{"id":17333,"date":"2022-05-25T11:17:17","date_gmt":"2022-05-25T03:17:17","guid":{"rendered":"https:\/\/social-stand.com\/?p=17333"},"modified":"2022-05-31T19:51:54","modified_gmt":"2022-05-31T11:51:54","slug":"bernie-wong-shares-insights-during-aims-short-video-marketing-on-social-media-for-brands","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/bernie-wong-shares-insights-during-aims-short-video-marketing-on-social-media-for-brands\/","title":{"rendered":"Bernie Wong \u5728 AIM \u7684\u54c1\u724c\u793e\u4ea4\u5a92\u9ad4\u77ed\u8996\u983b\u71df\u92b7\u4e2d\u5206\u4eab\u898b\u89e3"},"content":{"rendered":"<p>\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u6b61\u8fce\u77ed\u8996\u983b\u5408\u8f2f\uff08short Video\uff09\u3002\u4f86\u81ea TikTok\u3001Instagram Reels \u548c YouTube Shorts \u7684\u77ed\u7247\u5df2\u5728\u5168\u7403\u63a8\u51fa\u3002\u77ed\u7247\u5ee3\u544a\u4e5f\u5df2\u6210\u70ba\u54c1\u724c\u6230\u7565\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 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class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/bernie-wong-shares-insights-during-aims-short-video-marketing-on-social-media-for-brands\/#Key_Takeaways\" >\u95dc\u9375\u8981\u9ede<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42387-1024x683.jpg\" alt=\"\" class=\"wp-image-17485\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42387-1024x683.jpg 1024w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42387-300x200.jpg 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42387-768x512.jpg 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42387-1536x1024.jpg 1536w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42387-scaled.jpg 2048w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42387-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42681-1024x683.jpg\" alt=\"\" class=\"wp-image-17486\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42681-1024x683.jpg 1024w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42681-300x200.jpg 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42681-768x512.jpg 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42681-1536x1024.jpg 1536w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42681-scaled.jpg 2048w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42681-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u9999\u6e2f\u4e92\u52d5\u71df\u92b7\u5354\u6703 (<a href=\"https:\/\/www.hkaim.org\/\">HKAIM<\/a>)\uff0c\u901a\u904e\u5176\u9805\u76ee\u7d93\u7406 <a href=\"https:\/\/www.linkedin.com\/in\/esther-yip-8b800328\/?originalSubdomain=hk\">\u8449\u65af\u7279<\/a>, \u5728\u201c<a href=\"https:\/\/social-stand.com\/zh\/bernie-wong-to-speak-at-aim-conference-short-video-marketing-on-social-media-for-brands\/\">\u54c1\u724c\u793e\u4ea4\u5a92\u9ad4\u77ed\u8996\u983b\u71df\u92b7<\/a>\u201d 2022 \u5e74 5 \u6708 24 \u65e5\u592a\u5e73\u6d0b\u6a19\u6e96\u6642\u9593 14:30 \u81f3 16:00\u3002\u5b83\u9080\u8acb\u4e86\u9999\u6e2f\u54c1\u724c\u548c\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u3001\u7814\u7a76\u548c\u88fd\u4f5c\u9280\u884c\u7684\u56db\u4f4d\u5148\u9a45\uff0c\u63a2\u8a0e\u54c1\u724c\u5982\u4f55\u4f7f\u7528\u77ed\u7247\u9032\u884c\u5ba3\u50b3\u548c\u5ee3\u544a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Speakers\"><\/span><strong>\u6f14\u8b1b\u8005<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42801-1024x683.jpg\" alt=\"\" class=\"wp-image-17487\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42801-1024x683.jpg 1024w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42801-300x200.jpg 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42801-768x512.jpg 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42801-1536x1024.jpg 1536w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42801-scaled.jpg 2048w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42801-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u8881\u8a60\u5100\u535a\u58eb, JP<\/strong> \u2013 MaLogic \u5be6\u8e10\u6559\u6388\/\u9996\u5e2d\u57f7\u884c\u5b98\uff0c\u6f14\u8b1b\u4e3b\u984c\uff1a\u5728\u6578\u5b57\u6642\u4ee3\u8b1b\u8ff0\u60a8\u7684\u54c1\u724c\u6545\u4e8b<\/li><li><strong>\u51f1\u8482\u502b\u5973\u58eb<\/strong> \u2013 \u5275\u610f\u5546\u5e97\u8ca0\u8cac\u4eba\uff0cMeta \u6f14\u8b1b\u4e3b\u984c\uff1aInstagram \u5b78\u9662<\/li><li><strong>Flora Gu \u535a\u58eb<\/strong> -\u9999\u6e2f\u7406\u5de5\u5927\u5b78\u5546\u5b78\u9662\u7ba1\u7406\u53ca\u5e02\u5834\u5b78\u7cfb\u526f\u6559\u6388\u517c\u526f\u7cfb\u4e3b\u4efb\uff0c\u6f14\u8b1b\u984c\u76ee\uff1a\u7db2\u7d05\u71df\u92b7\u6548\u80fd<\/li><li><strong>\u5148\u751f\u3002 <a href=\"https:\/\/berniewong.net\/\">Bernie Wong<\/a><\/strong> \u2013 \u5275\u59cb\u4eba <a href=\"https:\/\/social-stand.com\/zh\/\">Social Stand Limited \u7684\u5275\u8fa6\u4eba Bernie Wong<\/a> &amp; HKAIM\u59d4\u54e1\u6703\uff0c\u6f14\u8b1b\u984c\u76ee\uff1a\u201c\u54c1\u724c\u5982\u4f55\u5229\u7528\u77ed\u8996\u983b\u9032\u884c\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\uff08TBC\uff09\uff0c\u535a\u58eb\u7814\u7a76\u6210\u679c\u5206\u4eab\u201d\u548c\u201c\u793e\u4ea4\u5a92\u9ad4\u8d0f\u5f97\u5ba2\u6236\u7684\u65b0\u9014\u5f91\uff1a\u54c1\u724cTiktok\u7684\u8b1b\u6545\u4e8b\u56e0\u7d20\u7684\u8003\u5bdf&amp; Instagram \u77ed\u8996\u983b\u201d<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42814-1024x683.jpg\" alt=\"\" class=\"wp-image-17488\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42814-1024x683.jpg 1024w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42814-300x200.jpg 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42814-768x512.jpg 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42814-1536x1024.jpg 1536w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42814-scaled.jpg 2048w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/BEN42814-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><strong>\u95dc\u9375\u8981\u9ede<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>\u589e\u52a0\u5f71\u97ff\u8005\u7684\u71df\u92b7\u5de5\u4f5c\uff08\u6216\u652f\u51fa\uff09\u53ef\u4ee5\u63d0\u9ad8\u6d88\u8cbb\u8005\u7684\u53c3\u8207\u5ea6\u3002<\/li><li>\u516c\u53f8\u53ef\u4ee5\u901a\u904e\u9078\u64c7\u66f4\u5927\u3001\u66f4\u5177\u539f\u5275\u6027\u4f46\u9069\u5ea6\u6d3b\u8e8d\u7684\u5f71\u97ff\u8005\u4e26\u4f7f\u8d0a\u52a9\u66f4\u52a0\u7a81\u51fa\u4f86\u63d0\u9ad8\u4ed6\u5011\u7684\u6548\u7387\u3002&nbsp;<\/li><li>\u516c\u53f8\u53ef\u80fd\u5728\u63a8\u5ee3\u65b0\u7522\u54c1\u548c\u73fe\u6709\u7522\u54c1\u4e0a\u82b1\u8cbb\u904e\u591a\uff0c\u5c0e\u81f4\u6548\u679c\u6b20\u4f73\u3002<\/li><\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Social media platforms have welcomed short video compilations (short Video). Short clips from TikTok, Instagram Reels, and YouTube Shorts were launched worldwide. Short film ads have also become an integral part of the branding strategy.\u00a0 The Hong Kong Association of Interactive Marketing (HKAIM), via its Project Manager Ester Yip, hosted a webinar on \u201cShort Video [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":17403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1963,315,316,6,7],"tags":[526,3578,3579,23],"class_list":["post-17333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bernie-wong","category-digital-marketing","category-social-media-marketing","category-social-media-","category-social-stand","tag-bernie-wong","tag-hkaim","tag-short-video-marketing","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bernie Wong Shares Insights During AIM\u2019s Short Video Marketing on Social Media for Brands - Social Stand<\/title>\n<meta name=\"description\" content=\"Social media platforms have welcomed short video compilations (short Video). Short clips from TikTok, Instagram Reels, and YouTube Shorts were launched\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/bernie-wong-shares-insights-during-aims-short-video-marketing-on-social-media-for-brands\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bernie Wong Shares Insights During AIM\u2019s Short Video Marketing on Social Media for Brands - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Social media platforms have welcomed short video compilations (short Video). Short clips from TikTok, Instagram Reels, and YouTube Shorts were launched\" \/>\n<meta property=\"og:url\" content=\"https:\/\/social-stand.com\/zh\/bernie-wong-shares-insights-during-aims-short-video-marketing-on-social-media-for-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Stand\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-25T03:17:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-31T11:51:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/Bernie-Wong-Shares-Insights-During-AIMs-Short-Video-Marketing-on-Social-Media-for-Brands-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"cristy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"cristy\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bernie Wong \u5728 AIM \u7684\u54c1\u724c\u793e\u4ea4\u5a92\u9ad4\u77ed\u8996\u983b\u71df\u92b7\u4e2d\u5206\u4eab\u898b\u89e3 - Social Stand","description":"\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u6b61\u8fce\u77ed\u8996\u983b\u5408\u8f2f\uff08short Video\uff09\u3002\u63a8\u51fa\u4f86\u81ea TikTok\u3001Instagram Reels \u548c YouTube Shorts \u7684\u77ed\u7247","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/social-stand.com\/zh\/bernie-wong-shares-insights-during-aims-short-video-marketing-on-social-media-for-brands\/","og_locale":"zh_HK","og_type":"article","og_title":"Bernie Wong Shares Insights During AIM\u2019s Short Video Marketing on Social Media for Brands - Social Stand","og_description":"Social media platforms have welcomed short video compilations (short Video). 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