{"id":14508,"date":"2022-01-14T08:24:17","date_gmt":"2022-01-14T00:24:17","guid":{"rendered":"https:\/\/social-stand.com\/?p=14508"},"modified":"2022-01-14T10:28:11","modified_gmt":"2022-01-14T02:28:11","slug":"meta-outlines-its-commerce-policies","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/meta-outlines-its-commerce-policies\/","title":{"rendered":"Meta\u6982\u8ff0\u5176\u5546\u696d\u653f\u7b56"},"content":{"rendered":"<p>\u81ea Facebook \u767c\u8d77\u91cd\u5927\u8b8a\u9769\u4ee5\u4f86\uff0c\u5df2\u7d93\u904e\u53bb\u4e86\u4e09\u500b\u6708\u3002\u8a72\u5e73\u53f0\u66f4\u540d\u70ba <a href=\"https:\/\/social-stand.com\/zh\/facebook-rebranded-as-meta-a-social-tech-company\/\">\u5143<\/a> \u53bb\u5e74 2021 \u5e74 10 \u6708\u3002\u5b83\u73fe\u5728\u662f\u4e00\u5bb6\u793e\u4ea4\u79d1\u6280\u516c\u53f8\u3002\u96a8\u8457 <a href=\"https:\/\/social-stand.com\/zh\/facebook-forms-the-metaverse-project-group\/\">\u5143\u754c\u8a08\u5283<\/a>\uff0c \u5b83\u7684 <a href=\"https:\/\/social-stand.com\/zh\/facebook-announces-new-vision-for-metaverse\/\">\u60f3\u50cf<\/a> \u662f\u66f4\u5c08\u6ce8\u65bc\u6c89\u6d78\u5f0f <a href=\"https:\/\/social-stand.com\/zh\/meta-plans-to-build-stores-to-showcase-ar-and-vr-devices\/\">\u589e\u5f37\u73fe\u5be6\u548c\u865b\u64ec\u73fe\u5be6<\/a> \u7d93\u9a57\u3002\u4eca\u5929\uff0cMeta \u6982\u8ff0\u4e86\u5b83\u7684\u5546\u696d\u653f\u7b56\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/meta-outlines-its-commerce-policies\/#Commerce_Eligibility_Requirement\" >\u5546\u696d\u8cc7\u683c\u8981\u6c42<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/meta-outlines-its-commerce-policies\/#Enforcement\" >\u57f7\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/meta-outlines-its-commerce-policies\/#Metas_Tips_to_Shop_Safely\" >Meta \u7684\u5b89\u5168\u8cfc\u7269\u5c0f\u8cbc\u58eb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/meta-outlines-its-commerce-policies\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Meta 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class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8981\u5275\u5efa Facebook \u548c Instagram \u5546\u5e97\uff0c\u54c1\u724c\u6216\u4f01\u696d\u61c9\u6eff\u8db3 Meta \u7684\u8981\u6c42 <a href=\"https:\/\/www.facebook.com\/business\/help\/2347002662267537\">\u5546\u696d\u8cc7\u683c\u8981\u6c42<\/a> \u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9996\u5148\uff0c\u5b83\u5011\u5fc5\u9808\u7b26\u5408 Meta \u7684 <a href=\"https:\/\/www.facebook.com\/policies\/ads\/\">\u5ee3\u544a\u653f\u7b56<\/a>, <a href=\"https:\/\/www.facebook.com\/policies\/commerce\">\u5546\u52d9\u653f\u7b56<\/a>, <a href=\"https:\/\/www.facebook.com\/policies\/pages_groups_events\/\">\u9801\u9762\u3001\u7d44\u548c\u4e8b\u4ef6\u7b56\u7565<\/a>\uff0c \u548c <a href=\"https:\/\/www.facebook.com\/legal\/commerce_product_merchant_agreement\">\u8ce3\u65b9\u5354\u8b70<\/a>.<\/li><li>\u5176\u6b21\uff0c\u5546\u5e97\u61c9\u4ee3\u8868\u4f4d\u65bc\u53d7\u652f\u6301\u5e02\u5834\u4e2d\u7684\u55ae\u500b\u4f01\u696d\u6216\u57df\u3002<\/li><li>\u7b2c\u4e09\uff0cFacebook \u6216 Instagram \u9801\u9762\u61c9\u5728\u8db3\u5920\u7684\u8ffd\u96a8\u8005\u57fa\u790e\u4e2d\u8b49\u660e\u5176\u53ef\u4fe1\u5ea6\u3002<\/li><li>\u7b2c\u56db\uff0c\u4ed6\u5011\u61c9\u8a72\u63d0\u4f9b\u6e96\u78ba\u7684\u4fe1\u606f\u4e26\u9075\u5faa\u6700\u4f73\u505a\u6cd5\u3002<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enforcement\"><\/span><strong>\u57f7\u6cd5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Meta \u7684\u81ea\u52d5\u5316\u6280\u8853\u548c\u8a13\u7df4\u6709\u7d20\u7684\u5168\u7403\u5718\u968a\u4e0d\u65b7\u6536\u96c6\u53cd\u994b\u548c\u4fe1\u606f\u4ee5\u57f7\u884c\u5546\u696d\u653f\u7b56\u3002 Meta 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\u7528\u6236\u63d0\u4f9b\u7684\u5b89\u5168\u5728\u7dda\u8cfc\u7269\u63d0\u793a\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5728\u8cfc\u8cb7\u4e4b\u524d\u9032\u884c\u7814\u7a76\u3002<\/li><li>\u4f7f\u7528 Facebook Pay \u7b49\u5b89\u5168\u652f\u4ed8\u65b9\u5f0f\u3002<\/li><li>\u78ba\u4fdd\u60a8\u7684\u500b\u4eba\u4fe1\u606f\u5b89\u5168\u3002<\/li><li>\u5831\u544a\u53ef\u7591\u6d3b\u52d5\u3002\u901a\u904e\u9ede\u64ca\u7522\u54c1\u6216\u5546\u5e97\u53f3\u4e0a\u89d2\u7684\u4e09\u500b\u9ede\u53ef\u4ee5\u4f7f\u7528\u6b64\u9078\u9805\u3002<\/li><\/ul>\n\n\n\n<p>Meta\u6982\u8ff0\u4e86\u5176\u5546\u696d\u653f\u7b56 <a href=\"https:\/\/www.facebook.com\/business\/news\/safe-trusted-shopping-commerce-experience-community\">2022 \u5e74 1 \u6708 13 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u96a8\u8457 Meta \u6982\u8ff0\u5176\u5546\u696d\u653f\u7b56\uff0c\u5b83\u8b93\u71df\u92b7\u4eba\u54e1\u6e05\u695a\u5730\u4e86\u89e3\u4ed6\u5011\u4f5c\u70ba\u5e73\u53f0\u5546\u5bb6\u7684\u8cac\u4efb\u3002\u901a\u904e\u66f4\u65b0\u9700\u8981\u7684\u5167\u5bb9\u548c\u61c9\u907f\u514d\u7684\u5167\u5bb9\uff0c\u54c1\u724c\u6709\u66f4\u597d\u7684\u6a5f\u6703\u5728 Facebook \u548c Instagram \u4e0a\u958b\u5c55\u696d\u52d9\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/www.facebook.com\/business\/news\/safe-trusted-shopping-commerce-experience-community\">https:\/\/www.facebook.com\/business\/news\/safe-trusted-shopping-commerce-experience-community<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>It has been three months since Facebook initiated a big change. The platform rebranded into Meta last October 2021. It is now a social tech company. With the Metaverse Project, its vision is to focus more on immersive AR and VR experiences. Today, Meta outlines its commerce policies. Meta&#8217;s commerce technology is scalable and simple. 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