{"id":15254,"date":"2022-02-12T10:03:53","date_gmt":"2022-02-12T02:03:53","guid":{"rendered":"https:\/\/social-stand.com\/?p=15254"},"modified":"2022-02-14T10:48:31","modified_gmt":"2022-02-14T02:48:31","slug":"a-2021-review-of-social-media-messaging-platforms","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/a-2021-review-of-social-media-messaging-platforms\/","title":{"rendered":"2021 \u5e74\u793e\u4ea4\u5a92\u9ad4\u548c\u6d88\u606f\u50b3\u905e\u5e73\u53f0\u56de\u9867"},"content":{"rendered":"<p>\u5982\u4eca\uff0c\u5168\u7403\u7d04\u6709 39.6 \u5104\u793e\u4ea4\u5a92\u9ad4\u7528\u6236\u3002\u90a3\u662f\u4e16\u754c\u4eba\u53e3\u7684\u4e00\u534a\u4ee5\u4e0a\u3002\u6211\u5011\u505a\u4e86\u4e00\u500b <a href=\"https:\/\/social-stand.com\/zh\/a-2020-review-of-social-media-and-messaging-platforms\/\">2020\u5e74\u56de\u9867<\/a> \u53bb\u5e74\u9019\u4e9b\u793e\u4ea4\u7db2\u7d61\u3002\u4eca\u5929\uff0c\u9019\u662f\u6211\u5011\u5c0d\u793e\u4ea4\u5a92\u9ad4\u548c\u6d88\u606f\u50b3\u905e\u5e73\u53f0\u7684 2021 \u5e74\u56de\u9867\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/a-2021-review-of-social-media-messaging-platforms\/#Facebook\" >Facebook&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/a-2021-review-of-social-media-messaging-platforms\/#Instagram\" >Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/a-2021-review-of-social-media-messaging-platforms\/#LinkedIn\" >\u9818\u82f1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/a-2021-review-of-social-media-messaging-platforms\/#Pinterest\" >Pinterest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/a-2021-review-of-social-media-messaging-platforms\/#Snapchat\" >Snapchat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/social-stand.com\/zh\/a-2021-review-of-social-media-messaging-platforms\/#Twitter\" >\u63a8\u7279<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/social-stand.com\/zh\/a-2021-review-of-social-media-messaging-platforms\/#YouTube\" >YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/social-stand.com\/zh\/a-2021-review-of-social-media-messaging-platforms\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"facebook\"><span class=\"ez-toc-section\" id=\"Facebook\"><\/span><strong>Facebook&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5f9e 27.4 \u5104\u6708\u5e73\u5747\u7528\u6236 (MAU) \u4f86\u770b\uff0cFacebook \u73fe\u5728\u7684 MAU \u70ba&nbsp;<a href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/doc_financials\/2021\/q4\/FB-12.31.2021-Exhibit-99.1-Final.pdf\">29.1\u5104<\/a>.\u5118\u7ba1 2021 \u5e74\u6700\u5f8c\u4e00\u500b\u5b63\u5ea6\u7684\u65e5\u5747\u7528\u6236 (DAU) \u986f\u8457\u4e0b\u964d\uff0c\u4f46\u54c1\u724c\u3001\u4f01\u696d\u548c\u6d88\u8cbb\u8005\u6b63\u5728\u8f49\u5411 Facebook \u5c0b\u627e\u7522\u54c1\u548c\u670d\u52d9\u3002\u793e\u4ea4\u5a92\u9ad4\u4e4b\u738b\u7684\u6536\u5165\u7d04\u70ba $1180 \u5104\u3002\u4e5f\u662f\u5728 2021 \u5e74 10 \u6708\uff0cFacebook \u66f4\u540d\u70ba&nbsp;<a href=\"https:\/\/social-stand.com\/zh\/facebook-rebranded-as-meta-a-social-tech-company\/\">\u5143<\/a>\uff0c\u4e00\u5bb6\u793e\u4ea4\u79d1\u6280\u516c\u53f8\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"instagram\"><span class=\"ez-toc-section\" id=\"Instagram\"><\/span><strong>Instagram<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5f9e 11.6 \u5104\u6708\u6d3b\u8e8d\u7528\u6236\u958b\u59cb\uff0cInstagram \u73fe\u5728\u8655\u65bc <a href=\"https:\/\/www.statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\">20\u5104<\/a> \u6708\u6d3b\u3002\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4e5f\u662f <a href=\"https:\/\/petapixel.com\/2022\/01\/14\/instagram-was-the-number-one-downloaded-app-globally-in-q4-2021\/\">\u4e0b\u8f09\u6b21\u6578\u6700\u591a\u7684\u61c9\u7528\u7a0b\u5e8f\u6392\u540d\u7b2c\u4e00<\/a> \u5728 2021 \u5e74\u6700\u5f8c\u4e00\u500b\u5b63\u5ea6\u3002 2021 \u5e74 7 \u6708\uff0cInstagram \u9996\u5e2d\u57f7\u884c\u5b98 Adam Mosseri \u5ba3\u5e03\u8a72\u5e73\u53f0\u4e0d\u518d\u53ea\u662f\u4e00\u500b\u7167\u7247\u5206\u4eab\u61c9\u7528\u7a0b\u5e8f\u3002\u76f8\u53cd\uff0c\u5b83\u8b8a\u6210\u4e86 <a href=\"https:\/\/social-stand.com\/zh\/instagram-announces-shifting-from-photo-sharing-to-videos\/\">\u7167\u7247\u548c\u8996\u983b\u5171\u4eab<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"linkedin\"><span class=\"ez-toc-section\" id=\"LinkedIn\"><\/span><strong>\u9818\u82f1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>LinkedIn \u898b\u8b49\u4e86 2021 \u5e74\u7684\u986f\u8457\u589e\u9577\u3002\u8a72\u5e73\u53f0\u7684 MAU \u5f9e 7.4 \u5104 <a href=\"https:\/\/thesmallbusinessblog.net\/linkedin-statistics\/\">8\u5104<\/a>. 20% \u6536\u5165\u589e\u9577 $517 \u5104\u3002 2021 \u5e74 3 \u6708\uff0cLinkedIn \u63a8\u51fa\u4e86 <a href=\"https:\/\/social-stand.com\/zh\/linkedin-adds-new-features-on-linkedin-profiles\/\">\u65b0\u9762\u8c8c<\/a> \u5728\u516c\u53f8\u9801\u9762\u4e4b\u9593\u3002\u5b83\u7684\u7279\u9ede\u5305\u62ec <a href=\"https:\/\/social-stand.com\/zh\/facebook-enables-professional-mode\/\">\u5275\u4f5c\u8005\u6a21\u5f0f<\/a> \u5e36\u6709\u8996\u983b\u5c01\u9762\u6545\u4e8b\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pinterest\"><span class=\"ez-toc-section\" id=\"Pinterest\"><\/span><strong>Pinterest<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pinterest \u7684\u6703\u54e1\u6578\u91cf\u5f9e 2020 \u5e74\u7684 4.59 \u5104\u6708\u6d3b\u8e8d\u7528\u6236\u4e0b\u964d\u5230 <a href=\"https:\/\/s23.q4cdn.com\/958601754\/files\/doc_financials\/2021\/q4\/2021-Q4-IR-Earnings-Presentation.pdf\">4.31\u5104<\/a> 2021 \u5e74 MAU\u3002\u7136\u800c\uff0c\u8a72\u5e73\u53f0\u4ecd\u9304\u5f97 20% \u5168\u7403\u6536\u5165\u589e\u9577 $8.47 \u5104\u3002\u53bb\u5e74\uff0c\u641c\u7d22\u5f15\u64ce\u548c\u793e\u4ea4\u5a92\u9ad4\u5c07\u6545\u4e8b\u5927\u982d\u91dd\u6539\u9020\u6210 <a href=\"https:\/\/social-stand.com\/zh\/pinterest-tests-highlights-on-idea-pins\/\">\u60f3\u6cd5\u5225\u91dd<\/a>.\u5b83\u9084\u5141\u8a31\u8a2d\u7f6e <a href=\"https:\/\/social-stand.com\/zh\/pinterest-publishes-set-up-shop-guide\/\">\u5546\u5e97\u6a19\u7c64<\/a> \u5728\u63d0\u8981\u4e0a\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"snapchat\"><span class=\"ez-toc-section\" id=\"Snapchat\"><\/span><strong>Snapchat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Snapchat \u6703\u54e1\u5f9e 2.65 \u5104\u65e5\u6d3b\u8e8d\u7528\u6236\u4e0a\u5347\u81f3 <a href=\"https:\/\/s25.q4cdn.com\/442043304\/files\/doc_financials\/2021\/q4\/Q4'21-Earnings-Slides.pdf\">3.19\u5104<\/a> \u65e5\u6d3b\u3002\u6d88\u606f\u5e73\u53f0\u4e5f\u5e36\u4f86\u4e86$13\u5104\u7684\u5f37\u52c1\u6536\u5165\u589e\u9577\u3002 2021 \u5e74 Snapchat \u7684\u4e3b\u8981\u66f4\u65b0\u5305\u62ec <a href=\"https:\/\/social-stand.com\/zh\/snapchat-rolls-out-3d-bitmoji-avatars\/\">3D \u8868\u60c5\u7b26\u865f<\/a> \u53ca <a href=\"https:\/\/social-stand.com\/zh\/snapchat-introduces-food-scan\/\">\u4e8c\u7dad\u78bc\u6383\u63cf\u5100<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"twitter\"><span class=\"ez-toc-section\" id=\"Twitter\"><\/span><strong>\u63a8\u7279<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728 2021 \u5e74\u7684\u6240\u6709\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4e2d\uff0cTwitter \u7d93\u6b77\u4e86\u6700\u5927\u7684\u8b8a\u5316\u3002\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u5f9e 3.4 \u5104\u6708\u6d3b\u8e8d\u7528\u6236\u589e\u9577\u5230 <a href=\"https:\/\/backlinko.com\/twitter-users\">3.965\u5104<\/a> \u6708\u6d3b\u3002\u5b83\u9084\u8a18\u9304\u4e8637%\u7684\u6536\u5165\u589e\u9577$50.8\u5104\u3002 2021\u5e74\uff0c\u63a8\u7279\u91cd\u65b0\u63a8\u51fa <a href=\"https:\/\/social-stand.com\/zh\/twitter-relaunches-verification-for-public-profile\/\">\u500b\u4eba\u8cc7\u6599\u9a57\u8b49<\/a> \u4e26\u5305\u62ec <a href=\"https:\/\/social-stand.com\/zh\/twitter-shows-how-nft-profile-verification-works\/\">NFT<\/a> \u4f5c\u70ba\u5176\u4e2d\u7684\u4e00\u90e8\u5206\u3002\u8a72\u5e73\u53f0\u9084\u9032\u884c\u4e86\u5927\u91cf\u6536\u8cfc\uff0c\u5982 Breaker\u3001Revue\u3001Sphere\u3001Threader \u7b49\u3002\u800c Jack Dorsey \u7acb\u5373 <a href=\"https:\/\/social-stand.com\/zh\/jack-dorsey-steps-down-as-twitter-ceo\/\">\u5378\u4efb<\/a> 2021 \u5e74 12 \u6708\u958b\u59cb\u64d4\u4efb Twitter \u9996\u5e2d\u57f7\u884c\u5b98\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"youtube\"><span class=\"ez-toc-section\" id=\"YouTube\"><\/span><strong>YouTube<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5f9e 20 \u5104 YouTube \u7528\u6236\u4e2d\uff0cYouTube \u73fe\u5728\u64c1\u6709 <a href=\"https:\/\/www.globalmediainsight.com\/blog\/youtube-users-statistics\/\">23\u5104<\/a> \u6708\u6d3b\u3002\u9019\u6b3e\u793e\u4ea4\u5a92\u9ad4\u8996\u983b\u5206\u4eab\u61c9\u7528\u9084\u4ee5 $288 \u5104\u7684\u5ee3\u544a\u6536\u5165\u63a8\u52d5\u4e86\u5275\u4f5c\u8005\u7d93\u6fdf\u3002 2021 \u5e74\uff0cYouTube \u555f\u7528 <a href=\"https:\/\/social-stand.com\/zh\/youtube-tests-automated-video-chapters\/\">\u81ea\u52d5\u8996\u983b\u7ae0\u7bc0<\/a> \u63d0\u5347\u8996\u983b\u641c\u7d22\u5f15\u64ce\u512a\u5316\u3002\u8a72\u5e73\u53f0\u4e5f\u6b63\u5f0f\u4e0a\u7dda <a href=\"https:\/\/social-stand.com\/zh\/youtube-launches-shorts-to-the-us\/\">\u77ed\u8932<\/a> 2021\u5e743\u6708\u5728\u7f8e\u570b\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"implications-for-marketers\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u793e\u4ea4\u5a92\u9ad4\u548c\u6d88\u606f\u50b3\u905e\u5e73\u53f0\u5728 2021 \u5e74\u53d6\u5f97\u7684\u6210\u5c31\u548c\u9047\u5230\u7684\u60c5\u6cc1\u3002\u5b83\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u78ba\u5b9a\u5728 2022 \u5e74\u53ef\u4ee5\u63a8\u5ee3\u5176\u7522\u54c1\u548c\u670d\u52d9\u7684\u6700\u4f73\u7db2\u7d61\u3002<\/p>\n\n\n\n<p><strong>\u53c3\u8003\u6587\u737b\uff1a<\/strong>:&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/s21.q4cdn.com\/399680738\/files\/doc_financials\/2021\/q4\/FB-12.31.2021-Exhibit-99.1-Final.pdf\">https:\/\/s21.q4cdn.com\/399680738\/files\/doc_financials\/2021\/q4\/FB-12.31.2021-Exhibit-99.1-Final.pdf<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\">https:\/\/www.statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/news.linkedin.com\/2022\/january\/linkedin-business-highlights-from-microsoft-s-fy22-q2-earnings\">https:\/\/news.linkedin.com\/2022\/january\/linkedin-business-highlights-from-microsoft-s-fy22-q2-earnings<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/s23.q4cdn.com\/958601754\/files\/doc_financials\/2021\/q4\/2021-Q4-IR-Earnings-Presentation.pdf\">https:\/\/s23.q4cdn.com\/958601754\/files\/doc_financials\/2021\/q4\/2021-Q4-IR-Earnings-Presentation.pdf<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/s25.q4cdn.com\/442043304\/files\/doc_financials\/2021\/q4\/Q4'21-Earnings-Slides.pdf\">https:\/\/s25.q4cdn.com\/442043304\/files\/doc_financials\/2021\/q4\/Q4&#8217;21-Earnings-Slides.pdf<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/s22.q4cdn.com\/826641620\/files\/doc_financials\/2021\/q4\/Final-Q4'21-Shareholder-letter.pdf\">https:\/\/s22.q4cdn.com\/826641620\/files\/doc_financials\/2021\/q4\/Final-Q4&#8217;21-Shareholder-letter.pdf<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/abc.xyz\/investor\/static\/pdf\/2021Q4_alphabet_earnings_release.pdf?cache=d72fc76\">https:\/\/abc.xyz\/investor\/static\/pdf\/2021Q4_alphabet_earnings_release.pdf?cache=d72fc76<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>There are around 3.96 billion social media users globally these days. That is more than half of the world\u2019s population. We\u2019ve made a 2020 review of these social networks last year. Today, here\u2019s our 2021 review of social media and messaging platforms. Facebook&nbsp; From 2.74 billion monthly average users (MAU), Facebook now has an MAU [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":15296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,9,18,47,37,316,6,109,44],"tags":[10,28,17,48,39,23,3162,111,45],"class_list":["post-15254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-instagram","category-linkedin","category-pinterest","category-snapchat-zh-hant","category-social-media-marketing","category-social-media-","category-twitter","category-youtube","tag-facebook","tag-instagram-2","tag-linkedin","tag-pinterest","tag-snapchat","tag-social-media","tag-social-media-review","tag-twitter","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A 2021 Review of Social Media &amp; Messaging Platforms - Social Stand<\/title>\n<meta name=\"description\" content=\"There are around 3.96 billion social media users globally these days. That is more than half of the world\u2019s population. We\u2019ve made a 2020 review of these\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/a-2021-review-of-social-media-messaging-platforms\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A 2021 Review of Social Media &amp; Messaging Platforms - Social Stand\" \/>\n<meta property=\"og:description\" content=\"There are around 3.96 billion social media users globally these days. That is more than half of the world\u2019s population. 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