{"id":16906,"date":"2022-04-29T07:59:23","date_gmt":"2022-04-28T23:59:23","guid":{"rendered":"https:\/\/social-stand.com\/?p=16906"},"modified":"2022-05-02T16:22:57","modified_gmt":"2022-05-02T08:22:57","slug":"snapchat-announces-new-ar-tools","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/snapchat-announces-new-ar-tools\/","title":{"rendered":"Snapchat \u5ba3\u5e03\u63a8\u51fa\u65b0\u7684 AR \u5de5\u5177"},"content":{"rendered":"<p>\u9019\u88e1\u6709\u597d\u6d88\u606f\u5feb\u804a\uff01 Snapchat \u5728 <a href=\"https:\/\/social-stand.com\/zh\/snapchat-announces-snap-partner-summit-2022\/\">2022 \u5e74 Snap \u5408\u4f5c\u5925\u4f34\u5cf0\u6703<\/a>.\u5728\u6b64\u671f\u9593 <a href=\"https:\/\/social-stand.com\/zh\/snapchat-announces-the-snap-partner-summit-2021\/\">2021 \u5e74 Snap \u5408\u4f5c\u5925\u4f34\u5cf0\u6703<\/a>\u00a0\u8a72\u5e73\u53f0\u65bc 2021 \u5e74 5 \u6708\u8209\u884c\uff0c\u63ed\u5e55 <a href=\"https:\/\/social-stand.com\/zh\/snapchat-introduces-new-ar-spectacles\/\">\u589e\u5f37\u73fe\u5be6\u773c\u93e1<\/a>\uff0c\u5728\u666e\u901a\u592a\u967d\u93e1\u4e0a\u878d\u5408\u4e86 AR \u529f\u80fd\u3002\u6700\u65b0\u7684\u5408\u4f5c\u5925\u4f34\u5cf0\u6703\u7e7c\u7e8c\u9032\u884c <a href=\"https:\/\/www.youtube.com\/channel\/UCFlFU7Px-ez8S69KvOwzUvg\" target=\"_blank\" rel=\"noreferrer noopener\">Snapchat \u7684 YouTube \u983b\u9053<\/a>\u00a04 \u6708 28 \u65e5\u592a\u5e73\u6d0b\u590f\u4ee4\u6642\u9593\u4e0a\u5348 9:00 \u958b\u59cb\u3002\u4e3b\u984c\u662f\u201c\u56de\u6b78\u73fe\u5be6\u201d\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/snapchat-announces-new-ar-tools\/#AR_Images_Processing\" >AR\u5716\u50cf\u8655\u7406<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/snapchat-announces-new-ar-tools\/#AR_Shopping_Templates\" >AR\u8cfc\u7269\u6a21\u677f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/snapchat-announces-new-ar-tools\/#Snaps_3D_Asset_Manager\" >Snap \u7684 3D \u8cc7\u7522\u7ba1\u7406\u5668<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/snapchat-announces-new-ar-tools\/#Snapchats_Camera_Kit\" >Snapchat \u7684\u76f8\u6a5f\u5957\u4ef6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/snapchat-announces-new-ar-tools\/#Implications_to_Marketers\" >\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/American_Eagle_Try_On_GIF_2-1024x576.gif\" alt=\"\" class=\"wp-image-16919\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/American_Eagle_Try_On_GIF_2-1024x576.gif 1024w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/American_Eagle_Try_On_GIF_2-300x169.gif 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/American_Eagle_Try_On_GIF_2-768x432.gif 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/05\/American_Eagle_Try_On_GIF_2-18x10.gif 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>2022 \u5e74 Snap \u5408\u4f5c\u5925\u4f34\u5cf0\u6703\u5c55\u793a\u4e86\u6700\u65b0\u7684 AR \u5de5\u5177\u3001\u5167\u5bb9\u5347\u7d1a\u3001\u6578\u5b57\u7522\u54c1\u3001Snap mini \u7b49\u3002\u4f46\u91cd\u9ede\u66f4\u591a\u5730\u653e\u5728 Snapchat \u54c1\u724c\u548c\u4f01\u696d\u7684 AR \u8cfc\u7269\u529f\u80fd\u4e0a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AR_Images_Processing\"><\/span><strong>AR\u5716\u50cf\u8655\u7406<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7531\u958b\u767c <a href=\"https:\/\/www.formatech.com\/\">\u5f62\u5f0f<\/a>\uff0c\u9019\u500b\u65b0\u7684 AR \u5de5\u5177\u5141\u8a31\u71df\u92b7\u4eba\u54e1\u5c07\u7522\u54c1\u5716\u50cf\u8f49\u63db\u70ba AR \u5c31\u7dd2\u8cc7\u7522\u3002\u7d50\u679c\u662f\u8a66\u7a7f\u93e1\u982d\uff0cSnapchat \u8cfc\u7269\u8005\u53ef\u4ee5\u4f7f\u7528\u9019\u4e9b\u93e1\u982d\u901a\u904e\u5168\u8eab\u5716\u50cf\u865b\u64ec\u8a66\u7a7f\u8863\u670d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AR_Shopping_Templates\"><\/span><strong>AR\u8cfc\u7269\u6a21\u677f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5373\u4f7f\u6c92\u6709 AR \u958b\u767c\u6280\u80fd\uff0c\u5ee3\u544a\u5546\u73fe\u5728\u4e5f\u53ef\u4ee5\u5728 Lens Web Builder \u4e2d\u4f7f\u7528 AR \u8cfc\u7269\u6a21\u677f\u3002\u5b83\u5141\u8a31\u4ed6\u5011\u5c0e\u5165\u4ed6\u5011\u7684\u8cc7\u7522\u4e26\u5275\u5efa&nbsp;<a href=\"https:\/\/forbusiness.snapchat.com\/blog\/introducing-catalog-powered-ar-shopping-lenses\">\u76ee\u9304\u8cfc\u7269\u93e1\u7247<\/a>&nbsp;\u5728\u5e7e\u5206\u9418\u5167\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Snaps_3D_Asset_Manager\"><\/span><strong>Snap \u7684 3D \u8cc7\u7522\u7ba1\u7406\u5668<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5b83\u662f\u4e00\u500b\u65b0\u7684\u7db2\u7d61\u5167\u5bb9\u7ba1\u7406\u5e73\u53f0\uff0c\u5177\u6709\u8cc7\u7522\u5171\u4eab\u529f\u80fd\u3002\u5b83\u4f7f\u54c1\u724c\u548c\u4f01\u696d\u53ef\u4ee5\u8f15\u9b06\u5730\u5728\u8cfc\u7269\u76ee\u9304\u4e2d\u70ba\u5176\u7522\u54c1\u6279\u51c6\u3001\u512a\u5316\u548c\u8acb\u6c42 3D \u6a21\u578b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Snapchats_Camera_Kit\"><\/span><strong>Snapchat \u7684\u76f8\u6a5f\u5957\u4ef6<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Snapchat \u9084\u70ba\u54c1\u724c\u548c\u4f01\u696d\u63a8\u51fa\u4e86\u65b0\u7522\u54c1\u3002\u5b83\u662f\u4e00\u500b\u76f8\u6a5f\u5957\u4ef6\u2014\u2014\u4e00\u500b\u53ef\u4ee5\u5e6b\u52a9\u8cfc\u7269\u66f4\u8f15\u9b06\u3001\u66f4\u6709\u8da3\u7684 SDK\u3002\u76f8\u6a5f\u5957\u4ef6\u914d\u5099\u4e86\u76ee\u9304\u9a45\u52d5\u7684\u8cfc\u7269\u93e1\u982d\uff0c\u4ee5\u5141\u8a31\u7522\u54c1\u8a66\u6234\u548c\u53ef\u8996\u5316\u3002<\/p>\n\n\n\n<p>Snapchat \u767c\u5e03\u65b0\u7684 AR \u5de5\u5177 <a href=\"https:\/\/newsroom.snap.com\/sps2022arshopping\">2022 \u5e74 4 \u6708 28 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_to_Marketers\"><\/span><strong>\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Snapchat \u7684 AR \u5de5\u5177\u53ef\u4ee5\u5e6b\u52a9\u71df\u92b7\u4eba\u54e1\u5728\u5373\u6642\u804a\u5929\u4e2d\u5e36\u4f86\u8eab\u81e8\u5176\u5883\u7684\u500b\u6027\u5316\u8cfc\u7269\u9ad4\u9a57\u3002\u5c55\u671b\u672a\u4f86\uff0c\u5b83\u5011\u53ef\u4ee5\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u53c3\u8207\u5ea6\u548c\u92b7\u91cf\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/newsroom.snap.com\/sps2022arshopping\">https:\/\/newsroom.snap.com\/sps2022arshopping<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Here are great news snap chatters! Snapchat announces new AR tools during the Snap Partner Summit 2022. During the Snap Partner Summit of 2021\u00a0held last May 2021, the platform unveiled AR spectacles, an amalgamation of AR capabilities on ordinary sunglasses. The latest partner summit goes live on Snapchat\u2019s YouTube channel\u00a0this 28th of April starting at [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":16921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[37,316,6],"tags":[3501,3499,3500,766,39,3502],"class_list":["post-16906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-snapchat-zh-hant","category-social-media-marketing","category-social-media-","tag-3d-asset-manager","tag-ar-image-processing","tag-ar-shopping-templates","tag-ar-tools","tag-snapchat","tag-snapchats-camera-kit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapchat Announces New AR Tools - Social Stand<\/title>\n<meta name=\"description\" content=\"Here are great news snap chatters! Snapchat announces new AR tools during the Snap Partner Summit 2022. During the Snap Partner Summit of 2021\u00a0held last\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/snapchat-announces-new-ar-tools\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat Announces New AR Tools - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Here are great news snap chatters! Snapchat announces new AR tools during the Snap Partner Summit 2022. 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