{"id":13091,"date":"2021-11-19T08:21:00","date_gmt":"2021-11-19T00:21:00","guid":{"rendered":"https:\/\/social-stand.com\/?p=13091"},"modified":"2021-11-19T12:32:12","modified_gmt":"2021-11-19T04:32:12","slug":"google-adds-new-predictive-insights-personalized-for-businesses","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/google-adds-new-predictive-insights-personalized-for-businesses\/","title":{"rendered":"\u8c37\u6b4c\u70ba\u4f01\u696d\u6dfb\u52a0\u4e86\u65b0\u7684\u500b\u6027\u5316\u9810\u6e2c\u6d1e\u5bdf"},"content":{"rendered":"<p>Apple iOS 14.5 \u7684\u5be6\u65bd\u5c0d\u5ee3\u544a\u5b9a\u4f4d\u7522\u751f\u4e86\u91cd\u5927\u5f71\u97ff\u3002\u860b\u679c <a href=\"https:\/\/social-stand.com\/zh\/apples-ios-14-update-set-to-impact-instagrams-ad-targeting\/\">IDFA<\/a> \u9700\u8981\u8a2d\u5099\u7528\u6236\u7684\u8a31\u53ef\u624d\u80fd\u5141\u8a31\u6578\u64da\u8ddf\u8e2a\u3002\u6b63\u5982\u9810\u6e2c\u7684\u90a3\u6a23\uff0c\u5927\u591a\u6578\u7528\u6236\u9078\u64c7\u9000\u51fa\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u8f49\u5411\u5c0b\u627e\u62b5\u6d88\u9019\u7a2e\u5f71\u97ff\u7684\u65b9\u6cd5\u3002\u4f8b\u5982\uff0c\u8c37\u6b4c\u63a1\u7528\u4e86\u4e00\u7a2e\u65b0\u7684 <a href=\"https:\/\/social-stand.com\/zh\/google-announces-a-new-data-driven-conversion-model\/\">\u6578\u64da\u9a45\u52d5\u7684\u8f49\u63db<\/a> \u6a21\u578b\u548c <a href=\"https:\/\/social-stand.com\/zh\/google-introduces-smart-display-campaigns\/\">\u667a\u80fd\u5c55\u793a\u5ee3\u544a\u7cfb\u5217<\/a> \u4fc3\u9032 <a href=\"https:\/\/social-stand.com\/zh\/google-rolls-out-new-ecommerce-tools\/\">\u96fb\u5b50\u5546\u52d9<\/a>.\u5b83\u9084\u6dfb\u52a0\u4e86 <a href=\"https:\/\/social-stand.com\/zh\/google-analytics-adds-2-new-metrics\/\">\u65b0\u6307\u6a19<\/a> \u586b\u88dc\u7f3a\u5e2d 3<sup>rd<\/sup> \u7576\u4e8b\u4eba\u8cc7\u6599\u3002\u5982\u4eca\uff0cGoogle \u70ba\u4f01\u696d\u6dfb\u52a0\u4e86\u65b0\u7684\u500b\u6027\u5316\u9810\u6e2c\u6d1e\u5bdf\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/google-adds-new-predictive-insights-personalized-for-businesses\/#Google_Shopping_Holiday_100\" >\u8c37\u6b4c\u8cfc\u7269\u5047\u671f 100<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/google-adds-new-predictive-insights-personalized-for-businesses\/#Insights_Page\" >\u6d1e\u5bdf\u9801\u9762<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/google-adds-new-predictive-insights-personalized-for-businesses\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Shopping_Holiday_100\"><\/span><strong>\u8c37\u6b4c\u8cfc\u7269\u5047\u671f 100<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7528 <a href=\"about:blank\">\u8c37\u6b4c\u8cfc\u7269\u5047\u671f 100<\/a>.\u5b83\u5305\u542b\u5728\u5047\u671f\u671f\u9593\u5728\u7f8e\u570b\u6d41\u884c\u7684\u6d41\u884c\u985e\u5225\u548c\u7522\u54c1\u3002\u56e0\u6b64\uff0c\u54c1\u724c\u548c\u4f01\u696d\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u4eba\u5011\u5728\u5c0b\u627e\u4ec0\u9ebc\u3002\u56e0\u6b64\uff0c\u4ed6\u5011\u53ef\u4ee5\u63d0\u4f9b\u76f8\u95dc\u7684\u7522\u54c1\u548c\u670d\u52d9\u4f86\u4fc3\u9032\u767c\u73fe\u548c\u92b7\u552e\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Insights_Page\"><\/span><strong>\u6d1e\u5bdf\u9801\u9762<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8c37\u6b4c\u6b63\u5728\u6e2c\u8a66\u4e00\u500b\u65b0\u7684 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10256472\">\u898b\u89e3\u9801\u9762<\/a> \u5728\u8c37\u6b4c\u5ee3\u544a\u4e0b\u3002\u5b83\u65e8\u5728\u5e6b\u52a9\u54c1\u724c\u548c\u4f01\u696d\u4e86\u89e3\u4ed6\u5011\u5728\u5e02\u5834\u4e0a\u7684\u8868\u73fe\u3002\u5b83\u9084\u53ef\u4ee5\u8b93\u4ed6\u5011\u767c\u73fe\u5e02\u5834\u8da8\u52e2\u3002\u6d1e\u5bdf\u9801\u9762\u5206\u70ba\u62cd\u8ce3\u3001\u53d7\u773e\u3001\u6d88\u8cbb\u8005\u8208\u8da3\u3001\u9700\u6c42\u9810\u6e2c\u548c\u641c\u7d22\u7b49\u4e0d\u540c\u985e\u5225\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0cGoogle \u7684\u6d1e\u5bdf\u9801\u9762\u901a\u904e\u63d0\u4f9b\u60a8\u7684\u7522\u54c1\u5728\u904e\u53bb\u516d\u500b\u6708\u7684\u641c\u7d22\u8208\u8da3\u6578\u64da\uff0c\u70ba\u6bcf\u5bb6\u4f01\u696d\u91cf\u8eab\u5b9a\u5236\u3002\u5b83\u5011\u5e36\u6709\u96c6\u6210\u7684 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/3448398\">\u5efa\u8b70<\/a> \u5e6b\u52a9\u4f01\u696d\u8fc5\u901f\u63a1\u53d6\u884c\u52d5\u3002&nbsp;<\/p>\n\n\n\n<p>\u8c37\u6b4c\u70ba\u4f01\u696d\u6dfb\u52a0\u4e86\u65b0\u7684\u9810\u6e2c\u6d1e\u5bdf\u529b <a href=\"https:\/\/blog.google\/products\/ads-commerce\/holiday-consumer-trends-and-insights\/\">2021 \u5e74 11 \u6708 18 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8c37\u6b4c\u70ba\u4f01\u696d\u91cf\u8eab\u5b9a\u5236\u7684\u65b0\u9810\u6e2c\u6d1e\u5bdf\u53ef\u4ee5\u6975\u5927\u5730\u5e6b\u52a9\u71df\u92b7\u4eba\u54e1\u5b9a\u5236\u4ed6\u5011\u7684\u8c37\u6b4c\u5ee3\u544a\u548c\u6d3b\u52d5\u3002\u5b83\u5011\u53ef\u4ee5\u6210\u70ba\u63d0\u5347 Google \u71df\u92b7\u548c SEO \u6c34\u5e73\u7684\u5f37\u5927\u5de5\u5177\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/blog.google\/products\/ads-commerce\/holiday-consumer-trends-and-insights\/\">https:\/\/blog.google\/products\/ads-commerce\/holiday-consumer-trends-and-insights\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The implementation of Apple\u2019s iOS 14.5 has significantly impacted ad targeting. Apple\u2019s IDFA needed a device user\u2019s permission to allow data tracking. As predicted, most users opt out. That is why social media platforms shifted to finding ways to counteract the effect. Google, for one, adopted a new data-driven conversion model and smart display campaigns [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":13113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[408,316,6],"tags":[390,403,2758,2759,2760],"class_list":["post-13091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-social-media-marketing","category-social-media-","tag-google","tag-google-ads","tag-google-shopping-holiday-100","tag-insights-page","tag-predictive-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Adds New Predictive Insights Personalized for Businesses - Social Stand<\/title>\n<meta name=\"description\" content=\"The implementation of Apple\u2019s iOS 14.5 has significantly impacted ad targeting. Apple\u2019s IDFA needed a device user\u2019s permission to allow data tracking. As\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/google-adds-new-predictive-insights-personalized-for-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adds New Predictive Insights Personalized for Businesses - Social Stand\" \/>\n<meta property=\"og:description\" content=\"The implementation of Apple\u2019s iOS 14.5 has significantly impacted ad targeting. Apple\u2019s IDFA needed a device user\u2019s permission to allow data tracking. 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