{"id":16515,"date":"2022-04-08T07:36:29","date_gmt":"2022-04-07T23:36:29","guid":{"rendered":"https:\/\/social-stand.com\/?p=16515"},"modified":"2022-10-02T08:29:49","modified_gmt":"2022-10-02T00:29:49","slug":"instagram-removes-in-stream-video-ads","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/instagram-removes-in-stream-video-ads\/","title":{"rendered":"Instagram \u79fb\u9664\u8996\u983b\u63d2\u64ad\u5ee3\u544a"},"content":{"rendered":"<p>2022\u5e74\u662f\u6372\u8ef8\u7684\u6642\u4ee3\u3002\u4e00\u3001Instagram\u5408\u4f75 <a href=\"https:\/\/social-stand.com\/zh\/instagram-announces-the-removal-of-igtv\/\">\u570b\u969b\u96fb\u8996<\/a>, <a href=\"https:\/\/social-stand.com\/zh\/the-global-launch-of-instagram-reels-ads\/\">\u6372\u8ef8<\/a>\u548c\u8996\u983b\u6e90\u3002\u4e0d\u4e45\u4e4b\u5f8c\uff0c\u5e73\u53f0\u4e0b\u67b6\u4e86 IGTV \u4e26\u63a8\u51fa\u4e86\u65b0\u7684 <a href=\"https:\/\/social-stand.com\/zh\/instagram-updates-its-editing-tools-for-reels\/\">\u7de8\u8f2f\u5de5\u5177<\/a> \u5c0d\u65bc\u6372\u8ef8\u3002\u4eca\u5929\uff0cInstagram \u522a\u9664\u4e86\u8996\u983b\u63d2\u64ad\u5ee3\u544a\u3002 <a href=\"https:\/\/social-stand.com\/zh\/instagram-enables-reels-ads-placement-in-marketing-api\/\">\u6372\u8ef8\u5ee3\u544a<\/a> \u5c07\u5b83\u5011\u66ff\u63db\u70ba <a href=\"https:\/\/social-stand.com\/zh\/facebook-tests-new-options-on-video-advertising\/\">\u9078\u9805<\/a> \u7528\u65bc\u8996\u983b\u5ee3\u544a\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/instagram-removes-in-stream-video-ads\/#Jake_the_Nerd_announces_the_update_via_a_tweet\" >\u66f8\u5446\u5b50\u5091\u514b\u901a\u904e\u63a8\u6587\u5ba3\u5e03\u66f4\u65b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/instagram-removes-in-stream-video-ads\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/ig_in_stream.png\" alt=\"Instagram \u8996\u983b\u63d2\u64ad\u5ee3\u544a\u901a\u77e5\"\/><\/figure>\n\n\n<div class=\"saswp-faq-block-section\"><ol style=\"list-style-type:none\"><li style=\"list-style-type: none\"><h2 class=\"\"><span class=\"ez-toc-section\" id=\"Jake_the_Nerd_announces_the_update_via_a_tweet\"><\/span><a href=\"https:\/\/twitter.com\/jaketheadnerd\/status\/1511844954976374784\">\u66f8\u5446\u5b50\u5091\u514b<\/a> \u901a\u904e\u63a8\u6587\u5ba3\u5e03\u66f4\u65b0<span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"saswp-faq-answer-text\"><a href=\"https:\/\/twitter.com\/jaketheadnerd\/status\/1511844954976374784\">\u66f8\u5446\u5b50\u5091\u514b<\/a> \u901a\u904e\u63a8\u6587\u5ba3\u5e03\u66f4\u65b0\u3002\u73fe\u5728\uff0c\u6bcf\u500b Instagram \u5ee3\u544a\u5ba2\u6236\u90fd\u6703\u6536\u5230\u4e00\u689d\u63d0\u793a\uff0c\u8aaa\u8996\u983b\u63d2\u64ad\u5ee3\u544a\u4e0d\u518d\u4f5c\u70ba\u5ee3\u544a\u5c55\u793a\u4f4d\u7f6e\u63d0\u4f9b\u3002\u63d0\u793a\u5efa\u8b70\u6539\u7528 Reels Ads\u3002<br><br>Instagram \u79fb\u9664\u8996\u983b\u63d2\u64ad\u5ee3\u544a <a href=\"https:\/\/twitter.com\/jaketheadnerd\/status\/1511844954976374784\">2022 \u5e74 4 \u6708 7 \u65e5<\/a>.<\/p><li style=\"list-style-type: none\"><h2 class=\"\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"saswp-faq-answer-text\">\u5728 Instagram \u79fb\u9664\u8996\u983b\u63d2\u64ad\u5ee3\u544a\u5f8c\uff0c\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u5c07\u4ed6\u5011\u7684\u7b56\u7565\u91cd\u9ede\u653e\u5728 Reels Ads \u4e0a\u3002\u8a72\u5e73\u53f0\u5e0c\u671b\u63d0\u9ad8\u5c0d\u9019\u4e9b\u985e\u4f3c TikTok \u7684\u526a\u8f2f\u7684\u53c3\u8207\u5ea6\uff0c\u4e26\u53ef\u80fd\u63d0\u9ad8\u8f49\u5316\u7387\u3002<\/p><\/ul><\/div>\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/twitter.com\/jaketheadnerd\/status\/1511844954976374784\">https:\/\/twitter.com\/jaketheadnerd\/status\/1511844954976374784<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/instagrams-removed-in-stream-video-ad-placements-from-its-advertising-opti\/621722\/\">https:\/\/www.socialmediatoday.com\/news\/instagrams-removed-in-stream-video-ad-placements-from-its-advertising-opti\/621722\/<\/a><\/p>\n\n\n\n<p>#instagram \u6d41\u5a92\u9ad4\u8996\u983b\u5ee3\u544a #in \u6d41\u8996\u983b\u5ee3\u544a instagram #instagram \u6d41\u8996\u983b\u5ee3\u544a #instagram \u8996\u983b\u5ee3\u544a<\/p>","protected":false},"excerpt":{"rendered":"<p>The year 2022 is the era of Reels. First, Instagram merges IGTV, Reels, and video feeds. Not long after, the platform removed IGTV and introduced new editing tools for Reels. Today, Instagram removes in-stream video ads. Reels Ads replace them as an option for video advertising. Reference: https:\/\/twitter.com\/jaketheadnerd\/status\/1511844954976374784 https:\/\/www.socialmediatoday.com\/news\/instagrams-removed-in-stream-video-ad-placements-from-its-advertising-opti\/621722\/ #instagram instream video ads #in stream [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":16537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9,316,6],"tags":[1577,3421,28,1663],"class_list":["post-16515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-social-media-marketing","category-social-media-","tag-ad-placement","tag-in-stream-video-ads","tag-instagram-2","tag-reels-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram Removes In-Stream Video Ads - Social Stand<\/title>\n<meta name=\"description\" content=\"The year 2022 is the era of Reels. 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