{"id":16465,"date":"2022-04-06T09:08:28","date_gmt":"2022-04-06T01:08:28","guid":{"rendered":"https:\/\/social-stand.com\/?p=16465"},"modified":"2022-08-14T09:37:32","modified_gmt":"2022-08-14T01:37:32","slug":"snapchat-publishes-generation-report-2022","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/snapchat-publishes-generation-report-2022\/","title":{"rendered":"Snapchat \u767c\u5e03 2022 \u5e74\u751f\u6210\u5831\u544a"},"content":{"rendered":"<p>Snapchat \u5728\u71df\u92b7\u4e2d\u6700\u6709\u50f9\u503c\u7684\u8cc7\u7522\u4e4b\u4e00\u662f\u5b83\u80fd\u5920\u7522\u751f\u6709\u50f9\u503c\u7684\u898b\u89e3\u3002\u8a72\u5e73\u53f0\u5df2\u767c\u5e03\u591a\u4efd\u5831\u544a\uff0c\u4ee5\u5e6b\u52a9\u54c1\u724c\u548c\u4f01\u696d\u5feb\u901f\u9032\u884c\u71df\u92b7\u3002\u9019\u4e9b\u5305\u62ec <a href=\"https:\/\/social-stand.com\/zh\/snapchat-will-present-research-on-gen-zs-creative-tendencies-at-cannes\/\">Z\u4e16\u4ee3\u7684\u5275\u4f5c\u50be\u5411<\/a>, <a href=\"https:\/\/social-stand.com\/zh\/snapchat-reports-roi-for-cpg-ads\/\">CPG \u5ee3\u544a\u7684\u6295\u8cc7\u56de\u5831\u7387<\/a>, \u548c <a href=\"https:\/\/social-stand.com\/zh\/the-value-of-snapchats-high-impact-ad-options-revealed-in-new-data\/\">\u9ad8\u5f71\u97ff\u529b\u5ee3\u544a\u7684\u50f9\u503c<\/a>.\u4eca\u5929\uff0cSnapchat \u767c\u5e03\u4e86\u201c2022 \u5e74\u4e00\u4ee3\u5831\u544a\u201d\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/snapchat-publishes-generation-report-2022\/#Authenticity\" >\u771f\u5be6\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/snapchat-publishes-generation-report-2022\/#Close_Connections\" >\u95dc\u9589\u9023\u63a5<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/snapchat-publishes-generation-report-2022\/#Collective_Happiness\" >\u96c6\u9ad4\u5e78\u798f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/snapchat-publishes-generation-report-2022\/#Social_Shopping\" >\u793e\u4ea4\u8cfc\u7269<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/snapchat-publishes-generation-report-2022\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Snapchat Generation \u662f\u4e00\u500b\u7531\u5e74\u9f61\u800c\u975e\u614b\u5ea6\u5b9a\u7fa9\u7684\u5feb\u901f\u804a\u5929\u5718\u968a\u3002\u4ed6\u5011\u662f\u9858\u610f\u4f7f\u7528\u6700\u65b0\u6280\u8853\u6c89\u6d78\u5728\u9ad4\u9a57\u548c\u6545\u4e8b\u4e2d\u7684\u8cfc\u7269\u8005\u3002 Snapchat \u7684 2022 \u5e74\u4e00\u4ee3\u5831\u544a\u6db5\u84cb\u4e86\u5373\u6642\u804a\u5929\u8005\u6700\u770b\u91cd\u7684\u5167\u5bb9\u3002\u9019\u4e9b\u662f\u771f\u5be6\u6027\u3001\u5bc6\u5207\u806f\u7e6b\u3001\u96c6\u9ad4\u5e78\u798f\u548c\u793e\u4ea4\u8cfc\u7269\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/04\/Screenshot_3-1024x576.png\" alt=\"\" class=\"wp-image-16491\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/04\/Screenshot_3-1024x576.png 1024w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/04\/Screenshot_3-300x169.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/04\/Screenshot_3-768x432.png 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/04\/Screenshot_3-18x10.png 18w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/04\/Screenshot_3.png 1535w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"saswp-faq-block-section\"><ol style=\"list-style-type:none\"><li style=\"list-style-type: none\"><h2 class=\"\"><span class=\"ez-toc-section\" id=\"Authenticity\"><\/span><strong>\u771f\u5be6\u6027<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"saswp-faq-answer-text\">Snapchat \u662f\u4eba\u5011\u5206\u4eab\u751f\u6d3b\u7684\u7b2c\u4e00\u5927\u5e73\u53f0\u3002\u4eba\u5011\u53ef\u4ee5\u96a8\u610f\u8207\u4ed6\u5011\u7684\u793e\u5340\u548c\u670b\u53cb\u4e00\u8d77\u62cd\u651d\u6709\u8da3\u548c\u96a8\u6a5f\u7684\u6642\u523b\u3002\u4f7f\u7528\u611a\u8822\u7684\u6ffe\u93e1\u548c\u93e1\u982d\uff0c96% \u7684 snap \u7528\u6236\u5728 Snapchat \u4e0a\u6176\u795d\u548c\u5206\u4eab\u5927\u5927\u5c0f\u5c0f\u7684\u91cc\u7a0b\u7891\u3002 Snap \u804a\u5929\u8005\u6b63\u5728\u5c0b\u627e\u80fd\u5920\u88dc\u5145\u4ed6\u5011\u5728\u61c9\u7528\u7a0b\u5e8f\u4e0a\u7684\u9ad4\u9a57\u7684\u54c1\u724c\u3002\u4ed6\u5011\u66f4\u559c\u6b61\u8207\u53ef\u4ee5\u5728\u4ed6\u5011\u6240\u5728\u7684\u5730\u65b9\u81ea\u7531\u3001\u5b89\u5168\u5730\u898b\u9762\u7684\u54c1\u724c\u6253\u4ea4\u9053\u3002<\/p><li style=\"list-style-type: none\"><h2 class=\"\"><span class=\"ez-toc-section\" id=\"Close_Connections\"><\/span><strong>\u95dc\u9589\u9023\u63a5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p class=\"saswp-faq-answer-text\">Snapchat \u4e5f\u662f\u7528\u65bc\u5728\u76f8\u6a5f\u4e2d\u5275\u5efa\u7167\u7247\u548c\u8996\u983b\u7684\u9802\u7d1a\u61c9\u7528\u7a0b\u5e8f\u3002\u9019\u662f\u56e0\u70ba\u6211\u5011\u751f\u6d3b\u5728\u4e00\u500b\u91cd\u8996\u8996\u89ba\u806f\u7e6b\u7684\u4e00\u4ee3\uff0c\u5c07\u8996\u89ba\u806f\u7e6b\u8996\u70ba\u4e00\u7a2e\u8207\u89aa\u8fd1\u7684\u4eba\u806f\u7e6b\u7684\u66f4\u5177\u8868\u73fe\u529b\u548c\u500b\u6027\u5316\u7684\u65b9\u5f0f\u3002 97% \u7684\u556a\u556a\u556a\u4e0d\u7528\u9aee\u9577\u77ed\u4fe1\u6253\u500b\u62db\u547c\u3002\u76f8\u53cd\uff0c\u4ed6\u5011\u4f7f\u7528\u8996\u89ba\u6548\u679c\u8207\u5bb6\u4eba\u548c\u670b\u53cb\u4fdd\u6301\u4e92\u52d5\u3002 Snapchat \u7684 AR \u5de5\u5177\u53ef\u4ee5\u6210\u70ba\u54c1\u724c\u548c\u4f01\u696d\u8207\u6d88\u8cbb\u8005\u5efa\u7acb\u806f\u7e6b\u7684\u6fc0\u52d5\u4eba\u5fc3\u7684\u6a5f\u6703\u3002<\/p><\/ul><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Collective_Happiness\"><\/span><strong>\u96c6\u9ad4\u5e78\u798f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5feb\u804a\u8005\u5e0c\u671b\u770b\u5230\u4e16\u754c\u8b8a\u5f97\u66f4\u597d\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u4ed6\u5011\u4e2d\u6709 75% \u91cd\u8996\u6709\u5229\u65bc\u5730\u7403\u7684\u884c\u52d5\u3002\u56e0\u6b64\uff0c\u54c1\u724c\u548c\u4f01\u696d\u61c9\u8a72\u6e05\u695a\u548c\u8aa0\u5be6\u5730\u8aaa\u660e\u4ed6\u5011\u652f\u6301\u7684\u76ee\u6a19\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Shopping\"><\/span><strong>\u793e\u4ea4\u8cfc\u7269<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Snapchat \u662f\u6bcf\u500b\u4eba\u90fd\u559c\u6b61\u5206\u4eab\u4ed6\u5011\u7684\u8cfc\u7269\u767c\u73fe\u548c\u8cfc\u8cb7\u7684\u7b2c\u4e00\u5927\u5e73\u53f0\u3002\u5927\u591a\u6578\u4eba\u6703\u5728\u760b\u72c2\u8cfc\u7269\u6642\u767c\u9001\u8981\u8cb7\u4ec0\u9ebc\u7684\u7167\u7247\u3002 93% \u7684\u5feb\u7167\u804a\u5929\u8005\u4f7f\u7528 AR \u8cfc\u7269\u5de5\u5177\u9032\u884c\u5916\u89c0\u5be6\u9a57\u3002\u56e0\u6b64\uff0c\u54c1\u724c\u548c\u4f01\u696d\u53ef\u4ee5\u5229\u7528 AR \u7684\u529b\u91cf\u4f86\u9032\u884c\u5373\u6642\u804a\u5929\u3002<\/p>\n\n\n\n<p>Snapchat \u767c\u5e03\u201c2022 \u5e74\u4e00\u4ee3\u5831\u544a\u201d <a href=\"https:\/\/downloads.ctfassets.net\/inb32lme5009\/4jTkSAv5M29ttZ5Fu4tvJC\/d11c7ed91b6d8d99801854856dfad7ab\/The_Snapchat_Generation_2022_.pdf?utm_source=forbusiness+blog&amp;utm_id=snapchat-generation&amp;utm_term=snapchat-generation&amp;utm_content=snapchat-generation\">2022 \u5e74 4 \u6708 5 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Snapchat \u7684\u201c2022 \u5e74\u4e00\u4ee3\u5831\u544a\u201d\u70ba\u71df\u92b7\u4eba\u54e1\u5728\u5982\u4f55\u8207\u61c9\u7528\u7a0b\u5e8f\u4e2d\u7684\u7528\u6236\u5efa\u7acb\u806f\u7e6b\u65b9\u9762\u63d0\u4f9b\u4e86\u5bf6\u8cb4\u7684\u4fe1\u606f\u3002\u9019\u4e9b\u898b\u89e3\u6700\u7d42\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u63d0\u9ad8\u96fb\u5b50\u5546\u52d9\u8f49\u5316\u7387\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/downloads.ctfassets.net\/inb32lme5009\/4jTkSAv5M29ttZ5Fu4tvJC\/d11c7ed91b6d8d99801854856dfad7ab\/The_Snapchat_Generation_2022_.pdf?utm_source=forbusiness+blog&amp;utm_id=snapchat-generation&amp;utm_term=snapchat-generation&amp;utm_content=snapchat-generation\">https:\/\/downloads.ctfassets.net\/inb32lme5009\/4jTkSAv5M29ttZ5Fu4tvJC\/d11c7ed91b6d8d99801854856dfad7ab\/The_Snapchat_Generation_2022_.pdf?utm_source=forbusiness+blog&amp;utm_id=snapchat-generation&amp;utm_term=snapchat-generation&amp;utm_content=snapchat-generation<\/a><\/p>\n\n\n\n<p>#gen snapchat #snapchat \u751f\u6210\u5831\u544a #snapchat gen z #snapchat \u5831\u544a<\/p>","protected":false},"excerpt":{"rendered":"<p>One of the most valuable assets of Snapchat in marketing is its ability to generate valuable insights. The platform has published several reports to help brands and businesses market with a snap. These include Gen Z\u2019s Creative Tendencies, ROI for CPG ads, and the Value of High-Impact Ads. Today, Snapchat publishes \u201cGeneration Report 2022.\u201d Snapchat [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":16490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[37,316,6],"tags":[3410,3411,3413,3408,3409,2747,3412],"class_list":["post-16465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-snapchat-zh-hant","category-social-media-marketing","category-social-media-","tag-authenticity","tag-close-connection","tag-collective-happiness","tag-generation-report-2022","tag-snapchat-generation","tag-snspchat","tag-social-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapchat publishes generation report 2022 - Social Stand<\/title>\n<meta name=\"description\" content=\"One of the most valuable assets of Snapchat in marketing is its ability to generate valuable insights. 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