{"id":14535,"date":"2022-01-17T08:12:10","date_gmt":"2022-01-17T00:12:10","guid":{"rendered":"https:\/\/social-stand.com\/?p=14535"},"modified":"2022-01-17T10:38:50","modified_gmt":"2022-01-17T02:38:50","slug":"meta-introduces-synthetic-media-signals","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/meta-introduces-synthetic-media-signals\/","title":{"rendered":"Meta \u63a8\u51fa\u201c\u5408\u6210\u5a92\u9ad4\u4fe1\u865f\u201d"},"content":{"rendered":"<p>Instagram \u662f\u5f71\u97ff\u8005\u71df\u92b7\u6700\u91cd\u8981\u7684\u5e73\u53f0\u4e4b\u4e00\u3002\u4e00\u500b <a href=\"https:\/\/social-stand.com\/zh\/the-2021-influencer-compensation-report\/\">\u5f71\u97ff\u8005\u85aa\u916c\u5831\u544a<\/a> \u751a\u81f3\u6307\u51fa\uff0c\u53ef\u4ee5\u5728\u793e\u4ea4\u7db2\u7d61\u4e2d\u627e\u5230\u6536\u5165\u6700\u9ad8\u7684\u5f71\u97ff\u8005\u3002\u5e36\u4e00\u500b <a href=\"https:\/\/social-stand.com\/zh\/taking-a-more-humanistic-approach-in-your-ecommerce-store-and-marketing\/\">\u4eba\u6587\u4e3b\u7fa9\u7684\u65b9\u6cd5<\/a>\uff0c\u4ed6\u5011\u6709\u529b\u5730\u5f71\u97ff\u4e86 Instagram \u7528\u6236\u7684\u8cfc\u8cb7\u884c\u70ba\u3002\u4eca\u5929\uff0cMeta \u5f15\u5165\u4e86\u201c\u5408\u6210\u5a92\u9ad4\u4fe1\u865f\u201d\u4f5c\u70ba\u4e0d\u65b7\u589e\u9577\u7684 IG \u5f71\u97ff\u8005\u793e\u5340\u7684\u4e00\u90e8\u5206\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/meta-introduces-synthetic-media-signals\/#Virtual_Influencers_VI\" >\u865b\u64ec\u5f71\u97ff\u8005\uff08VI\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/meta-introduces-synthetic-media-signals\/#Ethical_Framework_for_Synthetic_Media_Signals\" >\u5408\u6210\u5a92\u9ad4\u4fe1\u865f\u7684\u502b\u7406\u6846\u67b6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/meta-introduces-synthetic-media-signals\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Virtual_Influencers_VI\"><\/span><strong>\u865b\u64ec\u5f71\u97ff\u8005\uff08VI\uff09<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5408\u6210\u5a92\u9ad4\u662f\u5728 Facebook \u548c Instagram \u4e0a\u4f7f\u7528\u865b\u64ec\u5f71\u97ff\u8005\u3002 2019\u5e74\uff0c <a href=\"https:\/\/www.synthesia.io\/?fbclid=IwAR1nQnwatZ1Rgo56z8l70u1yEGPDE6qLVYmM3X4_ModzrUCt-BnhgK0PQXE\" target=\"_blank\" rel=\"noreferrer noopener\">\u5408\u6210<\/a>\uff0c\u4e00\u5bb6\u82f1\u570b\u4eba\u5de5\u667a\u80fd\u9a45\u52d5\u7684\u5408\u6210\u5a92\u9ad4\u521d\u5275\u516c\u53f8\uff0c\u6210\u529f\u5730\u5229\u7528\u865b\u64ec\u5f71\u97ff\u8005\u767c\u8d77\u4e86\u4e00\u5834\u5c0d\u6297\u7627\u75be\u7684\u904b\u52d5\u3002\u8a72\u516c\u53f8\u5275\u9020\u4e86\u4e00\u500b\u82f1\u4fca\u7684\u9000\u4f11\u8db3\u7403\u904b\u52d5\u54e1\u5f62\u8c61\uff0c\u4ed6\u6703\u8aaa 9 \u7a2e\u8a9e\u8a00\u3002\u8a72\u6d3b\u52d5\u7372\u5f97\u4e86 8 \u5104\u6b21\u5168\u7403\u5370\u8c61\u3002\u5982\u4eca\uff0cInstagram \u64c1\u6709 200 \u591a\u500b Vis \u548c 30 \u500b\u7d93\u904e\u9a57\u8b49\u7684 VI \u5e33\u6236\u3002\u9019\u6a23\u7684 Vis \u8207\u5927\u54c1\u724c\u5408\u4f5c\uff0c\u5982 <a href=\"https:\/\/blacklivesmatter.com\/\">\u9ed1\u4eba\u7684\u547d\u4e5f\u662f\u547d<\/a> \u548c\u4e16\u754c\u885b\u751f\u7d44\u7e54\uff08<a href=\"https:\/\/www.who.int\/\">\u8ab0<\/a>).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ethical_Framework_for_Synthetic_Media_Signals\"><\/span><strong>\u5408\u6210\u5a92\u9ad4\u4fe1\u865f\u7684\u502b\u7406\u6846\u67b6<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u96a8\u8457\u5408\u6210\u5a92\u9ad4\u4fe1\u865f\u7684\u8208\u8d77\uff0cMeta 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class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u96a8\u8457 Meta \u5f15\u5165\u201c\u5408\u6210\u5a92\u9ad4\u4fe1\u865f\u201d\uff0c\u5b83\u65e8\u5728\u898f\u7bc4\u6b64\u985e\u5a92\u9ad4\uff0c\u4ee5\u5e6b\u52a9\u7528\u6236\u4e86\u89e3\u4ec0\u9ebc\u662f\u771f\u5be6\u7684\uff0c\u4ec0\u9ebc\u662f\u4e0d\u771f\u5be6\u7684\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u5408\u6210\u5a92\u9ad4\u53ef\u4ee5\u6210\u70ba\u4e00\u7a2e\u6839\u64da\u76ee\u6a19\u53d7\u773e\u5b9a\u5236\u5275\u610f\u7684\u65b0\u65b9\u6cd5\u3002\u5b83\u5011\u53ef\u4ee5\u6210\u70ba\u54c1\u724c\u4e2d\u66f4\u5f37\u5927\u7684\u6d3b\u52d5\u985e\u578b\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/synthetic-media-signals-a-new-chapter-for-influencer-marketing\">https:\/\/www.facebook.com\/business\/news\/insights\/synthetic-media-signals-a-new-chapter-for-influencer-marketing<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Instagram is one of the most important platforms for influencer marketing. An influencer compensation report even noted that the highest-paid influencers can be found within the social network. With a humanistic approach, they have powerfully influenced the buying behaviors of Instagrammers. Today, Meta introduces \u201cSynthetic Media Signals\u201d as part of the growing IG influencer community. 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