{"id":19914,"date":"2022-11-03T08:25:11","date_gmt":"2022-11-03T00:25:11","guid":{"rendered":"https:\/\/social-stand.com\/?p=19914"},"modified":"2022-11-03T08:25:22","modified_gmt":"2022-11-03T00:25:22","slug":"youtube-introduces-moment-blast-and-expanded-audio-ads","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/youtube-introduces-moment-blast-and-expanded-audio-ads\/","title":{"rendered":"YouTube \u63a8\u51fa\u201cMoment Blast\u201d\u548c\u64f4\u5c55\u97f3\u983b\u5ee3\u544a"},"content":{"rendered":"<p>\u4f5c\u70ba\u7d10\u7d04\u5ee3\u544a\u9031\u5c55\u89bd\u7684\u4e00\u90e8\u5206\uff0cYouTube <a href=\"https:\/\/blog.google\/products\/ads-commerce\/the-youtube-effect-new-ways-to-reach-engaged-audiences\/#:~:text=new%20offering%20called-,Moment%20Blast,-.%20Designed%20for%20brands\">\u63a8\u51fa\u4e86\u4e09\u7a2e\u65b0\u7684\u5ee3\u544a\u9078\u64c7<\/a>\uff0c\u5305\u62ec\u9762\u5411\u806f\u7db2\u96fb\u8996\u71df\u92b7\u4eba\u54e1\u7684\u201cMoment Blast\u201d\u548c\u9eb5\u5411 YouTube \u807d\u773e\u7684\u65b0\u97f3\u983b\u5ee3\u544a\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/youtube-introduces-moment-blast-and-expanded-audio-ads\/#Moment_Blast\" >\u77ac\u9593\u7206\u70b8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/youtube-introduces-moment-blast-and-expanded-audio-ads\/#Product_Feeds\" >\u7522\u54c1\u4fe1\u606f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/youtube-introduces-moment-blast-and-expanded-audio-ads\/#Implications_to_Marketers\" >\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Moment_Blast\"><\/span>\u77ac\u9593\u7206\u70b8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6839\u64da YouTube \u7684\u8aaa\u6cd5\uff0c\u201cMoment Blast \u5c08\u70ba\u5e0c\u671b\u5728\u95dc\u9375\u6642\u523b\u63d0\u9ad8\u77e5\u540d\u5ea6\u7684\u54c1\u724c\u800c\u8a2d\u8a08\uff0c\u4f8b\u5982\u91cd\u5927\u9ad4\u80b2\u8cfd\u4e8b\u3001\u96fb\u5f71\u767c\u884c\u6216\u7522\u54c1\u767c\u5e03\u3002 Moment Blast \u70ba\u5ee3\u544a\u5546\u63d0\u4f9b\u4e86\u5728\u806f\u7db2\u96fb\u8996 (CTV) \u548c\u5176\u4ed6\u8a2d\u5099\u4e0a\u7684 YouTube Select \u5167\u5bb9\u4e0a\u7684\u4e3b\u8981\u5b9a\u4f4d\uff0c\u4ee5\u53ca\u54c1\u724c\u6a19\u984c\u5361\u548c\u53ef\u9078\u7684\u6a19\u982d\u5ee3\u544a\u5c55\u793a\u4f4d\u7f6e\u3002\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=KXPYhskx-0M&amp;feature=emb_title\">YouTube \u7cbe\u9078<\/a> \u8b93\u71df\u92b7\u4eba\u54e1\u901a\u904e\u9078\u5b9a\u7684\u8996\u983b\u5167\u5bb9\u4f86\u5b9a\u4f4d\u5c08\u696d\u548c\u7279\u5b9a\u985e\u5225\u7684\u53d7\u773e\u3002<\/p>\n\n\n\n<p>YouTube \u6b63\u5728\u570b\u969b\u4e0a\u64f4\u5c55\u5176\u97f3\u983b\u5ee3\u544a\uff0c\u5305\u62ec\u64ad\u5ba2\u5b9a\u4f4d\uff0c\u4ee5\u5e6b\u52a9\u71df\u92b7\u4eba\u54e1\u63a5\u89f8\u5230\u53c3\u8207\u7684\u61c9\u7528\u7528\u6236\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Feeds\"><\/span>\u7522\u54c1\u4fe1\u606f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>YouTube \u9084\u70ba\u7522\u54c1\u63d0\u8981\u63d0\u4f9b\u767c\u73fe\u5ee3\u544a\u3002\u7522\u54c1\u63d0\u8981\u8b93\u8b80\u8005\u53ef\u4ee5\u6beb\u4e0d\u8cbb\u529b\u5730\u9ede\u64ca\u4f75\u8cfc\u8cb7\u4f60\u7684\u6771\u897f\u3002\u6709\u91dd\u5c0d\u6027\u7684\u7522\u54c1\u5c55\u793a\u4f4d\u7f6e\u53ef\u80fd\u6703\u589e\u52a0 YouTube \u71df\u92b7\u97ff\u61c9\u3002<\/p>\n\n\n\n<p>YouTube \u63a8\u51fa Moment Blast \u548c\u64f4\u5c55\u97f3\u983b\u5ee3\u544a <a href=\"https:\/\/blog.google\/products\/ads-commerce\/the-youtube-effect-new-ways-to-reach-engaged-audiences\/#:~:text=new%20offering%20called-,Moment%20Blast,-.%20Designed%20for%20brands\">2022 \u5e74 10 \u6708 18 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_to_Marketers\"><\/span><strong>\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u501f\u52a9 Moment Blast\uff0c\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u66f4\u597d\u5730\u5728\u5404\u7a2e\u5e73\u53f0\u4e0a\u653e\u5927\u4ed6\u5011\u7684\u6d88\u606f\u50b3\u905e\uff0c\u9019\u5c0d\u65bc\u90a3\u4e9b\u8a66\u5716\u512a\u5316\u5176\u8986\u84cb\u9762\u7684\u4eba\u4f86\u8aaa\u53ef\u80fd\u662f\u4e00\u500b\u8070\u660e\u7684\u4e3b\u610f\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u6709\u91dd\u5c0d\u6027\u7684\u7522\u54c1\u653e\u7f6e\u53ef\u80fd\u6703\u589e\u52a0 YT \u71df\u92b7\u97ff\u61c9\u3002<\/p>\n\n\n\n<p><strong>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/strong> <a 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Moment Blast According to YouTube, \u201cMoment Blast is designed for brands looking to raise awareness during key moments &#8211; like major sporting events, movie releases or [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":19915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,316,6,44],"tags":[3980,3979,3981],"class_list":["post-19914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-social-media-marketing","category-social-media-","category-youtube","tag-expanded-audio-ads","tag-moment-blast","tag-product-feeds"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube Introduces &quot;Moment Blast&quot; 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