{"id":13582,"date":"2021-12-08T09:07:09","date_gmt":"2021-12-08T01:07:09","guid":{"rendered":"https:\/\/social-stand.com\/?p=13582"},"modified":"2021-12-08T12:27:35","modified_gmt":"2021-12-08T04:27:35","slug":"snapchat-celebrates-its-annual-lens-fest","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/snapchat-celebrates-its-annual-lens-fest\/","title":{"rendered":"Snapchat \u6176\u795d\u5176\u5e74\u5ea6\u93e1\u982d\u7bc0"},"content":{"rendered":"<p>\u958b\u59cb 7<sup>th<\/sup> 12 \u6708\uff0cSnapchat \u6176\u795d\u5176\u5e74\u5ea6\u93e1\u982d\u7bc0\u3002\u9019\u662f\u4e00\u5e74\u4e00\u5ea6\u7684\u70ba\u671f\u4e00\u5468\u7684\u6176\u795d\u6d3b\u52d5\uff0c\u4ee5 Snapchat \u70ba\u7279\u8272 <a href=\"https:\/\/social-stand.com\/zh\/snapchat-launches-snappables-interactive-lenses-which-are-ar-enhanced\/\">\u4ea4\u4e92\u5f0f AR \u93e1\u982d<\/a>.\u4eca\u5e74\uff0c <a href=\"https:\/\/social-stand.com\/zh\/snapchat-launches-new-ar-lenses-for-week-of-the-deaf\/\">\u807e\u4ebaAR\u93e1\u7247<\/a> \u53ca <a href=\"https:\/\/social-stand.com\/zh\/snapchat-adds-local-lenses-to-its-ar-tools\/\">\u5c40\u90e8\u589e\u5f37\u73fe\u5be6\u93e1\u982d<\/a> \u5df2\u6dfb\u52a0\u3002\u5b83\u5011\u5f88\u597d\u5730\u878d\u5408\u5728\u4e00\u8d77 <a href=\"https:\/\/social-stand.com\/zh\/snapchat-launches-an-ar-holiday-shopping-gallery\/\">AR\u5047\u65e5\u8cfc\u7269\u5eca<\/a> \u53ca <a href=\"https:\/\/social-stand.com\/zh\/snapchat-launches-multi-format-delivery\/\">\u591a\u683c\u5f0f\u4ea4\u4ed8<\/a>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/snapchat-celebrates-its-annual-lens-fest\/#Lens_Studio\" >\u93e1\u982d\u5de5\u4f5c\u5ba4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/snapchat-celebrates-its-annual-lens-fest\/#Resources_Monetization\" >\u8cc7\u6e90\u548c\u8ca8\u5e63\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/snapchat-celebrates-its-annual-lens-fest\/#Spectacles\" >\u773c\u93e1<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/snapchat-celebrates-its-annual-lens-fest\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Snapchat \u7684\u5e74\u5ea6 Lens Fest \u5c07\u65bc 2021 \u5e74 12 \u6708 7 \u65e5\u81f3 15 \u65e5\u8209\u884c\u3002\u4f86\u81ea 200 \u591a\u500b\u5730\u5340\u7684\u7d04 250,000 \u500b\u54c1\u724c\u3001\u958b\u767c\u8005\u548c\u5408\u4f5c\u5925\u4f34\u5c07\u53c3\u52a0\u6176\u795d\u6d3b\u52d5\u3002\u6176\u795d\u6d3b\u52d5\u7684\u4eae\u9ede\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u93e1\u982d\u5de5\u4f5c\u5ba4&nbsp;<\/li><li>\u8cc7\u6e90\u548c\u8ca8\u5e63\u5316<\/li><li>\u773c\u93e1<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lens_Studio\"><\/span><strong>\u93e1\u982d\u5de5\u4f5c\u5ba4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Snapchat \u7684 Lens Studio \u5305\u542b\u6709\u5275\u610f\u548c\u5275\u65b0\u7684\u5de5\u5177\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7528\u65bc\u5be6\u6642\u6578\u64da\u7684 API \u5eab\uff0c\u53ef\u4f7f\u7528\u5f9e\u53ef\u9760\u4f86\u6e90\u63d0\u53d6\u7684\u5be6\u6642\u4fe1\u606f\u9032\u884c\u5275\u5efa\u3002&nbsp;<\/li><li>\u7528\u65bc\u6578\u767e\u842c\u8a31\u53ef\u97f3\u983b\u526a\u8f2f\u548c\u97f3\u6a02\u7684\u65b0\u8072\u97f3\u5eab\u3002&nbsp;<\/li><li>\u771f\u5be6\u4e16\u754c\u7269\u7406\u63a2\u7d22\u7269\u7406\u7684\u529b\u91cf\uff0c\u5982\u78b0\u649e\u548c\u91cd\u529b\u3002&nbsp;<\/li><li>World Mesh \u6a21\u64ec\u771f\u5be6\u4e16\u754c\u7684\u9ad4\u9a57\u3002&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Resources_Monetization\"><\/span><strong>\u8cc7\u6e90\u548c\u8ca8\u5e63\u5316<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Snapchat \u555f\u7528\u4e86\u4e00\u9805\u65b0\u7684 CTA \u529f\u80fd\uff0c\u5141\u8a31\u5275\u4f5c\u8005\u5728\u93e1\u982d\u4e2d\u93c8\u63a5\u884c\u52d5\u865f\u53ec\u3002\u5b83\u9084\u70ba Snap \u804a\u5929\u8005\u63d0\u4f9b\u4e86\u4e00\u500b\u79ae\u7269\u5e73\u53f0\uff0c\u53ef\u4ee5\u5411\u4ed6\u5011\u6700\u559c\u6b61\u7684\u5275\u4f5c\u8005\u767c\u9001\u652f\u6301\u3002\u8a72\u5e73\u53f0\u9084\u958b\u653e\u63d0\u540d <a href=\"https:\/\/ar.snap.com\/ghost\">\u9b3c<\/a> AR\u5275\u65b0\u5be6\u9a57\u5ba4\u3002 Ghost \u5c07\u5141\u8a31\u611f\u8208\u8da3\u7684\u5275\u4f5c\u8005\u548c\u958b\u767c\u8005\u901a\u904e\u70ba\u6bcf\u500b\u9805\u76ee\u63d0\u4f9b\u9ad8\u9054 $150,000 \u7684\u8cc7\u52a9\u4f86\u63a2\u7d22\u5275\u610f\u548c\u6280\u8853 AR \u7684\u53ef\u80fd\u6027\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Spectacles\"><\/span><strong>\u773c\u93e1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Snapchat \u9084\u4ecb\u7d39\u4e86\u5b83\u7684 <a href=\"https:\/\/www.spectacles.com\/new-spectacles\">\u4e0b\u4e00\u4ee3 AR \u773c\u93e1<\/a>&nbsp;\u5e36\u4f86\u65b0\u7684\u8996\u89d2\uff0c\u5982\u9ad4\u9a57\u85dd\u8853\u3001\u5b78\u7fd2\u3001\u73a9\u904a\u6232\u548c\u8cfc\u7269\u3002\u901a\u904e\u9023\u63a5\u93e1\u982d\u3001\u8010\u529b\u6a21\u5f0f\u548c\u4f4d\u7f6e\u89f8\u767c\u5668\uff0c\u65b0\u7684 AR Spectacles \u5c07\u63d0\u4f9b\u66f4\u52a0\u8eab\u81e8\u5176\u5883\u7684\u9ad4\u9a57\u3002<\/p>\n\n\n\n<p>Snapchat \u6176\u795d\u5176\u5e74\u5ea6\u93e1\u982d\u76db\u6703 <a href=\"https:\/\/newsroom.snap.com\/lens-fest-2021\">2021 \u5e74 12 \u6708 7 \u65e5<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Snapchat \u6176\u795d\u5176\u5e74\u5ea6\u93e1\u982d\u76db\u6703\uff0c\u5b83\u7a81\u986f\u4e86 2022 \u5e74\u7684\u5de8\u5927\u589e\u9577\u6f5b\u529b\u3002\u71df\u92b7\u4eba\u54e1\u61c9\u5bc6\u5207\u95dc\u6ce8\u9019\u7a2e\u589e\u9577\uff0c\u56e0\u70ba Snapchat \u5177\u6709\u6210\u70ba\u5168\u7403\u4e3b\u8981\u5ee3\u544a\u5e73\u53f0\u7684\u5de8\u5927\u6f5b\u529b\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/newsroom.snap.com\/lens-fest-2021\">https:\/\/newsroom.snap.com\/lens-fest-2021<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Starting the 7th of December, Snapchat celebrates its annual lens fest. It is a yearly week-long celebration featuring Snapchat\u2019s interactive AR lenses. This year, AR lenses for the deaf and local AR lenses have been added. They blend well together with AR holiday shopping gallery and multi-format delivery. Snapchat\u2019s annual Lens Fest commences from 07 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":13612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[37,316,6],"tags":[2846,1793,1182,1795,2848,39,2847,2849],"class_list":["post-13582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-snapchat-zh-hant","category-social-media-marketing","category-social-media-","tag-api-library","tag-ar-spectacles","tag-lens-fest","tag-lens-studio","tag-real-world-physics","tag-snapchat","tag-sounds-library","tag-world-mesh"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapchat Celebrates Its Annual Lens Fest - Social Stand<\/title>\n<meta name=\"description\" content=\"Starting the 7th of December, Snapchat celebrates its annual lens fest. It is a yearly week-long celebration featuring Snapchat\u2019s interactive AR lenses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/snapchat-celebrates-its-annual-lens-fest\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat Celebrates Its Annual Lens Fest - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Starting the 7th of December, Snapchat celebrates its annual lens fest. 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