{"id":1897,"date":"2019-08-27T16:52:34","date_gmt":"2019-08-27T08:52:34","guid":{"rendered":"https:\/\/social-stand.com\/facebook-offers-guidance-to-advertisers-to-produce-relevant-ads\/"},"modified":"2020-11-06T11:43:38","modified_gmt":"2020-11-06T03:43:38","slug":"facebook-offers-guidance-to-advertisers-to-produce-relevant-ads","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-offers-guidance-to-advertisers-to-produce-relevant-ads\/","title":{"rendered":"Facebook \u70ba\u5ee3\u544a\u5546\u63d0\u4f9b\u88fd\u4f5c\u76f8\u95dc\u5ee3\u544a\u7684\u6307\u5c0e"},"content":{"rendered":"<p>Facebook \u65bc 2019 \u5e74 8 \u6708 8 \u65e5\u65e9\u4e9b\u6642\u5019\u66f4\u65b0\u4e86\u5176\u5ee3\u544a\u76f8\u95dc\u6027\u8a3a\u65b7\u9801\u9762\uff0c\u63d0\u4f9b\u4e86\u6709\u95dc\u5982\u4f55\u63d0\u9ad8\u5ee3\u544a\u6548\u679c\u548c\u76f8\u95dc\u6027\u7684\u63d0\u793a\u3002\u9019\u4e9b\u63d0\u793a\u662f\u5728 Facebook \u53bb\u5e74 3 \u6708\u5ba3\u5e03\u5c07\u4f7f\u7528\u65b0\u6307\u6a19\u4f86\u78ba\u5b9a\u5ee3\u544a\u7684\u76f8\u95dc\u6027\u4e4b\u5f8c\u767c\u5e03\u7684\u3002<br \/>\n\u9019\u4e09\u500b\u65b0\u6307\u6a19\u53ef\u4ee5\u63d0\u9192\u5ee3\u544a\u5546\u5ee3\u544a\u7684\u6027\u80fd\u548c\u76f8\u95dc\u6027\u3002<\/p>\n<ul>\n<li>\u8cea\u91cf\u6392\u540d\uff08\u8207\u91dd\u5c0d\u76f8\u540c\u53d7\u773e\u7684\u7af6\u722d\u5c0d\u624b\u7684\u611f\u77e5\u8cea\u91cf\uff09<\/li>\n<li>\u53c3\u8207\u7387\u6392\u540d\uff08\u91dd\u5c0d\u76f8\u540c\u53d7\u773e\u7684\u7af6\u722d\u5c0d\u624b\u7684\u9810\u671f\u53c3\u8207\u7387\uff09<\/li>\n<li>\u8f49\u5316\u7387\u6392\u540d\uff08\u8207\u91dd\u5c0d\u76f8\u540c\u53d7\u773e\u7684\u7af6\u722d\u5c0d\u624b\u5177\u6709\u76f8\u540c\u512a\u5316\u76ee\u6a19\u7684\u9810\u671f\u8f49\u5316\u7387\uff09<\/li>\n<\/ul>\n<p>Facebook \u63d0\u4f9b\u4e86\u4e00\u500b <a href=\"https:\/\/www.facebook.com\/business\/help\/436113280262012\">\u8868\u683c\u5f62\u5f0f<\/a> \u6307\u5357\u53ef\u4ee5\u5e6b\u52a9\u5ee3\u544a\u5546\u66f4\u591a\u5730\u4e86\u89e3\u5982\u4f55\u6539\u9032\u5176\u5ee3\u544a\u7b56\u7565\u3002<\/p>\n<figure id=\"attachment_1940\" aria-describedby=\"caption-attachment-1940\" style=\"width: 805px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1940 size-full\" src=\"https:\/\/www.social-stand.com\/wp-content\/uploads\/2019\/08\/fb-advertisers.png\" alt=\"\" width=\"805\" height=\"989\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2019\/08\/fb-advertisers.png 805w, https:\/\/social-stand.com\/wp-content\/uploads\/2019\/08\/fb-advertisers-244x300.png 244w, https:\/\/social-stand.com\/wp-content\/uploads\/2019\/08\/fb-advertisers-768x944.png 768w\" sizes=\"(max-width: 805px) 100vw, 805px\" \/><figcaption id=\"caption-attachment-1940\" class=\"wp-caption-text\">\u8cc7\u6599\u4f86\u6e90\uff1a\u81c9\u66f8<\/figcaption><\/figure>\n<p>\u8a72\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u88dc\u5145\u8aaa\uff0c\u5ee3\u544a\u5546\u53ef\u4ee5\u9078\u64c7\u901a\u904e\u666e\u901a\u53d7\u773e\u64f4\u5927\u53d7\u773e\u7bc4\u570d\uff0c\u800c\u4e0d\u662f\u5c07\u5ee3\u544a\u5b9a\u4f4d\u5230\u7279\u5b9a\u53d7\u773e\u3002\u7576\u5ee3\u544a\u5546\u6536\u5230\u7684\u5ee3\u544a\u5206\u6578\u53ef\u80fd\u4f4e\u65bc\u67d0\u500b\u5143\u7d20\u7684\u6a19\u6e96\u6642\uff0c\u8207\u5ee3\u544a\u5546\u81ea\u5df1\u7684\u76ee\u6a19\u4fdd\u6301\u4e00\u81f4\u7684\u6301\u7e8c\u512a\u5316\u548c\u6539\u9032\u5c31\u8db3\u5920\u4e86\u3002<br \/>\nFacebook \u7684\u63d0\u793a\u53ef\u4ee5\u6307\u5c0e\u5176\u5ee3\u544a\u5546\u5411\u5176\u53d7\u773e\u63d0\u4f9b\u9ad8\u8cea\u91cf\u548c\u76f8\u95dc\u7684\u5ee3\u544a\u3002<\/p>\n<h3><strong>\u5c0d\u54c1\u724c\u71df\u92b7\u4eba\u54e1\u7684\u555f\u793a<\/strong><\/h3>\n<p>\u901a\u904e\u8a72\u6307\u5357\uff0c\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u5b78\u7fd2\u5982\u4f55\u88fd\u4f5c\u9ad8\u8cea\u91cf\u548c\u76f8\u95dc\u7684\u5167\u5bb9\u4f86\u5438\u5f15\u66f4\u591a\u5ba2\u6236\u3002\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u4f7f\u7528\u8a72\u6307\u5357\u4f86\u5e6b\u52a9\u4ed6\u5011\u4e86\u89e3\u5ee3\u544a\u53ef\u80fd\u5982\u4f55\u5f71\u97ff\u8207\u76ee\u6a19\u5ba2\u6236\u7684\u6f5b\u5728\u6d3b\u52d5\u3001\u4e92\u52d5\u548c\u4e92\u52d5\u3002<\/p>\n<p><strong>H T\uff1a<\/strong> https:\/\/www.socialmediatoday.com\/news\/facebook-provides-tips-on-how-to-improve-your-ad-relevance-diagnostics\/560760\/<br \/>\n<strong>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong> https:\/\/www.facebook.com\/business\/help\/436113280262012<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook updated its Ad Relevance Diagnostics page early 08 August 2019 with tips on how to improve ad performance and relevance. The tips come after Facebook\u2019s announcement last March that it will use new metrics to determine an ad\u2019s relevance. The three new metrics can alert the advertiser of the performance and relevance of the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,6,7],"tags":[46,10,40,41],"class_list":["post-1897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media-","category-social-stand","tag-digitalmarketing","tag-facebook","tag-socialmedia","tag-socialstand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Offers Guidance to Advertisers to Produce Relevant Ads - Social Stand<\/title>\n<meta name=\"description\" content=\"Facebook updated its Ad Relevance Diagnostics page early 08 August 2019 with tips on how to improve ad performance and relevance. 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