{"id":1402,"date":"2019-06-06T17:03:54","date_gmt":"2019-06-06T09:03:54","guid":{"rendered":"https:\/\/social-stand.com\/instagram-features-branded-content-as-ads\/"},"modified":"2021-10-26T00:05:54","modified_gmt":"2021-10-25T16:05:54","slug":"instagram-features-branded-content-as-ads","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/instagram-features-branded-content-as-ads\/","title":{"rendered":"Instagram \u5c07\u54c1\u724c\u5167\u5bb9\u4f5c\u70ba\u5ee3\u544a"},"content":{"rendered":"<p>2019 \u5e74 6 \u6708 4 \u65e5\uff0cInstagram \u5ba3\u5e03\u5ee3\u544a\u5546\u53ef\u4ee5\u4f7f\u7528\u5167\u5bb9\u5275\u4f5c\u8005\u6216\u5f71\u97ff\u8005\u7684\u6709\u6a5f\u5167\u5bb9\u4f86\u63a8\u5ee3\u81ea\u5df1\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"795\" height=\"430\" src=\"https:\/\/www.social-stand.com\/wp-content\/uploads\/2019\/07\/Branded-Content-Ads.png\" alt=\"\" class=\"wp-image-1411\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2019\/07\/Branded-Content-Ads.png 795w, https:\/\/social-stand.com\/wp-content\/uploads\/2019\/07\/Branded-Content-Ads-300x162.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2019\/07\/Branded-Content-Ads-768x415.png 768w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><figcaption>\u4f86\u6e90\uff1aInstagram<\/figcaption><\/figure>\n\n\n\n<p>\u64da Instagram \u7a31\uff0c\u5927\u7d04 68% \u7684 Instagram \u7528\u6236\u8207\u5167\u5bb9\u5275\u4f5c\u8005\u4e92\u52d5\u3002\u901a\u904e\u54c1\u724c\u548c\u5f71\u97ff\u8005\u7684\u5408\u4f5c\uff0c\u54c1\u724c\u6709\u80fd\u529b\u7372\u5f97\u65b0\u7684\u6f5b\u5728\u5ba2\u6236\u4e26\u8a55\u4f30\u5206\u6790\u3002\u901a\u904e\u9019\u9805\u65b0\u529f\u80fd\uff0c\u5ee3\u544a\u5546\u9084\u53ef\u4ee5\u4f7f\u7528 Facebook \u7684\u5ee3\u544a\u5e73\u53f0\uff0c\u9019\u5c07\u4fc3\u9032\u4ed6\u5011\u7684\u5ee3\u544a\u6d3b\u52d5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u54c1\u724c\u5167\u5bb9<\/h2>\n\n\n\n<p>\u5c07\u51fa\u73fe\u201c\u4ed8\u8cbb\u5408\u4f5c\u5925\u4f34\u201d\u6587\u5b57\u4ee5\u78ba\u4fdd\u5ee3\u544a\u900f\u660e\u5ea6\u3002<\/p>\n\n\n\n<p>Old Navy \u7684\u54c1\u724c\u50b3\u64ad\u526f\u7e3d\u88c1 Liat Weingarten \u8a8d\u70ba\uff0c\u7531\u65bc\u539f\u5275\u5167\u5bb9\u7684\u771f\u5be6\u6027\uff0c\u54c1\u724c\u5c07\u5f9e\u9019\u4e00\u65b0\u529f\u80fd\u4e2d\u53d7\u76ca\u3002\u6b64\u5916\uff0c\u5b83\u9084\u53ef\u4ee5\u589e\u52a0\u54c1\u724c\u53c3\u8207\u5ea6\u3002<\/p>\n\n\n\n<p>Instagram \u5ba3\u5e03\uff0c\u9019\u9805\u65b0\u529f\u80fd\u5c07\u5f88\u5feb\u91dd\u5c0d\u5ee3\u544a\u63d0\u8981\u548c\u6545\u4e8b\u63a8\u51fa\u3002<\/p>\n\n\n\n<p><strong>\u5c0d\u54c1\u724c\u71df\u92b7\u4eba\u54e1\u7684\u555f\u793a<\/strong><\/p>\n\n\n\n<p>\u65b0\u6230\u7565\u53ef\u4ee5\u8ce6\u80fd\u54c1\u724c <a href=\"https:\/\/social-stand.com\/zh\/bernie-wong-on-how-marketers-will-use-video-in-2021\/\" data-type=\"post\" data-id=\"7832\">\u71df\u92b7\u4eba\u54e1<\/a> \u8207\u5f71\u97ff\u8005\u548c\u5167\u5bb9\u5275\u4f5c\u8005\u5408\u4f5c\u3002\u9019\u5c07\u4f7f\u4ed6\u5011\u6709\u6a5f\u6703\u63a5\u89f8\u53ef\u80fd\u5c0d\u8a72\u54c1\u724c\u611f\u8208\u8da3\u7684\u6f5b\u5728\u5ba2\u6236\u3002\u6b64\u5916\uff0c\u54c1\u724c\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u8003\u616e\u9019\u4e00\u7b56\u7565\u4e26\u5728\u5ee3\u544a\u6d3b\u52d5\u4e4b\u5f8c\u8861\u91cf\u5176\u6307\u6a19\u3002\u6b64\u5916\uff0c\u5b83\u53ef\u4ee5\u4f7f\u54c1\u724c\u4f7f\u7528\u7528\u6236\u751f\u6210\u7684\u5167\u5bb9\u8207\u65b0\u7684\u53d7\u773e\u5efa\u7acb\u806f\u7e6b\uff0c\u4e26\u901a\u904e\u5167\u5bb9\u5275\u5efa\u8005\u7684\u5f71\u97ff\u529b\u8f49\u5316\u4ed6\u5011\u3002<\/p>\n\n\n\n<p>\u539f\u59cb\u4f86\u6e90\uff1a <a href=\"https:\/\/business.instagram.com\/blog\/branded-content-ads-on-instagram\/\">https:\/\/business.instagram.com\/blog\/branded-content-ads-on-instagram\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>On 4 June 2019, Instagram announced that advertisers can promote its own brands using organic content of content creators or influencers. According to Instagram, around 68% of Instagram users engage with content creators. Through the brand and influencer partnership, brands have the capacity to reach new leads and evaluate analytics. Through this new feature, advertisers [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9,6,7],"tags":[],"class_list":["post-1402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-social-media-","category-social-stand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram Features Branded Content as Ads - Social Stand<\/title>\n<meta name=\"description\" content=\"On 4 June 2019, Instagram announced that advertisers can promote its own brands using organic content of content creators or influencers. Source:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/instagram-features-branded-content-as-ads\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Features Branded Content as Ads - Social Stand\" \/>\n<meta property=\"og:description\" content=\"On 4 June 2019, Instagram announced that advertisers can promote its own brands using organic content of content creators or influencers. Source:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/social-stand.com\/zh\/instagram-features-branded-content-as-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Stand\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-06T09:03:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-25T16:05:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/social-stand.com\/wp-content\/uploads\/2019\/06\/Branded-Content-Ads-on-Instagram.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Social Stand Editorial Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Social Stand Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Instagram \u5c07\u54c1\u724c\u5167\u5bb9\u7528\u4f5c\u5ee3\u544a - \u793e\u4ea4\u7acb\u5834","description":"2019\u5e746\u67084\u65e5\uff0cInstagram\u5ba3\u5e03\u5ee3\u544a\u4e3b\u53ef\u4ee5\u4f7f\u7528\u5167\u5bb9\u5275\u4f5c\u8005\u6216\u7db2\u7d05\u7684\u81ea\u7136\u5167\u5bb9\u4f86\u63a8\u5ee3\u81ea\u5bb6\u54c1\u724c\u3002\u4f86\u6e90\uff1a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/social-stand.com\/zh\/instagram-features-branded-content-as-ads\/","og_locale":"zh_HK","og_type":"article","og_title":"Instagram Features Branded Content as Ads - Social Stand","og_description":"On 4 June 2019, Instagram announced that advertisers can promote its own brands using organic content of content creators or influencers. Source:","og_url":"https:\/\/social-stand.com\/zh\/instagram-features-branded-content-as-ads\/","og_site_name":"Social Stand","article_published_time":"2019-06-06T09:03:54+00:00","article_modified_time":"2021-10-25T16:05:54+00:00","og_image":[{"width":1080,"height":675,"url":"https:\/\/social-stand.com\/wp-content\/uploads\/2019\/06\/Branded-Content-Ads-on-Instagram.png","type":"image\/png"}],"author":"Social Stand Editorial Team","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"Social Stand Editorial Team","\u9810\u8a08\u95b1\u8b80\u6642\u9593":"1 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/social-stand.com\/instagram-features-branded-content-as-ads\/#article","isPartOf":{"@id":"https:\/\/social-stand.com\/instagram-features-branded-content-as-ads\/"},"author":{"name":"Social Stand Editorial Team","@id":"https:\/\/social-stand.com\/zh\/#\/schema\/person\/47104afb0a3cc7d8c714123c358b4e1b"},"headline":"Instagram Features Branded Content as Ads","datePublished":"2019-06-06T09:03:54+00:00","dateModified":"2021-10-25T16:05:54+00:00","mainEntityOfPage":{"@id":"https:\/\/social-stand.com\/instagram-features-branded-content-as-ads\/"},"wordCount":219,"publisher":{"@id":"https:\/\/social-stand.com\/zh\/#organization"},"image":{"@id":"https:\/\/social-stand.com\/instagram-features-branded-content-as-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2019\/06\/Branded-Content-Ads-on-Instagram.png","articleSection":["Instagram","Social-Media \u793e\u4ea4\u5a92\u9ad4","Social-Stand"],"inLanguage":"zh-HK"},{"@type":"WebPage","@id":"https:\/\/social-stand.com\/instagram-features-branded-content-as-ads\/","url":"https:\/\/social-stand.com\/instagram-features-branded-content-as-ads\/","name":"Instagram \u5c07\u54c1\u724c\u5167\u5bb9\u7528\u4f5c\u5ee3\u544a - \u793e\u4ea4\u7acb\u5834","isPartOf":{"@id":"https:\/\/social-stand.com\/zh\/#website"},"primaryImageOfPage":{"@id":"https:\/\/social-stand.com\/instagram-features-branded-content-as-ads\/#primaryimage"},"image":{"@id":"https:\/\/social-stand.com\/instagram-features-branded-content-as-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2019\/06\/Branded-Content-Ads-on-Instagram.png","datePublished":"2019-06-06T09:03:54+00:00","dateModified":"2021-10-25T16:05:54+00:00","description":"2019\u5e746\u67084\u65e5\uff0cInstagram\u5ba3\u5e03\u5ee3\u544a\u4e3b\u53ef\u4ee5\u4f7f\u7528\u5167\u5bb9\u5275\u4f5c\u8005\u6216\u7db2\u7d05\u7684\u81ea\u7136\u5167\u5bb9\u4f86\u63a8\u5ee3\u81ea\u5bb6\u54c1\u724c\u3002\u4f86\u6e90\uff1a","breadcrumb":{"@id":"https:\/\/social-stand.com\/instagram-features-branded-content-as-ads\/#breadcrumb"},"inLanguage":"zh-HK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/social-stand.com\/instagram-features-branded-content-as-ads\/"]}]},{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/social-stand.com\/instagram-features-branded-content-as-ads\/#primaryimage","url":"https:\/\/social-stand.com\/wp-content\/uploads\/2019\/06\/Branded-Content-Ads-on-Instagram.png","contentUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2019\/06\/Branded-Content-Ads-on-Instagram.png","width":1080,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/social-stand.com\/instagram-features-branded-content-as-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/social-stand.com\/"},{"@type":"ListItem","position":2,"name":"Instagram Features Branded Content as Ads"}]},{"@type":"WebSite","@id":"https:\/\/social-stand.com\/zh\/#website","url":"https:\/\/social-stand.com\/zh\/","name":"\u793e\u6703\u7acb\u5834","description":"\u793e\u4ea4\u5a92\u9ad4\u4ee3\u7406","publisher":{"@id":"https:\/\/social-stand.com\/zh\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/social-stand.com\/zh\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-HK"},{"@type":"Organization","@id":"https:\/\/social-stand.com\/zh\/#organization","name":"\u793e\u6703\u7acb\u5834","url":"https:\/\/social-stand.com\/zh\/","logo":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/social-stand.com\/zh\/#\/schema\/logo\/image\/","url":"https:\/\/social-stand.com\/wp-content\/uploads\/2017\/08\/touch-logo-social-stand.png","contentUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2017\/08\/touch-logo-social-stand.png","width":152,"height":152,"caption":"Social Stand"},"image":{"@id":"https:\/\/social-stand.com\/zh\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/social-stand.com\/zh\/#\/schema\/person\/47104afb0a3cc7d8c714123c358b4e1b","name":"\u793e\u6703\u7acb\u5834\u7de8\u8f2f\u5718\u968a","image":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/secure.gravatar.com\/avatar\/bc2f7934fba66d6723739a4401a7080fa90c636bc1c35c11b49552f967a5a5b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/bc2f7934fba66d6723739a4401a7080fa90c636bc1c35c11b49552f967a5a5b7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bc2f7934fba66d6723739a4401a7080fa90c636bc1c35c11b49552f967a5a5b7?s=96&d=mm&r=g","caption":"Social Stand Editorial Team"},"url":"https:\/\/social-stand.com\/zh\/author\/editor\/"}]}},"_links":{"self":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts\/1402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/comments?post=1402"}],"version-history":[{"count":0,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts\/1402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/media\/1930"}],"wp:attachment":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/media?parent=1402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/categories?post=1402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/tags?post=1402"}],"curies":[{"name":"\u53ef\u6fd5\u6027\u7c89\u5291","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}