{"id":1970,"date":"2019-08-30T13:15:07","date_gmt":"2019-08-30T05:15:07","guid":{"rendered":"https:\/\/social-stand.com\/facebook-launched-new-features-and-updated-policies-on-messenger\/"},"modified":"2020-11-06T11:38:37","modified_gmt":"2020-11-06T03:38:37","slug":"facebook-launched-new-features-and-updated-policies-on-messenger","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-launched-new-features-and-updated-policies-on-messenger\/","title":{"rendered":"Facebook \u5728 Messenger \u4e0a\u63a8\u51fa\u65b0\u529f\u80fd\u548c\u66f4\u65b0\u653f\u7b56"},"content":{"rendered":"<p>Facebook \u7e7c\u7e8c\u6839\u64da\u4ed6\u5011\u7684 F8 \u516c\u544a\u767c\u5e03\u65b0\u7684\u66f4\u65b0\u3002 2019 \u5e74 8 \u6708 29 \u65e5\u7684\u66f4\u65b0\u5305\u542b Messenger \u4e0a\u7684\u65b0\u5de5\u5177\u548c\u5e73\u53f0\u66f4\u65b0\uff0c\u65e8\u5728\u5275\u9020\u66f4\u597d\u7684\u7528\u6236\u9ad4\u9a57\u548c\u696d\u52d9\u6210\u679c\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-launched-new-features-and-updated-policies-on-messenger\/#New_Solutions_for_Developers_and_Businesses\" >\u9762\u5411\u958b\u767c\u4eba\u54e1\u548c\u4f01\u696d\u7684\u65b0\u89e3\u6c7a\u65b9\u6848<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-launched-new-features-and-updated-policies-on-messenger\/#Lead_Generation\" >\u9818\u5148\u4e00\u4ee3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebook-launched-new-features-and-updated-policies-on-messenger\/#Appointment_Booking\" >\u9810\u7d04<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/facebook-launched-new-features-and-updated-policies-on-messenger\/#Improved_Event_Reporting\" >\u6539\u9032\u7684\u4e8b\u4ef6\u5831\u544a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/facebook-launched-new-features-and-updated-policies-on-messenger\/#Updated_Policies_to_Improve_Conversations_Between_Users_and_Brands\" >\u66f4\u65b0\u653f\u7b56\u4ee5\u6539\u5584\u7528\u6236\u548c\u54c1\u724c\u4e4b\u9593\u7684\u5c0d\u8a71<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/social-stand.com\/zh\/facebook-launched-new-features-and-updated-policies-on-messenger\/#Revised_Standard_Messaging_Window\" >\u4fee\u8a02\u7684\u6a19\u6e96\u6d88\u606f\u7a97\u53e3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/social-stand.com\/zh\/facebook-launched-new-features-and-updated-policies-on-messenger\/#Message_Tags\" >\u6d88\u606f\u6a19\u7c64<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/social-stand.com\/zh\/facebook-launched-new-features-and-updated-policies-on-messenger\/#Sponsored_Messages\" >\u8d0a\u52a9\u4fe1\u606f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/social-stand.com\/zh\/facebook-launched-new-features-and-updated-policies-on-messenger\/#Subscription_Messaging_Beta\" >\u8a02\u95b1\u6d88\u606f\u6e2c\u8a66\u7248<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/social-stand.com\/zh\/facebook-launched-new-features-and-updated-policies-on-messenger\/#Finding_Businesses_Through_Messenger\" >\u901a\u904e Messenger \u5c0b\u627e\u4f01\u696d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/social-stand.com\/zh\/facebook-launched-new-features-and-updated-policies-on-messenger\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"New_Solutions_for_Developers_and_Businesses\"><\/span>\u9762\u5411\u958b\u767c\u4eba\u54e1\u548c\u4f01\u696d\u7684\u65b0\u89e3\u6c7a\u65b9\u6848<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Lead_Generation\"><\/span><strong>\u9818\u5148\u4e00\u4ee3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6b64\u529f\u80fd\u6700\u521d\u662f\u5728 Facebook \u7684 F8 \u671f\u9593\u4f5c\u70ba\u6e2c\u8a66\u7248\u958b\u59cb\u7684\u3002 Facebook \u63a8\u51fa\u4e86\u4e00\u7a2e\u65b0\u7684\u5ee3\u544a\u6a21\u677f\uff0c\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u7372\u5f97\u66f4\u591a\u6f5b\u5728\u5ba2\u6236\u3002\u70ba\u4e86\u52a0\u5f37\u6f5b\u5728\u5ba2\u6236\u7684\u57f9\u990a\uff0c\u4f01\u696d\u53ef\u4ee5\u5728\u5c07\u6f5b\u5728\u5ba2\u6236\u96c6\u6210\u5230\u73fe\u6709\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406 (CRM) \u8edf\u4ef6\u6642\u8207\u4ed6\u5011\u4ea4\u8ac7\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Appointment_Booking\"><\/span><strong>\u9810\u7d04<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8a72\u5de5\u5177\u901a\u904e\u5c07\u4f01\u696d\u7684\u9810\u8a02\u8edf\u4ef6\u96c6\u6210\u5230 Messenger \u4f86\u589e\u5f37\u9810\u8a02\u9ad4\u9a57\u3002\u5b83\u7684\u96c6\u6210\u4f7f\u5176\u80fd\u5920\u8f38\u5165\u806f\u7e6b\u65b9\u5f0f\u548c\u7d04\u6703\u3002\u5230\u76ee\u524d\u70ba\u6b62\uff0c\u8a72\u89e3\u6c7a\u65b9\u6848\u53ef\u4f9b\u9078\u64c7\u7684\u4f01\u696d\u548c\u958b\u767c\u4eba\u54e1\u4f7f\u7528\u3002\u5b83\u5c07\u5728\u4e00\u5e74\u5167\u63a8\u5ee3\u7d66\u5176\u4ed6\u4eba\u3002 Facebook \u70ba\u611f\u8208\u8da3\u7684\u4eba\u63d0\u4f9b beta \u6e2c\u8a66\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improved_Event_Reporting\"><\/span><strong>\u6539\u9032\u7684\u4e8b\u4ef6\u5831\u544a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook \u5c07\u63d0\u4f9b\u4e00\u500b\u89e3\u6c7a\u65b9\u6848\u4f86\u5e6b\u52a9\u8ddf\u8e2a\u548c\u5831\u544a\u4f01\u696d\u7684\u8f49\u5316\u3002\u4f01\u696d\u5c07\u5728\u4e00\u5e74\u5167\u7372\u5f97\u8a72\u529f\u80fd\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Updated_Policies_to_Improve_Conversations_Between_Users_and_Brands\"><\/span>\u66f4\u65b0\u653f\u7b56\u4ee5\u6539\u5584\u7528\u6236\u548c\u54c1\u724c\u4e4b\u9593\u7684\u5c0d\u8a71<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8a72\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u5ba3\u5e03\uff0c\u63d0\u9ad8\u7528\u6236\u548c\/\u6216\u4f01\u696d\u4e4b\u9593\u6d88\u606f\u8cea\u91cf\u7684\u653f\u7b56\u5c07\u65bc 2020 \u5e74 1 \u6708 15 \u65e5\u9032\u4e00\u6b65\u5be6\u65bd\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Revised_Standard_Messaging_Window\"><\/span><strong>\u4fee\u8a02\u7684\u6a19\u6e96\u6d88\u606f\u7a97\u53e3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6a19\u6e96\u6d88\u606f\u50b3\u905e\u662f\u4e00\u7a2e\u65b9\u6cd5\uff0c\u4f01\u696d\u53ef\u4ee5\u5728 24 \u5c0f\u6642\u5167\u901a\u904e Messenger \u767c\u9001\u6d88\u606f\u3002\u7576\u7528\u6236\u767c\u9001\u6d88\u606f\u6642\uff0c\u5546\u5bb6\u9700\u8981\u5728 24 \u5c0f\u6642\u5167\u56de\u590d\u3002\u76ee\u524d\uff0c\u4f01\u696d\u53ef\u4ee5\u5728 24 \u5c0f\u6642\u7a97\u53e3\u4e4b\u5916\u767c\u9001\u53e6\u4e00\u689d\u514d\u8cbb\u548c\u4fc3\u92b7\u4fe1\u606f\u3002<br \/>\nFacebook \u610f\u8b58\u5230\u7528\u6236\u5e0c\u671b\u4f01\u696d\u80fd\u5920\u5feb\u901f\u56de\u590d\u3002\u53cd\u904e\u4f86\uff0c\u4f01\u696d\u5728\u53ca\u6642\u56de\u590d\u6642\u6703\u7372\u5f97\u66f4\u597d\u7684\u7d50\u679c\u3002\u6839\u64da\u7528\u6236\u63a7\u5236\uff0c\u500b\u4eba\u53ef\u4ee5\u901a\u904e Messenger \u95dc\u9589\u3001\u963b\u6b62\u548c\u975c\u97f3\u696d\u52d9\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5728 24 \u5c0f\u6642\u7a97\u53e3\u4e4b\u5f8c\uff0c\u4f01\u696d\u53ef\u4ee5\u4f7f\u7528\u6d88\u606f\u6a19\u7c64\u548c\u8b9a\u52a9\u6d88\u606f\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Message_Tags\"><\/span><strong>\u6d88\u606f\u6a19\u7c64<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5728\u67d0\u4e9b\u60c5\u6cc1\u4e0b\uff0c\u6d88\u606f\u6a19\u7c64\u5141\u8a31\u4f01\u696d\u5728 24 \u5c0f\u6642\u6a19\u6e96\u6d88\u606f\u7a97\u53e3\u4e4b\u5916\u5411\u7528\u6236\u767c\u9001\u500b\u6027\u5316\u548c\u91cd\u8981\u7684\u4e00\u5c0d\u4e00\u6d88\u606f\u3002<br \/>\n\u8a72\u5de5\u5177\u6b63\u5728\u91dd\u5c0d\u4ee5\u4e0b\u60c5\u6cc1\u9032\u884c\u66f4\u65b0\uff1a<\/p>\n<ul>\n<li>\u4e8b\u4ef6\u63d0\u9192<\/li>\n<li>\u5e33\u6236\u66f4\u65b0<\/li>\n<li>\u552e\u5f8c<\/li>\n<li>\u4eba\u985e\u4ee3\u7406<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Sponsored_Messages\"><\/span><strong>\u8d0a\u52a9\u4fe1\u606f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8d0a\u52a9\u6d88\u606f\u662f\u4f01\u696d\u53ef\u4ee5\u767c\u9001\u7d66\u5411\u4ed6\u5011\u767c\u9001\u6d88\u606f\u7684\u7528\u6236\u7684\u4fc3\u92b7\u5167\u5bb9\u3002\u8a72\u89e3\u6c7a\u65b9\u6848\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u901a\u904e\u6709\u91dd\u5c0d\u6027\u7684\u6d88\u606f\u518d\u6b21\u8207\u5176\u95dc\u6ce8\u8005\u6216\u5ba2\u6236\u4e92\u52d5\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Subscription_Messaging_Beta\"><\/span><strong>\u8a02\u95b1\u6d88\u606f\u6e2c\u8a66\u7248<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8a02\u95b1\u6d88\u606f\u50b3\u905e\u662f\u4e00\u9805\u5728 24 \u5c0f\u6642\u6d88\u606f\u50b3\u905e\u7a97\u53e3\u4e4b\u5916\u5411\u8a02\u95b1\u8005\u767c\u9001\u6d88\u606f\u7684\u529f\u80fd\u3002\u53ea\u6709\u65b0\u805e\u6a5f\u69cb\u624d\u80fd\u4f7f\u7528\u6b64\u6e2c\u8a66\u7248\uff0c\u56e0\u70ba\u5b83\u7b26\u5408 Facebook \u653f\u7b56\u3002\u64da Facebook \u7a31\uff0c\u9019\u70ba\u7528\u6236\u548c\u4f01\u696d\u63d0\u4f9b\u4e86\u4ea4\u6d41\u548c\u4e92\u52d5\u7684\u6a5f\u6703\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Finding_Businesses_Through_Messenger\"><\/span><strong>\u901a\u904e Messenger \u5c0b\u627e\u4f01\u696d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook \u5ba3\u5e03\u5c07\u522a\u9664\u5176\u201c\u767c\u73fe\u201d\u6a19\u7c64\u3002\u56e0\u6b64\uff0c\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u5c07\u4f7f\u7528\u91cd\u65b0\u5b9a\u4f4d\u5de5\u5177\uff08\u4f8b\u5982\uff0cMessenger \u93c8\u63a5\u6216\u7db2\u7d61\u63d2\u4ef6\uff09\uff0c\u5f15\u5c0e\u7528\u6236\u901a\u904e Messenger \u8207\u4f01\u696d\u5efa\u7acb\u806f\u7e6b\u3002\u4f01\u696d\u4ecd\u7136\u53ef\u4ee5\u5728\u641c\u7d22\u5de5\u5177\u548c\u5ee3\u544a\u4e0a\u9032\u884c\u641c\u7d22\uff0c\u5f9e\u800c\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3002<br \/>\nFacebook 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\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u78ba\u5b9a\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u5b9a\u4f4d\u7684\u6f5b\u5728\u5ba2\u6236\u6216\u5ba2\u6236\u3002\u6d88\u606f\u670d\u52d9\u7684\u65b0\u66f4\u65b0\u53ef\u4ee5\u5e6b\u52a9\u71df\u92b7\u4eba\u54e1\u500b\u6027\u5316\u6d88\u606f\uff0c\u5f9e\u800c\u6709\u52a9\u65bc\u63d0\u9ad8\u6536\u5165\u548c\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3002<\/p>\n<p><strong>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong> https:\/\/developers.facebook.com\/blog\/post\/2019\/08\/29\/messenger-launches-new-tools-to-drive-more-valuable-conversations-between-people-and-businesses\/<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook \u7e7c\u7e8c\u6839\u64da\u4ed6\u5011\u7684 F8 \u516c\u544a\u767c\u5e03\u65b0\u7684\u66f4\u65b0\u3002 2019 \u5e74 8 \u6708 29 \u65e5\u7684\u66f4\u65b0\u5305\u542b Messenger 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