{"id":15191,"date":"2022-02-10T08:40:31","date_gmt":"2022-02-10T00:40:31","guid":{"rendered":"https:\/\/social-stand.com\/?p=15191"},"modified":"2022-02-10T11:18:41","modified_gmt":"2022-02-10T03:18:41","slug":"google-updates-search-ads-360-management-platform","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/google-updates-search-ads-360-management-platform\/","title":{"rendered":"Google \u66f4\u65b0 Search Ads 360 \u7ba1\u7406\u5e73\u53f0"},"content":{"rendered":"<p>\u4e0a\u500b\u6708\uff0c\u8c37\u6b4c\u63a8\u51fa <a href=\"https:\/\/social-stand.com\/zh\/google-introduces-topics-api\/\">\u4e3b\u984c API<\/a> \u9019\u53ef\u4ee5\u4fdd\u8b77\u548c\u4fdd\u8b77\u7528\u6236\u7684\u96b1\u79c1\u4e26\u4fc3\u9032\u5c0d\u767c\u5e03\u8005\u7684\u6d1e\u5bdf\u3002\u4eca\u5929\uff0c\u8a72\u516c\u53f8\u767c\u5e03\u4e86 Search Ads 360 \u5e73\u53f0\u7684\u66f4\u65b0\u3002\u73fe\u5728\uff0c\u7528\u6236\u53ef\u4ee5\u66f4\u597d\u5730\u63a7\u5236\u4ed6\u5011\u7684 Google Ads \u5ee3\u544a\u7cfb\u5217\uff0c\u540c\u6642\u9084\u53ef\u4ee5\u6574\u5408 Google \u6700\u65b0\u7684\u8907\u96dc\u5ee3\u544a\u529f\u80fd\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/--LRTiKkC-1fwN_qUdRAZiLapx2uYYLRV_WXqNuurYhiPvB3JOlJTqJJlia27zD6HBq7pC3wGWGobDibshJG8-g2EqIz9BVBh9HyPTEFfgUpf5d8dOENF8ZdwSiqVyocO1hrfbu1\" alt=\"\"\/><figcaption>\u8c37\u6b4c<\/figcaption><\/figure><\/div>\n\n\n\n<p>Search Ads 360 \u662f\u4e00\u6b3e Google Ads \u7ba1\u7406\u5de5\u5177\uff0c\u53ef\u8b93\u5ee3\u544a\u7d93\u7406\u5f9e\u4e00\u500b\u4fe1\u606f\u4e2d\u5fc3\u7ba1\u7406\u6240\u6709\u5ee3\u544a\u7cfb\u5217\u548c\u9805\u76ee\u3002\u70ba\u4e86\u6539\u5584\u9ad4\u9a57\uff0c\u91cd\u65b0\u8a2d\u8a08\u7684 UI \u5728\u6b64\u57fa\u790e\u4e0a\u878d\u5408\u4e86\u73fe\u6709\u7528\u6236\u7684\u8a2d\u8a08\u548c\u529f\u80fd\u53cd\u994b\u3002<\/p>\n\n\n\n<p>\u56e0\u70ba <a href=\"https:\/\/blog.google\/products\/marketingplatform\/360\/introducing-new-search-ads-360\/\">\u8c37\u6b4c\u5ee3\u544a 360<\/a> \u662f\u4e00\u500b\u66f4\u8907\u96dc\u7684\u5ee3\u544a\u7ba1\u7406\u5e73\u53f0\uff0c\u5b83\u4e0d\u9069\u5408\u4e2d\u5c0f\u578b\u4f01\u696d\u6216\u71df\u92b7\u4eba\u54e1\u6bcf\u5929\u4f7f\u7528\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u65b0\u7d50\u69cb\u4ee4\u4eba\u9a5a\u5606\uff0c\u5b83\u6709\u53ef\u80fd\u5e6b\u52a9\u7e3e\u6548\u5ee3\u544a\u5546\u5be6\u73fe\u66f4\u597d\u7684\u7d50\u679c\uff0c\u8b93\u4ed6\u5011\u80fd\u5920\u66f4\u597d\u5730\u7ba1\u7406\u548c\u5206\u6790\u66f4\u5927\u7bc4\u570d\u7684\u6295\u5165\u548c\u6d3b\u52d5\u3002<\/p>\n\n\n\n<p>\u66f4\u65b0\u5f8c\u7684\u529f\u80fd\u4f7f\u5176\u66f4\u6613\u65bc\u4f7f\u7528\uff0c\u540c\u6642\u9084\u70ba\u7b2c\u4e09\u65b9\u5408\u4f5c\u5925\u4f34\u4ee5\u53ca\u773e\u591a\u5ee3\u544a\u6e20\u9053\u548c\u641c\u7d22\u5f15\u64ce\u63d0\u4f9b\u4e86\u66f4\u597d\u7684\u652f\u6301\u3002<\/p>\n\n\n\n<p>Google \u5df2\u91dd\u5c0d Search Ads 360 \u7ba1\u7406\u5e73\u53f0\u63a8\u51fa\u66f4\u65b0 <a href=\"https:\/\/marketingplatform.google.com\/about\/search-ads-360\/\">2022 \u5e74 2 \u6708 9 \u65e5\u3002<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"implication-for-marketers\"><strong>\u5c0d\u71df\u92b7\u4eba\u54e1\u7684\u5f71\u97ff:<\/strong><\/h3>\n\n\n\n<p>\u501f\u52a9 Search Ads 360\uff0c\u4f7f\u7528\u8a72\u5f15\u64ce\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u54c1\u724c\u66dd\u5149\u7387\u7684\u71df\u92b7\u4eba\u54e1\u80af\u5b9a\u6703\u5f9e\u4e0a\u8ff0\u529f\u80fd\u4e2d\u53d7\u76ca\u3002\u71df\u92b7\u4eba\u54e1\u53ef\u80fd\u80fd\u5920\u66f4\u5feb\u5730\u5be6\u6642\u97ff\u61c9\uff0c\u66f4\u6e05\u695a\u5730\u4e86\u89e3\u5ee3\u544a\u5982\u4f55\u5728\u4e00\u500b\u5730\u65b9\u5f9e\u6240\u6709\u6578\u5b57\u6e20\u9053\u5f71\u97ff\u4ed6\u5011\u7684\u71df\u92b7\uff0c\u4e26\u505a\u51fa\u66f4\u597d\u7684\u6c7a\u7b56\u3002\u5b83\u4e0d\u50c5\u6703\u5728\u5f37\u5927\u7684\u5831\u544a\u548c\u4f01\u696d\u81ea\u52d5\u51fa\u50f9\u65b9\u9762\u70ba\u71df\u92b7\u4eba\u54e1\u5e36\u4f86\u597d\u8655\uff0c\u800c\u4e14\u9084\u6703\u589e\u52a0 Google Ads \u7684\u7528\u6236\u6578\u91cf\u3002\u5c0d\u65bc Google \u548c\u5168\u7403\u6240\u6709\u71df\u92b7\u4eba\u54e1\u800c\u8a00\uff0c\u9019\u662f\u4e00\u500b\u96d9\u8d0f\u7684\u6230\u7565\u3002&nbsp;<\/p>\n\n\n\n<p><strong>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html <\/strong><a href=\"https:\/\/marketingplatform.google.com\/about\/search-ads-360\/\">https:\/\/marketingplatform.google.com\/about\/search-ads-360\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Last month, Google introduced Topics API which secures and protects users\u2019 privacy and facilitates insights to publishers. Today, the company has released its updates on Search Ads 360 Platform. Now, users have more control over their Google Ads campaigns while also incorporating Google&#8217;s latest sophisticated advertising features. Search Ads 360 is a Google Ads management [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":15208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,408,316,6,7],"tags":[403,3155,3154],"class_list":["post-15191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-google","category-social-media-marketing","category-social-media-","category-social-stand","tag-google-ads","tag-google-ads-management-tool","tag-search-ads-360"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Updates Search Ads 360 Management Platform - Social Stand<\/title>\n<meta name=\"description\" content=\"Last month, Google introduced Topics API which secures and protects users\u2019 privacy and facilitates insights to publishers. Today, the company has released\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/google-updates-search-ads-360-management-platform\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Updates Search Ads 360 Management Platform - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Last month, Google introduced Topics API which secures and protects users\u2019 privacy and facilitates insights to publishers. Today, the company has released\" \/>\n<meta property=\"og:url\" content=\"https:\/\/social-stand.com\/zh\/google-updates-search-ads-360-management-platform\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Stand\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/socialstandagency\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-10T00:40:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-10T03:18:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/02\/SSB2022-021-Google-Updates-Search-Ads-360-Management-Platform-.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"tiara@social-stand.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"tiara@social-stand.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google \u66f4\u65b0 Search Ads 360 \u7ba1\u7406\u5e73\u53f0 - \u793e\u4ea4\u7acb\u5834","description":"\u4e0a\u500b\u6708\uff0cGoogle\u63a8\u51fa\u4e86 Topics API\uff0c\u65e8\u5728\u4fdd\u8b77\u7528\u6236\u96b1\u79c1\u4e26\u5e6b\u52a9\u767c\u5e03\u5546\u7372\u53d6\u6d1e\u5bdf\u3002\u4eca\u5929\uff0c\u8a72\u516c\u53f8\u767c\u5e03\u4e86\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/social-stand.com\/zh\/google-updates-search-ads-360-management-platform\/","og_locale":"zh_HK","og_type":"article","og_title":"Google Updates Search Ads 360 Management Platform - Social Stand","og_description":"Last month, Google introduced Topics API which secures and protects users\u2019 privacy and facilitates insights to publishers. Today, the company has released","og_url":"https:\/\/social-stand.com\/zh\/google-updates-search-ads-360-management-platform\/","og_site_name":"Social Stand","article_author":"https:\/\/www.facebook.com\/socialstandagency","article_published_time":"2022-02-10T00:40:31+00:00","article_modified_time":"2022-02-10T03:18:41+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/02\/SSB2022-021-Google-Updates-Search-Ads-360-Management-Platform-.png","type":"image\/png"}],"author":"tiara@social-stand.com","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"tiara@social-stand.com","\u9810\u8a08\u95b1\u8b80\u6642\u9593":"1 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/social-stand.com\/google-updates-search-ads-360-management-platform\/#article","isPartOf":{"@id":"https:\/\/social-stand.com\/google-updates-search-ads-360-management-platform\/"},"author":{"name":"tiara@social-stand.com","@id":"https:\/\/social-stand.com\/zh\/#\/schema\/person\/0cf90dd7a997df2c8eced3cd954734ee"},"headline":"Google Updates Search Ads 360 Management Platform","datePublished":"2022-02-10T00:40:31+00:00","dateModified":"2022-02-10T03:18:41+00:00","mainEntityOfPage":{"@id":"https:\/\/social-stand.com\/google-updates-search-ads-360-management-platform\/"},"wordCount":301,"publisher":{"@id":"https:\/\/social-stand.com\/zh\/#organization"},"image":{"@id":"https:\/\/social-stand.com\/google-updates-search-ads-360-management-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/02\/SSB2022-021-Google-Updates-Search-Ads-360-Management-Platform-.png","keywords":["Google Ads","Google Ads Management Tool","Search Ads 360"],"articleSection":["Content-Marketing","Digital Marketing","Google","Social Media Marketing","Social-Media \u793e\u4ea4\u5a92\u9ad4","Social-Stand"],"inLanguage":"zh-HK"},{"@type":"WebPage","@id":"https:\/\/social-stand.com\/google-updates-search-ads-360-management-platform\/","url":"https:\/\/social-stand.com\/google-updates-search-ads-360-management-platform\/","name":"Google \u66f4\u65b0 Search Ads 360 \u7ba1\u7406\u5e73\u53f0 - \u793e\u4ea4\u7acb\u5834","isPartOf":{"@id":"https:\/\/social-stand.com\/zh\/#website"},"primaryImageOfPage":{"@id":"https:\/\/social-stand.com\/google-updates-search-ads-360-management-platform\/#primaryimage"},"image":{"@id":"https:\/\/social-stand.com\/google-updates-search-ads-360-management-platform\/#primaryimage"},"thumbnailUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/02\/SSB2022-021-Google-Updates-Search-Ads-360-Management-Platform-.png","datePublished":"2022-02-10T00:40:31+00:00","dateModified":"2022-02-10T03:18:41+00:00","description":"\u4e0a\u500b\u6708\uff0cGoogle\u63a8\u51fa\u4e86 Topics API\uff0c\u65e8\u5728\u4fdd\u8b77\u7528\u6236\u96b1\u79c1\u4e26\u5e6b\u52a9\u767c\u5e03\u5546\u7372\u53d6\u6d1e\u5bdf\u3002\u4eca\u5929\uff0c\u8a72\u516c\u53f8\u767c\u5e03\u4e86\u2026","breadcrumb":{"@id":"https:\/\/social-stand.com\/google-updates-search-ads-360-management-platform\/#breadcrumb"},"inLanguage":"zh-HK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/social-stand.com\/google-updates-search-ads-360-management-platform\/"]}]},{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/social-stand.com\/google-updates-search-ads-360-management-platform\/#primaryimage","url":"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/02\/SSB2022-021-Google-Updates-Search-Ads-360-Management-Platform-.png","contentUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/02\/SSB2022-021-Google-Updates-Search-Ads-360-Management-Platform-.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/social-stand.com\/google-updates-search-ads-360-management-platform\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/social-stand.com\/"},{"@type":"ListItem","position":2,"name":"Google Updates Search Ads 360 Management Platform"}]},{"@type":"WebSite","@id":"https:\/\/social-stand.com\/zh\/#website","url":"https:\/\/social-stand.com\/zh\/","name":"\u793e\u6703\u7acb\u5834","description":"\u793e\u4ea4\u5a92\u9ad4\u4ee3\u7406","publisher":{"@id":"https:\/\/social-stand.com\/zh\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/social-stand.com\/zh\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-HK"},{"@type":"Organization","@id":"https:\/\/social-stand.com\/zh\/#organization","name":"\u793e\u6703\u7acb\u5834","url":"https:\/\/social-stand.com\/zh\/","logo":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/social-stand.com\/zh\/#\/schema\/logo\/image\/","url":"https:\/\/social-stand.com\/wp-content\/uploads\/2017\/08\/touch-logo-social-stand.png","contentUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2017\/08\/touch-logo-social-stand.png","width":152,"height":152,"caption":"Social Stand"},"image":{"@id":"https:\/\/social-stand.com\/zh\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/social-stand.com\/zh\/#\/schema\/person\/0cf90dd7a997df2c8eced3cd954734ee","name":"tiara@social-stand.com","image":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/secure.gravatar.com\/avatar\/489d9ba8e100f00e1e3e3b2640841241abf3b454d9324f5a531e85f7912c2bc4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/489d9ba8e100f00e1e3e3b2640841241abf3b454d9324f5a531e85f7912c2bc4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/489d9ba8e100f00e1e3e3b2640841241abf3b454d9324f5a531e85f7912c2bc4?s=96&d=mm&r=g","caption":"tiara@social-stand.com"},"sameAs":["https:\/\/www.facebook.com\/socialstandagency"],"url":"https:\/\/social-stand.com\/zh\/author\/tiarasocial-stand-com\/"}]}},"_links":{"self":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts\/15191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/comments?post=15191"}],"version-history":[{"count":0,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts\/15191\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/media\/15208"}],"wp:attachment":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/media?parent=15191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/categories?post=15191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/tags?post=15191"}],"curies":[{"name":"\u53ef\u6fd5\u6027\u7c89\u5291","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}