{"id":1954,"date":"2019-09-05T13:25:57","date_gmt":"2019-09-05T05:25:57","guid":{"rendered":"https:\/\/social-stand.com\/instagrams-igtv-updates-giving-creators-more-options-and-better-experiences\/"},"modified":"2021-06-08T10:14:26","modified_gmt":"2021-06-08T02:14:26","slug":"instagrams-igtv-updates-giving-creators-more-options-and-better-experiences","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/instagrams-igtv-updates-giving-creators-more-options-and-better-experiences\/","title":{"rendered":"Instagram \u7684 IGTV \u66f4\u65b0\u70ba\u5275\u4f5c\u8005\u63d0\u4f9b\u66f4\u591a\u9078\u64c7\u548c\u66f4\u597d\u7684\u9ad4\u9a57\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2019 \u5e74 8 \u6708\u7684\u7b2c 4 \u9031\uff0cInstagram \u767c\u5e03\u4e86\u5176\u8996\u983b\u5e73\u53f0 IGTV \u7684\u4e09\u9805\u66f4\u65b0\u3002\u9019\u4e9b\u66f4\u65b0\u65e8\u5728\u70ba\u5275\u4f5c\u8005\u63d0\u4f9b\u66f4\u591a\u9078\u9805\u548c\u9810\u89bd\u3001\u8996\u983b\u9577\u5ea6\u548c\u4e3b\u984c\u6a19\u7c64\u7684\u81ea\u7531\u5ea6\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/instagrams-igtv-updates-giving-creators-more-options-and-better-experiences\/#Cropping_Previews_and_Thumbnails\" >\u88c1\u526a\u9810\u89bd\u548c\u7e2e\u7565\u5716<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/instagrams-igtv-updates-giving-creators-more-options-and-better-experiences\/#Mobile_Upload_Video_Length\" >\u624b\u6a5f\u4e0a\u50b3\u8996\u983b\u9577\u5ea6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/instagrams-igtv-updates-giving-creators-more-options-and-better-experiences\/#Handles_and_Hashtags\" >\u53e5\u67c4\u548c\u6a19\u7c64\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/instagrams-igtv-updates-giving-creators-more-options-and-better-experiences\/#Conclusion\" >\u7d50\u8ad6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/instagrams-igtv-updates-giving-creators-more-options-and-better-experiences\/#Implications_for_Brand_Marketers\" >\u5c0d\u54c1\u724c\u71df\u92b7\u4eba\u54e1\u7684\u555f\u793a<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure id=\"attachment_1955\" aria-describedby=\"caption-attachment-1955\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1955 size-large\" src=\"https:\/\/www.social-stand.com\/wp-content\/uploads\/2019\/09\/instagram-02-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2019\/09\/instagram-02-1024x683.jpg 1024w, https:\/\/social-stand.com\/wp-content\/uploads\/2019\/09\/instagram-02-300x200.jpg 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2019\/09\/instagram-02-768x512.jpg 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2019\/09\/instagram-02.jpg 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-1955\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aNeONBRAND \/\/ Unsplash<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Cropping_Previews_and_Thumbnails\"><\/span><b>\u88c1\u526a\u9810\u89bd\u548c\u7e2e\u7565\u5716<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u201c\u767c\u5e03\u9810\u89bd\u201d\u9078\u9805\u5916\uff0c\u8996\u983b\u4e0a\u50b3\u904e\u7a0b\u4fdd\u6301\u4e0d\u8b8a\u3002\u73fe\u5728\u7528\u6236\u53ef\u4ee5\u9078\u64c7\u7de8\u8f2f\u9810\u89bd\u548c\u500b\u4eba\u8cc7\u6599\u5c01\u9762\u3002\u5728\u7de8\u8f2f\u9810\u89bd\u9078\u9805\u4e2d\uff0c\u7528\u6236\u53ef\u4ee5\u78ba\u5b9a\u8996\u983b\u9810\u89bd\u7684 5:4 \u88c1\u526a\u90e8\u5206\u3002\u4f46\u662f\uff0c\u9019\u50c5\u9069\u7528\u65bc\u5782\u76f4\u8996\u983b\u3002\u6a6b\u5411\u8996\u983b\u9810\u89bd\u5c07\u986f\u793a\u6c92\u6709\u88c1\u526a\u3002\u7528\u6236\u9084\u53ef\u4ee5\u5c07\u914d\u7f6e\u6587\u4ef6\u5c01\u9762\u7de8\u8f2f\u70ba 1:1 \u88c1\u526a\u7684\u90e8\u5206\u7e2e\u7565\u5716\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mobile_Upload_Video_Length\"><\/span><b>\u624b\u6a5f\u4e0a\u50b3\u8996\u983b\u9577\u5ea6<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u65b0\u7684\u66f4\u65b0\u4e2d\uff0c\u79fb\u52d5\u8996\u983b\u4e0a\u50b3\u6642\u9593\u61c9\u81f3\u5c11\u70ba 1 \u5206\u9418\uff0c\u6700\u9577\u70ba 15 \u5206\u9418\u3002\u8acb\u6ce8\u610f\uff0c\u901a\u904e\u8a08\u7b97\u6a5f\u4e0a\u50b3\u7684\u8996\u983b\u6700\u77ed\u6642\u9577\u70ba 1 \u5206\u9418\uff0c\u6700\u9577\u6642\u9577\u70ba 60 \u5206\u9418\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Handles_and_Hashtags\"><\/span><b>\u53e5\u67c4\u548c\u6a19\u7c64<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">IGTV \u73fe\u5728\u5c07\u81ea\u52d5\u586b\u5beb\u5efa\u8b70\u7684\u53e5\u67c4\u548c\u4e3b\u984c\u6a19\u7c64\uff0c\u985e\u4f3c\u65bc\u4e0a\u50b3\u8996\u983b\u7684\u6a19\u984c\u3002\u5efa\u8b70\u5c07\u57fa\u65bc\u6700\u8fd1\u7684\u6d3b\u52d5\uff0c\u4ee5\u4f7f\u5176\u66f4\u5bb9\u6613\u548c\u66f4\u76f4\u89c0\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>\u7d50\u8ad6<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9019\u4e09\u500b\u65b0\u66f4\u65b0\u70ba\u5275\u4f5c\u8005\u63d0\u4f9b\u4e86\u66f4\u591a\u6a5f\u6703\u4f86\u500b\u6027\u5316\u4ed6\u5011\u767c\u5e03\u7684\u5167\u5bb9\u3002 Instagram\u5e0c\u671b\u901a\u904e\u65b0\u529f\u80fd\u70ba\u5176\u7528\u6236\u63d0\u4f9b\u66f4\u591a\u9078\u64c7\uff0c\u4e26\u63a8\u5ee3IGTV\u7684\u5275\u610f\u7a7a\u9593\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Brand_Marketers\"><\/span>\n<b>\u5c0d\u54c1\u724c\u71df\u92b7\u4eba\u54e1\u7684\u555f\u793a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u901a\u904e\u65b0\u7684\u66f4\u65b0\uff0c\u4f7f\u7528 IGTV \u4f5c\u70ba\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u7684\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u66f4\u597d\u5730\u63a7\u5236\u5176\u54c1\u724c\u8cc7\u6599\u4e2d\u986f\u793a\u7684\u7e2e\u7565\u5716\u548c\u9810\u89bd\u3002\u9019\u5728\u4fdd\u6301\u6e20\u9053\u8207\u54c1\u724c\u5f62\u50cf\u4e00\u81f4\u65b9\u9762\u975e\u5e38\u5be6\u7528\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u81f3\u65bc\u4f7f\u7528\u81ea\u52d5\u586b\u5145\u7684\u53e5\u67c4\u548c\u4e3b\u984c\u6a19\u7c64\uff0c\u96d6\u7136\u5b83\u66f4\u6613\u65bc\u4f7f\u7528\uff0c\u4f46\u71df\u92b7\u4eba\u54e1\u5fc5\u9808\u67e5\u770b Instagram \u63d0\u4f9b\u7684\u5efa\u8b70\uff0c\u4ee5\u9632\u6b62\u5728\u653e\u7f6e\u7684\u4e3b\u984c\u6a19\u7c64\u4e0d\u9069\u5408\u986f\u793a\u7684\u8996\u983b\u6642\u51fa\u73fe\u6df7\u6dc6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u66f4\u91cd\u8981\u7684\u662f\uff0c\u71df\u92b7\u4eba\u54e1\u5fc5\u9808\u8ddf\u8e2a\u66f4\u65b0\uff0c\u70ba\u5275\u4f5c\u8005\u63d0\u4f9b\u66f4\u591a\u9078\u64c7\u548c\u81ea\u7531\u4f86\u5c55\u793a\u4ed6\u5011\u7684\u5275\u9020\u529b\uff0c\u56e0\u70ba\u9019\u5c0d\u65bc\u4fdd\u6301\u4e00\u81f4\u7684\u54c1\u724c\u5f62\u8c61\u81f3\u95dc\u91cd\u8981\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u66f4\u65b0\u63d0\u4f9b\u4e86\u6539\u9032\u54c1\u724c\u4fe1\u606f\u50b3\u9054\u65b9\u5f0f\u7684\u6a5f\u6703\u3002\u00a0<\/span><\/p>\n<p><strong>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/strong><br \/>\n<span style=\"font-weight: 400;\">https:\/\/help.instagram.com\/1038071743007909<\/span><br \/>\n<a href=\"https:\/\/www.facebook.com\/help\/instagram\/225190788256708\"><span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/help\/instagram\/225190788256708<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>On the 4th week of August 2019, Instagram released three updates to its video platform, IGTV. The updates aim to give creators more options and freedom for previews, video length, and hashtags. Cropping Previews and Thumbnails The video upload process remains the same except for the \u201cPost a Preview\u201d option. Now users have the option [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1968,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9,6,7],"tags":[46,28,40,41],"class_list":["post-1954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-social-media-","category-social-stand","tag-digitalmarketing","tag-instagram-2","tag-socialmedia","tag-socialstand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram\u2019s IGTV Updates Giving Creators More Options and Better Experiences\u00a0 - Social Stand<\/title>\n<meta name=\"description\" content=\"On the 4th week of August 2019, Instagram released three updates to its video platform, IGTV. The updates aim to give creators more options and freedom\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/instagrams-igtv-updates-giving-creators-more-options-and-better-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram\u2019s IGTV Updates Giving Creators More Options and Better Experiences\u00a0 - Social Stand\" \/>\n<meta property=\"og:description\" content=\"On the 4th week of August 2019, Instagram released three updates to its video platform, IGTV. The updates aim to give creators more options and freedom\" \/>\n<meta property=\"og:url\" content=\"https:\/\/social-stand.com\/zh\/instagrams-igtv-updates-giving-creators-more-options-and-better-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Stand\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-05T05:25:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-08T02:14:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/social-stand.com\/wp-content\/uploads\/2019\/09\/Instagram\u2019s-IGTV-Updates-Giving-Creators-More-Options-and-Better-Experiences.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Social Stand Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Social Stand Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Instagram \u7684 IGTV \u66f4\u65b0\u70ba\u5275\u4f5c\u8005\u63d0\u4f9b\u66f4\u591a\u9078\u64c7\u548c\u66f4\u597d\u7684\u9ad4\u9a57 - Social Stand","description":"2019\u5e748\u6708\u7b2c\u56db\u5468\uff0cInstagram\u5c0d\u5176\u5f71\u7247\u5e73\u53f0IGTV\u767c\u5e03\u4e86\u4e09\u9805\u66f4\u65b0\u3002\u9019\u4e9b\u66f4\u65b0\u65e8\u5728\u70ba\u5275\u4f5c\u8005\u63d0\u4f9b\u66f4\u591a\u9078\u64c7\u548c\u81ea\u7531\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/social-stand.com\/zh\/instagrams-igtv-updates-giving-creators-more-options-and-better-experiences\/","og_locale":"zh_HK","og_type":"article","og_title":"Instagram\u2019s IGTV Updates Giving Creators More Options and Better Experiences\u00a0 - Social Stand","og_description":"On the 4th week of August 2019, Instagram released three updates to its video platform, IGTV. 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