{"id":14824,"date":"2022-01-26T07:40:55","date_gmt":"2022-01-25T23:40:55","guid":{"rendered":"https:\/\/social-stand.com\/?p=14824"},"modified":"2022-01-26T10:21:36","modified_gmt":"2022-01-26T02:21:36","slug":"youtube-ceo-announces-2022-priorities","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/youtube-ceo-announces-2022-priorities\/","title":{"rendered":"YouTube \u9996\u5e2d\u57f7\u884c\u5b98\u5ba3\u5e03 2022 \u5e74\u512a\u5148\u4e8b\u9805"},"content":{"rendered":"<p>\u5728\u904e\u53bb\u7684\u5169\u5e74\u88e1\uff0c\u8996\u983b\u5275\u65b0\u548c\u71df\u92b7\u767c\u751f\u4e86\u5f88\u591a\u8b8a\u5316\u3002 <a href=\"https:\/\/social-stand.com\/zh\/tiktok-tests-new-engagement-features\/\">\u6296\u97f3<\/a> \u4ee5\u5176\u7c21\u77ed\u7684\u97f3\u6a02\u526a\u8f2f\u6210\u70ba\u7126\u9ede\u3002\u4f46 YouTube \u4ecd\u7136\u662f\u8996\u983b\u5171\u4eab\u9818\u57df\u7684\u9818\u5c0e\u8005\u3002\u5b83\u751a\u81f3\u5275\u5efa\u4e86\u4e00\u500b TikTok \u514b\u9686\uff0c\u540d\u70ba <a href=\"https:\/\/social-stand.com\/zh\/introducing-youtube-shorts-a-tiktok-like-option\/\">\u77ed\u8932<\/a>.\u4eca\u5929\uff0cYouTube \u7684 CEO \u5ba3\u5e03\u4e86\u8a72\u5e73\u53f0 2022 \u5e74\u7684\u512a\u5148\u4e8b\u9805\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/youtube-ceo-announces-2022-priorities\/#Digital_Goods\" >\u6578\u5b57\u5546\u54c1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/youtube-ceo-announces-2022-priorities\/#Evolving_System_Developments\" >\u4e0d\u65b7\u767c\u5c55\u7684\u7cfb\u7d71\u958b\u767c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/youtube-ceo-announces-2022-priorities\/#Shorts\" >\u77ed\u8932<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/youtube-ceo-announces-2022-priorities\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/susan-wojcicki-b136a99\/\">\u8607\u73ca\u00b7\u6c83\u897f\u57fa<\/a>YouTube \u7684\u9996\u5e2d\u57f7\u884c\u5b98\uff0c\u6700\u8fd1\u5206\u4eab\u4e86\u8a72\u5e73\u53f0\u4eca\u5e74\u7684\u91cd\u9ede\u6982\u89bd\u3002\u5176\u4e2d\u5305\u62ec\u4ed8\u8cbb\u6578\u5b57\u5546\u54c1\u3001\u4e0d\u65b7\u767c\u5c55\u7684\u7cfb\u7d71\u958b\u767c\u548c\u77ed\u8932\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u6211\u5011\u7684 2022 \u5e74\u512a\u5148\u4e8b\u9805\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zkqeASjU3rc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"digital-goods\"><span class=\"ez-toc-section\" id=\"Digital_Goods\"><\/span><strong>\u6578\u5b57\u5546\u54c1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8a72\u5e73\u53f0\u73fe\u5728\u5c08\u6ce8\u65bc\u4ed8\u8cbb\u6578\u5b57\u5546\u54c1\uff0c\u7279\u5225\u662f <a href=\"https:\/\/social-stand.com\/zh\/twitter-previews-nft-display-option-as-profile-image\/\">NFT<\/a>. YouTube \u76ee\u524d\u6b63\u5728\u63a2\u7d22\u52a0\u5bc6\u8ca8\u5e63\u7684\u6a5f\u6703\u3002\u5b83\u65e8\u5728\u70ba\u5275\u4f5c\u8005\u548c\u7c89\u7d72\u64f4\u5c55\u4ed8\u8cbb\u6578\u5b57\u5546\u54c1\u751f\u614b\u7cfb\u7d71\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"evolving-system-developments\"><span class=\"ez-toc-section\" id=\"Evolving_System_Developments\"><\/span><strong>\u4e0d\u65b7\u767c\u5c55\u7684\u7cfb\u7d71\u958b\u767c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>YouTube \u65e8\u5728\u901a\u904e\u5831\u544a\u529f\u80fd\u548c\u5b89\u5168\u5de5\u5177\u4fdd\u8b77\u5176\u751f\u614b\u7cfb\u7d71\u3002\u8a72\u5e73\u53f0\u6e05\u695a\u5730\u8868\u660e\u5b83\u6b63\u5728\u8207\u653f\u5e9c\u5c31\u65b0\u7684\u76e3\u7ba1\u63d0\u6848\u9032\u884c\u5408\u4f5c\u3002\u5176\u4e2d\u5305\u62ec\u6578\u5b57\u670d\u52d9\u6cd5 (DAS) \u548c\u6b50\u76df\u7b2c 17 \u689d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"shorts\"><span class=\"ez-toc-section\" id=\"Shorts\"><\/span><strong>\u77ed\u8932<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>YouTube \u5831\u544a\u4e86 5 \u842c\u5104 Shorts \u7684\u6b77\u53f2\u700f\u89bd\u91cf\u3002\u56e0\u6b64\uff0c\u8a72\u5e73\u53f0\u5c07\u9032\u4e00\u6b65\u589e\u5f37\u8af8\u5982 <a href=\"https:\/\/social-stand.com\/zh\/youtube-enables-super-thanks\/\">\u8d85\u7d1a\u611f\u8b1d<\/a> \u548c YouTube <a href=\"https:\/\/social-stand.com\/zh\/ads-are-now-available-on-shorter-youtube-videos\/\">\u5ee3\u544a<\/a>.<\/p>\n\n\n\n<p>YouTube CEO \u5ba3\u5e03 2022 \u5e74\u512a\u5148\u4e8b\u9805 <a href=\"https:\/\/blog.youtube\/inside-youtube\/letter-susan-our-2022-priorities\/\">2022 \u5e74 1 \u6708 25 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"implications-for-marketers\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u96a8\u8457 YouTube \u9996\u5e2d\u57f7\u884c\u5b98\u5ba3\u5e03 2022 \u5e74\u7684\u512a\u5148\u4e8b\u9805\uff0c\u5b83\u5f37\u8abf\u66f4\u591a\u5730\u95dc\u6ce8\u52a0\u5f37\u5275\u4f5c\u8005\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u671f\u5f85\u66f4\u591a\u901a\u904e\u8996\u983b\u71df\u92b7\u63a8\u5ee3\u7522\u54c1\u548c\u670d\u52d9\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/blog.youtube\/inside-youtube\/letter-susan-our-2022-priorities\/\">https:\/\/blog.youtube\/inside-youtube\/letter-susan-our-2022-priorities\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A lot of changes happen in video innovation and marketing in the past two years. TikTok took the spotlight with its short music clips. But YouTube remains the leader in video-sharing. It even created a TikTok clone called Shorts. Today, YouTube\u2019s CEO announces the platform\u2019s 2022 priorities. Susan Wojcicki, YouTube\u2019s CEO, recently shares an overview [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":14857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[316,6,1922,44],"tags":[3056,3057,1983,740,45],"class_list":["post-14824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-","category-video-marketing","category-youtube","tag-2022-priorities","tag-digital-goods","tag-nft","tag-shorts","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouTube CEO Announces 2022 Priorities - Social Stand<\/title>\n<meta name=\"description\" content=\"A lot of changes happen in video innovation and marketing in the past two years. TikTok took the spotlight with its short music clips. But YouTube remains\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/youtube-ceo-announces-2022-priorities\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube CEO Announces 2022 Priorities - Social Stand\" \/>\n<meta property=\"og:description\" content=\"A lot of changes happen in video innovation and marketing in the past two years. TikTok took the spotlight with its short music clips. But YouTube remains\" \/>\n<meta property=\"og:url\" content=\"https:\/\/social-stand.com\/zh\/youtube-ceo-announces-2022-priorities\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Stand\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-25T23:40:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-26T02:21:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/01\/SSB2201-059-YouTube-CEO-Announces-2022-Priorities.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"cristy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"cristy\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"YouTube \u9996\u5e2d\u57f7\u884c\u5b98\u5ba3\u5e03 2022 \u5e74\u512a\u5148\u4e8b\u9805 - \u793e\u6703\u7acb\u5834","description":"\u904e\u53bb\u5169\u5e74\uff0c\u5f71\u7247\u5275\u65b0\u548c\u884c\u92b7\u9818\u57df\u767c\u751f\u4e86\u7ffb\u5929\u8986\u5730\u7684\u8b8a\u5316\u3002 TikTok\u6191\u85c9\u5176\u77ed\u97f3\u6a02\u5f71\u7247\u8fc5\u901f\u6210\u70ba\u7126\u9ede\u3002\u4f46YouTube\u4f9d\u7136\u5c79\u7acb\u4e0d\u5012\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/social-stand.com\/zh\/youtube-ceo-announces-2022-priorities\/","og_locale":"zh_HK","og_type":"article","og_title":"YouTube CEO Announces 2022 Priorities - Social Stand","og_description":"A lot of changes happen in video innovation and marketing in the past two years. 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