{"id":16842,"date":"2022-04-27T07:29:19","date_gmt":"2022-04-26T23:29:19","guid":{"rendered":"https:\/\/social-stand.com\/?p=16842"},"modified":"2022-05-04T18:26:48","modified_gmt":"2022-05-04T10:26:48","slug":"google-enables-performance-max-tools","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/google-enables-performance-max-tools\/","title":{"rendered":"Google \u555f\u7528 Performance Max \u5de5\u5177"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u8c37\u6b4c\u662f\u5168\u7403\u6700\u5927\u7684\u641c\u7d22\u5f15\u64ce\u3002\u4eca\u5929\uff0c\u5b83\u5c07\u6210\u70ba\u4e00\u500b\u4e3b\u8981\u7684\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\u3002\u5e73\u53f0\u555f\u7528 <a href=\"https:\/\/social-stand.com\/zh\/google-enables-multi-search-option\/\">\u591a\u641c\u7d22\u9078\u9805<\/a> \u4ee5\u4fbf\u66f4\u8f15\u9b06\u5730\u5728\u7dda\u67e5\u627e\u7522\u54c1\u548c\u670d\u52d9\u3002\u9084\u4ecb\u7d39\u4e86 <a href=\"https:\/\/social-stand.com\/zh\/google-adds-new-store-badges\/\">\u65b0\u7684\u5546\u5e97\u5fbd\u7ae0<\/a> \u7a81\u51fa\u4fe1\u8b7d\u826f\u597d\u548c\u7d93\u904e\u9a57\u8b49\u7684\u5546\u5bb6\u3002\u4eca\u5929\uff0c\u8c37\u6b4c\u555f\u7528\u4e86\u6027\u80fd\u6700\u5927\u5316\u5de5\u5177\u3002\u8c37\u6b4c\u7684\u4e3b\u8981\u76ee\u6a19 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724817\">\u6027\u80fd\u6700\u9ad8\u5ee3\u544a\u7cfb\u5217<\/a> \u662f\u5e6b\u52a9\u54c1\u724c\u548c\u4f01\u696d\u5728\u4ed6\u5011\u7684\u5ee3\u544a\u5eab\u5b58\u4e2d\u627e\u5230\u6700\u4f73\u7684\u5ee3\u544a\u7d44\u5408\u3002\u5b83\u5177\u6709\u4ee5\u4e0b\u7279\u9ede\uff1a<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 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ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/google-enables-performance-max-tools\/#Implications_to_Marketers\" >\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Consumer_Interest_Insights\"><\/span><strong>\u6d88\u8cbb\u8005\u8208\u8da3\u6d1e\u5bdf<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u6dfb\u52a0\u4e86\u6d88\u8cbb\u8005\u8208\u8da3\u6d1e\u5bdf\uff0c\u4ee5\u5e6b\u52a9\u5ee3\u544a\u5546\u767c\u73fe\u641c\u7d22\u4e3b\u984c\uff0c\u5f9e\u800c\u66f4\u597d\u5730\u63d0\u4f9b\u5f15\u4eba\u5165\u52dd\u7684\u5c0d\u8a71\u3002\u5b83\u5305\u62ec\u8cc7\u7522\u53d7\u773e\u6d1e\u5bdf\uff0c\u4ee5\u4e86\u89e3\u6700\u80fd\u8207\u5728\u7dda\u641c\u7d22\u8005\u7522\u751f\u5171\u9cf4\u7684\u5716\u50cf\u3001\u6587\u672c\u548c\u8996\u983b\u8cc7\u7522\u3002\u800c\u8a3a\u65b7\u6d1e\u5bdf\u5c07\u63d0\u4f9b\u6709\u95dc\u8a2d\u7f6e\u554f\u984c\u7684\u6578\u64da\uff0c\u9019\u4e9b\u554f\u984c\u6703\u963b\u6b62 Google \u5ee3\u544a\u5411\u641c\u7d22\u8005\u5c55\u793a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_Customer_Acquisition_Goals\"><\/span><strong>\u65b0\u5ba2\u6236\u7372\u53d6\u76ee\u6a19<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u500b <a href=\"https:\/\/support.google.com\/google-ads\/answer\/12080169\" target=\"_blank\" rel=\"noreferrer noopener\">\u65b0\u5ba2\u6236\u7372\u53d6\u76ee\u6a19<\/a> \u9019\u5141\u8a31\u5ee3\u544a\u5546\u5728\u4fdd\u6301\u6210\u672c\u6548\u76ca\u7684\u540c\u6642\uff0c\u5c0d\u65b0\u5ba2\u6236\u7fa4\u51fa\u50f9\u6216\u5c0d\u73fe\u6709\u5ba2\u6236\u7fa4\u4e2d\u7684\u66f4\u591a\u65b0\u5ba2\u6236\u51fa\u50f9\u3002\u9019\u53ef\u4ee5\u901a\u904e Google \u7684\u81ea\u52d5\u6aa2\u6e2c\u65b9\u6cd5\u3001\u8f49\u63db\u6a19\u7c64\u548c\u5ba2\u6236\u5339\u914d\u5217\u8868\u4f86\u5be6\u73fe\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Smart_Shopping_and_Local_Campaigns\"><\/span><strong>\u667a\u80fd\u8cfc\u7269\u548c\u672c\u5730\u5ee3\u544a\u7cfb\u5217<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u8c37\u6b4c\u9084\u70ba\u5176\u667a\u80fd\u8cfc\u7269\u548c\u672c\u5730\u5ee3\u544a\u7cfb\u5217\u589e\u52a0\u4e86\u5169\u9805\u65b0\u6539\u9032\u3002\u5347\u7d1a\u5230\u6700\u9ad8\u6027\u80fd\u5f8c\uff0c\u767c\u73fe\u548c\u641c\u7d22\u6587\u5b57\u5ee3\u544a\u5c07\u6dfb\u52a0\u5230\u63a8\u85a6\u9801\u9762\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6240\u6709\u9019\u4e9b\u6539\u9032\u548c\u5347\u7d1a\u5c07\u5728\u672a\u4f86\u5e7e\u9031\u5167\u63a8\u51fa\u3002\u8c37\u6b4c\u555f\u7528\u6027\u80fd\u6700\u5927\u5316\u5de5\u5177 <a href=\"https:\/\/blog.google\/products\/ads-commerce\/new-features-performance-max\/\">2022 \u5e74 4 \u6708 26 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_to_Marketers\"><\/span><strong>\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google \u7684\u6700\u9ad8\u6027\u80fd\u662f\u71df\u92b7\u4eba\u54e1\u901a\u904e Google \u5ee3\u544a\u63a8\u52d5\u8f49\u5316\u7684\u7d55\u4f73\u9078\u64c7\u3002\u4f7f\u7528 Google \u7684\u4eba\u5de5\u667a\u80fd\u81ea\u52d5\u5316\u5ee3\u544a\u5546\u7684\u6d1e\u5bdf\uff0c\u4ed6\u5011\u53ef\u4ee5\u63d0\u9ad8\u5ee3\u544a\u548c\u6d3b\u52d5\u7684\u5be6\u6642\u6027\u80fd\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/blog.google\/products\/ads-commerce\/new-features-performance-max\/\">https:\/\/blog.google\/products\/ads-commerce\/new-features-performance-max\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Google is the largest global search engine. Today, it is set to become a major eCommerce platform. The platform enabled multi-search options to make it easier to find products and services online. It also introduced new store badges to highlight reputable and verified merchants. Today, Google enables performance max tools. The main goal of Google\u2019s [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":16961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_beehiiv_send_to_newsletter":false,"_beehiiv_send_to_newsletter_date":"","_beehiiv_send_to_newsletter_snippet":false,"_beehiiv_post_template_id":"","_beehiiv_post_id":"","_beehiiv_scheduled_at":"","_beehiiv_newsletter_error":"","_beehiiv_newsletter_error_type":"","footnotes":""},"categories":[408,316,6],"tags":[3483,3484,390,3486,3482,3485],"class_list":["post-16842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-social-media-marketing","category-social-media-","tag-consumer-interest-insights","tag-customer-acquisition-goals","tag-google","tag-local-campaigns","tag-performance-max","tag-smart-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Enables Performance Max Tools - Social Stand<\/title>\n<meta name=\"description\" content=\"Google is the largest global search engine. Today, it is set to become a major eCommerce platform. The platform enabled multi-search options to make it\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/google-enables-performance-max-tools\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Enables Performance Max Tools - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Google is the largest global search engine. Today, it is set to become a major eCommerce platform. 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