{"id":13182,"date":"2021-11-22T09:00:08","date_gmt":"2021-11-22T01:00:08","guid":{"rendered":"https:\/\/social-stand.com\/?p=13182"},"modified":"2021-11-25T11:03:11","modified_gmt":"2021-11-25T03:03:11","slug":"a-recap-on-cpa-australias-social-selling-why-you-should-care-and-how-to-do-it-right","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/a-recap-on-cpa-australias-social-selling-why-you-should-care-and-how-to-do-it-right\/","title":{"rendered":"\u6fb3\u6d32\u6703\u8a08\u5e2b\u516c\u6703\u7684\u793e\u6703\u92b7\u552e\u56de\u9867\uff1a\u70ba\u4ec0\u9ebc\u4f60\u61c9\u8a72\u95dc\u5fc3\u4ee5\u53ca\u5982\u4f55\u505a\u5c0d"},"content":{"rendered":"<p>\u901a\u904e\u793e\u4ea4\u5a92\u9ad4\u7ba1\u7406\u54c1\u724c\u9700\u8981\u60a8\u6355\u6349\u6b63\u78ba\u7684\u8da8\u52e2\u4e26\u4f7f\u7528\u6b63\u78ba\u7684\u8a9e\u8a00\u3002\u6700\u5f8c 11<sup>th<\/sup> \u5341\u4e00\u6708\uff0c <a href=\"https:\/\/berniewong.net\/\">Bernie Wong<\/a>, \u5275\u59cb\u4eba <a href=\"https:\/\/social-stand.com\/zh\/facebook-welcomed-a-new-oversight-board\/\">\u793e\u6703\u7acb\u5834<\/a>\uff0c\u53c3\u52a0\u4e86\u4e00\u500b 1 \u5c0f\u6642\u7684\u6578\u5b57\u7814\u8a0e\u6703\uff0c\u5167\u5bb9\u6d89\u53ca\u793e\u4ea4\u92b7\u552e\u3001\u60a8\u70ba\u4ec0\u9ebc\u8981\u95dc\u5fc3\u4ee5\u53ca\u5982\u4f55\u6b63\u78ba\u5730\u505a\u3002\u672c\u6b21\u6d3b\u52d5\u7531\u4e2d\u5c0f\u4f01\u696d\u59d4\u54e1\u6703\u4e3b\u8fa6&nbsp;<a href=\"https:\/\/www.cpaaustralia.com.au\/\">\u6fb3\u6d32\u6703\u8a08\u5e2b\u516c\u6703<\/a>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/a-recap-on-cpa-australias-social-selling-why-you-should-care-and-how-to-do-it-right\/#Social_Media_Usage_Around_the_World\" >\u4e16\u754c\u5404\u5730\u7684\u793e\u4ea4\u5a92\u9ad4\u4f7f\u7528\u60c5\u6cc1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/a-recap-on-cpa-australias-social-selling-why-you-should-care-and-how-to-do-it-right\/#The_Pandemic_Inference_for_Social_Media_Use\" >\u793e\u4ea4\u5a92\u9ad4\u4f7f\u7528\u7684\u5927\u6d41\u884c\u63a8\u65b7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/a-recap-on-cpa-australias-social-selling-why-you-should-care-and-how-to-do-it-right\/#DOs_and_DONTs_on_Social_Media_with_the_Audience\" >\u8207\u89c0\u773e\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u6ce8\u610f\u4e8b\u9805<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/a-recap-on-cpa-australias-social-selling-why-you-should-care-and-how-to-do-it-right\/#Social_Media_on_B2B_Marketing\" >B2B\u71df\u92b7\u793e\u4ea4\u5a92\u9ad4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/a-recap-on-cpa-australias-social-selling-why-you-should-care-and-how-to-do-it-right\/#How_to_Bridge_the_Generation_Gaps_in_Social_Media_Marketing\" >\u5982\u4f55\u5f4c\u5408\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u4e2d\u7684\u4ee3\u6e9d<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><a href=\"https:\/\/es.linkedin.com\/in\/yuka-nakasone-7b381b\">\u4e2d\u66fe\u6839\u7531\u9999<\/a>, \u9996\u5e2d\u6230\u7565\u5b98 <a href=\"https:\/\/www.globalbridge.es\/\">\u5168\u7403\u6a4b\u6a11<\/a>.\u4e3b\u6301\u4e86\u95dc\u65bc\u793e\u4ea4\u5a92\u9ad4\u7ba1\u7406\u7684\u5c0f\u7d44\u8a0e\u8ad6\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/uk.linkedin.com\/in\/timothyhughessocialselling\">\u8482\u59c6\u00b7\u4f11\u65af<\/a>, \u9996\u5e2d\u57f7\u884c\u5b98\u517c\u806f\u5408\u5275\u59cb\u4eba <a href=\"https:\/\/dlaignite.com\/\">DLA \u9ede\u71c3<\/a>,&nbsp;<\/li><li><a href=\"https:\/\/uk.linkedin.com\/in\/lahceneguerrouj\">\u62c9\u8d6b\u585e\u5167\u00b7\u683c\u9b6f\u4f0a<\/a>, EMEA \u5167\u5bb9\u71df\u92b7\u7b56\u7565\u7d93\u7406 <a href=\"https:\/\/www.salesforce.com\/\">\u92b7\u552e\u968a\u4f0d<\/a>.<\/li><\/ul>\n\n\n\n<p>\u6b63\u5982 Yuka \u6240\u63d0\u5230\u7684\uff0cBernie \u4ee3\u8868\u4e9e\u6d32\u5730\u5340\u70ba\u4f01\u696d\u63d0\u4f9b\u66f4\u5168\u9762\u7684\u793e\u4ea4\u5a92\u9ad4\u7ba1\u7406\u8996\u5716\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Usage_Around_the_World\"><\/span><strong>\u4e16\u754c\u5404\u5730\u7684\u793e\u4ea4\u5a92\u9ad4\u4f7f\u7528\u60c5\u6cc1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5c0f\u7d44\u8a0e\u8ad6\u5f9e Yuka \u5206\u4eab\u4e86\u4e00\u4e9b\u91cd\u8981\u7684\u793e\u4ea4\u5a92\u9ad4\u7d71\u8a08\u6578\u64da\u958b\u59cb <a href=\"https:\/\/sg.linkedin.com\/in\/eskimon\">\u897f\u8499\u00b7\u574e\u666e<\/a>, Kepios \u7684\u5275\u59cb\u4eba\u517c\u9996\u5e2d\u57f7\u884c\u5b98\u3002\u5b83\u5011\u662f\u622a\u81f3 2021 \u5e74 10 \u6708\u7684\u6700\u65b0\u7d71\u8a08\u66f4\u65b0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5168\u7403\u6709 45.5 \u5104\u6d3b\u8e8d\u7684\u793e\u4ea4\u5a92\u9ad4\u7528\u6236\u3002<\/li><li>\u9019\u76f8\u7576\u65bc\u5168\u7403\u4eba\u53e3\u7684 57.6%\u3002<\/li><li>\u793e\u4ea4\u5a92\u9ad4\u7528\u6236\u7684\u5e74\u589e\u9577\u7387\u70ba+9.9%\uff0c\u53734.09\u5104\u3002\u76f8\u7576\u65bc\u6bcf\u5929\u589e\u52a0\u8d85\u904e100\u842c\u6216\u6bcf\u79d2\u589e\u52a030\u500b\u65b0\u7528\u6236\u3002<\/li><li>\u4e00\u500b\u5178\u578b\u7684\u5168\u7403\u5728\u7dda\u7528\u6236\u5e73\u5747\u82b1\u8cbb 2 \u5c0f\u6642 27 \u5206\u9418\u4f7f\u7528\u793e\u4ea4\u5e73\u53f0\u3002\u6839\u64da\u76ee\u524d\u7684\u901f\u5ea6\uff0c\u5230 2022 \u5e74\uff0c\u5168\u4e16\u754c\u5c07\u82b1\u8cbb\u8d85\u904e 4 \u842c\u5104\u5c0f\u6642\u4f7f\u7528\u793e\u4ea4\u5a92\u9ad4\u3002\u6240\u4ee5&nbsp;<\/li><li>\u5728\u5168\u7403\u7bc4\u570d\u5167\uff0c\u793e\u4ea4\u5a92\u9ad4\u7528\u6236\u6bcf\u6708\u81f3\u5c11\u4f7f\u7528 6.7 \u500b\u793e\u4ea4\u5e73\u53f0\u3002\u9019\u4e9b\u793e\u4ea4\u5e73\u53f0\u5305\u62ec\u804a\u5929\u61c9\u7528\u3001\u5354\u4f5c\u5f48\u7403\u3001\u554f\u7b54\u670d\u52d9\u3001\u793e\u4ea4\u7db2\u7d61\u548c\u8996\u983b\u5e73\u53f0\u3002<\/li><li>\u5728 16 \u81f3 64 \u6b72\u7684\u4e92\u806f\u7db2\u7528\u6236\u4e2d\uff0c\u8d85\u904e\u5341\u5206\u4e4b\u4e03\u7684\u4eba\u8868\u793a\u4ed6\u5011\u5728 Google \u548c\u5176\u4ed6\u793e\u4ea4\u5e73\u53f0\u4e0a\u7814\u7a76\u54c1\u724c\u3001\u7522\u54c1\u548c\u670d\u52d9\u3002\u5728\u5e74\u8f15\u7528\u6236\uff0816 \u81f3 24 \u6b72\uff09\u4e2d\uff0c\u4ed6\u5011\u66f4\u6709\u53ef\u80fd\u4f7f\u7528\u793e\u4ea4\u5a92\u9ad4\u800c\u4e0d\u662f\u8c37\u6b4c\u3002<\/li><li>\u8d85\u904e\u4e09\u5206\u4e4b\u4e00\u7684 16 \u81f3 64 \u6b72\u4e92\u806f\u7db2\u7528\u6236\u8868\u793a\u4ed6\u5011\u4f9d\u8cf4\u793e\u4ea4\u5a92\u9ad4\u7372\u53d6\u65b0\u805e\u3002<\/li><li>\u4e94\u5206\u4e4b\u56db\u7684\u4e92\u806f\u7db2\u5de5\u4f5c\u5e74\u9f61\u7528\u6236\u8868\u793a\uff0c\u4ed6\u5011\u4f7f\u7528\u793e\u4ea4\u5a92\u9ad4\u8207\u540c\u4e8b\u3001\u5408\u4f5c\u5925\u4f34\u548c\u4f9b\u61c9\u5546\u4ea4\u6d41\u3002\u56e0\u6b64\uff0c\u793e\u4ea4\u5a92\u9ad4\u5728 B2B \u548c B2C \u4e16\u754c\u4e2d\u540c\u6a23\u91cd\u8981\u3002<\/li><\/ul>\n\n\n\n<p>\u56e0\u6b64\uff0c\u793e\u4ea4\u5a92\u9ad4\u4e0d\u50c5\u50c5\u662f\u4e00\u500b\u540c\u8cea\u7684\u6a5f\u6703\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Pandemic_Inference_for_Social_Media_Use\"><\/span><strong>\u793e\u4ea4\u5a92\u9ad4\u4f7f\u7528\u7684\u5927\u6d41\u884c\u63a8\u65b7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8a72\u5c0f\u7d44\u6307\u51fa\uff0c\u5927\u6d41\u884c\u52a0\u901f\u4e86\u793e\u4ea4\u5a92\u9ad4\u7684\u767c\u5c55\uff0c\u5c24\u5176\u662f\u793e\u4ea4\u92b7\u552e\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u4f2f\u5c3c\u5c07\u5176\u7a31\u70ba\u793e\u4ea4\u5546\u52d9\uff0c\u662f\u90e8\u5206\u71df\u92b7\u548c\u90e8\u5206\u92b7\u552e\u7684\u5408\u4f75\u3002\u4ed6\u9084\u8a0e\u8ad6\u4e86\u4e00\u53e3\u5927\u5c0f\u6216\u96f6\u98df\u5167\u5bb9\u7684\u8208\u8d77\u3002\u4ed6\u8aaa\uff0c\u793e\u4ea4\u5a92\u9ad4\u7528\u6236\u904e\u53bb\u5f88\u559c\u6b61\u4ed6\u5011\u3002\u4f2f\u5c3c\u8209\u4e86\u4e00\u500b\u5ba2\u6236\u7684\u4f8b\u5b50\u2014\u2014 <a href=\"https:\/\/hk.canon\/en\/consumer\">\u4f73\u80fd\u9999\u6e2f<\/a>\uff0c\u5728\u5927\u6d41\u884c\u671f\u9593\u5617\u8a66\u92b7\u552e $3,000 \u5230 $4,000 \u7684\u76f8\u6a5f\u3002&nbsp;<\/p>\n\n\n\n<p>\u5728\u5927\u6d41\u884c\u4e4b\u524d\uff0c\u5ba2\u6236\u7fd2\u6163\u65bc\u5728\u5be6\u9ad4\u5e97\u8cfc\u8cb7\u4f73\u80fd\u76f8\u6a5f\uff0c\u8b93\u5927\u4f7f\u6216\u92b7\u552e\u4eba\u54e1\u9032\u4e00\u6b65\u5354\u52a9\u4ed6\u5011\u4e86\u89e3\u76f8\u6a5f\u7684\u5de5\u4f5c\u539f\u7406\u3002\u5728\u5927\u6d41\u884c\u671f\u9593\uff0c\u4f73\u80fd\u8f49\u800c\u767c\u5e03\u5176\u5927\u4f7f\u7684\u5c0f\u8996\u983b\uff0c\u4ee5\u9032\u4e00\u6b65\u6559\u80b2\u4eba\u5011\u4e86\u89e3\u76f8\u6a5f\u7684\u5de5\u4f5c\u539f\u7406\u3002\u5b83\u4f7f\u5b83\u5011\u5728\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4e0a\u5448\u73fe\u548c\u53ef\u898b\u3002\u5b83\u9084\u5141\u8a31\u4ed6\u5011\u5728\u793e\u4ea4\u5a92\u9ad4\u793e\u5340\u548c\u7528\u6236\u4e4b\u9593\u5efa\u7acb\u4fe1\u4efb\u3002<\/p>\n\n\n\n<p>\u4f2f\u5c3c\u9032\u4e00\u6b65\u5f37\u8abf\u4e86\u5728\u793e\u4ea4\u5a92\u9ad4\u4e2d\u4fdd\u6301\u771f\u5be6\u7684\u91cd\u8981\u6027\u3002\u4ed6\u6307\u51fa\uff0c\u76f4\u64ad\u8ce3\u8ca8\u5728\u4e2d\u570b\u4e43\u81f3\u5168\u4e16\u754c\u90fd\u5927\u53d7\u6b61\u8fce\uff0c\u56e0\u70ba\u5b83\u4e0d\u53ea\u662f\u786c\u8ce3\u6771\u897f\u3002\u76f4\u64ad\u901a\u904e\u70ba\u89c0\u773e\u5e36\u4f86\u50f9\u503c\u4f86\u5e6b\u52a9\u5c55\u793a\u771f\u5be6\u6027\u3002&nbsp;<\/p>\n\n\n\n<p>\u76f4\u64ad\u662f\u4e00\u7a2e\u8001\u5f0f\u7684\u6771\u897f\uff0c\u4eba\u5011\u770b\u5230\u96fb\u8996\u5ee3\u544a\u4e26\u64a5\u6253\u96fb\u8a71\u8a02\u8cfc\u7522\u54c1\u3002\u7136\u5f8c\uff0c\u5b83\u8f49\u5411\u5728\u7dda\uff0c\u56e0\u70ba\u73fe\u4ee3\u6d88\u8cbb\u8005\u8981\u6c42\u54c1\u724c\u662f\u771f\u5be6\u7684\uff0c\u800c\u4e0d\u50c5\u50c5\u662f\u786c\u92b7\u552e\u3002\u6b64\u5916\uff0c\u7531\u65bc\u5ba2\u6236\u4e0d\u5fc5\u96e2\u958b\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\uff0c\u56e0\u6b64\u5728\u76f4\u64ad\u671f\u9593\u66f4\u5bb9\u6613\u8a02\u8cfc\u3002<\/p>\n\n\n\n<p>\u4f2f\u5c3c\u6307\u51fa\uff0c\u9999\u6e2f\u7684\u5927\u591a\u6578\u76f4\u64ad\u8005\u90fd\u4f7f\u7528 Facebook \u548c Instagram\u3002\u4f46\u6dd8\u5bf6\u548c\u4e9e\u99ac\u905c\u4ecd\u7136\u4f54\u64da\u76f4\u64ad\u92b7\u552e\u7684\u4e3b\u8981\u5730\u4f4d\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DOs_and_DONTs_on_Social_Media_with_the_Audience\"><\/span><strong>\u8207\u89c0\u773e\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u6ce8\u610f\u4e8b\u9805<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u622a\u81f3 2021 \u5e74 10 \u6708\uff0c\u524d 5 \u500b\u6700\u5e38\u7528\u7684\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u662f Facebook\u3002 YouTube\u3001WhatsApp\u3001Instagram \u548c Messenger\u3002\u6709\u8da3\u7684\u662f\uff0c\u5168\u7403\u6700\u53d7\u6b61\u8fce\u7684 3 \u5927\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u662f WhatsApp\u3001Facebook\u3001Instagram\u3001Twitter \u548c TikTok\u3002&nbsp;<\/p>\n\n\n\n<p>\u5c0d\u65bc\u4f2f\u5c3c\u4f86\u8aaa\uff0cWhatsApp 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href=\"https:\/\/www.amazon.com\/Value-Proposition-Design-Customers-Strategyzer\/dp\/1118968050\">\u50f9\u503c\u4e3b\u5f35<\/a>\u201d\u7531\u4e9e\u6b77\u514b\u65af\u00b7\u5967\u65af\u7279\u74e6\u723e\u5fb7\uff08Alex 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\u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/www.youtube.com\/watch?v=7d4iNODbDKk&amp;list=PL6uIqKfoBxngCEdig6uUwN2wBLySSCBUl&amp;index=5\">https:\/\/www.youtube.com\/watch?v=7d4iNODbDKk&amp;list=PL6uIqKfoBxngCEdig6uUwN2wBLySSCBUl&amp;index=5<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Managing brands&nbsp;through social media requires you to capture the right trends and&nbsp;speak the right language. Last 11th of November, Bernie Wong, Founder of Social Stand, participated in a 1-hour digital workshop about Social Selling, Why You Should Care, and How to Do It Right. The event was organized by the SME Committee&nbsp;of&nbsp;CPA Australia. Yuka Nakasone, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":13283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1963,316,6,7],"tags":[526,2724,2764],"class_list":["post-13182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bernie-wong","category-social-media-marketing","category-social-media-","category-social-stand","tag-bernie-wong","tag-cpa-australia","tag-social-media-selling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Recap on CPA Australia\u2019s Social Selling: Why You Should Care and How to Do It Right - Social Stand<\/title>\n<meta name=\"description\" content=\"Managing brands&nbsp;through social media requires you to capture the right trends and&nbsp;speak the right language. 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