{"id":14195,"date":"2022-01-04T08:09:33","date_gmt":"2022-01-04T00:09:33","guid":{"rendered":"https:\/\/social-stand.com\/?p=14195"},"modified":"2022-01-04T15:37:29","modified_gmt":"2022-01-04T07:37:29","slug":"adam-mosseri-outlines-instagrams-key-focus-in-2022","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/adam-mosseri-outlines-instagrams-key-focus-in-2022\/","title":{"rendered":"Adam Mosseri \u6982\u8ff0\u4e86 Instagram 2022 \u5e74\u7684\u91cd\u9ede"},"content":{"rendered":"<p>2021 \u5e74\u5c0d\u65bc Instagram \u4f86\u8aaa\u662f\u95dc\u9375\u7684\u4e00\u5e74\u3002\u53bb\u5e74 7 \u6708\uff0c\u5b83\u5ba3\u5e03\u5f9e\u7167\u7247\u5171\u4eab\u61c9\u7528\u7a0b\u5e8f\u8f49\u8b8a\u70ba\u5169\u8005 <a href=\"https:\/\/social-stand.com\/zh\/instagram-announces-shifting-from-photo-sharing-to-videos\/\">\u7167\u7247\u548c\u8996\u983b\u5171\u4eab<\/a>.\u6b64\u8209\u662f\u64c1\u62b1\u8b8a\u5316 \u00a0<a href=\"https:\/\/social-stand.com\/zh\/a-preview-of-tiktoks-ecommerce-ads\/\">\u6296\u97f3<\/a>\u00a0\u5f88\u5927\u3002\u90a3\u9ebc\u5b83 <a href=\"https:\/\/social-stand.com\/zh\/instagram-merges-igtv-and-feed-videos\/\">\u5408\u4f75<\/a> IGTV \u548c\u8996\u983b\u6e90\u3002\u5b83\u751a\u81f3\u63a8\u51fa\u4e86 <a href=\"https:\/\/social-stand.com\/zh\/instagram-hosts-a-10-day-live-shopping-event\/\">\u73fe\u5834\u8cfc\u7269<\/a> \u5728\u5047\u671f\u88e1\u3002\u4eca\u5929\uff0cAdam Mosseri \u6982\u8ff0\u4e86 Instagram \u4eca\u5e74\u7684\u91cd\u9ede\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/adam-mosseri-outlines-instagrams-key-focus-in-2022\/#A_Recap_of_2021\" >2021\u5e74\u56de\u9867<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/adam-mosseri-outlines-instagrams-key-focus-in-2022\/#Instagrams_Key_Focus_in_2022\" >Instagram 2022 \u5e74\u7684\u91cd\u9ede<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/adam-mosseri-outlines-instagrams-key-focus-in-2022\/#Videos\" >\u8996\u983b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/adam-mosseri-outlines-instagrams-key-focus-in-2022\/#Messaging\" 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src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/01\/Screenshot_6.png\" alt=\"\" class=\"wp-image-14218\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2022\/01\/Screenshot_6.png 835w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/01\/Screenshot_6-288x300.png 288w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/01\/Screenshot_6-768x801.png 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2022\/01\/Screenshot_6-12x12.png 12w\" sizes=\"(max-width: 835px) 100vw, 835px\" \/><figcaption>Instagram<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Recap_of_2021\"><\/span><strong>2021\u5e74\u56de\u9867<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram \u8ca0\u8cac\u4eba\u5728\u4ed6\u7684 IG \u5e33\u6236\u4e0a\u4e0a\u50b3\u4e86\u4e00\u6bb5\u8996\u983b\uff0c\u6307\u51fa Instagram \u5728 2022 \u5e74\u7684\u91cd\u9ede\u3002\u9996\u5148\uff0cMosseri \u56de\u9867\u4e86\u53bb\u5e74\u7684\u4e00\u4e9b\u4eae\u9ede\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Instagram \u5df2\u5e6b\u52a9\u70ba\u5168\u7403\u8d85\u904e 40 \u5104\u4eba\u63a5\u7a2e\u75ab\u82d7\u3002<\/li><li>\u8a72\u61c9\u7528\u7a0b\u5e8f\u8207\u897f\u8499\u00b7\u62dc\u723e\u65af\uff08Simon Biles\uff09\u548c\u5a1c\u5967\u7c73\u00b7\u5927\u962a\uff08Naomi Osaka\uff09\u7b49\u52c7\u6562\u7684\u904b\u52d5\u54e1\u4e00\u8d77\u95dc\u6ce8\u904b\u52d5\u54e1\u7684\u798f\u7949\u3002<\/li><li>Instagram \u8b93\u5e03\u862d\u59ae\u53ef\u4ee5\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u4f11\u606f\u4e00\u4e0b\uff0c\u4ee5\u4fdd\u6301\u5fc3\u7406\u5065\u5eb7\u3002<\/li><li>\u5967\u5229\u7dad\u4e9e\u7f85\u5fb7\u91cc\u6208\u9032\u5165 IG \u805a\u5149\u71c8\u3002<\/li><li>\u751a\u81f3 Squid Game \u4e5f\u5728 IG \u4e0a\u760b\u50b3\u3002<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagrams_Key_Focus_in_2022\"><\/span><strong>Instagram 2022 \u5e74\u7684\u91cd\u9ede<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram \u5c07\u5728 2022 \u5e74\u505a\u5f97\u66f4\u5927\u3002\u6b63\u5982 Mosseri \u6240\u5217\u8209\u7684\uff0c\u8a72\u5e73\u53f0\u4eca\u5e74\u7684\u91cd\u9ede\u662f\uff1a<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Videos\"><\/span><strong>\u8996\u983b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Mosseri \u6307\u51fa\uff0cInstagram \u5c07\u52a0\u500d\u95dc\u6ce8 <a href=\"https:\/\/social-stand.com\/zh\/instagram-reels-now-last-up-to-60-seconds\/\">\u6372\u8ef8<\/a>.\u4ed6\u5011\u5c07\u5c08\u6ce8\u65bc\u5275\u5efa\u5de5\u5177\u4f86\u589e\u5f37\u8996\u983b\u5171\u4eab\u548c\u4fee\u526a\u3002\u5b83\u5011\u5c07\u4f7f Reels \u80fd\u5920\u8ddf\u4e0a TikTok \u7684\u6b65\u4f10\uff0c\u4e26\u53ef\u80fd\u8d85\u8d8a\u4e0a\u8ff0\u77ed\u8996\u983b\u5171\u4eab\u61c9\u7528\u7a0b\u5e8f\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Messaging\"><\/span><strong>\u6d88\u606f\u50b3\u905e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Instagram \u9084\u5c07\u5c08\u6ce8\u65bc\u96c6\u6210\u6d88\u606f\u50b3\u905e\u5de5\u5177\u3002 Mosseri \u6307\u51fa\uff0c\u4ed6\u5011\u8a8d\u70ba Instagram \u662f\u4eba\u5011\u8207\u540c\u4e8b\u3001\u5bb6\u4eba\u548c\u670b\u53cb\u806f\u7e6b\u7684\u6700\u4f73\u5834\u6240\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc Instagram \u7528\u6236\u5fc5\u9808\u63a5\u53d7\u6d88\u606f\u50b3\u905e\u7684\u529b\u91cf\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Controls_on_Transparency\"><\/span><strong>\u900f\u660e\u5ea6\u63a7\u5236<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u900f\u660e\u5ea6\u4e00\u76f4\u662f\u793e\u4ea4\u5a92\u9ad4\u61c9\u7528\u7a0b\u5e8f\u4e2d\u7684\u4e00\u500b\u554f\u984c\u3002\u56e0\u6b64\uff0cMosseri \u6307\u51fa\uff0cInstagram \u5c07\u5617\u8a66\u5e6b\u52a9\u5176\u7528\u6236\u4e86\u89e3 IG \u7684\u904b\u4f5c\u65b9\u5f0f\u3002\u56e0\u6b64\uff0c\u9019\u5c07\u4f7f\u4ed6\u5011\u610f\u8b58\u5230 Instagram \u5728\u65e5\u5e38\u751f\u6d3b\u4e2d\u7684\u91cd\u8981\u6027\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creators\"><\/span><strong>\u5275\u4f5c\u8005<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u7121\u8ad6\u662f\u500b\u4eba\u9084\u662f\u6a5f\u69cb\uff0c\u5275\u4f5c\u8005\u4e00\u76f4\u662f Instagram \u793e\u5340\u7684\u6838\u5fc3\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc Instagram \u6703\u627e\u5230\u66f4\u591a\u65b9\u6cd5\u4f86\u5e6b\u52a9\u5275\u4f5c\u8005\u5728\u8a72\u5e73\u53f0\u4e0a\u8b00\u751f\u3002\u9019\u610f\u5473\u8457\u52a0\u5f37\u5275\u4f5c\u8005\u793e\u5340\u7684\u65b0\u8cc7\u91d1\u548c\u5de5\u5177\u3002<\/p>\n\n\n\n<p>Adam Mosseri \u6982\u8ff0\u4e86 Instagram \u4eca\u5e74\u7684\u91cd\u9ede <a href=\"https:\/\/www.instagram.com\/reel\/CYCWNztgL6v\/\">2022 \u5e74 1 \u6708 3 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram \u4eca\u5e74\u7684\u91cd\u9ede\u53ef\u4ee5\u5438\u5f15\u5275\u4f5c\u8005\u8fd4\u56de\u6216\u7559\u5728\u61c9\u7528\u7a0b\u5e8f\u4e0a\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u9019\u610f\u5473\u8457\u66f4\u597d\u7684\u5408\u4f5c\u6a5f\u6703\u3002\u71df\u92b7\u4eba\u54e1\u9084\u61c9\u7e7c\u7e8c\u63a2\u7d22 Reels \u548c Instagram \u6d88\u606f\u50b3\u905e\u7684\u529b\u91cf\uff0c\u4ee5\u63a8\u5ee3\u7522\u54c1\u548c\u670d\u52d9\u3002\u88ab\u5217\u5165\u4eca\u5e74\u7684\u91cd\u9ede\uff0c\u5b83\u5011\u53ef\u80fd\u5177\u6709\u4fc3\u9032\u8f49\u5316\u548c\u92b7\u552e\u7684\u5de8\u5927\u6f5b\u529b\u3002&nbsp;<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/www.instagram.com\/reel\/CYCWNztgL6v\/\">https:\/\/www.instagram.com\/reel\/CYCWNztgL6v\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The year 2021 has been a pivotal year for Instagram. Last July, it announced the shift from a photo-sharing app to both photo and video sharing. The move is to embrace change as \u00a0TikTok\u00a0is huge. It then merged IGTV and video feeds. It even launched live shopping during the holidays. Today, Adam Mosseri outlines Instagram\u2019s [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":14217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9,316,6],"tags":[1131,28,594,348,2940,760],"class_list":["post-14195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-social-media-marketing","category-social-media-","tag-creators","tag-instagram-2","tag-messaging","tag-reels","tag-transparency","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adam Mosseri Outlines Instagram\u2019s Key Focus in 2022 - Social Stand<\/title>\n<meta name=\"description\" content=\"The year 2021 has been a pivotal year for Instagram. Last July, it announced the shift from a photo-sharing app to both photo and video sharing. The move\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/adam-mosseri-outlines-instagrams-key-focus-in-2022\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adam Mosseri Outlines Instagram\u2019s Key Focus in 2022 - Social Stand\" \/>\n<meta property=\"og:description\" content=\"The year 2021 has been a pivotal year for Instagram. Last July, it announced the shift from a photo-sharing app to both photo and video sharing. 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