{"id":19371,"date":"2022-08-25T15:49:54","date_gmt":"2022-08-25T07:49:54","guid":{"rendered":"https:\/\/social-stand.com\/?p=19371"},"modified":"2022-08-31T12:25:24","modified_gmt":"2022-08-31T04:25:24","slug":"hype-journal-reports-performance-of-instagram-content","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/hype-journal-reports-performance-of-instagram-content\/","title":{"rendered":"Hype Journal \u5831\u5c0e Instagram \u5167\u5bb9\u7684\u8868\u73fe"},"content":{"rendered":"<p>\u8a31\u591a <a href=\"https:\/\/social-stand.com\/zh\/adam-mosseri-explains-the-latest-changes-on-instagram\/\">\u8b8a\u5316<\/a> \u7531 Instagram \u88fd\u4f5c\u3002\u5207\u63db\u5230\u4e00\u500b\u5f8c <a href=\"https:\/\/social-stand.com\/zh\/instagram-announces-shifting-from-photo-sharing-to-videos\/\">\u7167\u7247\u548c\u8996\u983b\u5171\u4eab<\/a> \u5e73\u53f0\uff0c\u5b83\u5c07\u958b\u59cb\u8f49\u52d5 <a 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ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/hype-journal-reports-performance-of-instagram-content\/#Image\" >\u5716\u7247<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/hype-journal-reports-performance-of-instagram-content\/#Carousel\" >\u65cb\u8f49\u6728\u99ac<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/hype-journal-reports-performance-of-instagram-content\/#Reels\" >\u6372\u8ef8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/hype-journal-reports-performance-of-instagram-content\/#Videos\" >\u8996\u983b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/hype-journal-reports-performance-of-instagram-content\/#Implications_to_Marketers\" >\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"393\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/08\/image-49.png\" alt=\"\" class=\"wp-image-19372\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/08\/image-49.png 700w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/08\/image-49-300x168.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/08\/image-49-18x10.png 18w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Image\"><\/span><strong>\u5716\u7247<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>202 \u5e74 7 \u6708\uff0c\u5728\u4eba\u6c23\u65b9\u9762\uff0c\u5716\u7247\u6210\u70ba Instagram \u5167\u5bb9\u4e2d\u8868\u73fe\u6700\u597d\u7684\u5167\u5bb9\u3002\u5927\u7d04 42% \u7684 IG \u5e16\u5b50\u662f\u5716\u7247\uff0c\u4f30\u8a08\u9054\u5230 29.9%\uff0c\u559c\u6b61\u5206\u4f48 24.6%\uff0c\u8a55\u8ad6\u5206\u4f48 30%\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Carousel\"><\/span><strong>\u65cb\u8f49\u6728\u99ac<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e00\u500bInstagram <a href=\"https:\/\/social-stand.com\/zh\/instagrams-new-carousel-ad-feature-big-hit-among-brands\/\">\u65cb\u8f49\u6728\u99ac<\/a> \u662f\u4e00\u7bc7\u5305\u542b\u591a\u500b\u5716\u50cf\u7684\u5e16\u5b50\uff0cInstagram \u7528\u6236\u53ef\u4ee5\u901a\u904e\u6ed1\u52d5\u4f86\u9010\u500b\u700f\u89bd\u3002 Carousel \u6392\u540d\u7b2c\u4e8c\u53d7\u6b61\u8fce\u7684 Instagram \u5167\u5bb9\u3002 .\u5927\u7d04 26.2% \u7684 IG \u5e16\u5b50\u662f\u8f2a\u64ad\uff0c\u4f30\u8a08\u9054\u5230 22.4%\uff0c\u559c\u6b61\u5206\u4f48 24.2%\uff0c\u8a55\u8ad6\u5206\u4f48 24.9%\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reels\"><\/span><strong>\u6372\u8ef8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/social-stand.com\/zh\/the-global-launch-of-instagram-reels-ads\/\">\u6372\u8ef8<\/a>&nbsp;\u662f\u6700\u5177\u5438\u5f15\u529b\u7684\u7af6\u722d\u5c0d\u624b&nbsp;<a href=\"https:\/\/social-stand.com\/zh\/tiktok-enables-lead-generation-tools\/\">\u6296\u97f3<\/a>&nbsp;\u61c9\u7528\u7a0b\u5e8f\u3002\u5118\u7ba1\u5b83\u5011\u662f Instagram \u4e0a\u7b2c\u4e09\u5927\u6700\u53d7\u6b61\u8fce\u7684\u5167\u5bb9\u985e\u578b\uff0c\u4f46\u5b83\u5011\u7684\u53c3\u8207\u5ea6\u6392\u540d\u5f88\u9ad8\u3002\u5927\u7d04 22.1% \u7684 IG \u5e16\u5b50\u662f Reels\uff0c\u4f30\u8a08\u9054\u5230 33.8%\uff0c\u9ede\u8d0a\u5206\u4f48\u70ba 35.4%\uff0c\u8a55\u8ad6\u5206\u4f48\u70ba 28%\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Videos\"><\/span><strong>\u8996\u983b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8996\u983b\u4f5c\u70ba\u6700\u53d7\u6b61\u8fce\u7684 IG \u5167\u5bb9\u683c\u5f0f\u6392\u540d\u7b2c\u56db\u3002\u5927\u7d04 9.6% \u7684 IG \u5e16\u5b50\u662f Reels\uff0c\u4f30\u8a08\u9054\u5230 13.9%\uff0c\u9ede\u8d0a\u5206\u4f48\u70ba 15.6%\uff0c\u8a55\u8ad6\u5206\u4f48\u70ba 17%\u3002<\/p>\n\n\n\n<p>Hype Journal \u5831\u5c0e Instagram \u5167\u5bb9\u5728 <a href=\"https:\/\/hypeauditor.com\/blog\/how-different-types-of-content-perform-on-instagram\/\">2022 \u5e74 8 \u6708 19 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_to_Marketers\"><\/span><strong>\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e86\u89e3\u54ea\u4e9b Instagram \u5167\u5bb9\u8868\u73fe\u6700\u4f73\u53ef\u4ee5\u5e6b\u52a9\u71df\u92b7\u4eba\u54e1\u5236\u5b9a\u66f4\u6709\u6548\u7684 IG \u7b56\u7565\u3002\u96a8\u8457\u5716\u50cf\u548c Reels \u7372\u5f97\u66f4\u591a\u53c3\u8207\u5ea6\uff0c\u54c1\u724c\u61c9\u8a72\u8003\u616e\u5c07\u5b83\u5011\u7d0d\u5165\u4ed6\u5011\u7684 Instagram \u6230\u7565\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/hypeauditor.com\/blog\/how-different-types-of-content-perform-on-instagram\/\">https:\/\/hypeauditor.com\/blog\/how-different-types-of-content-perform-on-instagram\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Many changes have been made by Instagram. After switching to a photo-and-video-sharing platform, it will start turning video posts into Reels. It makes Instagram a haven of four content formats \u2013 image, Carousel, Reels, and videos. Recently, Hype Journal reports the performance of Instagram content. Image In July 202, images rank as the top performing [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":19501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9,316,6],"tags":[529,3905,28,348,1453],"class_list":["post-19371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-social-media-marketing","category-social-media-","tag-carousel","tag-images","tag-instagram-2","tag-reels","tag-videos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hype Journal Reports Performance of Instagram Content - Social Stand<\/title>\n<meta name=\"description\" content=\"Many changes have been made by Instagram. After switching to a photo-and-video-sharing platform, it will start turning video posts into Reels. It makes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/hype-journal-reports-performance-of-instagram-content\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hype Journal Reports Performance of Instagram Content - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Many changes have been made by Instagram. After switching to a photo-and-video-sharing platform, it will start turning video posts into Reels. It makes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/social-stand.com\/zh\/hype-journal-reports-performance-of-instagram-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Stand\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-25T07:49:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-31T04:25:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/08\/SSB2208-054-Hype-Journal-Reports-Performance-of-Instagram-Content.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"cristy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"cristy\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u7092\u4f5c\u96dc\u8a8c\u5831\u5c0e Instagram \u5167\u5bb9\u7684\u8868\u73fe - \u793e\u6703\u7acb\u5834","description":"Instagram \u9032\u884c\u4e86\u8a31\u591a\u66f4\u6539\u3002\u5207\u63db\u5230\u7167\u7247\u548c\u8996\u983b\u5171\u4eab\u5e73\u53f0\u5f8c\uff0c\u5b83\u5c07\u958b\u59cb\u5c07\u8996\u983b\u5e16\u5b50\u8b8a\u6210\u6372\u8ef8\u3002\u5b83\u4f7f","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/social-stand.com\/zh\/hype-journal-reports-performance-of-instagram-content\/","og_locale":"zh_HK","og_type":"article","og_title":"Hype Journal Reports Performance of Instagram Content - Social Stand","og_description":"Many changes have been made by Instagram. 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