{"id":14830,"date":"2022-01-26T08:58:52","date_gmt":"2022-01-26T00:58:52","guid":{"rendered":"https:\/\/social-stand.com\/?p=14830"},"modified":"2022-01-26T10:13:36","modified_gmt":"2022-01-26T02:13:36","slug":"google-introduces-topics-api","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/google-introduces-topics-api\/","title":{"rendered":"\u8c37\u6b4c\u63a8\u51fa\u4e3b\u984c API"},"content":{"rendered":"<p>Apple \u7684 IDFA \u548c\u65b0\u96b1\u79c1\u653f\u7b56\u6307\u5357\u7684\u5be6\u65bd\u6975\u5927\u5730\u5f71\u97ff\u4e86\u793e\u4ea4\u5a92\u9ad4\u5206\u6790\u3002\u4eca\u5929\uff0c\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u9700\u8981\u66f4\u591a\u5730\u4f9d\u8cf4\u7b2c\u4e00\u65b9\u6578\u64da\u3002\u4f5c\u70ba\u64fa\u812b\u7b2c\u4e09\u65b9 cookie \u7684\u6301\u7e8c\u52aa\u529b\u7684\u4e00\u90e8\u5206\uff0cGoogle \u5f15\u5165\u4e86\u4e3b\u984c API\u3002<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u8c37\u6b4c\u555f\u7528\u4e86 <a href=\"https:\/\/social-stand.com\/zh\/google-announces-a-new-data-driven-conversion-model\/\">\u6578\u64da\u9a45\u52d5\u7684\u8f49\u63db\u6a21\u578b<\/a> \u53ca <a href=\"https:\/\/social-stand.com\/zh\/google-introduces-new-privacy-safe-analytics\/\">\u96b1\u79c1\u5b89\u5168\u5206\u6790<\/a> \u66f4\u591a\u5730\u95dc\u6ce8\u7b2c\u4e00\u65b9\u6578\u64da\u6536\u96c6\u3002\u5b83\u751a\u81f3\u6dfb\u52a0\u4e86\u4e00\u500b <a href=\"https:\/\/social-stand.com\/zh\/google-adds-direct-messaging-function-to-businesses\/\">\u76f4\u63a5\u6d88\u606f\u529f\u80fd<\/a> \u5e6b\u52a9\u54c1\u724c\u5ee3\u544a\u696d\u52d9\u8207\u6f5b\u5728\u5ba2\u6236\u5efa\u7acb\u806f\u7e6b\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/google_topics2.jpg\" alt=\"\u8c37\u6b4c\u4e3b\u984c\"\/><figcaption>\u8c37\u6b4c<\/figcaption><\/figure><\/div>\n\n\n\n<p>Google \u7684\u65b0\u4e3b\u984c API \u662f\u4e00\u7a2e\u4fdd\u8b77\u641c\u7d22\u8005\u96b1\u79c1\u7684\u65b0\u65b9\u6cd5\uff0c\u4f46\u540c\u6642\u4e5f\u6709\u52a9\u65bc\u5411\u767c\u5e03\u8005\u63d0\u4f9b\u6d1e\u5bdf\u529b\u3002\u9019\u662f\u4e00\u500b\u5021\u8b70 <a href=\"https:\/\/privacysandbox.com\/\">\u96b1\u79c1\u6c99\u76d2<\/a>\uff0c\u8c37\u6b4c\u7684\u958b\u653e\u7db2\u7d61\u6280\u8853\u3002\u5b83\u5c07\u53d6\u4ee3 <a href=\"https:\/\/privacysandbox.com\/proposals\/floc\">FLOC<\/a>\uff0c\u8c37\u6b4c\u7684\u4eba\u7fa4\u700f\u89bd\u6d1e\u5bdf\u529b\u3002\u4f7f\u7528 Topics API\uff0c\u60a8\u5728\u5176\u4e2d\u9032\u884c Google \u641c\u7d22\u7684\u700f\u89bd\u5668\u5c07\u8a18\u9304\u60a8\u904e\u53bb\u4e09\u5468\u8a2a\u554f\u904e\u7684\u7db2\u7ad9\u6240\u6db5\u84cb\u7684\u4e3b\u984c\u3002\u4e3b\u984c API \u4e0d\u6703\u986f\u793a\u641c\u7d22\u8005\u662f\u8ab0\u3002\u5b83\u5011\u5c07\u5b58\u5132\u5728 Google \u7684\u5167\u90e8\u670d\u52d9\u5668\u4e2d\uff0c\u4ee5\u6839\u64da\u641c\u7d22\u7684\u524d\u4e09\u500b\u4e3b\u984c\u986f\u793a\u76f8\u95dc\u5ee3\u544a\u3002\u4e3b\u984c API \u88ab\u7b56\u5283\u4ee5\u6392\u9664\u654f\u611f\u985e\u5225\uff0c\u4f8b\u5982\u6027\u5225\u548c\u7a2e\u65cf\u3002&nbsp;<\/p>\n\n\n\n<p>Google \u63a8\u51fa Topics API <a href=\"https:\/\/blog.google\/products\/chrome\/get-know-new-topics-api-privacy-sandbox\/\">2022 \u5e74 1 \u6708 25 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"implications-for-marketers\"><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/strong><\/h3>\n\n\n\n<p>Google \u7684\u4e3b\u984c API \u4e0d\u6703\u986f\u793a\u500b\u4eba\u641c\u7d22\u8005\u7684\u884c\u70ba\u548c\u8208\u8da3\u3002\u76f8\u53cd\uff0c\u5b83\u6839\u64da\u7db2\u7ad9\u4e3b\u984c\u6982\u62ec\u6578\u64da\u3002\u9019\u610f\u5473\u8457\u71df\u92b7\u4eba\u54e1\u6709\u66f4\u597d\u7684\u6a5f\u6703\u5728\u8c37\u6b4c\u4e0a\u5c0d\u54c1\u724c\u9032\u884c\u6392\u540d\uff0c\u56e0\u70ba\u5b83\u8207\u66f4\u5177\u9ad4\u7684\u5229\u57fa\u5e02\u5834\u76f8\u95dc\u806f\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/blog.google\/products\/chrome\/get-know-new-topics-api-privacy-sandbox\/\">https:\/\/blog.google\/products\/chrome\/get-know-new-topics-api-privacy-sandbox\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The implementation of Apple\u2019s IDFA and new privacy policy guidelines has greatly affected social media analytics. Today, social media platforms need to rely more on first-party data. As part of its ongoing effort to get rid of third-party cookies, Google introduces Topics API. First off, Google enabled a data-driven conversion model and privacy-safe analytics to [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":14853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[408,316,6],"tags":[1712,390,3059,3058],"class_list":["post-14830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-social-media-marketing","category-social-media-","tag-floc","tag-google","tag-privacy-sandbox","tag-topics-api"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Introduces Topics API - Social Stand<\/title>\n<meta name=\"description\" content=\"The implementation of Apple\u2019s IDFA and new privacy policy guidelines has greatly affected social media analytics. 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