{"id":19951,"date":"2022-11-25T14:50:24","date_gmt":"2022-11-25T06:50:24","guid":{"rendered":"https:\/\/social-stand.com\/?p=19951"},"modified":"2022-11-29T14:59:44","modified_gmt":"2022-11-29T06:59:44","slug":"twitter-launches-new-ad-targeting-options-and-conversion-optimization","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/twitter-launches-new-ad-targeting-options-and-conversion-optimization\/","title":{"rendered":"Twitter \u63a8\u51fa\u65b0\u7684\u5ee3\u544a\u5b9a\u4f4d\u9078\u9805\u548c\u8f49\u5316\u512a\u5316"},"content":{"rendered":"<p>\u611f\u6069\u7bc0\u524d\u5915\uff0cTwitter \u63a8\u51fa\u4e86\u4e00\u4e9b\u65b0\u7684\u5ee3\u544a\u5b9a\u4f4d\u9078\u9805\uff0c\u9019\u4e9b\u9078\u9805\u8207\u5176\u73fe\u6709\u7684\u5ee3\u544a\u76ee\u6a19\u76f8\u4f3c\uff0c\u4f46\u6709\u4e00\u4e9b\u95dc\u9375\u5340\u5225\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"315\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/11\/articlecard-perfomance-hub.jpg.twimg_.1920.jpg\" alt=\"\" class=\"wp-image-19953\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/11\/articlecard-perfomance-hub.jpg.twimg_.1920.jpg 600w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/11\/articlecard-perfomance-hub.jpg.twimg_.1920-300x158.jpg 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/11\/articlecard-perfomance-hub.jpg.twimg_.1920-18x9.jpg 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>\u9996\u5148\uff0c\u5ee3\u544a\u5546\u73fe\u5728\u53ef\u4ee5\u5c07\u4fc3\u92b7\u91cd\u9ede\u653e\u5728\u66f4\u50be\u5411\u65bc\u9032\u884c\u7279\u5b9a\u6d3b\u52d5\u7684\u7528\u6236\u8eab\u4e0a\u3002<\/p>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u5b9a\u4f4d\u53ef\u80fd\u6703\u57f7\u884c\u4e0b\u4e00\u6b65\u64cd\u4f5c\u7684\u7528\u6236\uff0c\u800c\u4e0d\u662f\u50c5\u5b9a\u4f4d\u53ef\u80fd\u9ede\u64ca\u60a8\u7684\u5ee3\u544a\u7684\u7528\u6236\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6dfb\u52a0\u5230\u8cfc\u7269\u8eca<\/li>\n\n\n\n<li>\u8cfc\u8cb7<\/li>\n\n\n\n<li>\u8a3b\u518a\u806f\u7e6b\u4fe1\u606f<\/li>\n\n\n\n<li>\u8a02\u95b1<\/li>\n<\/ul>\n\n\n\n<p>\u8a72\u7a0b\u5e8f\u4f7f\u7528\u50cf\u7d20\u8ddf\u8e2a\uff08\u5c0d\u65bc\u6b64\u6d3b\u52d5\u985e\u578b\uff0c\u60a8\u5fc5\u9808\u4f7f\u7528 Twitter \u50cf\u7d20\u6216\u8f49\u63db API\uff09\u4f86\u8861\u91cf\u5728\u60a8\u7684\u7db2\u7ad9\u4e0a\u5b8c\u6210\u9019\u4e9b\u6d3b\u52d5\u7684\u500b\u4eba\u985e\u578b\uff0c\u7136\u5f8c\u4f7f\u7528\u8a72\u6578\u64da\u70ba\u60a8\u7684\u5ee3\u544a\u5b9a\u4f4d\u66f4\u591a\u53d7\u773e\u3002<\/p>\n\n\n\n<p>Twitter \u7684\u201c\u52d5\u614b\u7522\u54c1\u5ee3\u544a\u201d\u5141\u8a31\u5ee3\u544a\u5546\u201c\u5728\u5408\u9069\u7684\u6642\u9593\u5411\u5408\u9069\u7684\u5ba2\u6236\u5c55\u793a\u6700\u76f8\u95dc\u7684\u7522\u54c1\u201d<\/p>\n\n\n\n<p>Twitter \u63a8\u51fa\u65b0\u7684\u5ee3\u544a\u5b9a\u4f4d\u9078\u9805\u548c\u8f49\u5316\u512a\u5316 <a href=\"https:\/\/business.twitter.com\/en\/blog\/launching-performance-products.html\">2022 \u5e74 11 \u6708 25 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff\uff1a<\/h3>\n\n\n\n<p>\u9019\u4e9b\u4e0d\u662f\u65b0\u7522\u54c1\uff0c\u4f46\u5b83\u5011\u5c0d\u4f60\u4f86\u8aaa\u53ef\u80fd\u662f\u65b0\u7684\uff0c\u70ba\u4f60\u63d0\u4f9b\u4e86\u66f4\u591a Twitter \u5ee3\u544a\u9078\u64c7\u3002<\/p>\n\n\n\n<p><strong>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html <\/strong><a href=\"https:\/\/business.twitter.com\/en\/blog\/launching-performance-products.html\">https:\/\/business.twitter.com\/en\/blog\/launching-performance-products.html<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Before Thanksgiving, Twitter unveiled some new ad targeting choices that are similar to its existing ad goals but have key differences. First, advertisers may now focus their promotions on users more inclined to do specified activities. 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