{"id":1361,"date":"2019-06-28T17:00:16","date_gmt":"2019-06-28T09:00:16","guid":{"rendered":"https:\/\/social-stand.com\/bringing-ads-to-explore-instagrams-discovery-destination\/"},"modified":"2020-10-20T19:58:58","modified_gmt":"2020-10-20T11:58:58","slug":"bringing-ads-to-explore-instagrams-discovery-destination","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/bringing-ads-to-explore-instagrams-discovery-destination\/","title":{"rendered":"\u5e36\u4f86\u5ee3\u544a\u63a2\u7d22\uff0cInstagram \u7684\u767c\u73fe\u76ee\u7684\u5730"},"content":{"rendered":"<p>Instagram \u4e0a\u7684\u201c\u63a2\u7d22\u201d\u9078\u9805\u5361\u662f\u4e00\u9805\u529f\u80fd\uff0c\u5141\u8a31\u4eba\u5011\u8a2a\u554f\u4f86\u81ea\u5275\u4f5c\u8005\u3001\u5f71\u97ff\u8005\u548c\u7528\u6236\u7684\u4e0d\u540c\u5167\u5bb9\u3002 Instagram \u5831\u544a\u7a31\uff0c\u5e73\u53f0\u4e0a\u6240\u6709\u8cec\u6236\u4e2d\u6bcf\u6708\u6709\u8d85\u904e 50% \u6d3b\u8e8d\u3002<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"447\" height=\"811\" class=\"wp-image-1374\" src=\"https:\/\/www.social-stand.com\/wp-content\/uploads\/2019\/06\/Instagram-Explore-Ads.png\" alt=\"\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2019\/06\/Instagram-Explore-Ads.png 447w, https:\/\/social-stand.com\/wp-content\/uploads\/2019\/06\/Instagram-Explore-Ads-165x300.png 165w\" sizes=\"(max-width: 447px) 100vw, 447px\" \/>\r\n<figcaption>\u4f86\u6e90\uff1aInstagram<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p><strong>\u63a2\u7d22\u6a19\u7c64\u4e0a\u7684\u5ee3\u544a<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Instagram\u696d\u52d9\u8ca0\u8cac\u4eba <a href=\"https:\/\/www.adweek.com\/digital\/ads-are-coming-to-instagrams-explore\/\">Jim Squires \u8aaa\u201c\u63a2\u7d22\u201d\u9078\u9805\u5361<\/a> \u5305\u62ec\u4f9b\u7528\u6236\u6aa2\u67e5\u7684\u5b9a\u5236\u5167\u5bb9\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u8fd1\u671f\uff0c\u6709 80% \u7684 Instagram \u7528\u6236\u95dc\u6ce8\u4f01\u696d\u8cec\u865f\u3002\u4f7f\u7528\u201c\u63a2\u7d22\u201d\u9078\u9805\u5361\u5c07\u4f7f\u7528\u6236\u6709\u6a5f\u6703\u627e\u5230\u5176\u4ed6\u7522\u54c1\u548c\u670d\u52d9\u3002\u7531\u65bc\u8a31\u591a\u4eba\u5728\u201c\u63a2\u7d22\u201d\u6a19\u7c64\u4e0a\u767c\u73fe\u4e86\u65b0\u54c1\u724c\u3001\u7522\u54c1\u548c\u670d\u52d9\uff0cInstagram \u5ba3\u5e03\u5c07\u5728\u672a\u4f86\u5e7e\u500b\u6708\u5167\u63a8\u51fa\u5ee3\u544a\u3002<\/p>\r\n\r\n\r\n\r\n<p><strong>\u5c0d\u54c1\u724c\u7d93\u7406\u7684\u555f\u793a<\/strong><\/p>\r\n\r\n\r\n\r\n<p>\u54c1\u724c\u5c07\u53d7\u76ca\u65bc\u65b0\u589e\u7684\u5ee3\u544a\uff0c\u9019\u53ef\u4ee5\u5438\u5f15\u65b0\u5ba2\u6236\u52a0\u5165\u4ed6\u5011\u7684\u516c\u53f8\u3002\u66f4\u591a\u7684\u54c1\u724c\u66dd\u5149\u610f\u5473\u8457\u5c0d\u54c1\u724c\u672c\u8eab\u7684\u66f4\u591a\u8a8d\u53ef\u3002 Instagram \u5728\u4ed6\u5011\u7684\u535a\u5ba2\u6587\u7ae0\u4e2d\u8868\u793a\uff0c\u5ee3\u544a\u5546\u53ef\u80fd\u6703\u5229\u7528\u201c\u81ea\u52d5\u6295\u653e\u201d\uff0c\u9019\u53ef\u4ee5\u901a\u904e\u9078\u64c7\u52a0\u5165\u529f\u80fd\u4f86\u5b8c\u6210\u3002\u6b64\u5916\uff0c\u8996\u983b\u548c\u7167\u7247\u5171\u4eab\u61c9\u7528\u7a0b\u5e8f\u65e8\u5728\u54c1\u724c\u53ef\u4ee5\u901a\u904e\u63a2\u7d22\u4e2d\u7684\u5ee3\u544a\u5438\u5f15\u66f4\u591a\u6709\u50f9\u503c\u7684\u5ba2\u6236\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u64da Instagram \u7a31\uff0c\u6700\u7d42\uff0c\u7528\u6236\u53ef\u4ee5\u63a7\u5236\u4ed6\u5011\u5728 Feed \u4e0a\u770b\u5230\u7684\u5ee3\u544a\u3002\u76ee\u524d\uff0c <a href=\"https:\/\/business.instagram.com\/advertising\/\">\u54c1\u724c\u6709\u6a5f\u6703\u505a\u5ee3\u544a<\/a> \u901a\u904e\u8996\u983b\u548c\u7167\u7247\uff0c\u751a\u81f3\u901a\u904e\u8f2a\u64ad\u65b9\u5f0f\u3002\u6545\u4e8b\u548c\u6536\u85cf\u4e5f\u53ef\u4ee5\u4ee5\u5ee3\u544a\u70ba\u7279\u8272\u3002\u6dfb\u52a0\u201c\u63a2\u7d22\u201d\u9078\u9805\u5361\u53ef\u4ee5\u589e\u5f37\u54c1\u724c\u91dd\u5c0d\u65b0\u5ba2\u6236\u7684\u71df\u92b7\u6d3b\u52d5\u3002<\/p>\r\n\r\n\r\n\r\n<p>\u539f\u59cb\u4f86\u6e90\uff1a <br \/><a href=\"https:\/\/business.instagram.com\/blog\/bringing-ads-to-explore\/\">https:\/\/business.instagram.com\/blog\/bringing-ads-to-explore\/<\/a><\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>The Explore Tab on Instagram is a feature that allows people to access different content from creators, influencers, and users. Instagram reports that over 50% of all accounts on the platform are active monthly. Ads on the Explore Tab Instagram business head Jim Squires says the Explore tab consists of tailored content for users to [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9,6,7],"tags":[],"class_list":["post-1361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-social-media-","category-social-stand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bringing Ads to Explore, Instagram\u2019s Discovery Destination - Social Stand<\/title>\n<meta name=\"description\" content=\"The Explore Tab on Instagram is a feature that allows people to access different content from creators, influencers, and users. 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