{"id":13415,"date":"2021-12-02T10:51:46","date_gmt":"2021-12-02T02:51:46","guid":{"rendered":"https:\/\/social-stand.com\/?p=13415"},"modified":"2021-12-02T10:51:54","modified_gmt":"2021-12-02T02:51:54","slug":"uncover-the-magic-of-disney-content-marketing","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/uncover-the-magic-of-disney-content-marketing\/","title":{"rendered":"\u63ed\u958b\u8fea\u58eb\u5c3c+\u5167\u5bb9\u71df\u92b7\u7684\u9b54\u529b"},"content":{"rendered":"<p>\u8fea\u58eb\u5c3c+\u7d42\u65bc\u5728\u9999\u6e2f\u63a8\u51fa\u4e86\uff01\u6700\u8fd1\u95dc\u65bc\u5982\u4f55\u5145\u5206\u5229\u7528\u516d\u500b\u7528\u6236\u914d\u7f6e\u6587\u4ef6\u7684\u8a0e\u8ad6\u6d6e\u51fa\u6c34\u9762\u3002\u54ea\u4e9b\u96fb\u5f71\u503c\u5f97\u770b\u548c\u91cd\u770b\uff1f\u54ea\u500b\u7cfb\u5217\u6700\u6709\u8da3\uff0c\u7b49\u7b49\uff1f\u9664\u4e86\u8fea\u65af\u5c3c\u539f\u6709\u7684\u54c1\u724c\u50f9\u503c\u5916\uff0c\u5ee3\u544a\u5546\u9084\u61c9\u8003\u616e\u5176\u71df\u92b7\u6280\u5de7&nbsp;<a href=\"https:\/\/www.disneyplus.com\/\">\u8fea\u58eb\u5c3c+<\/a>&nbsp;\u5df2\u63a1\u7528\u4f7f\u5176\u63a8\u51fa\u662f\u6210\u529f\u7684\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 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class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/uncover-the-magic-of-disney-content-marketing\/#Adopting_the_Strategy_of_Recycling_Ones_Content\" >\u63a1\u53d6\u5faa\u74b0\u5229\u7528\u5167\u5bb9\u7684\u7b56\u7565<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/uncover-the-magic-of-disney-content-marketing\/#Building_a_Brand_Community\" >\u6253\u9020\u54c1\u724c\u793e\u5340<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Being_Able_to_Launch_a_Countdown_Is_a_Demonstration_of_a_Brands_Ability\"><\/span><strong>\u80fd\u5920\u555f\u52d5\u5012\u8a08\u6642\u662f\u54c1\u724c\u80fd\u529b\u7684\u9ad4\u73fe\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u63a8\u51fa\u7522\u54c1\u6216\u670d\u52d9\u7684\u5012\u8a08\u6642\u7d55\u5c0d\u4e0d\u662f\u4ec0\u9ebc\u65b0\u9bae\u4e8b\u3002\u80fd\u5920\u904b\u7528\u9019\u6a23\u7684\u7406\u5ff5\uff0c\u4e5f\u662f\u54c1\u724c\u80fd\u529b\u7684\u9ad4\u73fe\u3002\u662f\u56e0\u70ba\u7522\u54c1\u6216\u670d\u52d9\u672c\u8eab\u5fc5\u9808\u8db3\u5920\u5438\u5f15\u4eba\uff0c\u8db3\u4ee5\u8b93\u4eba\u671f\u5f85\u3002&nbsp;<\/p>\n\n\n\n<p>\u8a31\u591a\u71df\u92b7\u9805\u76ee\u90fd\u662f\u70ba\u4e86\u8d95\u4e0a\u767c\u5e03\u65e5\u671f\u800c\u5306\u5fd9\u5b8c\u6210\u7684\u3002\u56e0\u6b64\uff0c\u975e\u5e38\u611f\u8b1d\u8003\u616e\u5012\u8a08\u6642\u7684\u9805\u76ee\u3002 Disney+\u63a8\u51fa\u524d\u7684\u5012\u8a08\u6642\uff0c\u7121\u8ad6\u662f\u5728\u4e92\u806f\u7db2\u4e0a\u9084\u662f\u5728\u96fb\u8996\u8857\u7684\u5ee3\u544a\u724c\u4e0a\u5c55\u793a\uff0c\u90fd\u8b93\u6574\u500b\u71df\u92b7\u9805\u76ee\u6709\u6642\u9593\u5728\u5e02\u5834\u4e0a\u9810\u71b1\uff08\u6216\u9810\u71b1\uff09\u3002&nbsp;<\/p>\n\n\n\n<p>\u8a08\u5283\u5012\u8a08\u6642\u5c0d\u8fea\u58eb\u5c3c\u4f86\u8aaa\u4e26\u6c92\u6709\u4ec0\u9ebc\u5927\u7684\u6311\u6230\uff0c\u56e0\u70ba&nbsp;<a href=\"https:\/\/doubleuvideo.com\/an-easier-way-to-upload-instagram-video\/\">\u62cd\u651d<\/a>&nbsp;\u901a\u5e38\u9700\u8981\u6578\u5e74\u624d\u80fd\u5b8c\u6210\u3002\u5982\u679c\u4f01\u696d\u4e3b\u548c\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u66f4\u597d\u5730\u8a08\u5283\uff0c\u4ed6\u5011\u53ef\u4ee5\u907f\u514d\u5009\u4fc3\u63a8\u51fa&nbsp;<a href=\"https:\/\/berniewong.net\/that-stack-of-unexecuted-marketing-plans\/\">\u71df\u92b7\u8a08\u5283<\/a>&nbsp;\u5728\u7522\u751f\u8db3\u5920\u7684\u7092\u4f5c\u4e4b\u524d\u904e\u65e9\u7d50\u675f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adopting_the_Strategy_of_Recycling_Ones_Content\"><\/span><strong>\u63a1\u53d6\u5faa\u74b0\u5229\u7528\u5167\u5bb9\u7684\u7b56\u7565<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4f5c\u70ba\u4e00\u7a2e\u5a92\u9ad4\u5f62\u5f0f\uff0cDisney+ \u7684\u5167\u5bb9\u7576\u7136\u662f\u5b83\u7684\u5f37\u9805\u3002\u5bc6\u5207\u95dc\u6ce8\u8a31\u591a\u7bc0\u76ee\u7684\u63a8\u5ee3\u662f\u5982\u4f55\u7279\u5225\u7b56\u5283\u7684\u3002&nbsp;<\/p>\n\n\n\n<p>\u5728\u67d0\u4e9b\u7279\u6b8a\u5834\u5408\uff0c\u4f8b\u5982\u53bb\u5e74 11 \u6708 18 \u65e5\u7c73\u5947\u548c\u7c73\u59ae\u7684\u751f\u65e5\uff0c\u60a8\u6703\u5728\u8fea\u58eb\u5c3c\u7684\u793e\u4ea4\u5a92\u9ad4\u4e0a\u770b\u5230\u4e00\u7cfb\u5217\u7d93\u5178\u5716\u7247\u3002\u8fea\u58eb\u5c3c+\u63a8\u51fa\u524d\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u5012\u8a08\u6642\u4e5f\u6d89\u53ca\u7cbe\u5fc3\u7b56\u5283\u3002\u60f3\u5fc5\u8fea\u58eb\u5c3c\u65b9\u9762\u4e5f\u4e0b\u4e86\u4e0d\u5c11\u529f\u592b\uff0c\u6bd4\u5982\u7c4c\u5283\u9999\u6e2f\u958b\u7403\u6176\u5178\uff0c\u5168\u9577&nbsp;<a href=\"https:\/\/social-stand.com\/zh\/facebook-will-hold-its-first-ever-paid-movie-premiere\/\">\u9996\u6620\u5f0f<\/a>\u3001\u5ba3\u50b3\u6750\u6599\u3001\u9577\u6b4c\u6216\u5176\u4ed6\u6355\u6349\u8fea\u58eb\u5c3c+\u5167\u5bb9\u7cbe\u9ad3\u7684\u7248\u672c\u3002&nbsp;<\/p>\n\n\n\n<p>\u7528\u7cbe\u5fc3\u88fd\u4f5c\u7684\u8996\u983b\uff0c&nbsp;<a href=\"https:\/\/doubleuvideo.com\/youtube-launches-reusing-previous-upload-details-new-membership-tab-and-more-mobile-views-performance\/\">\u91cd\u65b0\u5229\u7528\u5167\u5bb9<\/a>&nbsp;\u53ef\u4ee5\u6700\u5927\u5316\u7d50\u679c\u3002\u5f9e\u904e\u53bb\u7684\u7c21\u55ae\u5ee3\u544a\u5230\u7ba1\u7406\u793e\u4ea4\u5a92\u9ad4\u5167\u5bb9\uff0c\u71df\u92b7\u4eba\u54e1\u4e5f\u201c\u88ab\u8feb\u201d\u627f\u64d4\u8d77\u66f4\u5927\u7684\u5a92\u9ad4\u8cac\u4efb\u3002&nbsp;<\/p>\n\n\n\n<p>\u5927\u6982\u5927\u5bb6\u9664\u4e86\u628a\u201c\u56de\u6536\u201d\u4f5c\u70ba\u53e6\u4e00\u7a2e\u5ba3\u50b3\u5f62\u5f0f\u5916\uff0c\u9084\u5b78\u4e86\u4e00\u5169\u500b\u6280\u5de7\uff0c\u6bd4\u5982\u4e0d\u786c\u8ce3\u3002\u7576\u7136\uff0c\u8fea\u58eb\u5c3c\u7684\u96fb\u5f71\u548c\u77ed\u7247\u64ad\u51fa\u5f8c\uff0c\u9019\u4e26\u4e0d\u662f\u7d50\u675f\u3002\u5b83\u5011\u5c07\u5728 Disney+ \u7684\u793e\u4ea4\u5a92\u9ad4\u9801\u9762\u4e0a\u9032\u884c\u7de8\u8f2f\u548c\u91cd\u8907\u4f7f\u7528\uff0c\u6216\u91cd\u65b0\u61c9\u7528\u65bc\u7279\u5b9a\u4e3b\u984c\uff0c\u53ea\u8981\u5b83\u5011\u80fd\u88ab\u5f88\u597d\u5730\u91cd\u8ff0\u3002\u5176\u5be6\u54c1\u724c\u5728\u505a\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u7684\u6642\u5019\uff0c\u9664\u4e86\u76f2\u76ee\u8ffd\u8d95\u65b0\u984c\u6750\uff0c\u9084\u61c9\u8a72\u767c\u5c55&nbsp;<a href=\"https:\/\/social-stand.com\/zh\/youtube-tests-insights-on-evergreen-videos\/\">\u5e38\u7da0<\/a>&nbsp;\u53ef\u4ee5\u4e0d\u5b9a\u6642\u201c\u5faa\u74b0\u201d\u63a8\u51fa\u7684\u5167\u5bb9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_a_Brand_Community\"><\/span><strong>\u6253\u9020\u54c1\u724c\u793e\u5340<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u70ba\u4e86\u907f\u514d\u7247\u9762\uff0c\u8b93\u6211\u5011\u4e0d\u50c5\u63d0\u5230\u8fea\u58eb\u5c3c\u6240\u505a\u7684\u4e8b\u60c5\u7684\u597d\u8655\u3002\u5169\u5e74\u524d\uff0c\u8fea\u58eb\u5c3c+\u5728\u7f8e\u570b\u7684\u63a8\u51fa\u5df2\u7d93\u9032\u5165\u5012\u8a08\u6642\u3002\u5982\u679c\u6211\u5011\u8003\u616e\u9019\u4e00\u7cfb\u5217\u4e8b\u4ef6\uff0c\u8fea\u58eb\u5c3c\u5c07\u5176\u63a8\u51fa\u662f\u975e\u5e38\u660e\u667a\u7684&nbsp;<a href=\"https:\/\/d23.com\/d23-expo-2022\/\">D23 \u4e16\u535a\u6703<\/a>\uff0c\u70ba\u8fea\u65af\u5c3c\u6b7b\u5fe0\u7c89\u8209\u8fa6\u7684\u5e74\u5ea6\u5927\u6703\u3002\u9019\u6b21\u5e74\u6703\u6c92\u6709\u5927\u7684\u5ba3\u50b3\uff0c\u4e3b\u8981\u91dd\u5c0d\u5fe0\u5be6\u7c89\u7d72\u3002\u9078\u64c7\u5728\u672c\u6b21\u5e74\u6703\u4e0a\u7387\u5148\u63a8\u51fa\uff0c\u4fdd\u8b49\u4e86\u5b83\u5c07\u5728\u4e00\u7fa4\u5927\u4f7f\u4e2d\u5efa\u7acb\u52e2\u982d\u4e26\u53d7\u5230\u597d\u8a55\u3002\u7562\u7adf\uff0c\u5c0d\u65bc\u4e00\u500b\u54c1\u724c\u4f86\u8aaa\uff0c\u5efa\u7acb\u4e00\u500b\u793e\u5340\u4e5f\u5f88\u91cd\u8981\u3002\u4f3c\u4e4e Facebook \u7fa4\u7d44\u4e2d\u51fa\u73fe\u7684 Discord \u7fa4\u7d44\u5f15\u8d77\u4e86\u66f4\u5927\u7684\u95dc\u6ce8\u3002<\/p>\n\n\n\n<p>\u9019\u662f\u71df\u92b7\u4eba\u54e1\u5728\u898f\u5283\u81ea\u5df1\u54c1\u724c\u7684\u793e\u5340\u6230\u7565\u6642\u61c9\u8a72\u8003\u616e\u7684\u554f\u984c\u3002\u7576\u7136\uff0c\u8aaa\u8d77\u4f86\u5bb9\u6613\u505a\u8d77\u4f86\u96e3\u3002\u5efa\u7acb\u548c\u7dad\u8b77\u4e00\u500b\u793e\u5340\u4e26\u4e0d\u50cf\u5728\u60a8\u7684\u54c1\u724c\u9801\u9762\u4e0a\u767c\u5e03\u4e00\u5169\u500b\u5e16\u5b50\u7136\u5f8c\u901a\u904e\u6d88\u606f\u9032\u884c\u4ea4\u4e92\u90a3\u9ebc\u7c21\u55ae\u3002\u8ffd\u96a8\u8005\u671f\u5f85\u901a\u904e\u5167\u5bb9\u3001\u4e92\u52d5\u548c\u5927\u91cf\u904b\u71df\u8cc7\u6e90\u5efa\u7acb\u4e00\u7a2e\u9577\u671f\u800c\u771f\u8aa0\u7684\u95dc\u4fc2\u3002\u8a71\u96d6\u5982\u6b64\uff0c\u54c1\u724c\u5728\u591a\u5e74\u524d\u4e5f\u7d44\u7e54\u4e86\u4e00\u4e9b\u535a\u4e3b\u6d3b\u52d5\u3002\u4e8b\u5be6\u4e0a\uff0c\u9019\u662f\u4e00\u500b\u9762\u5c0d\u9762\u7684\u7248\u672c\u00a0<a href=\"https:\/\/berniewong.net\/wake-up-build-the-most-genuine-brand-equity\/\">\u5efa\u7acb\u793e\u5340<\/a>.<\/p>\n\n\n\n<p><strong>\u539f\u59cb\u4f86\u6e90\uff1a <\/strong><a href=\"https:\/\/berniewong.net\/uncover-the-magic-of-disney-content-marketing\/\">https:\/\/berniewong.net\/uncover-the-magic-of-disney-content-marketing\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Disney+ has finally launched in Hong Kong! Recent discussions have surfaced over how to make the most of the six user profiles. Which movies are worth watching and re-watching? Which series is the most interesting, and so on? Apart from Disney\u2019s original brand value, advertisers should also consider the marketing techniques which&nbsp;Disney+&nbsp;has adopted to make [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":13416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,316,6],"tags":[2809,86,2808,1362],"class_list":["post-13415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-social-media-marketing","category-social-media-","tag-brand-community","tag-content-marketing","tag-disney","tag-recycling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uncover The Magic of Disney+ Content Marketing - Social Stand<\/title>\n<meta name=\"description\" content=\"Disney+ has finally launched in Hong Kong! Recent discussions have surfaced over how to make the most of the six user profiles. Which movies are worth\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/uncover-the-magic-of-disney-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uncover The Magic of Disney+ Content Marketing - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Disney+ has finally launched in Hong Kong! Recent discussions have surfaced over how to make the most of the six user profiles. 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