{"id":1933,"date":"2019-09-01T09:24:14","date_gmt":"2019-09-01T01:24:14","guid":{"rendered":"https:\/\/social-stand.com\/snapchat-launches-lensstudio-2-1-making-ar-easier-than-ever\/"},"modified":"2020-11-06T11:35:34","modified_gmt":"2020-11-06T03:35:34","slug":"snapchat-launches-lensstudio-2-1-making-ar-easier-than-ever","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/snapchat-launches-lensstudio-2-1-making-ar-easier-than-ever\/","title":{"rendered":"Snapchat \u63a8\u51fa Lens Studio 2.1 \u8b93 AR \u8b8a\u5f97\u524d\u6240\u672a\u6709\u7684\u7c21\u55ae"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u4ee5\u5176\u5275\u65b0\u7684\u79fb\u52d5\u61c9\u7528\u7a0b\u5e8f SnapChat \u805e\u540d\u7684 Snap Inc \u63a8\u51fa\u4e86 Lens Studio 2.1\uff0c\u9019\u662f\u5176\u9069\u7528\u65bc Mac \u548c PC \u7684\u684c\u9762\u61c9\u7528\u7a0b\u5e8f\u7684\u66f4\u65b0\uff0c\u7528\u65bc\u4f7f\u7528 AR \u5275\u5efa\u3001\u767c\u5e03\u548c\u5206\u4eab\u7cbe\u5f69\u7684\u8996\u89ba\u9ad4\u9a57\u3002\u5373\u4f7f\u662f\u521d\u6b21\u4f7f\u7528\u7684\u7528\u6236\uff0c\u6b64\u66f4\u65b0\u4e5f\u4f7f\u8a72\u61c9\u7528\u7a0b\u5e8f\u7684\u4f7f\u7528\u8b8a\u5f97\u5bb9\u6613\u3002\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/snapchat-launches-lensstudio-2-1-making-ar-easier-than-ever\/#For_New_Users\" >\u5c0d\u65bc\u65b0\u7528\u6236<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/snapchat-launches-lensstudio-2-1-making-ar-easier-than-ever\/#For_the_Adventurous\" >\u5c0d\u65bc\u559c\u6b61\u5192\u96aa\u7684\u4eba<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/snapchat-launches-lensstudio-2-1-making-ar-easier-than-ever\/#For_the_More_Creative\" >\u70ba\u4e86\u66f4\u6709\u5275\u610f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/snapchat-launches-lensstudio-2-1-making-ar-easier-than-ever\/#Implication_for_Brand_Marketers\" >\u5c0d\u54c1\u724c\u71df\u92b7\u4eba\u54e1\u7684\u555f\u793a<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">2019 \u5e74 8 \u6708 26 \u65e5\uff0cLens Studio \u5718\u968a\u5206\u4eab\u4e86\u4ed6\u5011\u5728\u61c9\u7528\u7a0b\u5e8f\u66f4\u65b0\u4e2d\u6dfb\u52a0\u4e86\u591a\u9805\u529f\u80fd\u4ee5\u589e\u5f37\u6574\u9ad4\u9ad4\u9a57\u3002\u7121\u8ad6\u662f\u7b2c\u4e00\u6b21\u4f7f\u7528\u9084\u662f\u5bcc\u6709\u5275\u610f\u7684\u8001\u624b\uff0c\u90fd\u53ef\u4ee5\u6b23\u8cde\u5230\u6700\u65b0\u7248\u672c\u7684 Lens Studio \u4e2d\u7684\u8b8a\u5316\u3002<\/span><\/p>\n<figure id=\"attachment_1935\" aria-describedby=\"caption-attachment-1935\" style=\"width: 523px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1935 size-full\" src=\"https:\/\/www.social-stand.com\/wp-content\/uploads\/2019\/09\/snapchat-ar.png\" alt=\"\" width=\"523\" height=\"329\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2019\/09\/snapchat-ar.png 523w, https:\/\/social-stand.com\/wp-content\/uploads\/2019\/09\/snapchat-ar-300x189.png 300w\" sizes=\"(max-width: 523px) 100vw, 523px\" \/><figcaption id=\"caption-attachment-1935\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1aSnapChat<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"For_New_Users\"><\/span><b>\u5c0d\u65bc\u65b0\u7528\u6236<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e00\u500b\u65b0\u7684\u4ea4\u4e92\u5f0f\u5c0e\u89bd\uff0c\u9010\u6b65\u5206\u89e3\u93e1\u982d\u7684\u5275\u5efa\uff0c\u8b93\u521d\u6b21\u4f7f\u7528\u7684\u7528\u6236\u66f4\u5bb9\u6613\u7406\u89e3\u3002\u8a72\u516c\u53f8\u9084\u63d0\u4f9b\u4e86\u984d\u5916\u7684\u555f\u52d5\u5c4f\u5e55\u5167\u5bb9\uff0c\u986f\u793a\u6709\u7528\u7684\u63d0\u793a\u548c\u66f4\u65b0\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"For_the_Adventurous\"><\/span><b>\u5c0d\u65bc\u559c\u6b61\u5192\u96aa\u7684\u4eba<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5f15\u5165\u4e86\u5e7e\u500b\u4ee4\u4eba\u8208\u596e\u7684\u65b0\u6a21\u677f\u548c\u529f\u80fd\u4ee5\u589e\u5f37\u5275\u9020\u529b\uff0c\u4f8b\u5982\u5c07 2D \u5716\u50cf\u8ddf\u8e2a\u5230\u9838\u90e8\u3001\u80a9\u90e8\u548c\u8098\u90e8\u7684\u9aa8\u9abc\u6a21\u677f\u548c\u6539\u8b8a\u982d\u9aee\u984f\u8272\u7684\u982d\u9aee\u984f\u8272\u6a21\u677f\u3002\u53e6\u4e00\u500b\u66f4\u65b0\u662f\u4e16\u754c\u5404\u5730\u8457\u540d\u5730\u9ede\u7684\u5730\u6a19\uff0c\u5982\u5370\u5ea6\u9580\u548c\u6bd4\u85a9\u659c\u5854\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"For_the_More_Creative\"><\/span><b>\u70ba\u4e86\u66f4\u6709\u5275\u610f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5c0d\u65bc\u90a3\u4e9b\u5c0b\u627e\u66f4\u591a\u5275\u610f\u548c\u9f13\u821e\u4eba\u5fc3\u7684\u6a21\u677f\u7684\u4eba\uff0cLens Studio \u6a21\u677f\u53ef\u901a\u904e GitHub \u7372\u5f97\u3002 GitHub \u662f\u8edf\u4ef6\u958b\u767c\u7684\u8a17\u7ba1\u7ad9\u9ede\u3002\u7528\u6236\u53ef\u4ee5\u4f7f\u7528\u201clens-studio\u201d\u6a19\u7c64\u4e0a\u50b3\u548c\u5206\u4eab\u93e1\u982d\u6a21\u677f\u7d66\u5176\u4ed6\u4eba\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u96a8\u8457\u672a\u4f86\u5c07\u958b\u767c\u65b0\u7684\u66f4\u65b0\u548c\u5275\u65b0\u4ee5\u589e\u5f37 AR \u9ad4\u9a57\uff0c\u770b\u770b\u6709\u591a\u5c11\u6280\u8853\u53ef\u4ee5\u8ddf\u4e0a\u73fe\u5be6\u5c07\u6703\u5f88\u6709\u8da3\u3002\u672a\u4f86\u5145\u6eff\u4e86\u53ef\u80fd\u6027\uff0cAR \u751a\u81f3\u4e0d\u9700\u8981\u93e1\u982d\uff0c\u800c\u662f\u4f7f\u7528\u773c\u775b\u548c\u8eab\u9ad4\u76f4\u63a5\u4ea4\u4e92\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implication_for_Brand_Marketers\"><\/span><b>\u5c0d\u54c1\u724c\u71df\u92b7\u4eba\u54e1\u7684\u555f\u793a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e3b\u8981\u662f\u6a21\u677f\u7684\u5275\u5efa\u548c\u5171\u4eab\u5c07\u4f7f\u71df\u92b7\u4eba\u54e1\u80fd\u5920\u4f7f\u7528 SnapChat \u9032\u884c\u57fa\u65bc AR \u7684\u8996\u89ba\u71df\u92b7\u3002\u5982\u679c\u6709\u8db3\u5920\u7684\u8cc7\u6e90\uff0c\u71df\u92b7\u4eba\u54e1\u751a\u81f3\u53ef\u4ee5\u5229\u7528\u4ed6\u5011\u7684\u54c1\u724c\u9032\u884c\u5275\u610f AR \u7af6\u8cfd\u3002\u501f\u52a9\u773e\u591a\u6a21\u677f\u548c\u5bcc\u6709\u5275\u610f\u7684\u8996\u89ba\u5275\u610f\uff0c\u4e00\u5834\u6bd4\u8cfd\u5c07\u8b93\u60a8\u4e86\u89e3\u4f7f\u7528 AR \u9032\u884c\u8996\u89ba\u71df\u92b7\u7684\u5404\u7a2e\u53ef\u80fd\u6027<\/span><\/p>\n<p><strong>\u539f\u59cb\u4f86\u6e90\uff1a <\/strong><a href=\"https:\/\/lensstudio.snapchat.com\/news\/making-ar-has-never-been-easier\/\"><span style=\"font-weight: 400;\">https:\/\/lensstudio.snapchat.com\/news\/making-ar-has-never-been-easier\/<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Snap Inc, known for their innovative mobile app SnapChat, has launched Lens Studio 2.1 an update on their desktop app for Mac and PC used to create, publish, and share, wonderful visual experiences using AR. The update has made the use of the app easy even for first-time users.\u00a0 On 26 Aug 2019, the Lens [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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