{"id":19208,"date":"2022-08-17T16:23:39","date_gmt":"2022-08-17T08:23:39","guid":{"rendered":"https:\/\/social-stand.com\/?p=19208"},"modified":"2022-08-18T09:52:56","modified_gmt":"2022-08-18T01:52:56","slug":"digital-marketing-power-up-series-session-1-power-of-social-media-content-marketing","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/digital-marketing-power-up-series-session-1-power-of-social-media-content-marketing\/","title":{"rendered":"\u6578\u5b57\u71df\u92b7\u52a0\u901f\u7cfb\u5217\uff08\u7b2c\u4e00\u5834\uff09\u2014\u2014\u793e\u4ea4\u5a92\u9ad4\u5167\u5bb9\u71df\u92b7\u7684\u529b\u91cf"},"content":{"rendered":"<p>\u60a8\u60f3\u70ba\u54c1\u724c\u5275\u9020\u4e0d\u53ef\u6297\u62d2\u7684\u5167\u5bb9\u55ce\uff1f Bernie Wong \u5c07\u4ee3\u8868\u9999\u6e2f\u7e3d\u5546\u6703\u8209\u8fa6\u6578\u5b57\u71df\u92b7\u63a8\u5ee3\u7cfb\u5217\u5de5\u4f5c\u574a\uff08<a href=\"https:\/\/www.chamber.org.hk\/\">\u9999\u6e2f\u7e3d\u5546\u6703<\/a>\uff09\u3002\u9019\u662f\u6578\u5b57\u71df\u92b7\u5927\u5e2b\u73ed\u7cfb\u5217\u4e2d\u7684\u7b2c\u4e00\u90e8\u3002\u672c\u7cfb\u5217\u5171\u6709\u4e94\u7bc0\u8ab2\uff0c\u65e8\u5728\u6559\u6388\u5b78\u751f\u5be6\u7528\u7684\u6578\u5b57\u71df\u92b7\u6280\u80fd\u3002\u6240\u6709\u5de5\u4f5c\u574a\u5c07\u5728\u9999\u6e2f\u91d1\u9418\u9053 95 \u865f\u806f\u5408\u4e2d\u5fc3 22 \u6a13\u5ba4\u5167\u5287\u5834\u4ee5\u7cb5\u8a9e\u9032\u884c\u3002\u6703\u54e1\u7968\u50f9\u70baHK$850\uff0c\u975e\u6703\u54e1\u7968\u50f9\u70baHK$1050\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 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href=\"https:\/\/social-stand.com\/zh\/digital-marketing-power-up-series-session-1-power-of-social-media-content-marketing\/#Syllabus\" >\u6559\u5b78\u5927\u7db1\uff1a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-power-up-series-session-1-power-of-social-media-content-marketing\/#Session_2_%E2%80%93_Live_Streaming_and_Video_Marketing_Creating_Professional_Branded_Videos_to_Meet_New_Audience_Expectations\" >\u7b2c 2 \u7bc0 \u2013 \u76f4\u64ad\u548c\u8996\u983b\u71df\u92b7\uff1a\u5275\u5efa\u5c08\u696d\u54c1\u724c\u8996\u983b\u4ee5\u6eff\u8db3\u65b0\u7684\u89c0\u773e\u671f\u671b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-power-up-series-session-1-power-of-social-media-content-marketing\/#Session_3_%E2%80%93_Instagram_Marketing_Creating_Attractiveness_Eyeballs_Brand_Content\" >\u7b2c 3 \u7bc0 \u2013 Instagram \u71df\u92b7\uff1a\u5275\u9020\u5438\u5f15\u529b Eyeball \u7684\u54c1\u724c\u5167\u5bb9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-power-up-series-session-1-power-of-social-media-content-marketing\/#Session_4_%E2%80%93_Big_Trends_in_Brand_Marketing_The_Application_of_AI_Metaverse_and_Web_30\" >\u7b2c\u56db\u5834\u2014\u2014\u54c1\u724c\u71df\u92b7\u5927\u8da8\u52e2\uff1a\u4eba\u5de5\u667a\u80fd\u3001\u5143\u754c\u3001Web 3.0\u7684\u61c9\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-power-up-series-session-1-power-of-social-media-content-marketing\/#Session_5_%E2%80%93_Storytelling_Marketing_Creating_Moving_Brand_Stories\" >\u7b2c 5 \u7bc0 \u2013 \u8b1b\u6545\u4e8b\u71df\u92b7\uff1a\u5275\u9020\u52d5\u4eba\u7684\u54c1\u724c\u6545\u4e8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-power-up-series-session-1-power-of-social-media-content-marketing\/#Speaker_Bio\" >\u6f14\u8b1b\u8005\u7c21\u4ecb<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_Audience\"><\/span><strong>\u76ee\u6a19\u807d\u773e\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4f01\u696d\u9ad8\u7ba1 <\/li><li>\u5f9e\u4e8b\u54c1\u724c\u7ba1\u7406\u3001\u6578\u5b57\u71df\u92b7\u3001\u71df\u92b7\u50b3\u64ad\u3001\u7522\u54c1\u6216\u670d\u52d9\u5275\u65b0\u7684\u71df\u92b7\u4eba\u54e1<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Session_1_%E2%80%93_Power_of_Social_Media_Marketing\"><\/span><strong>\u7b2c\u4e00\u7bc0\u2014\u2014\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u7684\u529b\u91cf<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u65e5\u671f\uff1a2022 \u5e74 8 \u6708 24 \u65e5\uff08\u661f\u671f\u4e09\uff09 \/ \u6642\u9593\uff1a\u4e0a\u5348 9 \u6642 30 \u5206\u81f3\u4e0b\u5348 12 \u6642 30 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class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4f60\u61c9\u8a72\u5728\u7db2\u4e0a\u5927\u8086\u5ba3\u50b3\u4f60\u7684\u54c1\u724c\u55ce\uff1f<\/li><li>Facebook \u4e0a\u4e0d\u53d7\u6b61\u8fce\u7684\u793e\u4ea4\u5a92\u9ad4\u5167\u5bb9<\/li><li>\u767c\u73fe\u5ba2\u6236\u504f\u597d\u7684\u65b9\u6cd5<\/li><li>\u201c\u8ce3\u4e0d\u8ce3\u201d\u7684\u71df\u92b7\u6280\u5de7<\/li><li>\u75c5\u6bd2\u5f0f\u71df\u92b7<\/li><li>\u793a\u4f8b\u5206\u4eab<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Session_2_%E2%80%93_Live_Streaming_and_Video_Marketing_Creating_Professional_Branded_Videos_to_Meet_New_Audience_Expectations\"><\/span><strong>\u7b2c 2 \u7bc0 \u2013 \u76f4\u64ad\u548c\u8996\u983b\u71df\u92b7\uff1a\u5275\u5efa\u5c08\u696d\u54c1\u724c\u8996\u983b\u4ee5\u6eff\u8db3\u65b0\u7684\u89c0\u773e\u671f\u671b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u65e5\u671f\uff1a2022 \u5e74 8 \u6708 30 \u65e5\uff08\u661f\u671f\u4e8c\uff09\/ \u6642\u9593\uff1a\u4e0b\u5348 2 \u6642 30 \u5206\u81f3\u4e0b\u5348 5 \u6642 30 \u5206<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Session_3_%E2%80%93_Instagram_Marketing_Creating_Attractiveness_Eyeballs_Brand_Content\"><\/span><strong>\u7b2c 3 \u7bc0 \u2013 Instagram \u71df\u92b7\uff1a\u5275\u9020\u5438\u5f15\u529b Eyeball \u7684\u54c1\u724c\u5167\u5bb9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u65e5\u671f\uff1a2022 \u5e74 9 \u6708 6 \u65e5\uff08\u661f\u671f\u4e8c\uff09\/ \u6642\u9593\uff1a\u4e0a\u5348 9 \u6642 30 \u5206\u81f3\u4e0b\u5348 12 \u6642 30 \u5206<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Session_4_%E2%80%93_Big_Trends_in_Brand_Marketing_The_Application_of_AI_Metaverse_and_Web_30\"><\/span><strong>\u7b2c\u56db\u5834\u2014\u2014\u54c1\u724c\u71df\u92b7\u5927\u8da8\u52e2\uff1a\u4eba\u5de5\u667a\u80fd\u3001\u5143\u754c\u3001Web 3.0\u7684\u61c9\u7528<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u65e5\u671f\uff1a2022 \u5e74 10 \u6708 11 \u65e5\uff08\u661f\u671f\u4e8c\uff09\/\u6642\u9593\uff1a\u4e0a\u5348 9 \u6642 30 \u5206\u81f3\u4e0b\u5348 12 \u6642 30 \u5206<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Session_5_%E2%80%93_Storytelling_Marketing_Creating_Moving_Brand_Stories\"><\/span><strong>\u7b2c 5 \u7bc0 \u2013 \u8b1b\u6545\u4e8b\u71df\u92b7\uff1a\u5275\u9020\u52d5\u4eba\u7684\u54c1\u724c\u6545\u4e8b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u65e5\u671f\uff1a2022 \u5e74 10 \u6708 26 \u65e5\uff08\u661f\u671f\u4e8c\uff09\/ \u6642\u9593\uff1a\u4e0b\u5348 2 \u6642 30 \u5206\u81f3\u4e0b\u5348 5 \u6642 30 \u5206<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Speaker_Bio\"><\/span><strong>\u6f14\u8b1b\u8005\u7c21\u4ecb<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bernie Wong \u662f\u4e00\u4f4d\u5275\u610f\u6578\u5b57\u548c\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u5c08\u5bb6\uff0c\u66fe\u8207\u661f\u5df4\u514b\u3001GAP\u3001\u963f\u8fea\u9054\u65af\u3001\u8fea\u58eb\u5c3c\u548c\u746a\u838e\u767e\u8ca8\u7b49\u8ca1\u5bcc 500 \u5f37\u54c1\u724c\u5408\u4f5c\uff0c\u64d4\u4efb Social Stand Limited \u7684\u5275\u59cb\u4eba\uff0c\u5e6b\u52a9\u5ba2\u6236\u8b1b\u8ff0\u4ed6\u5011\u7684\u6545\u4e8b\uff0c\u8207\u4ed6\u5011\u7684\u89c0\u773e\uff0c\u4e26\u91cb\u653e\u4ed6\u5011\u54c1\u724c\u7684\u529b\u91cf\u3002\u4ed6\u5c08\u6ce8\u65bc\u5728\u7dda\u548c\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u548c\u5ee3\u544a\u8a08\u5283\u3002\u4ed6\u662f\u4e00\u4f4d\u7099\u624b\u53ef\u71b1\u7684\u6f14\u8b1b\u8005\u3001\u8b1b\u5e2b\u3001\u5ee3\u64ad\u7bc0\u76ee\u4e3b\u6301\u4eba\u548c\u5c08\u6b04\u4f5c\u5bb6\uff0c\u64c1\u6709 15 \u5e74\u7684\u5c08\u696d\u7d93\u9a57\u548c\u9818\u5c0e\u7814\u8a0e\u6703\u548c\u7814\u8a0e\u6703\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n<p><strong>\u901a\u904e\u56fa\u5b9a\u60a8\u7684\u63d2\u69fd <a href=\"https:\/\/www.chamber.org.hk\/en\/events\/whatson_detail.aspx?e_code=W220824TD\">\u9019\u500b\u93c8\u63a5<\/a>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Do you want to create irresistible content for brands? Bernie Wong will conduct a digital marketing power-up series of workshops on behalf of The Hong Kong General Chamber of Commerce (HKGCC). It is the first in a digital marketing masterclass series. 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Bernie Wong will conduct a digital marketing power-up series of workshops on behalf of The Hong\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-power-up-series-session-1-power-of-social-media-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Power-Up Series (Session 1) - Power of Social Media Content Marketing - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Do you want to create irresistible content for brands? 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