","slug":"brand-storytelling-in-digital-era","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/brand-storytelling-in-digital-era\/","title":{"rendered":"\u6578\u4f4d\u6642\u4ee3\u7684\u54c1\u724c\u6545\u4e8b\uff1a\u5f9e\u54c1\u724cDNA\u5230\u53ef\u8907\u88fd\u7684\u5167\u5bb9\u7cfb\u7d71"},"content":{"rendered":"<p>2019\u5e7411\u670823\u65e5\uff0c\u5275\u8fa6\u4eba\u4f2f\u5c3c\u2027\u9ec3\u535a\u58eb <a href=\"https:\/\/social-stand.com\/zh\/\">Social Stand<\/a> Limited \u70ba\u9999\u6e2f\u5927\u5b78\u5c08\u696d\u9032\u4fee\u5b78\u9662\uff08HKU SPACE\uff09\u884c\u92b7\u53ca\u96f6\u552e\u7ba1\u7406\u9ad8\u7d1a\u6587\u6191\u8ab2\u7a0b\u7684\u884c\u92b7\u4eba\u54e1\u8209\u8fa6\u4e86\u70ba\u671f\u4e00\u5929\u7684\u54c1\u724c\u6545\u4e8b\u5de5\u4f5c\u574a\u3002\u8ab2\u7a0b\u7531\u96c5\u8a69\u862d\u9edb\u96c6\u5718\u8207\u96f6\u552e\u9818\u5c0e\u529b\u52a0\u901f\u8a08\u756b\u5171\u540c\u8209\u8fa6\uff0c\u5176\u6838\u5fc3\u539f\u5247\u81f3\u4eca\u4ecd\u9069\u7528\uff1a\u884c\u92b7\u4e26\u975e\u7c21\u55ae\u7684\u7522\u54c1\u63a8\u5ee3\uff0c\u800c\u662f\u900f\u904e\u9bae\u660e\u7684\u54c1\u724c\u5f62\u8c61\u3001\u8a9e\u8abf\u548c\u8072\u97f3\uff0c\u6709\u689d\u4e0d\u7d0a\u5730\u50b3\u9054\u54c1\u724c\u7684\u610f\u7fa9\u3002.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/brand-storytelling-in-digital-era\/#Start_with_Brand_DNA_not_a_campaign_slogan\" >\u5f9e\u54c1\u724cDNA\u5165\u624b\uff0c\u800c\u4e0d\u662f\u5f9e\u7af6\u9078\u53e3\u865f\u8457\u624b\u3002<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/brand-storytelling-in-digital-era\/#Turn_strategy_into_a_narrative\" >\u5c07\u6230\u7565\u8f49\u5316\u70ba\u6558\u4e8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/brand-storytelling-in-digital-era\/#Build_a_repeatable_content_system\" >\u5efa\u69cb\u53ef\u91cd\u8907\u7684\u5167\u5bb9\u7cfb\u7d71<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/brand-storytelling-in-digital-era\/#Protect_credibility\" >\u7dad\u8b77\u4fe1\u8b7d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/brand-storytelling-in-digital-era\/#Measure_whether_the_story_works\" >\u8861\u91cf\u6545\u4e8b\u662f\u5426\u6709\u6548<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/social-stand.com\/zh\/brand-storytelling-in-digital-era\/#A_practical_workshop_exercise\" >\u5be6\u8e10\u5de5\u4f5c\u574a\u7df4\u7fd2<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.social-stand.com\/wp-content\/uploads\/2019\/11\/DSC05156-scaled.jpg\" alt=\"\u9ec3\u4f2f\u5c3c\u535a\u58eb\u5728\u9999\u6e2f\u5927\u5b78\u5c08\u696d\u9032\u4fee\u5b78\u9662\u4e3b\u6301\u54c1\u724c\u6545\u4e8b\u5de5\u4f5c\u574a\"><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Start_with_Brand_DNA_not_a_campaign_slogan\"><\/span>\u5f9e\u54c1\u724cDNA\u5165\u624b\uff0c\u800c\u4e0d\u662f\u5f9e\u7af6\u9078\u53e3\u865f\u8457\u624b\u3002<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4e00\u500b\u5f37\u5927\u7684\u54c1\u724c\u6545\u4e8b\u59cb\u65bc\u4e00\u500b\u7a69\u5b9a\u7684\u7b56\u7565\u6838\u5fc3\u3002\u660e\u78ba\u54c1\u724c\u5b58\u5728\u7684\u610f\u7fa9\u3001\u670d\u52d9\u5c0d\u8c61\u3001\u89e3\u6c7a\u7684\u75db\u9ede\u3001\u652f\u6490\u5176\u627f\u8afe\u7684\u8b49\u64da\u3002\u9019\u7a2e\u300c\u54c1\u724cDNA\u300d\u80fd\u5920\u78ba\u4fdd\u6bcf\u500b\u884c\u92b7\u6d3b\u52d5\u807d\u8d77\u4f86\u90fd\u50cf\u662f\u5728\u70ba\u4e0d\u540c\u7684\u516c\u53f8\u4ee3\u8a00\u3002.<\/p>\n<p>\u4e00\u500b\u5be6\u7528\u7684\u54c1\u724c\u5ba3\u8a00\u53ef\u4ee5\u9075\u5faa\u9019\u6a23\u7684\u7d50\u69cb\uff1a\u91dd\u5c0d\u9762\u81e8\u7279\u5b9a\u554f\u984c\u7684\u7279\u5b9a\u53d7\u773e\uff0c\u54c1\u724c\u63d0\u4f9b\u660e\u78ba\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u4e26\u8f14\u4ee5\u53ef\u9760\u7684\u8b49\u64da\u3002\u5b83\u662f\u4e00\u7a2e\u5167\u90e8\u6c7a\u7b56\u5de5\u5177\uff0c\u800c\u975e\u9762\u5411\u5ba2\u6236\u7684\u6587\u6848\u3002.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Turn_strategy_into_a_narrative\"><\/span>\u5c07\u6230\u7565\u8f49\u5316\u70ba\u6558\u4e8b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6709\u6548\u7684\u54c1\u724c\u6545\u4e8b\u5305\u542b\u56db\u500b\u8981\u7d20\uff1a\u4e00\u500b\u6709\u76ee\u6a19\u7684\u4eba\u6216\u7fa4\u9ad4\u3001\u4e00\u500b\u610f\u7fa9\u91cd\u5927\u7684\u969c\u7919\u3001\u4e00\u500b\u8f49\u6298\u9ede\u4ee5\u53ca\u53d6\u5f97\u9032\u5c55\u7684\u8b49\u64da\u3002\u9867\u5ba2\u901a\u5e38\u61c9\u8a72\u662f\u6545\u4e8b\u7684\u4e3b\u89d2\uff1b\u54c1\u724c\u5247\u626e\u6f14\u5f15\u5c0e\u8005\u3001\u8ce6\u80fd\u8005\u6216\u503c\u5f97\u4fe1\u8cf4\u7684\u4f19\u4f34\u7684\u89d2\u8272\u3002.<\/p>\n<p>\u9019\u7a2e\u65b9\u6cd5\u9069\u7528\u65bc\u4f01\u696d\u50b3\u64ad\u3001\u793e\u7fa4\u5a92\u9ad4\u3001\u57f9\u8a13\u3001\u96c7\u4e3b\u54c1\u724c\u548c\u92b7\u552e\u7b49\u5404\u500b\u9818\u57df\u3002\u5f62\u5f0f\u96d6\u6709\u8b8a\u5316\uff0c\u4f46\u5176\u6838\u5fc3\u7406\u5ff5\u59cb\u7d42\u4fdd\u6301\u4e00\u81f4\u3002.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Build_a_repeatable_content_system\"><\/span>\u5efa\u69cb\u53ef\u91cd\u8907\u7684\u5167\u5bb9\u7cfb\u7d71<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5c07\u6558\u4e8b\u63d0\u7149\u70ba\u5e7e\u500b\u8cab\u7a7f\u59cb\u7d42\u7684\u6545\u4e8b\u652f\u67f1\uff0c\u4f8b\u5982\u5ba2\u6236\u8f49\u578b\u3001\u5c08\u5bb6\u6307\u5c0e\u3001\u5e55\u5f8c\u6d41\u7a0b\u3001\u793e\u7fa4\u5f71\u97ff\u548c\u7522\u54c1\u9a57\u8b49\u3002\u70ba\u6bcf\u500b\u652f\u67f1\u8a2d\u5b9a\u76ee\u6a19\u3001\u9996\u9078\u683c\u5f0f\u3001\u8b49\u64da\u8981\u6c42\u548c\u884c\u52d5\u547c\u7c72\u3002.<\/p>\n<p>\u7136\u5f8c\uff0c\u8207\u5176\u88fd\u4f5c\u4e92\u4e0d\u76f8\u95dc\u7684\u5e16\u5b50\uff0c\u4e0d\u5982\u5c07\u540c\u4e00\u500b\u6545\u4e8b\u7d20\u6750\u6539\u7de8\u6210\u4e0d\u540c\u7684\u7ba1\u9053\u5167\u5bb9\uff1a\u4e00\u7bc7\u9577\u7bc7\u63a1\u8a2a\u53ef\u4ee5\u884d\u751f\u6210\u6587\u7ae0\u3001\u77ed\u8996\u983b\u3001\u8f2a\u64ad\u5716\u3001\u96fb\u5b50\u90f5\u4ef6\u548c\u92b7\u552e\u6848\u4f8b\u3002\u6539\u7de8\u6642\u61c9\u4fdd\u7559\u6838\u5fc3\u8ad6\u9ede\uff0c\u540c\u6642\u6839\u64da\u4e0d\u540c\u53d7\u773e\u7fa4\u9ad4\u8abf\u6574\u6df1\u5ea6\u8207\u5448\u73fe\u65b9\u5f0f\u3002.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Protect_credibility\"><\/span>\u7dad\u8b77\u4fe1\u8b7d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8aaa\u6545\u4e8b\u4e26\u975e\u8a87\u5927\u5176\u8a5e\u7684\u8a31\u53ef\u3002\u52d9\u5fc5\u5340\u5206\u5df2\u6838\u5be6\u7684\u4e8b\u5be6\u548c\u4e3b\u89c0\u89e3\u8b80\uff0c\u53d6\u5f97\u5ba2\u6236\u6545\u4e8b\u7684\u8a31\u53ef\uff0c\u4e26\u63ed\u9732\u91cd\u8981\u7684\u5408\u4f5c\u95dc\u4fc2\u3002\u5373\u4f7f\u5728\u4eba\u5de5\u667a\u6167\u8f14\u52a9\u7684\u5de5\u4f5c\u6d41\u7a0b\u4e2d\uff0c\u4eba\u5011\u5728\u767c\u5e03\u524d\u4ecd\u61c9\u6838\u5be6\u8072\u660e\u3001\u6a5f\u5bc6\u8cc7\u8a0a\u3001\u54c1\u724c\u8abf\u6027\u548c\u6587\u5316\u5dee\u7570\u3002.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Measure_whether_the_story_works\"><\/span>\u8861\u91cf\u6545\u4e8b\u662f\u5426\u6709\u6548<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6839\u64da\u6545\u4e8b\u7684\u76ee\u6a19\u9078\u64c7\u5408\u9069\u7684\u8861\u91cf\u6307\u6a19\u3002\u4f8b\u5982\uff0c\u63d0\u5347\u54c1\u724c\u8a8d\u77e5\u5ea6\u7684\u6545\u4e8b\u53ef\u4ee5\u900f\u904e\u6709\u6548\u89f8\u9054\u7387\u548c\u7528\u6236\u56de\u61b6\u5ea6\u4f86\u8a55\u4f30\uff1b\u63d0\u5347\u7528\u6236\u8003\u616e\u5ea6\u7684\u6545\u4e8b\u53ef\u4ee5\u900f\u904e\u4e92\u52d5\u8a2a\u554f\u548c\u8aee\u8a62\u91cf\u4f86\u8a55\u4f30\uff1b\u63d0\u5347\u8f49\u63db\u7387\u7684\u6545\u4e8b\u53ef\u4ee5\u900f\u904e\u92b7\u552e\u7dda\u7d22\u6216\u92b7\u552e\u4f86\u8a55\u4f30\uff1b\u63d0\u5347\u4fe1\u4efb\u5ea6\u7684\u6545\u4e8b\u53ef\u4ee5\u900f\u904e\u7528\u6236\u60c5\u611f\u3001\u64c1\u8b77\u5ea6\u548c\u91cd\u8907\u4e92\u52d5\u4f86\u8a55\u4f30\u3002\u5207\u52ff\u5c07\u6bcf\u500b\u6545\u4e8b\u8996\u70ba\u76f4\u63a5\u97ff\u61c9\u5f0f\u5ee3\u544a\u3002.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_practical_workshop_exercise\"><\/span>\u5be6\u8e10\u5de5\u4f5c\u574a\u7df4\u7fd2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>\u7528\u4e00\u53e5\u8a71\u63cf\u8ff0\u807d\u773e\u7684\u771f\u5be6\u8655\u5883\u3002.<\/li>\n<li>\u6307\u51fa\u969c\u7919\u6240\u5728\uff0c\u4f46\u4e0d\u8981\u5c07\u5176\u8f49\u5316\u70ba\u7522\u54c1\u529f\u80fd\u3002.<\/li>\n<li>\u660e\u78ba\u53d7\u773e\u5e0c\u671b\u770b\u5230\u7684\u6539\u8b8a\u3002.<\/li>\n<li>\u589e\u52a0\u4e00\u500b\u53ef\u9a57\u8b49\u7684\u8b49\u64da\u9ede\u3002.<\/li>\n<li>\u5c07\u540c\u6a23\u7684\u6558\u8ff0\u6539\u7de8\u6210\u7db2\u7ad9\u6bb5\u843d\u3001\u793e\u7fa4\u5a92\u9ad4\u8cbc\u6587\u548c\u7c21\u77ed\u7c21\u5831\u7684\u958b\u982d\u3002.<\/li>\n<\/ol>\n<p>\u76f8\u95dc\u6846\u67b6\uff0c\u8acb\u700f\u89bd Social Stand \u7684\u76f8\u95dc\u5167\u5bb9\u3002 <a href=\"https:\/\/social-stand.com\/zh\/ai-digital-marketing-resources-hong-kong-asia\/\">\u4eba\u5de5\u667a\u6167\u3001\u6578\u4f4d\u884c\u92b7\u548c\u793e\u7fa4\u5a92\u9ad4\u8cc7\u6e90<\/a> \u6216\u8a0e\u8ad6\u5ba2\u88fd\u5316\u65b9\u6848\u3002 <a href=\"https:\/\/social-stand.com\/zh\/corporate-training-hong-kong\/\">\u9999\u6e2f\u4f01\u696d\u57f9\u8a13\u9805\u76ee<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u4e00\u500b\u5c07\u54c1\u724c\u5b97\u65e8\u3001\u53d7\u773e\u6d1e\u5bdf\u3001\u7528\u6236\u756b\u50cf\u3001\u8a9e\u6c23\u548c\u8b49\u64da\u8f49\u5316\u70ba\u8de8\u6578\u4f4d\u7ba1\u9053\u4e00\u81f4\u6545\u4e8b\u7684\u5be6\u7528\u6846\u67b6\u3002.<\/p>","protected":false},"author":8,"featured_media":2175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_beehiiv_send_to_newsletter":false,"_beehiiv_send_to_newsletter_date":"","_beehiiv_send_to_newsletter_snippet":false,"_beehiiv_post_template_id":"","_beehiiv_publication_id":"","_beehiiv_post_id":"","_beehiiv_scheduled_at":"","_beehiiv_newsletter_error":"","_beehiiv_newsletter_error_type":"","_beehiiv_newsletter_title":"","_beehiiv_newsletter_subtitle":"","_beehiiv_newsletter_show_title_in_email":false,"footnotes":""},"categories":[6,7],"tags":[63,50,51,52],"class_list":["post-2159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-","category-social-stand","tag-brandstorytelling","tag-digitalmarketing-2","tag-socialmedia-2","tag-socialstand-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Storytelling Training Hong Kong | Social Stand<\/title>\n<meta name=\"description\" content=\"Learn a practical brand storytelling framework covering Brand DNA, audience insight, narrative, content systems and credible measurement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/brand-storytelling-in-digital-era\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Storytelling Training Hong Kong | Social Stand\" \/>\n<meta property=\"og:description\" content=\"Learn a practical brand storytelling framework covering Brand DNA, audience insight, narrative, content systems and credible measurement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/social-stand.com\/zh\/brand-storytelling-in-digital-era\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Stand\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-29T01:13:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-29T16:28:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/social-stand.com\/wp-content\/uploads\/2019\/11\/DSC05115-4-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1366\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Social Stand Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Social Stand Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u9999\u6e2f\u54c1\u724c\u6545\u4e8b\u57f9\u8a13 | \u793e\u6703\u7acb\u5834","description":"\u5b78\u7fd2\u4e00\u5957\u5be6\u7528\u7684\u54c1\u724c\u6545\u4e8b\u6846\u67b6\uff0c\u6db5\u84cb\u54c1\u724cDNA\u3001\u53d7\u773e\u6d1e\u5bdf\u3001\u6558\u4e8b\u3001\u5167\u5bb9\u7cfb\u7d71\u548c\u53ef\u9760\u7684\u8861\u91cf\u6a19\u6e96\u3002.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/social-stand.com\/zh\/brand-storytelling-in-digital-era\/","og_locale":"zh_HK","og_type":"article","og_title":"Brand Storytelling Training Hong Kong | Social Stand","og_description":"Learn a practical brand storytelling framework covering Brand DNA, audience insight, narrative, content systems and credible measurement.","og_url":"https:\/\/social-stand.com\/zh\/brand-storytelling-in-digital-era\/","og_site_name":"Social Stand","article_published_time":"2019-11-29T01:13:07+00:00","article_modified_time":"2026-09-29T16:28:42+00:00","og_image":[{"width":2048,"height":1366,"url":"https:\/\/social-stand.com\/wp-content\/uploads\/2019\/11\/DSC05115-4-scaled-1.jpg","type":"image\/jpeg"}],"author":"Social Stand Editorial Team","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"Social Stand Editorial Team","\u9810\u8a08\u95b1\u8b80\u6642\u9593":"2 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/social-stand.com\/brand-storytelling-in-digital-era\/#article","isPartOf":{"@id":"https:\/\/social-stand.com\/brand-storytelling-in-digital-era\/"},"author":{"name":"Social Stand Editorial Team","@id":"https:\/\/social-stand.com\/#\/schema\/person\/47104afb0a3cc7d8c714123c358b4e1b"},"headline":"Brand Storytelling in the Digital Era: From Brand DNA to a Repeatable Content System","datePublished":"2019-11-29T01:13:07+00:00","dateModified":"2026-09-29T16:28:42+00:00","mainEntityOfPage":{"@id":"https:\/\/social-stand.com\/brand-storytelling-in-digital-era\/"},"wordCount":482,"commentCount":0,"publisher":{"@id":"https:\/\/social-stand.com\/#organization"},"image":{"@id":"https:\/\/social-stand.com\/brand-storytelling-in-digital-era\/#primaryimage"},"thumbnailUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2019\/11\/DSC05115-4-scaled-1.jpg","keywords":["brandstorytelling","DigitalMarketing","SocialMedia","SocialStand"],"articleSection":["Social-Media \u793e\u4ea4\u5a92\u9ad4","Social-Stand"],"inLanguage":"zh-HK","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/social-stand.com\/brand-storytelling-in-digital-era\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/social-stand.com\/brand-storytelling-in-digital-era\/","url":"https:\/\/social-stand.com\/brand-storytelling-in-digital-era\/","name":"\u9999\u6e2f\u54c1\u724c\u6545\u4e8b\u57f9\u8a13 | \u793e\u6703\u7acb\u5834","isPartOf":{"@id":"https:\/\/social-stand.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/social-stand.com\/brand-storytelling-in-digital-era\/#primaryimage"},"image":{"@id":"https:\/\/social-stand.com\/brand-storytelling-in-digital-era\/#primaryimage"},"thumbnailUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2019\/11\/DSC05115-4-scaled-1.jpg","datePublished":"2019-11-29T01:13:07+00:00","dateModified":"2026-09-29T16:28:42+00:00","description":"\u5b78\u7fd2\u4e00\u5957\u5be6\u7528\u7684\u54c1\u724c\u6545\u4e8b\u6846\u67b6\uff0c\u6db5\u84cb\u54c1\u724cDNA\u3001\u53d7\u773e\u6d1e\u5bdf\u3001\u6558\u4e8b\u3001\u5167\u5bb9\u7cfb\u7d71\u548c\u53ef\u9760\u7684\u8861\u91cf\u6a19\u6e96\u3002.","breadcrumb":{"@id":"https:\/\/social-stand.com\/brand-storytelling-in-digital-era\/#breadcrumb"},"inLanguage":"zh-HK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/social-stand.com\/brand-storytelling-in-digital-era\/"]}]},{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/social-stand.com\/brand-storytelling-in-digital-era\/#primaryimage","url":"https:\/\/social-stand.com\/wp-content\/uploads\/2019\/11\/DSC05115-4-scaled-1.jpg","contentUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2019\/11\/DSC05115-4-scaled-1.jpg","width":2048,"height":1366},{"@type":"BreadcrumbList","@id":"https:\/\/social-stand.com\/brand-storytelling-in-digital-era\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/social-stand.com\/"},{"@type":"ListItem","position":2,"name":"Brand Storytelling in the Digital Era: From Brand DNA to a Repeatable Content System"}]},{"@type":"WebSite","@id":"https:\/\/social-stand.com\/#website","url":"https:\/\/social-stand.com\/","name":"Social Stand","description":"\u9999\u6e2f\u4eba\u5de5\u667a\u6167\u3001\u6578\u4f4d\u884c\u92b7\u3001\u793e\u7fa4\u5a92\u9ad4\u53ca\u4f01\u696d\u57f9\u8a13","publisher":{"@id":"https:\/\/social-stand.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/social-stand.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-HK"},{"@type":"Organization","@id":"https:\/\/social-stand.com\/#organization","name":"Social Stand Limited \u7684\u5275\u8fa6\u4eba Bernie Wong","url":"https:\/\/social-stand.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/social-stand.com\/#\/schema\/logo\/image\/","url":"https:\/\/social-stand.com\/wp-content\/uploads\/2017\/08\/touch-logo-social-stand.png","contentUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2017\/08\/touch-logo-social-stand.png","width":152,"height":152,"caption":"Social Stand Limited"},"image":{"@id":"https:\/\/social-stand.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/social-stand.com\/#\/schema\/person\/47104afb0a3cc7d8c714123c358b4e1b","name":"Social Stand\u7de8\u8f2f\u5718\u968a","image":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/secure.gravatar.com\/avatar\/bc2f7934fba66d6723739a4401a7080fa90c636bc1c35c11b49552f967a5a5b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bc2f7934fba66d6723739a4401a7080fa90c636bc1c35c11b49552f967a5a5b7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bc2f7934fba66d6723739a4401a7080fa90c636bc1c35c11b49552f967a5a5b7?s=96&d=mm&r=g","caption":"Social Stand Editorial Team"},"url":"https:\/\/social-stand.com\/zh\/author\/editor\/"}]}},"_links":{"self":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts\/2159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/comments?post=2159"}],"version-history":[{"count":1,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts\/2159\/revisions"}],"predecessor-version":[{"id":20790,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts\/2159\/revisions\/20790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/media\/2175"}],"wp:attachment":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/media?parent=2159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/categories?post=2159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/tags?post=2159"}],"curies":[{"name":"\u53ef\u6fd5\u6027\u7c89\u5291","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}