{"id":16344,"date":"2022-04-01T07:25:31","date_gmt":"2022-03-31T23:25:31","guid":{"rendered":"https:\/\/social-stand.com\/?p=16344"},"modified":"2022-04-01T13:00:09","modified_gmt":"2022-04-01T05:00:09","slug":"twitter-tests-new-ad-formats","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/twitter-tests-new-ad-formats\/","title":{"rendered":"Twitter \u6e2c\u8a66\u65b0\u7684\u5ee3\u544a\u683c\u5f0f"},"content":{"rendered":"<p>Twitter \u73fe\u5728\u6b63\u5728\u4f7f\u63d0\u8981\u66f4\u52a0\u5546\u696d\u5316\u3002\u5e73\u53f0\u767c\u5e03\u5f8c <a>\u4e00\u9801\u6e05\u55ae<\/a> \u5c0d\u65bc\u5ee3\u544a\uff0c\u5b83\u555f\u7528 <a href=\"https:\/\/social-stand.com\/zh\/twitter-updates-its-carousel-ads-format\/\">\u591a\u76ee\u7684\u5730\u8f2a\u64ad\u5ee3\u544a<\/a> \u53ca <a href=\"https:\/\/social-stand.com\/zh\/twitter-shares-the-best-twitter-ads-and-campaigns\/\">\u63a8\u7279\u5ee3\u544a<\/a> \u5728 <a href=\"https:\/\/social-stand.com\/zh\/twitter-tests-ads-on-tweet-conversations\/\">\u63a8\u7279\u5c0d\u8a71<\/a>.\u4eca\u5929\uff0cTwitter \u6e2c\u8a66\u65b0\u7684\u5ee3\u544a\u683c\u5f0f\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 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href=\"https:\/\/social-stand.com\/zh\/twitter-tests-new-ad-formats\/#Interactive_Text\" >\u4ea4\u4e92\u5f0f\u6587\u672c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/twitter-tests-new-ad-formats\/#Product_Explorer\" >\u7522\u54c1\u700f\u89bd\u5668<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/twitter-tests-new-ad-formats\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/new_tweet_ads2.png\" alt=\"Twitter \u6536\u85cf\u5ee3\u544a\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Collection_Ads\"><\/span><strong>\u6536\u85cf\u5ee3\u544a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6536\u85cf\u5ee3\u544a\u5141\u8a31\u54c1\u724c\u548c\u4f01\u696d\u5c55\u793a\u6700\u591a 5 \u5f35\u5716\u7247\u4f86\u642d\u914d\u4e3b\u8981\u7126\u9ede\u5716\u7247\u3002\u4e3b\u7126\u9ede\u5716\u50cf\u4fdd\u6301\u975c\u6b62\u3002\u67e5\u770b\u8005\u53ef\u4ee5\u6c34\u5e73\u700f\u89bd\u7e2e\u7565\u5716\u4ee5\u67e5\u770b\u5176\u4ed6\u5716\u50cf\u3002\u6bcf\u5f35\u5716\u7247\u90fd\u53ef\u4ee5\u5c07\u67e5\u770b\u8005\u5f15\u5c0e\u81f3\u4e0d\u540c\u7684\u767b\u9304\u9801\u9762\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/new_tweet_ads3.png\" alt=\"Twitter \u4e92\u52d5\u6587\u5b57\u5ee3\u544a\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Interactive_Text\"><\/span><strong>\u4ea4\u4e92\u5f0f\u6587\u672c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4ea4\u4e92\u5f0f\u6587\u5b57\u5ee3\u544a\u4ee5\u7c97\u9ad4\u548c\u5927\u5b57\u9ad4\u986f\u793a\u3002\u54c1\u724c\u548c\u4f01\u696d\u53ef\u4ee5\u7a81\u51fa\u986f\u793a\u4e09\u500b\u8a5e\u4e26\u5c07\u5b83\u5011\u9023\u63a5\u5230\u767b\u9304\u9801\u9762\u3002\u7576 Twitter \u7528\u6236\u55ae\u64ca\u7a81\u51fa\u986f\u793a\u7684\u55ae\u8a5e\u6642\uff0c\u4ed6\u5011\u5c07\u88ab\u5f15\u5c0e\u5230\u54c1\u724c\u6216\u4f01\u696d\u9078\u64c7\u7684\u767b\u9304\u9801\u9762\u3002\u4eae\u9ede\u6709 10 \u7a2e\u984f\u8272\u53ef\u4f9b\u9078\u64c7\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/New_tweet_ads3.gif\" alt=\"Twitter \u7522\u54c1\u700f\u89bd\u5668\u5ee3\u544a\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Explorer\"><\/span><strong>\u7522\u54c1\u700f\u89bd\u5668<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7522\u54c1\u700f\u89bd\u5668\u9996\u6b21\u5728 Twitter \u4e0a\u4ee5 3D \u5f62\u5f0f\u5c55\u793a\u7522\u54c1\u3002\u89c0\u770b\u8005\u53ef\u4ee5\u65cb\u8f49\u548c\u6ed1\u52d5\u7522\u54c1\u4ee5\u5f9e\u4e0d\u540c\u89d2\u5ea6\u67e5\u770b\u5b83\u3002\u4e00\u65e6\u9ede\u64ca\uff0c\u5ee3\u544a\u4e0a\u5c31\u6703\u51fa\u73fe\u4e00\u500b\u5546\u5e97\u6309\u9215\uff0c\u5c07\u89c0\u773e\u76f4\u63a5\u5f15\u5c0e\u81f3\u54c1\u724c\u6216\u5546\u696d\u7db2\u7ad9\u3002<\/p>\n\n\n\n<p>\u76ee\u524d\uff0cBose\u3001Lexus \u548c New Balance \u6b63\u5728\u8a66\u884c\u6536\u85cf\u5ee3\u544a\u548c\u7522\u54c1\u700f\u89bd\u5668\u3002\u65b0\u7684\u5ee3\u544a\u683c\u5f0f\u6700\u521d\u5c07\u5728\u7f8e\u570b\u7684 Twitter \u7528\u6236\u4e2d\u4f7f\u7528 Twitter \u6e2c\u8a66\u65b0\u7684\u5ee3\u544a\u683c\u5f0f <a href=\"https:\/\/business.twitter.com\/en\/blog\/new-twitter-ad-formats-pilot.html\">2022 \u5e74 3 \u6708 31 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Twitter \u7684\u65b0\u5ee3\u544a\u683c\u5f0f\u662f\u5275\u65b0\u7684\u89e3\u6c7a\u65b9\u6848\uff0c\u53ef\u4ee5\u5e6b\u52a9\u71df\u92b7\u4eba\u54e1\u63d0\u9ad8\u8f49\u5316\u7387\u3001\u92b7\u552e\u984d\u548c\u7db2\u7ad9\u6d41\u91cf\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/business.twitter.com\/en\/blog\/new-twitter-ad-formats-pilot.html\">https:\/\/business.twitter.com\/en\/blog\/new-twitter-ad-formats-pilot.html<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Twitter is now making feeds more commercial. After the platform published a 1-page checklist for ads, it enabled multi-destination carousel ads and Twitter ads on tweet conversations. Today, Twitter tests new ad formats. Collection Ads Collection ads allow brands and businesses to display up to 5 images to accompany a primary focus image. The primary [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":16404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[316,6,109],"tags":[1612,3370,3371,111,1462],"class_list":["post-16344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-","category-twitter","tag-collection-ads","tag-interactive-text","tag-product-explorer","tag-twitter","tag-twitter-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter Tests New Ad Formats - Social Stand<\/title>\n<meta name=\"description\" content=\"Twitter is now making feeds more commercial. 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