{"id":15240,"date":"2022-02-11T10:12:18","date_gmt":"2022-02-11T02:12:18","guid":{"rendered":"https:\/\/social-stand.com\/?p=15240"},"modified":"2022-02-14T10:51:47","modified_gmt":"2022-02-14T02:51:47","slug":"youtube-shares-a-look-at-its-2022-focus","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/youtube-shares-a-look-at-its-2022-focus\/","title":{"rendered":"YouTube \u5206\u4eab\u4e86\u5176 2022 \u5e74\u7684\u91cd\u9ede"},"content":{"rendered":"<p>YouTube \u4e00\u76f4\u5728\u5831\u544a 2021 \u5e74\u7684\u5de8\u5927\u589e\u9577\u3002\u8a72\u5e73\u53f0\u5831\u544a\u4e86 <a href=\"https:\/\/social-stand.com\/zh\/youtube-paves-way-for-the-creator-economy-with-28-8b-in-ad-revenue\/\">$288\u5104<\/a> \u53bb\u5e74\u7684\u5ee3\u544a\u6536\u5165\u3002\u6700\u8fd1\uff0cYouTube \u9996\u5e2d\u57f7\u884c\u5b98 <a href=\"https:\/\/www.linkedin.com\/in\/susan-wojcicki-b136a99\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u8607\u73ca\u00b7\u6c83\u897f\u57fa<\/a> \u5ba3\u5e03\u5e73\u53f0\u7684 <a href=\"https:\/\/social-stand.com\/zh\/youtube-ceo-announces-2022-priorities\/\">2022 \u5e74\u7684\u9996\u8981\u4efb\u52d9<\/a>.\u4eca\u5929\uff0cYouTube \u5206\u4eab\u4e86\u5176 2022 \u5e74\u7684\u91cd\u9ede\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/youtube-shares-a-look-at-its-2022-focus\/#Creators\" >\u5275\u4f5c\u8005<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/youtube-shares-a-look-at-its-2022-focus\/#Partners\" >\u5925\u4f34<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/youtube-shares-a-look-at-its-2022-focus\/#Viewers\" >\u89c0\u773e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/youtube-shares-a-look-at-its-2022-focus\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>\u9996\u5e2d\u7522\u54c1\u5b98 <a href=\"https:\/\/www.linkedin.com\/in\/neal-mohan\">\u5c3c\u723e\u00b7\u83ab\u6f22<\/a> \u5206\u4eab\u4e00\u4e0b YouTube \u7684 2022 \u5e74\u91cd\u9ede\u3002\u5176\u4e2d\u5305\u62ec\u91dd\u5c0d\u5275\u4f5c\u8005\u3001\u5408\u4f5c\u5925\u4f34\u548c\u89c0\u773e\u7684\u5275\u65b0\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"creators\"><span class=\"ez-toc-section\" id=\"Creators\"><\/span><strong>\u5275\u4f5c\u8005<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9996\u5148\uff0cYouTube \u65e8\u5728\u64f4\u5927 <a href=\"https:\/\/social-stand.com\/zh\/youtube-tests-customizable-super-thanks-comments-and-new-membership-features\/\">\u8d85\u7d1a\u611f\u8b1d<\/a> \u4f5c\u70ba\u5275\u4f5c\u8005\u8cfa\u53d6\u6536\u5165\u7684\u53e6\u4e00\u7a2e\u9078\u64c7\u3002\u9664\u4e86\u7e7c\u7e8c\u64f4\u5927\u8cc7\u52a9 <a href=\"https:\/\/social-stand.com\/zh\/introducing-youtube-shorts-a-tiktok-like-option\/\">\u77ed\u8932<\/a>.\u53e6\u5916\uff0cYouTube \u4e5f\u5728\u5c0b\u6c42\u9032\u8ecd <a href=\"https:\/\/social-stand.com\/zh\/meta-is-planning-to-sell-nfts\/\">NFT<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"partners\"><span class=\"ez-toc-section\" id=\"Partners\"><\/span><strong>\u5925\u4f34<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5c3c\u723e\u9084\u5ba3\u5e03\u66f4\u6df1\u5165\u5730\u95dc\u6ce8 <a href=\"https:\/\/social-stand.com\/zh\/youtube-introduces-live-shopping-events\/\">\u73fe\u5834\u8cfc\u7269<\/a> \u5e6b\u52a9\u54c1\u724c\u548c\u5275\u4f5c\u8005\u7372\u5f97\u66f4\u591a\u6536\u5165\u3002\u5e73\u53f0\u555f\u7528 <a href=\"https:\/\/social-stand.com\/zh\/youtube-launches-live-chat-polls-and-trailers-on-streams\/\">\u6c11\u610f\u8abf\u67e5\u548c\u9810\u544a\u7247<\/a> \u5728\u76f4\u64ad\u4e2d\uff0c\u4eca\u5e74\u5c07\u7e7c\u7e8c\u6dfb\u52a0\u985e\u4f3c\u7684\u529f\u80fd\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"viewers\"><span class=\"ez-toc-section\" id=\"Viewers\"><\/span><strong>\u89c0\u773e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5c0d\u65bc\u89c0\u773e\uff0cYouTube \u63a8\u51fa\u4e86 <a href=\"https:\/\/social-stand.com\/zh\/youtube-tv-introduces-a-4k-plus-package\/\">4K \u52a0 CTV \u5957\u9910<\/a>.\u5728\u958b\u8a2d 6000 \u500b\u5ea7\u4f4d\u7684\u5287\u9662\u5f8c\uff0c\u8a72\u5e73\u53f0\u5c07\u7e7c\u7e8c\u64f4\u5c55\u5176\u8207 YouTube Studio \u7684\u806f\u7db2\u96fb\u8996\u96c6\u6210\u3002 YouTube \u97f3\u6a02\u7684\u76ee\u9304\u4e2d\u9084\u5305\u542b 8000 \u842c\u5f35\u5c08\u8f2f\u3001\u5c01\u9762\u548c\u6df7\u97f3\uff0cYouTube \u7528\u6236\u53ef\u4ee5\u5728\u5f8c\u53f0\u514d\u8cbb\u64ad\u653e\u3002<\/p>\n\n\n\n<p>YouTube \u5206\u4eab\u4e86\u5176 2022 \u5e74\u7684\u91cd\u9ede <a href=\"https:\/\/blog.youtube\/inside-youtube\/innovations-for-2022-at-youtube\/\">2022 \u5e74 2 \u6708 10 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"implications-for-marketers\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u96a8\u8457 YouTube \u5206\u4eab\u5176 2022 \u5e74\u7684\u91cd\u9ede\uff0c\u71df\u92b7\u4eba\u54e1\u61c9\u8a72\u671f\u5f85\u66f4\u591a\u7684\u5275\u65b0\u3002 YouTube \u5c07\u6210\u70ba\u4e00\u500b\u96fb\u5b50\u5546\u52d9\u5e73\u53f0\uff0c\u5b83\u53ef\u4ee5\u70ba\u54c1\u724c\u63d0\u4f9b\u65b0\u7684\u6a5f\u6703\u4f86\u63d0\u9ad8\u77e5\u540d\u5ea6\u548c\u8f49\u5316\u7387\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/blog.youtube\/inside-youtube\/innovations-for-2022-at-youtube\/\">https:\/\/blog.youtube\/inside-youtube\/innovations-for-2022-at-youtube\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>YouTube has been reporting immense growth in 2021. The platform reported a $28.8 billion ad revenue last year. Recently, YouTube CEO Susan Wojcicki announced the platform\u2019s top 2022 priorities. Today, YouTube shares a look at its 2022 focus. Chief Product Officer Neal Mohan shares a look at YouTube\u2019s 2022 focus. These include innovations for creators, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":15300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[316,6,1922,44],"tags":[1346,1345,592,740,2122,45,3033],"class_list":["post-15240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-","category-video-marketing","category-youtube","tag-connected-tv","tag-ctv","tag-live-streaming","tag-shorts","tag-super-thanks","tag-youtube","tag-youtube-music"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube Shares a Look at Its 2022 Focus - Social Stand<\/title>\n<meta name=\"description\" content=\"YouTube has been reporting immense growth in 2021. The platform reported a $28.8 billion ad revenue last year. Recently, YouTube CEO Susan Wojcicki\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/youtube-shares-a-look-at-its-2022-focus\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube Shares a Look at Its 2022 Focus - Social Stand\" \/>\n<meta property=\"og:description\" content=\"YouTube has been reporting immense growth in 2021. The platform reported a $28.8 billion ad revenue last year. 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