{"id":17595,"date":"2022-06-07T08:20:29","date_gmt":"2022-06-07T00:20:29","guid":{"rendered":"https:\/\/social-stand.com\/?p=17595"},"modified":"2022-06-07T13:06:05","modified_gmt":"2022-06-07T05:06:05","slug":"snapchat-shows-the-uniqueness-of-augmented-reality","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/snapchat-shows-the-uniqueness-of-augmented-reality\/","title":{"rendered":"Snapchat \u5c55\u793a\u4e86\u589e\u5f37\u73fe\u5be6\u7684\u7368\u7279\u6027"},"content":{"rendered":"<p>\u5728 2022 \u5e74 Snap \u5408\u4f5c\u5925\u4f34\u5cf0\u6703\u671f\u9593\uff0cSnapchat \u5ba3\u5e03\u4e86\u65b0\u7684 AR \u5de5\u5177\u3002\u5176\u4e2d\u5305\u62ec AR \u5716\u50cf\u8655\u7406\u3001AR <a href=\"https:\/\/social-stand.com\/zh\/snapchat-enables-shopping-lenses\/\">\u8cfc\u7269\u6a21\u677f<\/a>\u548c 3D \u8cc7\u7522\u7ba1\u7406\u5668\u3002\u8fd1\u65e5\uff0c\u8a72\u5e73\u53f0\u9084\u7533\u8acb\u4e86\u5c08\u5229 <a href=\"https:\/\/social-stand.com\/zh\/snapchat-applies-for-patent-to-animate-full-3d-avatars\/\">3D \u5316\u8eab<\/a> \u53ca <a href=\"https:\/\/social-stand.com\/zh\/snapchat-applies-for-patent-on-bitmoji-fashion\/\">Bitmoji \u6642\u5c1a<\/a>.\u4eca\u5929\uff0cSnapchat \u5c55\u793a\u4e86\u589e\u5f37\u73fe\u5be6 (AR) \u7684\u7368\u7279\u6027\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"365\" height=\"650\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/06\/IPG_UniquenessofARBlog_PreviewImage_420x748_v1.jpeg\" alt=\"\" class=\"wp-image-17608\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/06\/IPG_UniquenessofARBlog_PreviewImage_420x748_v1.jpeg 365w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/06\/IPG_UniquenessofARBlog_PreviewImage_420x748_v1-168x300.jpeg 168w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/06\/IPG_UniquenessofARBlog_PreviewImage_420x748_v1-7x12.jpeg 7w\" sizes=\"(max-width: 365px) 100vw, 365px\" \/><\/figure>\n\n\n\n<p>\u589e\u5f37\u73fe\u5be6\u73fe\u5728\u662f\u4e00\u7a2e\u5f37\u5927\u7684\u71df\u92b7\u5de5\u5177\u3002\u9019\u5c31\u662f Snapchat \u8207 Magna Media Trials \u5408\u4f5c\u4e86\u89e3 AR \u5728\u8cfc\u8cb7\u904e\u7a0b\u4e2d\u7684\u4f5c\u7528\u7684\u539f\u56e0\u3002\u8a72\u7814\u7a76\u63ed\u793a\u4e86\u589e\u5f37\u73fe\u5be6\u7684\u7368\u7279\u6027\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5177\u6709\u4e92\u52d5\u5a1b\u6a02\u529f\u80fd\u7684 AR \u93e1\u982d\u53ef\u63d0\u5347\u54c1\u724c\u8a8d\u77e5\u5ea6\u548c\u8a8d\u77e5\u5ea6\uff08\u6bd4\u9810\u64ad\u5ee3\u544a\u591a 9%\uff09\u3002<\/li><li>\u6d88\u8cbb\u8005\u767c\u73fe Snap AR \u5ee3\u544a\u4fe1\u606f\u91cf\u66f4\u5927\uff08\u6bd4\u9810\u6efe\u52d5\u5ee3\u544a\u589e\u52a0 5%\uff09\u3002<\/li><li>\u4e0d\u540c\u985e\u578b\u7684 AR \u5ee3\u544a\u5e6b\u52a9\u6d88\u8cbb\u8005\u66f4\u63a5\u8fd1\u54c1\u724c\uff08\u6bd4\u9810\u7f6e\u5ee3\u544a\u591a 1.3 \u500d\uff09\u3002<\/li><li>\u904a\u6232\u5316 AR \u5e36\u4f86\u4e86\u66f4\u5ee3\u6cdb\u7684\u53d7\u773e\uff08\u6bd4\u9810\u64ad\u5ee3\u544a\u591a 12%\uff09\u3002<\/li><li>\u5c07 AR \u5ee3\u544a\u8207\u7d14\u8996\u983b\u8cc7\u7522\u6df7\u5408\u6703\u7522\u751f\u66f4\u9ad8\u7684\u8cfc\u8cb7\u610f\u9858\uff08\u6bd4\u9810\u7f6e\u5ee3\u544a\u591a 6%\uff09\u3002<\/li><\/ul>\n\n\n\n<p>Snapchat \u5c55\u793a\u4e86\u589e\u5f37\u73fe\u5be6 (AR) \u7684\u7368\u7279\u6027 <a href=\"https:\/\/forbusiness.snapchat.com\/blog\/uniqueness-of-augmented-reality\">2022 \u5e74 6 \u6708 6 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff<\/strong>:<\/h3>\n\n\n\n<p>\u71df\u92b7\u4eba\u54e1\u503c\u5f97\u8003\u616e\u9019\u4e9b\u95dc\u65bc Snapchat \u589e\u5f37\u73fe\u5be6 (AR) \u7368\u7279\u6027\u7684\u6578\u64da\u8aaa\u660e\u3002\u5c0d\u65bc\u5e0c\u671b\u8207 Snap \u804a\u5929\u8005\u5efa\u7acb\u806f\u7e6b\u7684\u54c1\u724c\u4f86\u8aaa\uff0c\u5b83\u5011\u53ef\u80fd\u662f\u5f88\u597d\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/forbusiness.snapchat.com\/blog\/uniqueness-of-augmented-reality\">https:\/\/forbusiness.snapchat.com\/blog\/uniqueness-of-augmented-reality<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>During the Snap Partner Summit 2022, Snapchat announced new AR tools. These include AR image processing, AR shopping templates, and the 3D asset manager. Recently, the platform also applied for patents for 3D avatars and Bitmoji fashion. Today, Snapchat shows the uniqueness of augmented reality (AR). Augmented Reality is now a powerful marketing tool. That [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":17609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[37,316,6],"tags":[2360,834,3629,3628,39],"class_list":["post-17595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-snapchat-zh-hant","category-social-media-marketing","category-social-media-","tag-ar-lenses","tag-augmented-reality","tag-gamified-ar","tag-snap-ar-ads","tag-snapchat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapchat Shows the Uniqueness of Augmented Reality - Social Stand<\/title>\n<meta name=\"description\" content=\"During the Snap Partner Summit 2022, Snapchat announced new AR tools. 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