{"id":17948,"date":"2022-06-21T20:10:40","date_gmt":"2022-06-21T12:10:40","guid":{"rendered":"https:\/\/social-stand.com\/?p=17948"},"modified":"2022-06-29T12:23:54","modified_gmt":"2022-06-29T04:23:54","slug":"snapchat-shows-how-ar-enhances-the-purchase-journey","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/snapchat-shows-how-ar-enhances-the-purchase-journey\/","title":{"rendered":"Snapchat \u5c55\u793a\u4e86 AR \u5982\u4f55\u589e\u5f37\u8cfc\u8cb7\u4e4b\u65c5"},"content":{"rendered":"<p>Snapchat \u6700\u8fd1\u7533\u8acb\u4e86\u4e00\u9805\u95dc\u65bc <a href=\"https:\/\/social-stand.com\/zh\/snapchat-applies-for-patent-to-animate-full-3d-avatars\/\">3D\u982d\u50cf\u52d5\u756b<\/a>.\u548c <a href=\"https:\/\/social-stand.com\/zh\/snapchat-announces-new-ar-tools\/\">\u65b0\u7684 AR \u5de5\u5177<\/a> \u559c\u6b61 <a href=\"https:\/\/forbusiness.snapchat.com\/blog\/introducing-catalog-powered-ar-shopping-lenses\">\u76ee\u9304\u8cfc\u7269\u93e1\u7247<\/a> \u548c\u5716\u50cf\u8655\u7406\uff0cSnapchat \u5c55\u793a\u4e86 AR \u5982\u4f55\u589e\u5f37\u8cfc\u8cb7\u904e\u7a0b\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/snapchat-shows-how-ar-enhances-the-purchase-journey\/#Consideration\" >\u89f8\u52d5\u8003\u91cf\uff08Consideration\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/snapchat-shows-how-ar-enhances-the-purchase-journey\/#Conversion\" >\u8f49\u63db\u884c\u52d5\uff08Conversation\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/snapchat-shows-how-ar-enhances-the-purchase-journey\/#Discovery\" >\u767c\u73fe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/snapchat-shows-how-ar-enhances-the-purchase-journey\/#Engagement\" >\u8a02\u5a5a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/snapchat-shows-how-ar-enhances-the-purchase-journey\/#Post_Purchase\" >\u8cfc\u8cb7\u5f8c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/social-stand.com\/zh\/snapchat-shows-how-ar-enhances-the-purchase-journey\/#Implications_to_Marketers\" >\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff\uff1a<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consideration\"><\/span><strong>\u89f8\u52d5\u8003\u91cf\uff08Consideration\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u501f\u52a9 AR\uff0c\u54c1\u724c\u548c\u4f01\u696d\u53ef\u4ee5\u500b\u6027\u5316\u8cfc\u7269\u9ad4\u9a57\u3002\u7531\u65bc AR \u5728\u8cfc\u7269\u8005\u4e2d\u6709\u6240\u4e0d\u540c\uff0c80% \u8003\u616e AR \u54c1\u724c\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversion\"><\/span><strong>\u8f49\u63db\u884c\u52d5\uff08Conversation\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u8655\u65bc\u8cfc\u8cb7\u9ad4\u9a57\u4e2d\u671f\u548c\u672b\u671f\u7684\u4eba\u6703\u5728 AR \u4e0a\u82b1\u8cbb\u66f4\u591a\u6642\u9593\u3002\u5b83\u53ef\u4ee5\u8b93\u4ed6\u5011\u66f4\u6df1\u5165\u5730\u4e86\u89e3\u4e26\u6e96\u5099\u4ed6\u5011\u9032\u884c\u8cfc\u8cb7\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Discovery\"><\/span><strong>\u767c\u73fe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AR \u5275\u9020\u4e86\u4e00\u7a2e\u4e92\u52d5\u9ad4\u9a57\uff0c\u53ef\u4ee5\u963b\u6b62\u5feb\u901f\u804a\u5929\u8005\u6efe\u52d5\u3002\u5b83\u5e6b\u52a9\u4ed6\u5011\u767c\u73fe\u65b0\u7684\u60f3\u6cd5\u548c\u7522\u54c1\u3002\u5927\u7d04 28% \u7684\u8cfc\u7269\u8005\u7528 AR \u4ee3\u66ff\u4e86\u89aa\u8eab\u9ad4\u9a57\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engagement\"><\/span><strong>\u8a02\u5a5a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AR \u53ef\u4ee5\u901a\u904e\u7368\u7279\u7684\u9ad4\u9a57\u4f86\u63d0\u9ad8\u53c3\u8207\u5ea6\u3002\u5b83\u53ef\u4ee5\u865b\u64ec\u5730\u8a66\u7a7f\u8863\u670d\u3001\u5316\u599d\u3001\u978b\u5b50\u7b49\u3002\u56e0\u6b64\uff0cAR \u63a8\u52d5\u4e86\u5341\u5206\u4e4b\u4e03\u7684\u8cfc\u7269\u8005\u7684\u8cfc\u8cb7\u610f\u5716\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Post_Purchase\"><\/span><strong>\u8cfc\u8cb7\u5f8c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u7d04 96% \u7684\u8cb7\u5bb6\u5c07\u6301\u7e8c\u6e34\u671b AR \u9ad4\u9a57\u9032\u884c\u8cfc\u8cb7\u3002\u5b83\u589e\u5f37\u4e86\u4ed6\u5011\u5617\u8a66\u985e\u4f3c\u9ad4\u9a57\u7684\u4fe1\u5fc3\u3002<\/p>\n\n\n\n<p>Snapchat \u5c55\u793a\u4e86 AR \u5982\u4f55\u589e\u5f37\u8cfc\u8cb7\u4e4b\u65c5 <a href=\"https:\/\/forbusiness.snapchat.com\/blog\/5-ways-that-ar-enhances-the-purchase-journey\">2022 \u5e74 6 \u6708 20 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_to_Marketers\"><\/span><strong>\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Snapchat AR \u78ba\u5be6\u63d0\u4f9b\u4e86\u7368\u7279\u7684\u7528\u6236\u9ad4\u9a57\u3002\u5b83\u53ef\u4ee5\u5e6b\u52a9\u71df\u92b7\u4eba\u54e1\u63d0\u9ad8\u53c3\u8207\u5ea6\u3001\u5fe0\u8aa0\u5ea6\u548c\u92b7\u552e\u984d\u3002<\/p>\n\n\n\n<p><strong>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/strong> <a href=\"https:\/\/forbusiness.snapchat.com\/blog\/5-ways-that-ar-enhances-the-purchase-journey\">https:\/\/forbusiness.snapchat.com\/blog\/5-ways-that-ar-enhances-the-purchase-journey<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Snapchat recently applied for a patent on 3D avatar animation. With new AR tools like catalog-shopping lenses and image processing, Snapchat shows how AR enhances the purchase journey. Consideration With AR, brands and businesses can personalize the shopping experience. As AR makes a difference among shoppers, 80% consider AR branding. Conversion People in the middle [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":18048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[37,316,6],"tags":[3689,3688,3687,3051,3686,39],"class_list":["post-17948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-snapchat-zh-hant","category-social-media-marketing","category-social-media-","tag-consideration","tag-conversion","tag-discovery","tag-engagement","tag-post-purchase","tag-snapchat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapchat Shows How AR Enhances the Purchase Journey - Social Stand<\/title>\n<meta name=\"description\" content=\"Snapchat recently applied for a patent on 3D avatar animation. 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