{"id":1993,"date":"2019-09-17T13:09:58","date_gmt":"2019-09-17T05:09:58","guid":{"rendered":"https:\/\/social-stand.com\/facebook-launches-new-features-for-public-figures\/"},"modified":"2020-11-06T11:29:32","modified_gmt":"2020-11-06T03:29:32","slug":"facebook-launches-new-features-for-public-figures","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-launches-new-features-for-public-figures\/","title":{"rendered":"Facebook \u70ba\u516c\u773e\u4eba\u7269\u63a8\u51fa\u65b0\u529f\u80fd"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2019 \u5e74 9 \u6708 10 \u65e5\uff0cFacebook \u767c\u5e03\u4e86\u4e00\u7bc7\u95dc\u65bc\u5e73\u53f0\u516c\u773e\u4eba\u7269\u9801\u9762\u65b0\u529f\u80fd\u7684\u535a\u5ba2\u3002\u8a72\u66f4\u65b0\u65e8\u5728\u5e6b\u52a9\u516c\u773e\u4eba\u7269\u9801\u9762\u63a5\u89f8\u65b0\u53d7\u773e\u3001\u8207\u7c89\u7d72\u4e92\u52d5\u3001\u8cfa\u9322\u4e26\u7372\u5f97\u4fdd\u8b77\u514d\u53d7\u6feb\u7528\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-launches-new-features-for-public-figures\/#Reach_New_Audiences\" >\u63a5\u89f8\u65b0\u53d7\u773e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-launches-new-features-for-public-figures\/#Engage_Fans_with_Fan_Reply_Stickers_for_Stories\" >\u901a\u904e\u6545\u4e8b\u7684\u7c89\u7d72\u56de\u590d\u8cbc\u7d19\u5438\u5f15\u7c89\u7d72<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebook-launches-new-features-for-public-figures\/#Earn_Money\" >\u8cfa\u9322<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/facebook-launches-new-features-for-public-figures\/#Protection_from_Abuse\" >\u9632\u6b62\u6feb\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/facebook-launches-new-features-for-public-figures\/#Implications_for_Brand_Marketers\" >\u5c0d\u54c1\u724c\u71df\u92b7\u4eba\u54e1\u7684\u555f\u793a<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Reach_New_Audiences\"><\/span><b>\u63a5\u89f8\u65b0\u53d7\u773e<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>\u5408\u4f5c\u6545\u4e8b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u8a72\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u6b63\u5728\u6e2c\u8a66\u8b93\u591a\u500b\u516c\u773e\u4eba\u7269\u70ba\u4e00\u500b Facebook \u6545\u4e8b\u505a\u51fa\u8ca2\u737b\u4ee5\u7528\u65bc\u7279\u6b8a\u6d3b\u52d5\u3002\u4f8b\u5982\uff0c\u4ed6\u5011\u6709\u8d85\u904e 20 \u4f4d\u85dd\u8853\u5bb6\u70ba\u4eca\u5e74 7 \u6708\u5728\u6bd4\u5229\u6642\u8209\u884c\u7684\u821e\u8e48\u97f3\u6a02\u7bc0\u7684\u5408\u4f5c\u6545\u4e8b\u505a\u51fa\u4e86\u8ca2\u737b\u3002\u9019\u4f7f\u5f97\u8a31\u591a\u85dd\u8853\u5bb6\u80fd\u5920\u63a5\u89f8\u5230\u5c1a\u672a\u95dc\u6ce8\u4ed6\u5011\u7684\u4eba\u3002<\/span><\/p>\n<p><b>\u65b0\u805e\u63d0\u8981\u66dd\u5149<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u516c\u773e\u4eba\u7269\u9801\u9762\u4e5f\u7d93\u904e\u6e2c\u8a66\u4ee5\u986f\u793a\u5728\u7528\u6236\u7684\u65b0\u805e\u6e90\u4e0a\u3002\u7528\u6236\u5c07\u6839\u64da\u7528\u6236\u95dc\u6ce8\u7684\u4eba\u548c\u53c3\u8207\u7684\u5167\u5bb9\u5728\u4ed6\u5011\u7684\u65b0\u805e\u6e90\u4e0a\u767c\u73fe\u516c\u773e\u4eba\u7269\u7684\u500b\u4eba\u8cc7\u6599\u3002\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Engage_Fans_with_Fan_Reply_Stickers_for_Stories\"><\/span><b>\u901a\u904e\u6545\u4e8b\u7684\u7c89\u7d72\u56de\u590d\u8cbc\u7d19\u5438\u5f15\u7c89\u7d72<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528 Facebook Stories \u7684\u516c\u773e\u4eba\u7269\u53ef\u4ee5\u4f7f\u7528\u7c89\u7d72\u56de\u590d\u8cbc\u7d19\u8207\u7c89\u7d72\u4e92\u52d5\u3002\u9019\u4e9b\u4ea4\u4e92\u5f0f\u8cbc\u7d19\u4f7f\u7528\u6236\u505a\u51fa\u52d5\u4f5c\u6216\u5c0d\u5716\u50cf\u505a\u51fa\u53cd\u61c9\u3002\u4f8b\u5982\uff0c\u4e00\u4e9b\u8cbc\u7d19\u53ef\u4ee5\u8981\u6c42\u7c89\u7d72\u5206\u4eab\u7167\u7247\u6216\u767c\u8868\u8a55\u8ad6\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Earn_Money\"><\/span><b>\u8cfa\u9322<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>\u5411\u4e0a\u6ed1\u52d5\u93c8\u63a5\u5230\u6545\u4e8b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Facebook \u516c\u773e\u4eba\u7269\u6545\u4e8b\u4e2d\u7684\u66f4\u591a\u66f4\u65b0\u5141\u8a31\u4f7f\u7528\u5411\u4e0a\u6ed1\u52d5\u93c8\u63a5\u3002\u9019\u5141\u8a31\u7528\u6236\u5728\u6545\u4e8b\u4e2d\u5411\u4e0a\u6ed1\u52d5\uff0c\u9019\u5c07\u5f15\u5c0e\u4ed6\u5011\u8a2a\u554f\u7522\u54c1\u548c\u5176\u4ed6\u5167\u5bb9\u3002<\/span><\/p>\n<p><b>\u5728 Facebook \u5feb\u62cd\u4e2d\u6a19\u8a18\u7522\u54c1<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Facebook \u6545\u4e8b\u4e2d\u91dd\u5c0d\u516c\u773e\u4eba\u7269\u7684\u53e6\u4e00\u500b\u985e\u4f3c\u66f4\u65b0\u662f\u5728\u6545\u4e8b\u4e2d\u6a19\u8a18\u7522\u54c1\u3002\u76ee\u524d\uff0c\u7522\u54c1\u6a19\u7c64\u50c5\u5728\u7167\u7247\u548c\u8996\u983b\u4e2d\u53ef\u7528\u3002\u96a8\u8457\u65b0\u7684\u66f4\u65b0\uff0c\u9019\u500b\u529f\u80fd\u4e5f\u5c07\u5728\u6545\u4e8b\u4e2d\u53ef\u7528\u3002\u00a0\u00a0<\/span><\/p>\n<p><b>\u5f9e Facebook \u5ee3\u544a\u7d50\u5e33<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u9084\u6e2c\u8a66\u4e86\u7d50\u5e33\u7cfb\u7d71\uff0c\u4ee5\u4f7f\u7528\u6236\u80fd\u5920\u7d50\u5e33\u4ed6\u5011\u60f3\u5f9e\u65b0\u805e\u63d0\u8981\u4e2d\u7684\u5ee3\u544a\u4e2d\u8cfc\u8cb7\u7684\u7522\u54c1\u3002\u9019\u5141\u8a31\u7528\u6236\u5728 Facebook \u5167\u5b8c\u6210\u8cfc\u8cb7\u3002\u00a0<\/span><\/p>\n<p><b>\u8996\u983b\u5275\u4f5c\u8005\u7684 Facebook \u660e\u661f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\uff0c2018 \u5e74 6 \u6708\u63a8\u51fa\u7684\u9762\u5411\u904a\u6232\u5275\u4f5c\u8005\u7684 Facebook Stars \u529f\u80fd\u73fe\u5728\u53ef\u4f9b\u6240\u6709\u8996\u983b\u5275\u4f5c\u8005\u4f7f\u7528\u3002 Facebook \u660e\u661f\u529f\u80fd\u5141\u8a31\u7528\u6236\u70ba\u4ed6\u5011\u6b63\u5728\u89c0\u770b\u7684\u8996\u983b\u8cfc\u8cb7\u201c\u660e\u661f\u201d\u5957\u9910\u3002\u5275\u4f5c\u8005\u6bcf\u8cfc\u8cb7\u4e00\u9846\u661f\u661f\uff0c\u5c31\u6703\u5f9e Facebook \u6536\u5230 $0.01\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Protection_from_Abuse\"><\/span><b>\u9632\u6b62\u6feb\u7528<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>\u64f4\u5c55\u653f\u7b56<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u4fdd\u8b77\u5e74\u8f15\u516c\u773e\u4eba\u7269\u7684\u653f\u7b56\u73fe\u5728\u6db5\u84cb\u4e86\u6240\u6709\u516c\u773e\u4eba\u7269\u9801\u9762\uff0c\u4fdd\u8b77\u4ed6\u5011\u514d\u53d7\u6b3a\u51cc\u548c\u9a37\u64fe\u3002<\/span><\/p>\n<p><b>\u8a55\u8ad6\u6392\u540d\u66f4\u65b0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u516c\u773e\u4eba\u7269\u9801\u9762\u4e0a\u986f\u793a\u7684\u8a55\u8ad6\u662f\u6839\u64da\u76f8\u95dc\u6027\u548c\u8cea\u91cf\u7684\u6392\u540d\u4f86\u9078\u64c7\u7684\u3002 Facebook \u5f37\u8abf\u4e86\u5f9e 6 \u6708\u958b\u59cb\u7684\u8a55\u8ad6\u6392\u540d\u66f4\u65b0\uff0c\u8a72\u66f4\u65b0\u9069\u7528\u65bc\u516c\u773e\u4eba\u7269\u9801\u9762\u3002\u9055\u53cd\u793e\u5340\u898f\u5247\u7684\u8a55\u8ad6\u5c07\u88ab\u522a\u9664\u3002<\/span><\/p>\n<p><b>\u65b0\u7684\u5e6b\u52a9\u4e2d\u5fc3\u9801\u9762<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Facebook \u63a8\u51fa\u4e86\u4e00\u500b\u5e6b\u52a9\u4e2d\u5fc3\u9801\u9762\uff0c\u5411\u6240\u6709\u7528\u6236\u63d0\u4f9b\u6709\u95dc\u5982\u4f55\u767c\u73fe\u5831\u544a\u53ef\u7591\u5e33\u6236\u6216\u4e92\u52d5\u7684\u4fe1\u606f\u3002\u6b63\u5728\u958b\u767c\u66f4\u591a\u66f4\u65b0\u4ee5\u9032\u4e00\u6b65\u5206\u767c\u6b64\u4fe1\u606f\uff0c\u7279\u5225\u662f\u5411\u8207\u53ef\u7591\u5e33\u6236\u6709\u806f\u7e6b\u7684\u4eba\u3002<\/span><\/p>\n<p><b>\u5c08\u7528\u5831\u544a\u6d41\u7a0b<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u6b64\u529f\u80fd\u4f7f Facebook \u5e73\u53f0\u7684\u7528\u6236\u80fd\u5920\u8209\u5831\u5192\u5145\u516c\u773e\u4eba\u7269\u7684\u4eba\u7684\u5e33\u6236\u3002<\/span><\/p>\n<p><b>\u7c89\u7d72\u865f vs \u516c\u773e\u865f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Facebook \u6b63\u5728\u958b\u767c\u5de5\u5177\uff0c\u4ee5\u4fbf\u66f4\u5bb9\u6613\u5340\u5206\u5b98\u65b9\u8cec\u6236\u548c\u7c89\u7d72\u8cec\u6236\u3002\u6709\u4e00\u4e9b\u7c89\u7d72\u9801\u9762\u5192\u5145\u516c\u773e\u4eba\u7269\u7684\u5b98\u65b9\u8cec\u865f\u3002 Facebook \u9084\u958b\u767c\u4e86\u4e00\u7a2e\u6280\u8853\uff0c\u53ef\u4ee5\u81ea\u52d5\u9650\u5236\u4ee4\u4eba\u56f0\u60d1\u7684\u7c89\u7d72\u9801\u9762\u3002\u4e00\u65e6\u9801\u9762\u7684\u7ba1\u7406\u54e1\u6f84\u6e05\u4e86\u4ed6\u5011\u7c89\u7d72\u9801\u9762\u7684\u5408\u6cd5\u6027\uff0c\u9019\u4e9b\u9650\u5236\u5c31\u5f88\u5bb9\u6613\u88ab\u53d6\u6d88\u3002<\/span><br \/>\n<span style=\"font-weight: 400;\">\u516c\u773e\u4eba\u7269\u9801\u9762\u6b63\u5728\u6210\u70ba Facebook \u5e73\u53f0\u7684\u4e00\u500b\u91cd\u8981\u65b9\u9762\uff0c\u56e0\u70ba\u5b83\u70ba\u7528\u6236\u548c\u7c89\u7d72\u5275\u9020\u4e86\u4e00\u500b\u7368\u7279\u7684\u5728\u7dda\u7a7a\u9593\uff0c\u4ee5\u4fbf\u8207\u4ed6\u5011\u6b23\u8cde\u548c\u95dc\u6ce8\u7684\u516c\u773e\u4eba\u7269\u4e92\u52d5\u3002\u5b83\u5728\u5546\u696d\u7528\u9014\u548c\u7db2\u7d61\u65b9\u9762\u4e5f\u5177\u6709\u5de8\u5927\u7684\u6f5b\u529b\u3002\u4eba\u5011\u671f\u5f85\u66f4\u591a\u66f4\u65b0\uff0c\u4ee5\u4f7f\u6bcf\u500b\u4eba\u7684\u9ad4\u9a57\u66f4\u5177\u5438\u5f15\u529b\u548c\u5b89\u5168\u6027\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Implications_for_Brand_Marketers\"><\/span><b>\u5c0d\u54c1\u724c\u71df\u92b7\u4eba\u54e1\u7684\u555f\u793a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4f7f\u7528\u516c\u773e\u4eba\u7269\u9801\u9762\u4e0a\u7684\u66f4\u65b0\u70ba\u71df\u92b7\u4eba\u54e1\u63d0\u4f9b\u4e86\u5e7e\u7a2e\u6f5b\u5728\u7528\u9014\u3002\u00a0<\/span><br \/>\n<span style=\"font-weight: 400;\">\u6700\u7c21\u55ae\u7684\u65b9\u6cd5\u662f\u4f7f\u7528\u65b0\u7684\u66f4\u65b0\u8207\u516c\u773e\u4eba\u7269\u4e92\u52d5\u548c\u4e92\u52d5\u3002\u4f46\u662f\uff0c\u5982\u679c\u516c\u773e\u4eba\u7269\u64c1\u6709\u5927\u91cf\u8ffd\u96a8\u8005\uff0c\u5247\u5f88\u96e3\u812b\u7a4e\u800c\u51fa\u3002\u9078\u64c7\u5408\u9069\u7684\u4eba\u53c3\u8207\u5c0d\u65bc\u7522\u751f\u6709\u91dd\u5c0d\u6027\u7684\u71df\u92b7\u7d50\u679c\u81f3\u95dc\u91cd\u8981\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u63a5\u4e0b\u4f86\uff0c\u5c07\u6709\u4e00\u4f4d\u5f71\u97ff\u8005\u6216\u95dc\u9375\u610f\u898b\u9818\u8896 (KOL) 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400;\">\u6700\u5f8c\uff0c\u5c07\u662f\u5efa\u7acb\u4f60\u7684\u516c\u773e\u4eba\u7269\u3002\u5b83\u53ef\u4ee5\u662f\u516c\u53f8\u7684\u9996\u5e2d\u57f7\u884c\u5b98\uff0c\u751a\u81f3\u662f\u5409\u7965\u7269\u3002\u95dc\u9375\u662f\u8981\u6709\u4e00\u500b\u771f\u6b63\u4ee3\u8868\u516c\u53f8\u4e26\u80fd\u771f\u6b63\u50b3\u9054\u54c1\u724c\u4fe1\u606f\u7684\u4eba\u3002\u96a8\u8457\u65b0\u66f4\u65b0\u7684\u63a8\u51fa\uff0c\u64c1\u6709\u516c\u773e\u4eba\u7269\u5c07\u512a\u5316\u516c\u773e\u4eba\u7269\u9801\u9762\u53ca\u5176\u63d0\u4f9b\u7684\u8a31\u591a\u529f\u80fd\u7684\u4f7f\u7528\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 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