{"id":19419,"date":"2022-08-30T14:46:00","date_gmt":"2022-08-30T06:46:00","guid":{"rendered":"https:\/\/social-stand.com\/?p=19419"},"modified":"2026-09-29T17:29:03","modified_gmt":"2026-09-29T09:29:03","slug":"metaverse-marketing-strategy-social-interaction","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/metaverse-marketing-strategy-social-interaction\/","title":{"rendered":"\u5143\u5b87\u5b99\u884c\u92b7\u7b56\u7565\uff1a\u8a2d\u8a08\u6709\u610f\u7fa9\u7684\u793e\u7fa4\u4e92\u52d5"},"content":{"rendered":"<p>\u81ea 2022 \u5e74\u4ee5\u4f86\uff0c\u95dc\u65bc\u5143\u5b87\u5b99\u7684\u8a0e\u8ad6\u5df2\u7d93\u65e5\u8da8\u6210\u719f\uff0c\u4f46\u5176\u6838\u5fc3\u884c\u92b7\u8b70\u984c\u4ecd\u5177\u6709\u73fe\u5be6\u610f\u7fa9\uff1a <strong>\u54c1\u724c\u8a72\u5982\u4f55\u5728\u6c89\u6d78\u5f0f\u74b0\u5883\u4e2d\u8a2d\u8a08\u6709\u610f\u7fa9\u7684\u793e\u4ea4\u4e92\u52d5\uff1f<\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/metaverse-marketing-strategy-social-interaction\/#What_the_Cyberport_DELF_panel_explored\" >\u6578\u78bc\u6e2fDELF\u5c0f\u7d44\u63a2\u8a0e\u4e86\u54ea\u4e9b\u5167\u5bb9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/metaverse-marketing-strategy-social-interaction\/#The_business_problem\" >\u5546\u696d\u554f\u984c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/metaverse-marketing-strategy-social-interaction\/#A_four-part_immersive_engagement_framework\" >\u7531\u56db\u500b\u90e8\u5206\u7d44\u6210\u7684\u6c89\u6d78\u5f0f\u53c3\u8207\u6846\u67b6<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/metaverse-marketing-strategy-social-interaction\/#1_Begin_with_a_social_job\" >1. \u5f9e\u793e\u6703\u5de5\u4f5c\u958b\u59cb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/metaverse-marketing-strategy-social-interaction\/#2_Design_participation_not_observation\" >2. \u8a2d\u8a08\u53c3\u8207\uff0c\u800c\u975e\u89c0\u5bdf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/social-stand.com\/zh\/metaverse-marketing-strategy-social-interaction\/#3_Connect_identity_and_safety\" >3. \u9023\u7dda\u8eab\u5206\u548c\u5b89\u5168<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/social-stand.com\/zh\/metaverse-marketing-strategy-social-interaction\/#4_Link_the_experience_to_business_value\" >4. \u5c07\u7d93\u9a57\u8207\u5546\u696d\u50f9\u503c\u9023\u7d50\u8d77\u4f86<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/social-stand.com\/zh\/metaverse-marketing-strategy-social-interaction\/#What_marketers_can_apply_now\" >\u884c\u92b7\u4eba\u54e1\u73fe\u5728\u53ef\u4ee5\u61c9\u7528\u54ea\u4e9b\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/social-stand.com\/zh\/metaverse-marketing-strategy-social-interaction\/#Decision_checklist\" >\u6c7a\u7b56\u6e05\u55ae<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/social-stand.com\/zh\/metaverse-marketing-strategy-social-interaction\/#Frequently_asked_questions\" >\u5e38\u898b\u554f\u984c\u89e3\u7b54<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/social-stand.com\/zh\/metaverse-marketing-strategy-social-interaction\/#Does_every_brand_need_a_metaverse_strategy\" >\u6bcf\u500b\u54c1\u724c\u90fd\u9700\u8981\u5143\u5b87\u5b99\u6230\u7565\u55ce\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/social-stand.com\/zh\/metaverse-marketing-strategy-social-interaction\/#What_is_the_most_important_success_factor\" >\u6700\u91cd\u8981\u7684\u6210\u529f\u56e0\u7d20\u662f\u4ec0\u9ebc\uff1f<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"What_the_Cyberport_DELF_panel_explored\"><\/span>\u6578\u78bc\u6e2fDELF\u5c0f\u7d44\u63a2\u8a0e\u4e86\u54ea\u4e9b\u5167\u5bb9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5728\u6578\u78bc\u6e2f\u6578\u4f4d\u5a1b\u6a02\u9818\u5c0e\u8ad6\u58c7\u4e0a\uff0c, <a href=\"https:\/\/social-stand.com\/zh\/\">Social Stand<\/a> \u5275\u8fa6\u4eba\u9ec3\u4f2f\u5c3c\u535a\u58eb\u4e3b\u6301\u4e86\u8207Meta\u5c31\u5143\u5b87\u5b99\u4e2d\u7684\u793e\u4ea4\u4e92\u52d5\u548c\u53c3\u8207\u5ea6\u5c55\u958b\u7684\u8a0e\u8ad6\u3002\u6b64\u6b21\u6d3b\u52d5\u95e1\u8ff0\u4e86\u76f8\u95dc\u80cc\u666f\uff1b\u5176\u7b56\u7565\u50f9\u503c\u5728\u65bc\u5340\u5206\u65b0\u7a4e\u6027\u8207\u771f\u5be6\u7684\u5ba2\u6236\u9ad4\u9a57\u3002.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_business_problem\"><\/span>\u5546\u696d\u554f\u984c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u54c1\u724c\u53ef\u80fd\u6703\u5728\u865b\u64ec\u9ad4\u9a57\u4e0a\u6295\u5165\u5de8\u8cc7\uff0c\u4ee5\u5438\u5f15\u773c\u7403\uff0c\u4f46\u537b\u7121\u6cd5\u5efa\u7acb\u6301\u4e45\u7684\u5ba2\u6236\u95dc\u4fc2\u3002\u4e00\u500b\u6709\u6548\u7684\u6c89\u6d78\u5f0f\u7b56\u7565\u9700\u8981\u660e\u78ba\u53d7\u773e\u7684\u89d2\u8272\u5b9a\u4f4d\u3001\u5438\u5f15\u7528\u6236\u518d\u6b21\u9020\u8a2a\u7684\u793e\u4ea4\u7406\u7531\uff0c\u4ee5\u53ca\u8207\u66f4\u5ee3\u6cdb\u7684\u5ba2\u6236\u65c5\u7a0b\u7684\u9023\u7d50\u3002.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_four-part_immersive_engagement_framework\"><\/span>\u7531\u56db\u500b\u90e8\u5206\u7d44\u6210\u7684\u6c89\u6d78\u5f0f\u53c3\u8207\u6846\u67b6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Begin_with_a_social_job\"><\/span>1. \u5f9e\u793e\u6703\u5de5\u4f5c\u958b\u59cb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u78ba\u5b9a\u4eba\u5011\u805a\u96c6\u65bc\u6b64\u7684\u76ee\u7684\u662f\u6703\u9762\u3001\u5408\u4f5c\u3001\u5b78\u7fd2\u3001\u7af6\u722d\u3001\u5275\u9020\u6216\u6176\u795d\u3002\u6280\u8853\u61c9\u652f\u6301\u9019\u4e9b\u884c\u70ba\u3002.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Design_participation_not_observation\"><\/span>2. \u8a2d\u8a08\u53c3\u8207\uff0c\u800c\u975e\u89c0\u5bdf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u70ba\u8a2a\u5ba2\u63d0\u4f9b\u6709\u610f\u7fa9\u7684\u9078\u64c7\u3001\u5171\u540c\u7684\u76ee\u6a19\u548c\u8ca2\u737b\u7684\u6a5f\u6703\u3002\u4e09\u7dad\u5ee3\u544a\u4e26\u975e\u793e\u5340\u3002.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Connect_identity_and_safety\"><\/span>3. \u9023\u7dda\u8eab\u5206\u548c\u5b89\u5168<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5728\u6b63\u5f0f\u4e0a\u7dda\u524d\uff0c\u660e\u78ba\u5167\u5bb9\u5be9\u6838\u3001\u4f7f\u7528\u8005\u540c\u610f\u3001\u7121\u969c\u7919\u5b58\u53d6\u3001\u96b1\u79c1\u4fdd\u8b77\u548c\u9069\u5408\u5e74\u9f61\u5c64\u7684\u9ad4\u9a57\u7b49\u65b9\u9762\u7684\u8981\u6c42\u3002.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Link_the_experience_to_business_value\"><\/span>4. \u5c07\u7d93\u9a57\u8207\u5546\u696d\u50f9\u503c\u9023\u7d50\u8d77\u4f86<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u8861\u91cf\u91cd\u8907\u53c3\u8207\u5ea6\u3001\u9ad8\u54c1\u8cea\u4e92\u52d5\u3001\u793e\u5340\u767c\u5c55\u3001\u6f5b\u5728\u5ba2\u6236\u884c\u52d5\u548c\u7559\u5b58\u7387\u2014\u2014\u800c\u4e0d\u50c5\u50c5\u662f\u8a2a\u554f\u91cf\u6216\u5a92\u9ad4\u5831\u544a\u3002.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_marketers_can_apply_now\"><\/span>\u884c\u92b7\u4eba\u54e1\u73fe\u5728\u53ef\u4ee5\u61c9\u7528\u54ea\u4e9b\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u9019\u9805\u7d93\u9a57\u4e0d\u50c5\u9069\u7528\u65bc\u865b\u64ec\u4e16\u754c\u3002\u76f4\u64ad\u3001\u904a\u6232\u793e\u7fa4\u3001\u5275\u4f5c\u7a7a\u9593\u548c\u6703\u54e1\u5e73\u53f0\uff0c\u7576\u5718\u968a\u5728\u8a2d\u8a08\u6642\u5c08\u6ce8\u65bc\u4e92\u52d5\u6027\u548c\u6b78\u5c6c\u611f\u6642\uff0c\u90fd\u80fd\u53d6\u5f97\u66f4\u597d\u7684\u6548\u679c\u3002 Social Stand \u5c07\u6b64\u539f\u5247\u8f49\u5316\u70ba\u53d7\u773e\u7814\u7a76\u3001\u9ad4\u9a57\u8a2d\u8a08\u3001\u5167\u5bb9\u89d2\u8272\u548c\u6548\u679c\u8a55\u4f30\u8a08\u5283\u3002.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Decision_checklist\"><\/span>\u6c7a\u7b56\u6e05\u55ae<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>\u53c3\u8207\u8005\u53ef\u4ee5\u4e00\u8d77\u505a\u54ea\u4e9b\u5728\u6a19\u6e96\u6d41\u7a0b\u4e2d\u7121\u6cd5\u5b8c\u6210\u7684\u4e8b\u60c5\uff1f<\/li>\n<li>\u4ed6\u5011\u70ba\u4ec0\u9ebc\u8981\u56de\u4f86\uff1f<\/li>\n<li>\u5167\u5bb9\u5be9\u6838\u548c\u96b1\u79c1\u4fdd\u8b77\u5c07\u5982\u4f55\u904b\u4f5c\uff1f<\/li>\n<li>\u4ec0\u9ebc\u6a23\u7684\u5546\u696d\u6216\u95dc\u4fc2\u6210\u679c\u80fd\u5920\u8b49\u660e\u9019\u9805\u6295\u8cc7\u7684\u5408\u7406\u6027\uff1f<\/li>\n<\/ul>\n<p>\u770b <a href=\"https:\/\/berniewong.net\/cyberport-delf-meta-metaverse-social-interaction-2022\/\">\u4f2f\u5c3c\u00b7\u738b\u535a\u58eb\u7684\u539f\u59cb\u8a02\u5a5a\u4fe1<\/a> \u4e26\u63a2\u7d22 <a href=\"https:\/\/social-stand.com\/zh\/ai-digital-marketing-resources-hong-kong-asia\/\">Social Stand \u6578\u4f4d\u884c\u92b7\u8cc7\u6e90\u4e2d\u5fc3<\/a>.<\/p>\n<p>\u5982\u679c\u60a8\u6b63\u5728\u8a55\u4f30\u6c89\u6d78\u5f0f\u884c\u92b7\u3001\u793e\u7fa4\u884c\u92b7\u6216\u65b0\u8208\u5e73\u53f0\u884c\u92b7\uff0c, <a href=\"https:\/\/social-stand.com\/zh\/corporate-training-hong-kong\/\">\u8207 Social Stand \u63a2\u8a0e\u7b56\u7565\u8207\u4f01\u696d\u57f9\u8a13<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_asked_questions\"><\/span>\u5e38\u898b\u554f\u984c\u89e3\u7b54<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Does_every_brand_need_a_metaverse_strategy\"><\/span>\u6bcf\u500b\u54c1\u724c\u90fd\u9700\u8981\u5143\u5b87\u5b99\u6230\u7565\u55ce\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4e0d\u3002\u53ea\u6709\u7576\u6c89\u6d78\u5f0f\u6216\u793e\u5340\u74b0\u5883\u6bd4\u7c21\u55ae\u7684\u7ba1\u9053\u66f4\u80fd\u89e3\u6c7a\u53d7\u773e\u7684\u5be6\u969b\u554f\u984c\u6642\uff0c\u624d\u61c9\u8a72\u6295\u8cc7\u3002.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_the_most_important_success_factor\"><\/span>\u6700\u91cd\u8981\u7684\u6210\u529f\u56e0\u7d20\u662f\u4ec0\u9ebc\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4eba\u5011\u5f7c\u6b64\u4e92\u52d5\u7684\u660e\u78ba\u7406\u7531\u3002\u793e\u6703\u50f9\u503c\u5fc5\u9808\u7cbe\u5fc3\u8a2d\u8a08\uff0c\u800c\u975e\u60f3\u7576\u7136\u3002.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u6839\u64da Social Stand \u5275\u8fa6\u4eba Bernie Wong \u535a\u58eb\u5728\u6578\u78bc\u6e2f DELF \u5c0f\u7d44\u8a0e\u8ad6 Meta \u7684\u5be6\u7528\u5143\u5b87\u5b99\u884c\u92b7\u7b56\u7565\u6846\u67b6\u3002.<\/p>","protected":false},"author":9,"featured_media":20685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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