{"id":20693,"date":"2021-03-05T10:50:00","date_gmt":"2021-03-05T02:50:00","guid":{"rendered":"https:\/\/social-stand.com\/digital-marketing-career-pathways-industry-skills\/"},"modified":"2021-03-05T10:50:00","modified_gmt":"2021-03-05T02:50:00","slug":"digital-marketing-career-pathways-industry-skills","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/digital-marketing-career-pathways-industry-skills\/","title":{"rendered":"Digital Marketing Career Pathways: The Skills Employers Actually Need"},"content":{"rendered":"<p><strong>digital marketing career pathways<\/strong> \u5b83\u6700\u6709\u6548\u7684\u5730\u65b9\u5728\u65bc\u80fd\u5920\u6539\u8b8a\u5718\u968a\u7684\u6c7a\u7b56\u65b9\u5f0f\u3002\u672c\u6307\u5357\u5c07\u771f\u5be6\u7684\u4e8b\u4ef6\u6216\u57f9\u8a13\u6d3b\u52d5\u8f49\u5316\u70ba\u53ef\u4f9b\u6a5f\u69cb\u4f7f\u7528\u7684\u6846\u67b6\u3002.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-career-pathways-industry-skills\/#The_challenge\" >\u6311\u6230<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-career-pathways-industry-skills\/#Where_the_insight_came_from\" >\u9019\u4e00\u6d1e\u898b\u6e90\u81ea\u4f55\u8655\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-career-pathways-industry-skills\/#A_four-part_practical_framework\" >\u7531\u56db\u500b\u90e8\u5206\u7d44\u6210\u7684\u5be6\u7528\u6846\u67b6<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-career-pathways-industry-skills\/#Build_a_T-shaped_foundation\" >Build a T-shaped foundation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-career-pathways-industry-skills\/#Create_evidence_of_decisions\" >Create evidence of decisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-career-pathways-industry-skills\/#Practise_commercial_communication\" >Practise commercial communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-career-pathways-industry-skills\/#Treat_learning_as_a_system\" >Treat learning as a system<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-career-pathways-industry-skills\/#Putting_the_framework_to_work\" >\u8b93\u6846\u67b6\u767c\u63ee\u4f5c\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-career-pathways-industry-skills\/#Questions_for_your_team\" >\u7d66\u4f60\u5011\u5718\u968a\u7684\u554f\u984c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-career-pathways-industry-skills\/#Related_resources_and_next_step\" >\u76f8\u95dc\u8cc7\u6e90\u8207\u4e0b\u4e00\u6b65<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-career-pathways-industry-skills\/#Frequently_asked_questions\" >\u5e38\u898b\u554f\u984c\u89e3\u7b54<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-career-pathways-industry-skills\/#Is_this_relevant_to_small_teams\" >\u9019\u9069\u7528\u65bc\u5c0f\u578b\u5718\u968a\u55ce\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-career-pathways-industry-skills\/#Do_we_need_more_tools_first\" >\u6211\u5011\u662f\u5426\u9700\u8981\u66f4\u591a\u5de5\u5177\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"The_challenge\"><\/span>\u6311\u6230<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Entry-level candidates often present a list of platforms but little evidence of problem solving. Employers need people who can understand a brief, work with data, communicate clearly and learn as tools change.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Where_the_insight_came_from\"><\/span>\u9019\u4e00\u6d1e\u898b\u6e90\u81ea\u4f55\u8655\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A 2021 career sharing with IVE and HKBN Enterprise Solutions connected digital marketing education with changing employer expectations and real workplace roles.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_four-part_practical_framework\"><\/span>\u7531\u56db\u500b\u90e8\u5206\u7d44\u6210\u7684\u5be6\u7528\u6846\u67b6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Build_a_T-shaped_foundation\"><\/span>Build a T-shaped foundation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Develop broad knowledge of customers, content, media, analytics and commerce, plus deeper capability in one area.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_evidence_of_decisions\"><\/span>Create evidence of decisions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use portfolios that show the brief, research, options, work produced, results and reflection.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Practise_commercial_communication\"><\/span>Practise commercial communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Explain recommendations, trade-offs and metrics to non-specialists, not only fellow marketers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Treat_learning_as_a_system\"><\/span>Treat learning as a system<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Schedule regular experiments, platform updates, case reviews and feedback from practitioners.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Putting_the_framework_to_work\"><\/span>\u8b93\u6846\u67b6\u767c\u63ee\u4f5c\u7528<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Social Stand \u5c07\u9019\u7a2e\u65b9\u6cd5\u8f49\u5316\u70ba\u4e00\u4efd\u5de5\u4f5c\u7c21\u5831\uff0c\u5176\u4e2d\u5305\u542b\u696d\u52d9\u76ee\u6a19\u3001\u91cd\u9ede\u53d7\u773e\u3001\u8cc7\u8a0a\u67b6\u69cb\u3001\u983b\u9053\u89d2\u8272\u3001\u5167\u5bb9\u7bc0\u594f\u3001\u8ca0\u8cac\u4eba\u548c\u5be9\u6838\u7bc0\u9ede\u3002\u9019\u5275\u5efa\u7684\u662f\u4e00\u7a2e\u5171\u4eab\u7684\u71df\u904b\u6a21\u5f0f\uff0c\u800c\u4e0d\u662f\u4e00\u7cfb\u5217\u7b56\u7565\u7684\u96c6\u5408\u3002.<\/p>\n<p>\u8861\u91cf\u6307\u6a19\u61c9\u5c07\u8a3a\u65b7\u8a0a\u865f\u8207\u696d\u52d9\u6210\u679c\u7d50\u5408\u3002\u5e73\u53f0\u6578\u64da\u89e3\u91cb\u4e86\u6b63\u5728\u767c\u751f\u7684\u4e8b\u60c5\uff1b\u5408\u683c\u7684\u8aee\u8a62\u3001\u4ea4\u6613\u3001\u53c3\u8207\u5ea6\u3001\u7559\u5b58\u7387\u6216\u80fd\u529b\u8b8a\u5316\u5247\u8aaa\u660e\u4e86\u5176\u91cd\u8981\u6027\u3002.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Questions_for_your_team\"><\/span>\u7d66\u4f60\u5011\u5718\u968a\u7684\u554f\u984c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>\u6211\u5011\u8a66\u5716\u5f71\u97ff\u7684\u662f\u54ea\u4e00\u985e\u53d7\u773e\u7684\u6c7a\u5b9a\uff1f<\/li>\n<li>\u6709\u4ec0\u9ebc\u8b49\u64da\u80fd\u8b49\u660e\u6211\u5011\u7684\u627f\u8afe\u662f\u53ef\u4fe1\u7684\uff1f<\/li>\n<li>\u70ba\u4e86\u96c6\u4e2d\u8a3b\u610f\u529b\uff0c\u6211\u5011\u61c9\u8a72\u505c\u6b62\u505a\u54ea\u4e9b\u4e8b\u60c5\uff1f<\/li>\n<li>\u5728\u6700\u521d\u768430\u523090\u5929\u88e1\uff0c\u6211\u5011\u5c07\u5b78\u5230\u4ec0\u9ebc\uff1f<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Related_resources_and_next_step\"><\/span>\u76f8\u95dc\u8cc7\u6e90\u8207\u4e0b\u4e00\u6b65<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u770b <a href=\"https:\/\/berniewong.net\/ive-hkbn-digital-marketing-career-sharing-2021\/\">\u4f2f\u5c3c\u00b7\u738b\u535a\u58eb\u7684\u539f\u59cb\u8a02\u5a5a\u4fe1<\/a> \u548c <a href=\"https:\/\/social-stand.com\/zh\/ai-digital-marketing-resources-hong-kong-asia\/\">Social Stand AI \u8207\u6578\u4f4d\u884c\u92b7\u8cc7\u6e90\u4e2d\u5fc3<\/a>.<\/p>\n<p>If you are creating career-readiness or digital capability training, <a href=\"https:\/\/social-stand.com\/zh\/corporate-training-hong-kong\/\">\u8207 Social Stand \u63a2\u8a0e\u7b56\u7565\u8207\u4f01\u696d\u57f9\u8a13<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_asked_questions\"><\/span>\u5e38\u898b\u554f\u984c\u89e3\u7b54<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Is_this_relevant_to_small_teams\"><\/span>\u9019\u9069\u7528\u65bc\u5c0f\u578b\u5718\u968a\u55ce\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u662f\u7684\u3002\u8a72\u6846\u67b6\u65e8\u5728\u660e\u78ba\u91cd\u9ede\uff0c\u4e26\u53ef\u6839\u64da\u73fe\u6709\u7684\u4eba\u54e1\u3001\u9810\u7b97\u548c\u8b49\u64da\u9032\u884c\u8abf\u6574\u3002.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_we_need_more_tools_first\"><\/span>\u6211\u5011\u662f\u5426\u9700\u8981\u66f4\u591a\u5de5\u5177\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u901a\u5e38\u4e0d\u9700\u8981\u3002\u5728\u65b0\u589e\u8edf\u9ad4\u6216\u7ba1\u9053\u4e4b\u524d\uff0c\u8acb\u5148\u5148\u660e\u78ba\u5de5\u4f5c\u6d41\u7a0b\u3001\u53d7\u773e\u548c\u6c7a\u7b56\u76ee\u6a19\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>A practical digital marketing career pathways framework with implementation steps, measurement and lessons from a real engagement.<\/p>","protected":false},"author":2,"featured_media":20708,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,316,7],"tags":[],"class_list":["post-20693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-social-media-marketing","category-social-stand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Career Pathways: The Skills Employers Actually Need | Social Stand<\/title>\n<meta name=\"description\" content=\"Use this practical digital marketing career pathways framework to align strategy, execution and measurement for Hong Kong and regional organisations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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