{"id":17236,"date":"2022-05-19T08:43:30","date_gmt":"2022-05-19T00:43:30","guid":{"rendered":"https:\/\/social-stand.com\/?p=17236"},"modified":"2022-05-19T11:35:33","modified_gmt":"2022-05-19T03:35:33","slug":"youtube-joins-the-upfronts","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/youtube-joins-the-upfronts\/","title":{"rendered":"YouTube \u52a0\u5165\u524d\u671f\u5de5\u4f5c"},"content":{"rendered":"<p>\u96a8\u8457 YouTube \u52a0\u5165 Upfronts\uff0c\u6578\u5b57\u96fb\u8996\u548c\u7dda\u6027\u96fb\u8996\u73fe\u5728\u6b63\u5728\u878d\u5408\u3002\u9019\u662f\u5728\u5e73\u53f0\u7372\u5f97 MRC \u734e\u4e4b\u5f8c <a href=\"https:\/\/social-stand.com\/zh\/mrc-awards-youtube-with-brand-safety-distinction\/\">\u54c1\u724c\u5b89\u5168\u5340\u5206<\/a>.\u6bcf\u5e74\u4e94\u6708\u4e2d\u65ec\uff0c\u96fb\u8996\u7db2\u7d61\u90fd\u6703\u5c55\u793a\u4ed6\u5011\u6700\u9583\u4eae\u7684\u65b0\u73a9\u5177\u3002\u4eca\u5e74\uff0cYouTube \u901a\u904e\u5c55\u793a\u5176 <a href=\"https:\/\/social-stand.com\/zh\/youtube-expands-key-moments-to-mobile\/\">\u95dc\u9375\u6642\u523b<\/a> \u5728 <a href=\"https:\/\/social-stand.com\/zh\/youtube-tv-introduces-a-4k-plus-package\/\">\u96fb\u8996<\/a> \u5728\u6578\u5b57\u5ee3\u544a\u4e2d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/135Million-Brandcast-1.mp4\"><\/video><figcaption><a href=\"https:\/\/blog.youtube\/news-and-events\/youtube-joins-the-upfronts-building-the-youtube-of-the-future-for-viewers-creators-and-advertisers\/\">YouTube<\/a><\/figcaption><\/figure>\n\n\n\n<p>\u9996\u5148\uff0cYouTube \u6307\u51fa\u5b83\u662f\u5c3c\u723e\u68ee\u5168\u7403\u6392\u540d\u7b2c\u4e00\u7684\u6d41\u5a92\u9ad4\u5e73\u53f0\uff0c\u6bcf\u6708\u5728\u7f8e\u570b\u64c1\u6709\u8d85\u904e 2.3 \u5104\u7528\u6236\u3002\u4eba\u5011\u9078\u64c7 YouTube \u4f86\u7372\u53d6\u6280\u8853\u63d0\u793a <a href=\"https:\/\/www.youtube.com\/c\/mkbhd\" target=\"_blank\" rel=\"noreferrer noopener\">\u99ac\u514b\u65af\u00b7\u5e03\u6717\u5229<\/a> \u4e26\u89c0\u770b\u4efb\u4f55\u6771\u897f <a href=\"https:\/\/www.youtube.com\/user\/mrbeast6000\" target=\"_blank\" rel=\"noreferrer noopener\">\u91ce\u7378\u5148\u751f<\/a>.\u9019\u5c31\u662f YouTube \u52a0\u5165 Upfronts \u7684\u4e3b\u8981\u539f\u56e0\u3002\u8a72\u5e73\u53f0\u5e0c\u671b\u5c07\u4e16\u754c\u4e0a\u6700\u5927\u7684\u5ee3\u544a\u5546\u548c\u4ee3\u7406\u5546\u805a\u96c6\u5728\u4e00\u8d77\u3002<\/p>\n\n\n\n<p>\u5176\u6b21\uff0cYouTube \u662f\u5404\u7a2e\u89c0\u770b\u6a21\u5f0f\u7684\u4e3b\u6d41\u983b\u9053\u3002\u8d85\u904e 1.35 \u5104\u4eba\u5728 YouTube CTV\uff08\u806f\u7db2\u96fb\u8996\uff09\u4e0a\u89c0\u770b\u3002\u53e6\u4e00\u65b9\u9762\uff0cShorts \u7684\u65e5\u5747\u700f\u89bd\u91cf\u70ba 300 \u5104\u6b21\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e09\uff0c\u5728 CPG MMM \u4e2d\uff0cYouTube \u7684\u6295\u8cc7\u56de\u5831\u7387 (ROI) \u662f\u96fb\u8996\u5ee3\u544a\u7684 1.2 \u500d\u3002\u5728\u6578\u5b57\u64ad\u653e\u5668\u65b9\u9762\uff0cYouTube \u7684\u6295\u8cc7\u56de\u5831\u7387\u5e73\u5747\u662f\u5176\u4ed6 OLV \u7684 2 \u500d\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc 70% \u7684 YouTube \u54c1\u724c\u7684\u6295\u8cc7\u56de\u5831\u7387\u9010\u5e74\u589e\u52a0\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<p>YouTube \u52a0\u5165\u4e86 Upfronts <a href=\"https:\/\/blog.youtube\/news-and-events\/youtube-joins-the-upfronts-building-the-youtube-of-the-future-for-viewers-creators-and-advertisers\/\">2022 \u5e74 5 \u6708 17 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff\uff1a<\/strong><\/h3>\n\n\n\n<p>\u96a8\u8457 YouTube \u52a0\u5165 Upfronts\uff0c\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u66f4\u591a\u5730\u4f9d\u8cf4 YouTube \u4f86\u88fd\u5b9a\u8996\u983b\u71df\u92b7\u7b56\u7565\u3002\u96a8\u8457\u66f4\u591a\u7684\u66dd\u5149\u3001\u529f\u80fd\u548c\u5de5\u5177\uff0c\u6beb\u7121\u7591\u554f\uff0cYouTube \u662f\u6578\u5b57\u71df\u92b7\u7684\u4e3b\u6d41\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/blog.youtube\/news-and-events\/youtube-joins-the-upfronts-building-the-youtube-of-the-future-for-viewers-creators-and-advertisers\/\">https:\/\/blog.youtube\/news-and-events\/youtube-joins-the-upfronts-building-the-youtube-of-the-future-for-viewers-creators-and-advertisers\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Digital and linear TV are now converging as YouTube joins the Upfronts. This is right after the platform has received an MRC award for brand safety distinction. Every mid-May each year, TV networks will show their shiniest new toys. This year, YouTube hit the TV spotlight by showcasing its key moments on TV and in [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":17253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[316,6,1922,44],"tags":[1345,3560,3559,3558,45],"class_list":["post-17236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-","category-video-marketing","category-youtube","tag-ctv","tag-digital-tv","tag-linear-tv","tag-the-upfronts","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube Joins the Upfronts - Social Stand<\/title>\n<meta name=\"description\" content=\"Digital and linear TV are now converging as YouTube joins the Upfronts. This is right after the platform has received an MRC award for brand safety\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/youtube-joins-the-upfronts\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube Joins the Upfronts - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Digital and linear TV are now converging as YouTube joins the Upfronts. This is right after the platform has received an MRC award for brand safety\" \/>\n<meta property=\"og:url\" content=\"https:\/\/social-stand.com\/zh\/youtube-joins-the-upfronts\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Stand\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-19T00:43:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-19T03:35:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/SSB2205-033-YouTube-Joins-the-Upfronts.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"cristy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"cristy\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"YouTube \u52a0\u5165\u524d\u6cbf - \u793e\u6703\u7acb\u5834","description":"\u96a8\u8457 YouTube \u52a0\u5165 Upfronts\uff0c\u6578\u5b57\u96fb\u8996\u548c\u7dda\u6027\u96fb\u8996\u73fe\u5728\u6b63\u5728\u878d\u5408\u3002\u9019\u662f\u5728\u8a72\u5e73\u53f0\u7372\u5f97 MRC \u54c1\u724c\u5b89\u5168\u734e\u4e4b\u5f8c","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/social-stand.com\/zh\/youtube-joins-the-upfronts\/","og_locale":"zh_HK","og_type":"article","og_title":"YouTube Joins the Upfronts - Social Stand","og_description":"Digital and linear TV are now converging as YouTube joins the Upfronts. This is right after the platform has received an MRC award for brand safety","og_url":"https:\/\/social-stand.com\/zh\/youtube-joins-the-upfronts\/","og_site_name":"Social Stand","article_published_time":"2022-05-19T00:43:30+00:00","article_modified_time":"2022-05-19T03:35:33+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/SSB2205-033-YouTube-Joins-the-Upfronts.png","type":"image\/png"}],"author":"cristy","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"cristy","\u9810\u8a08\u95b1\u8b80\u6642\u9593":"1 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/social-stand.com\/youtube-joins-the-upfronts\/#article","isPartOf":{"@id":"https:\/\/social-stand.com\/youtube-joins-the-upfronts\/"},"author":{"name":"cristy","@id":"https:\/\/social-stand.com\/zh\/#\/schema\/person\/f8a2263ad62f2a994d7b4f3842685972"},"headline":"YouTube Joins the Upfronts","datePublished":"2022-05-19T00:43:30+00:00","dateModified":"2022-05-19T03:35:33+00:00","mainEntityOfPage":{"@id":"https:\/\/social-stand.com\/youtube-joins-the-upfronts\/"},"wordCount":246,"publisher":{"@id":"https:\/\/social-stand.com\/zh\/#organization"},"image":{"@id":"https:\/\/social-stand.com\/youtube-joins-the-upfronts\/#primaryimage"},"thumbnailUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/SSB2205-033-YouTube-Joins-the-Upfronts.png","keywords":["CTV","Digital TV","Linear TV","The Upfronts","YouTube"],"articleSection":["Social Media Marketing","Social-Media \u793e\u4ea4\u5a92\u9ad4","Video Marketing","YouTube"],"inLanguage":"zh-HK"},{"@type":"WebPage","@id":"https:\/\/social-stand.com\/youtube-joins-the-upfronts\/","url":"https:\/\/social-stand.com\/youtube-joins-the-upfronts\/","name":"YouTube \u52a0\u5165\u524d\u6cbf - \u793e\u6703\u7acb\u5834","isPartOf":{"@id":"https:\/\/social-stand.com\/zh\/#website"},"primaryImageOfPage":{"@id":"https:\/\/social-stand.com\/youtube-joins-the-upfronts\/#primaryimage"},"image":{"@id":"https:\/\/social-stand.com\/youtube-joins-the-upfronts\/#primaryimage"},"thumbnailUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/SSB2205-033-YouTube-Joins-the-Upfronts.png","datePublished":"2022-05-19T00:43:30+00:00","dateModified":"2022-05-19T03:35:33+00:00","description":"\u96a8\u8457 YouTube \u52a0\u5165 Upfronts\uff0c\u6578\u5b57\u96fb\u8996\u548c\u7dda\u6027\u96fb\u8996\u73fe\u5728\u6b63\u5728\u878d\u5408\u3002\u9019\u662f\u5728\u8a72\u5e73\u53f0\u7372\u5f97 MRC \u54c1\u724c\u5b89\u5168\u734e\u4e4b\u5f8c","breadcrumb":{"@id":"https:\/\/social-stand.com\/youtube-joins-the-upfronts\/#breadcrumb"},"inLanguage":"zh-HK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/social-stand.com\/youtube-joins-the-upfronts\/"]}]},{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/social-stand.com\/youtube-joins-the-upfronts\/#primaryimage","url":"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/SSB2205-033-YouTube-Joins-the-Upfronts.png","contentUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/SSB2205-033-YouTube-Joins-the-Upfronts.png","width":1200,"height":628,"caption":"YouTube Joins the Upfronts"},{"@type":"BreadcrumbList","@id":"https:\/\/social-stand.com\/youtube-joins-the-upfronts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/social-stand.com\/"},{"@type":"ListItem","position":2,"name":"YouTube Joins the Upfronts"}]},{"@type":"WebSite","@id":"https:\/\/social-stand.com\/zh\/#website","url":"https:\/\/social-stand.com\/zh\/","name":"\u793e\u6703\u7acb\u5834","description":"\u793e\u4ea4\u5a92\u9ad4\u4ee3\u7406","publisher":{"@id":"https:\/\/social-stand.com\/zh\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/social-stand.com\/zh\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-HK"},{"@type":"Organization","@id":"https:\/\/social-stand.com\/zh\/#organization","name":"\u793e\u6703\u7acb\u5834","url":"https:\/\/social-stand.com\/zh\/","logo":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/social-stand.com\/zh\/#\/schema\/logo\/image\/","url":"https:\/\/social-stand.com\/wp-content\/uploads\/2017\/08\/touch-logo-social-stand.png","contentUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2017\/08\/touch-logo-social-stand.png","width":152,"height":152,"caption":"Social Stand"},"image":{"@id":"https:\/\/social-stand.com\/zh\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/social-stand.com\/zh\/#\/schema\/person\/f8a2263ad62f2a994d7b4f3842685972","name":"\u8106\u8106\u7684","image":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/secure.gravatar.com\/avatar\/58cb31ea8240cb8716f7e16d66d6e5f4c0c318617a3d097c1bbbf9d6276c4aea?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58cb31ea8240cb8716f7e16d66d6e5f4c0c318617a3d097c1bbbf9d6276c4aea?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58cb31ea8240cb8716f7e16d66d6e5f4c0c318617a3d097c1bbbf9d6276c4aea?s=96&d=mm&r=g","caption":"cristy"},"url":"https:\/\/social-stand.com\/zh\/author\/cristy\/"}]}},"_links":{"self":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts\/17236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/comments?post=17236"}],"version-history":[{"count":0,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts\/17236\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/media\/17253"}],"wp:attachment":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/media?parent=17236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/categories?post=17236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/tags?post=17236"}],"curies":[{"name":"\u53ef\u6fd5\u6027\u7c89\u5291","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}