{"id":19247,"date":"2022-08-19T09:17:24","date_gmt":"2022-08-19T01:17:24","guid":{"rendered":"https:\/\/social-stand.com\/?p=19247"},"modified":"2022-08-23T14:27:10","modified_gmt":"2022-08-23T06:27:10","slug":"youtube-introduces-new-ctv-ad-solutions","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/youtube-introduces-new-ctv-ad-solutions\/","title":{"rendered":"YouTube \u63a8\u51fa\u65b0\u7684 CTV \u5ee3\u544a\u89e3\u6c7a\u65b9\u6848"},"content":{"rendered":"<p>YouTube \u7684 <a href=\"https:\/\/social-stand.com\/zh\/connected-tv-data-will-start-to-appear-in-youtube-analytics\/\">\u592e\u8996<\/a> \u6216\u806f\u7db2\u96fb\u8996\u5141\u8a31\u7528\u6236\u901a\u904e\u667a\u80fd\u96fb\u8996\u3001\u904a\u6232\u6a5f\u548c\u5176\u4ed6\u806f\u7db2\u8a2d\u5099\u89c0\u770b\u96fb\u8996\u548c\u8996\u983b\u3002\u5b83\u73fe\u5728\u6709 <a href=\"https:\/\/social-stand.com\/zh\/youtube-tv-now-has-5-million-subscribers\/\">500\u842c<\/a> \u8a02\u6236\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u8a31\u591a\u54c1\u724c\u548c\u4f01\u696d\u5728 <a href=\"https:\/\/social-stand.com\/zh\/youtube-launches-new-sports-channel-and-expands-ctv-offering\/\">\u592e\u8996\u7522\u54c1<\/a> \u53ca <a href=\"https:\/\/social-stand.com\/zh\/youtube-expands-video-ads-to-ctv\/\">\u8996\u983b\u5ee3\u544a<\/a>.\u4eca\u5929\uff0cYouTube \u63a8\u51fa\u4e86\u65b0\u7684 CTV \u5ee3\u544a\u89e3\u6c7a\u65b9\u6848\u3002<\/p>\n\n\n\n<p>YouTube \u5728 Display &amp; Video 360 \u4e2d\u7684\u65b0 CTV \u89e3\u6c7a\u65b9\u6848\u5141\u8a31\u54c1\u724c\u81ea\u5b9a\u7fa9\u5176\u5ee3\u544a\u8cc7\u6e90\u548c\u8861\u91cf\u89e3\u6c7a\u65b9\u6848\u3002\u9996\u5148\uff0cYouTube \u6839\u64da Nielsen Digital Ad Ratings (<a href=\"https:\/\/global.nielsen.com\/global\/en\/solutions\/audience-measurement\/digital-ad-ratings\/\">\u96f7\u9054<\/a>\uff09\u3002\u54c1\u724c\u53ef\u4ee5\u901a\u904e\u76f4\u63a5\u4ea4\u6613\u8cfc\u8cb7\u9ad4\u9a57\u81ea\u52d5\u6295\u653e\u9802\u7d1a CTV \u5ee3\u544a\u3002\u5176\u6b21\uff0cYouTube \u7c21\u5316\u4e86 CTV \u8cfc\u8cb7\u7684\u6574\u5408\u5de5\u4f5c\u6d41\u7a0b\u3002\u60a8\u73fe\u5728\u53ef\u4ee5\u5728 Display &amp; Video 360 \u4e2d\u8cfc\u8cb7\u5ee3\u544a&nbsp;<a href=\"https:\/\/support.google.com\/displayvideo\/answer\/9979415\" target=\"_blank\" rel=\"noreferrer noopener\">\u5c08\u9580\u7528\u65bc\u806f\u7db2\u96fb\u8996\u5ee3\u544a\u8cfc\u8cb7\u7684\u5ee3\u544a\u8a02\u55ae<\/a>.&nbsp;<\/p>\n\n\n\n<p>YouTube \u63a8\u51fa\u65b0\u7684 CTV \u5ee3\u544a\u89e3\u6c7a\u65b9\u6848 <a href=\"https:\/\/blog.google\/products\/marketingplatform\/360\/more-connected-tv-ad-buying-options-in-display-video-360\/\">2022 \u5e74 8 \u6708 18 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff<\/strong>:<\/h3>\n\n\n\n<p>YouTube \u65b0\u7684 CTV \u5ee3\u544a\u89e3\u6c7a\u65b9\u6848\u53ef\u4ee5\u6210\u70ba\u71df\u92b7\u4eba\u54e1\u8207 CTV \u4e3b\u64ad\u5efa\u7acb\u806f\u7e6b\u7684\u6709\u6548\u65b9\u5f0f\u3002\u5b83\u5011\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u63d0\u9ad8\u5728 YouTube \u4e0a\u7684\u5f71\u97ff\u529b\u548c\u6536\u5165\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/blog.google\/products\/marketingplatform\/360\/more-connected-tv-ad-buying-options-in-display-video-360\/\">https:\/\/blog.google\/products\/marketingplatform\/360\/more-connected-tv-ad-buying-options-in-display-video-360\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>YouTube\u2019s CTV or Connected TV allows users to watch TV and videos via Smart TVs, gaming consoles, and other Internet-connected devices. It now has around 5 million subscribers. That is why many brands and businesses invest deeply in CTV offerings and video ads. Today, YouTube introduces new CTV ad solutions. YouTube\u2019s new CTV solutions in [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":19334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[316,6,1922,44],"tags":[3893,1345,3892,3310,3894,45],"class_list":["post-19247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-","category-video-marketing","category-youtube","tag-audience-guarantees","tag-ctv","tag-ctv-ad-solutions","tag-display-video-360","tag-nielsen-digital-ad-ratings","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube Introduces New CTV Ad Solutions - Social Stand<\/title>\n<meta name=\"description\" content=\"YouTube\u2019s CTV or Connected TV allows users to watch TV and videos via Smart TVs, gaming consoles, and other Internet-connected devices. It now has around\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/youtube-introduces-new-ctv-ad-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube Introduces New CTV Ad Solutions - Social Stand\" \/>\n<meta property=\"og:description\" content=\"YouTube\u2019s CTV or Connected TV allows users to watch TV and videos via Smart TVs, gaming consoles, and other Internet-connected devices. 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