{"id":16235,"date":"2022-03-29T08:44:41","date_gmt":"2022-03-29T00:44:41","guid":{"rendered":"https:\/\/social-stand.com\/?p=16235"},"modified":"2022-03-30T10:44:36","modified_gmt":"2022-03-30T02:44:36","slug":"google-introduces-a-shopping-experience-scorecard","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/google-introduces-a-shopping-experience-scorecard\/","title":{"rendered":"\u8c37\u6b4c\u63a8\u51fa\u8cfc\u7269\u9ad4\u9a57\u8a18\u5206\u5361"},"content":{"rendered":"<p>\u5728\u860b\u679c\u7684 IDFA \u5be6\u65bd\u4e4b\u5f8c\uff0c\u8c37\u6b4c\u5c08\u6ce8\u65bc\u5229\u7528\u7b2c\u4e00\u65b9\u6578\u64da\u3002\u9996\u5148\uff0c\u5b83\u66f4\u65b0\u4e86\u5b83\u7684 <a href=\"https:\/\/social-stand.com\/zh\/google-launches-search-algorithm\/\">\u641c\u7d22\u7b97\u6cd5<\/a> \u70ba\u4e86 <a href=\"https:\/\/social-stand.com\/zh\/google-enables-related-search-for-content-ads\/\">\u5167\u5bb9\u5ee3\u544a<\/a>.\u7136\u5f8c\u4ecb\u7d39\u4e86 <a href=\"https:\/\/social-stand.com\/zh\/google-introduces-topics-api\/\">\u4e3b\u984c API<\/a>\uff0c\u9019\u662f\u4e00\u7a2e\u4fdd\u8b77\u641c\u7d22\u8005\u96b1\u79c1\u7684\u65b0\u65b9\u6cd5\uff0c\u4f46\u540c\u6642\u4e5f\u6709\u52a9\u65bc\u5411\u767c\u5e03\u8005\u63d0\u4f9b\u898b\u89e3\u3002\u4eca\u5929\uff0c\u8c37\u6b4c\u63a8\u51fa\u4e86\u8cfc\u7269\u9ad4\u9a57\u8a18\u5206\u5361\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/google_shopping_updates1.png\" alt=\"\u8c37\u6b4c\u8cfc\u7269\u8a18\u5206\u5361\"\/><figcaption>\u8c37\u6b4c<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u8c37\u6b4c\u7684 <a href=\"https:\/\/support.google.com\/merchants\/answer\/11192630?hl=en\">\u8cfc\u7269\u9ad4\u9a57\u8a18\u5206\u5361<\/a> \u9069\u7528\u65bc\u53c3\u8207\u201c\u5728 Google \u4e0a\u8cfc\u8cb7\u201d\u6216\u514d\u8cbb\u5546\u54c1\u8a73\u60c5\u7684\u7f8e\u570b\u5546\u5bb6\u3002\u8a72\u8a08\u5283\u65e8\u5728\u6fc0\u52f5\u59cb\u7d42\u63d0\u4f9b\u5353\u8d8a\u5ba2\u6236\u9ad4\u9a57\u7684 Google \u5546\u5bb6\u3002<\/p>\n\n\n\n<p>Google \u5c07\u76e3\u63a7\u60a8\u5728\u591a\u500b\u65b9\u9762\u70ba\u5ba2\u6236\u63d0\u4f9b\u7684\u9ad4\u9a57\uff0c\u5305\u62ec\u4ee5\u4e0b\u65b9\u9762\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9000\u8ca8\u6210\u672c<\/li><li>\u8fd4\u56de\u7a97\u53e3<\/li><li>\u904b\u8f38\u8cbb<\/li><li>\u904b\u9001\u901f\u5ea6<\/li><\/ul>\n\n\n\n<p>\u6bcf\u500b\u5546\u5bb6\u5c07\u6839\u64da\u6bcf\u500b\u6307\u6a19\u7372\u5f97\u8a55\u7d1a\u2014\u2014\u53ef\u6bd4\u3001\u6a5f\u6703\u3001\u512a\u79c0\u3002\u5728\u6240\u6709\u9818\u57df\u90fd\u8868\u73fe\u51fa\u8272\u7684\u5546\u5bb6\u5c07\u5728 Google \u5217\u8868\u4e2d\u7372\u5f97\u201c\u503c\u5f97\u4fe1\u8cf4\u7684\u5546\u5e97\u201d\u5fbd\u7ae0\u3002\u5fbd\u7ae0\u53ef\u4ee5\u5e6b\u52a9\u5546\u5bb6\u63d0\u9ad8\u7528\u6236\u7684\u8cfc\u8cb7\u4fe1\u4efb\u5ea6\u548c\u8cfc\u7269\u6a19\u7c64\u4e0a\u7684\u986f\u773c\u4f4d\u7f6e\u3002<\/p>\n\n\n\n<p>\u8c37\u6b4c\u63a8\u51fa\u8cfc\u7269\u9ad4\u9a57\u8a18\u5206\u5361 <a href=\"https:\/\/blog.google\/products\/shopping\/shoptalk-2022\/\">2022 \u5e74 3 \u6708 28 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/strong><\/h3>\n\n\n\n<p>Google \u7684\u8cfc\u7269\u9ad4\u9a57\u8a18\u5206\u5361\u662f\u5c0d\u71df\u92b7\u4eba\u54e1\u70ba\u63d0\u4f9b\u66f4\u597d\u7684\u7528\u6236\u9ad4\u9a57\u6240\u505a\u7684\u52aa\u529b\u7684\u8a8d\u53ef\u3002\u8c37\u6b4c\u5217\u8868\u4e0a\u7684\u201c\u53d7\u4fe1\u4efb\u7684\u5546\u5e97\u201d\u5fbd\u7ae0\u53ef\u4ee5\u63d0\u9ad8\u6d88\u8cbb\u8005\u7684\u4fe1\u4efb\u5ea6\u548c\u77e5\u540d\u5ea6\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/blog.google\/products\/shopping\/shoptalk-2022\/\">https:\/\/blog.google\/products\/shopping\/shoptalk-2022\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>After the implementation of Apple\u2019s IDFA, Google focuses on harnessing first-party data. First, it has updated its search algorithm for content ads. Then, it introduced topics API, a new approach to protect the searcher\u2019s privacy but, at the same time, facilitate insights to publishers. Today, Google introduces a shopping experience scorecard. Google\u2019s shopping experience scorecard [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":16241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[408,316,6],"tags":[390,3342,3343,3344,3345],"class_list":["post-16235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-social-media-marketing","category-social-media-","tag-google","tag-google-listing","tag-google-merchant","tag-shopping-experience-score-card","tag-trusted-store-badge"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Introduces a Shopping Experience Scorecard - Social Stand<\/title>\n<meta name=\"description\" content=\"After the implementation of Apple\u2019s IDFA, Google focuses on harnessing first-party data. First, it has updated its search algorithm for content ads. Then,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/google-introduces-a-shopping-experience-scorecard\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Introduces a Shopping Experience Scorecard - Social Stand\" \/>\n<meta property=\"og:description\" content=\"After the implementation of Apple\u2019s IDFA, Google focuses on harnessing first-party data. First, it has updated its search algorithm for content ads. 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