{"id":13904,"date":"2021-12-17T08:10:11","date_gmt":"2021-12-17T00:10:11","guid":{"rendered":"https:\/\/social-stand.com\/?p=13904"},"modified":"2021-12-21T13:26:15","modified_gmt":"2021-12-21T05:26:15","slug":"snapchat-reports-roi-for-cpg-ads","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/snapchat-reports-roi-for-cpg-ads\/","title":{"rendered":"Snapchat \u5831\u544a CPG \u5ee3\u544a\u7684\u6295\u8cc7\u56de\u5831\u7387"},"content":{"rendered":"<p>\u6d88\u8cbb\u6027\u5305\u88dd\u5546\u54c1\u4f54\u64da\u4e86\u5927\u91cf\u7684\u5feb\u7167\u5ee3\u544a\u3002\u5b83\u5011\u662f Snapchat \u5f15\u5165 <a href=\"https:\/\/social-stand.com\/zh\/snapchat-launches-multi-format-delivery\/\">\u591a\u6295\u653e\u5ee3\u544a\u683c\u5f0f<\/a>.\u548c <a href=\"https:\/\/social-stand.com\/zh\/snapchat-partners-with-complexcon-to-advance-ar-try-on\/\">AR\u8a66\u7a7f<\/a> \u53ca <a href=\"https:\/\/social-stand.com\/zh\/snapchat-introduces-food-scan\/\">\u98df\u7269\u6383\u63cf<\/a>, <a href=\"https:\/\/social-stand.com\/zh\/snapchat-introduces-dynamic-ads\/\">\u5feb\u7167\u5ee3\u544a<\/a> \u80af\u5b9a\u5e6b\u52a9\u4e86 CPG \u71df\u92b7\u4eba\u54e1\u3002\u4eca\u5929\uff0cSnapchat \u5831\u544a\u4e86 CPG \u5ee3\u544a\u7684\u6295\u8cc7\u56de\u5831\u7387\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/snapchat-reports-roi-for-cpg-ads\/#CPG_Companies_Use_Snapchat_to_Grow\" >CPG \u516c\u53f8\u4f7f\u7528 Snapchat \u767c\u5c55<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/snapchat-reports-roi-for-cpg-ads\/#Snapchat_Delivers_2x_ROI_for_CPG_Brands\" >Snapchat \u70ba CPG \u54c1\u724c\u5e36\u4f86 2 \u500d\u7684\u6295\u8cc7\u56de\u5831\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/snapchat-reports-roi-for-cpg-ads\/#Snapchat_ROAS_Exceeds_Other_Adverts\" >Snapchat ROAS \u8d85\u904e\u5176\u4ed6\u5ee3\u544a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/snapchat-reports-roi-for-cpg-ads\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CPG_Companies_Use_Snapchat_to_Grow\"><\/span><strong>CPG \u516c\u53f8\u4f7f\u7528 Snapchat \u767c\u5c55<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u70ba\u4e86\u7372\u5f97\u66f4\u597d\u7684\u5feb\u7167\u5ee3\u544a\u6d1e\u5bdf\u529b\uff0cSnapchat \u4f7f\u7528\u5e02\u5834\u7d44\u5408\u5efa\u6a21 (MMM)\u3002\u61c9\u7528\u7d71\u8a08\u6578\u64da\u4f86\u5206\u6790\u652f\u51fa\u3001\u4fc3\u92b7\u548c\u92b7\u552e\u662f\u6a19\u6e96\u7684\u884c\u696d\u6163\u4f8b\u3002\u9019\u6a23\u7684\u7cfb\u7d71\u4f7f\u516c\u53f8\u80fd\u5920\u767c\u5c55\u58ef\u5927\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Snapchat_Delivers_2x_ROI_for_CPG_Brands\"><\/span><strong>Snapchat \u70ba CPG \u54c1\u724c\u5e36\u4f86 2 \u500d\u7684\u6295\u8cc7\u56de\u5831\u7387<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8207\u5176\u4ed6\u71df\u92b7\u6e20\u9053\u76f8\u6bd4\uff0cSnapchat CPG \u5ee3\u544a\u70ba CPG \u54c1\u724c\u5e36\u4f86\u4e86 2 \u500d\u7684\u6295\u8cc7\u56de\u5831\u7387\u3002\u8207\u96fb\u8996\u5ee3\u544a\u76f8\u6bd4\uff0c\u5b83\u7684\u5ee3\u544a\u56de\u5831\u7387\u9ad8\u51fa 1.7 \u500d\u3002\u5b83\u9084\u88ab\u8b49\u660e\u6bd4\u5176\u4ed6\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u66f4\u6709\u6548 2.7 \u500d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Snapchat_ROAS_Exceeds_Other_Adverts\"><\/span><strong>Snapchat ROAS \u8d85\u904e\u5176\u4ed6\u5ee3\u544a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Snapchat AR \u8a66\u7a7f\u4e0d\u50c5\u50c5\u662f\u4e00\u7a2e\u8eab\u81e8\u5176\u5883\u7684\u9ad4\u9a57\u3002\u5b83\u5011\u4e5f\u662f\u6700\u597d\u7684\u5ee3\u544a\u5f62\u5f0f\u4e4b\u4e00\u3002\u5728\u7f8e\u5bb9\u548c\u500b\u4eba\u8b77\u7406\u65b9\u9762\uff0cSnapchat CPG \u5ee3\u544a\u7684\u6548\u679c\u662f\u96fb\u8996\u5ee3\u544a\u7684 6 \u500d\u3002&nbsp;<\/p>\n\n\n\n<p>Snapchat \u5831\u544a CPG \u5ee3\u544a\u7684\u6295\u8cc7\u56de\u5831\u7387 <a href=\"https:\/\/forbusiness.snapchat.com\/blog\/evaluating-snapchats-return-on-investment-for-cpg-advertisers\">2021 \u5e74 12 \u6708 16 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Snapchat \u5831\u544a CPG \u5ee3\u544a\u7684\u6295\u8cc7\u56de\u5831\u7387\u6e05\u695a\u5730\u8868\u660e\uff0c\u5feb\u7167\u5ee3\u544a\u63d0\u4f9b\u4e86\u5f88\u591a\u6f5b\u529b\u3002\u56e0\u6b64\uff0c\u71df\u92b7\u4eba\u54e1\u5c07\u5b83\u5011\u7d0d\u5165\u4ed6\u5011\u7684\u6578\u5b57\u71df\u92b7\u65b9\u6cd5\u662f\u503c\u5f97\u7684\u3002&nbsp;<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/forbusiness.snapchat.com\/blog\/evaluating-snapchats-return-on-investment-for-cpg-advertisers\">https:\/\/forbusiness.snapchat.com\/blog\/evaluating-snapchats-return-on-investment-for-cpg-advertisers<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Consumer packaged goods occupy a lot of snap ads. They are the main reason why Snapchat introduced a multi-delivery ad format. With AR try-on and food scan, snap ads have surely helped CPG marketers. Today, Snapchat reports ROI for CPG ads. CPG Companies Use Snapchat to Grow For better snap ads insights, Snapchat uses Market [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":14016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[37,316,6],"tags":[2908,2909,2910,1445,39],"class_list":["post-13904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-snapchat-zh-hant","category-social-media-marketing","category-social-media-","tag-cpg","tag-market-mix-modeling","tag-multi-delivery-format","tag-snap-ads","tag-snapchat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapchat Reports ROI for CPG Ads - Social Stand<\/title>\n<meta name=\"description\" content=\"Consumer packaged goods occupy a lot of snap ads. They are the main reason why Snapchat introduced a multi-delivery ad format. With AR try-on and food\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/snapchat-reports-roi-for-cpg-ads\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat Reports ROI for CPG Ads - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Consumer packaged goods occupy a lot of snap ads. They are the main reason why Snapchat introduced a multi-delivery ad format. 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