{"id":12637,"date":"2021-11-05T10:45:09","date_gmt":"2021-11-05T02:45:09","guid":{"rendered":"https:\/\/social-stand.com\/?p=12637"},"modified":"2021-11-05T10:49:12","modified_gmt":"2021-11-05T02:49:12","slug":"facebooks-metaverse-if-all-goes-well","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebooks-metaverse-if-all-goes-well\/","title":{"rendered":"Facebook \u7684\u5143\u5b87\u5b99\uff1a\u5982\u679c\u4e00\u5207\u9806\u5229"},"content":{"rendered":"<p>Facebook \u5ba3\u5e03\u5c07\u5f88\u5feb\u66f4\u6539\u540d\u7a31\u3002\u5c0d\u6b64\uff0c\u7db2\u53cb\u5011\u5632\u8af7\u5730\u5efa\u8b70 Facebook \u61c9\u8a72\u66f4\u540d\u70ba\u201cThe Good and Nice Company, Not at All Evil\u201d\uff0c\u800c\u5176\u4ed6\u4eba\u5247\u51fa\u65bc\u507d\u61f7\u820a\u800c\u5efa\u8b70\u201cMySpace\u201d\u3002\u7576\u7136\uff0c\u9019\u4e9b\u90fd\u4e0d\u6703\u5be6\u73fe\u3002\u6709\u4eba\u767c\u73fe\uff0cFacebook \u6700\u8fd1\u6536\u8cfc\u4e86\u201cmeta.com\u201d\u548c\u201cmeta.org\u201d\u7b49 URL\u3002\u5b83\u5f15\u8d77\u4e86\u4eba\u5011\u7684\u731c\u6e2c\uff0c\u5b83\u7684\u65b0\u540d\u7a31\u5c07\u8207 <a href=\"https:\/\/social-stand.com\/zh\/facebook-forms-the-metaverse-project-group\/\">\u5143\u754c<\/a>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebooks-metaverse-if-all-goes-well\/#Understanding_the_Changes_Behind_Any_Rebranding\" >\u4e86\u89e3\u4efb\u4f55\u54c1\u724c\u91cd\u5851\u80cc\u5f8c\u7684\u8b8a\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebooks-metaverse-if-all-goes-well\/#Marks_Facebook_Virtual_Meetings\" >\u99ac\u514b\u7684 Facebook \u865b\u64ec\u6703\u8b70<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebooks-metaverse-if-all-goes-well\/#The_Structural_Development_of_the_Metaverse\" >\u5143\u754c\u7684\u7d50\u69cb\u767c\u5c55<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/facebooks-metaverse-if-all-goes-well\/#The_Corresponding_Metaverse_Marketing_Strategy\" >\u5c0d\u61c9\u7684\u5143\u754c\u71df\u92b7\u7b56\u7565<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_the_Changes_Behind_Any_Rebranding\"><\/span><strong>\u4e86\u89e3\u4efb\u4f55\u54c1\u724c\u91cd\u5851\u80cc\u5f8c\u7684\u8b8a\u5316<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.mi.com\/global\/\">\u5c0f\u7c73<\/a> \u63ed\u958b\u4e86\u65b0\u6a19\u8a8c\u7684\u9762\u7d17\uff0c\u5b83\u5728\u539f\u4f86\u6a19\u8a8c\u7684\u908a\u89d2\u8655\u5012\u5713\u89d2\u3002\u4ec0\u9ebc\u6642\u5019 <a href=\"about:blank\">\u8c37\u6b4c<\/a> \u66f4\u540d\u70ba Alphabet\uff0c\u800c\u4e0d\u50c5\u50c5\u662f\u66f4\u6539\u5fbd\u6a19\u3002\u76f8\u53cd\uff0c\u9019\u662f\u5c0d\u516c\u53f8\u7684\u96c6\u5718\u7bc4\u570d\u5167\u7684\u54c1\u724c\u91cd\u5851\u3002\u503c\u5f97\u95dc\u6ce8\u7684\u662f <a href=\"https:\/\/berniewong.net\/marketing-isnt-just-selling-but-also-branding\/\">\u54c1\u724c\u7406\u5ff5<\/a> \u548c\u4efb\u4f55\u6f5b\u5728\u7684\u50f9\u503c <a href=\"https:\/\/social-stand.com\/zh\/facebook-plans-to-rebrand-its-company-name\/\">\u54c1\u724c\u91cd\u5851<\/a>.\u5176\u4e2d\u5305\u62ec\u516c\u53f8\u767c\u5c55\u65b9\u5411\u7684\u91cd\u5927\u8b8a\u5316\u3002\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0cFacebook \u6b63\u5728\u66f4\u6539\u5176\u540d\u7a31\u3002\u5982\u679c\u5b83\u771f\u7684\u671d\u8457\u5143\u5b87\u5b99\u7684\u65b9\u5411\u767c\u5c55\uff0c\u90a3\u9ebc\u5b83\u7684\u65b0\u540d\u7a31\u5c31\u6703\u6697\u793a\u9019\u4e00\u9ede\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marks_Facebook_Virtual_Meetings\"><\/span><strong>\u99ac\u514b\u7684 Facebook \u865b\u64ec\u6703\u8b70<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/zuck\">\u99ac\u514b\u00b7\u624e\u514b\u4f2f\u683c<\/a> \u4e4b\u524d\u9080\u8acb\u4e86\u4f86\u81ea\u4e16\u754c\u5404\u5730\u7684\u4e0d\u540c\u77e5\u540d\u4eba\u58eb\u4f7f\u7528 <a href=\"https:\/\/social-stand.com\/zh\/facebook-introduces-horizon-workrooms\/\">\u5730\u5e73\u7dda\u5de5\u4f5c\u5ba4<\/a> \u8209\u884c\u865b\u64ec\u6703\u8b70\u3002\u5b83\u5c55\u793a\u4e86\u8a72\u5c0f\u7d44\u5728\u5c07\u5143\u7bc0\u5e36\u5165\u7528\u6236\u61c9\u7528\u7a0b\u5e8f\u6c34\u5e73\u65b9\u9762\u7684\u91cc\u7a0b\u7891\u3002\u81ea\u591a\u5e74\u524d\u6536\u8cfc Oculus \u4ee5\u4f86\uff0cAvatars \u7684\u5275\u5efa\u548c <a href=\"https:\/\/doubleuvideo.com\/facebook-experimenting-motion-effects-on-still-images\/\">\u7167\u7247\u7684\u4f7f\u7528<\/a> \u69cb\u5efa\u865b\u64ec\u7a7a\u9593\u662f Facebook \u6253\u9020\u5143\u5b87\u5b99\u516c\u53f8\u7684\u9ede\u9ede\u6ef4\u6ef4\u3002\u4e0d\u7ba1\u5b83\u7684\u65b0\u540d\u7a31\u662f\u5426\u771f\u6b63\u9ad4\u73fe\u4e86\u9019\u500b\u65b0\u65b9\u5411\uff0c\u6574\u500b\u96c6\u5718\u5728\u5176\u5ee3\u6cdb\u7684\u505a\u6cd5\u4e0a\u53ef\u80fd\u6c92\u6709\u932f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Structural_Development_of_the_Metaverse\"><\/span><strong>\u5143\u754c\u7684\u7d50\u69cb\u767c\u5c55<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u540d\u5b57 \u201d<a href=\"https:\/\/www.reuters.com\/technology\/what-is-metaverse-2021-10-18\/\">\u5143\u7bc0<\/a>\u201d\u6700\u8fd1\u5728\u91d1\u878d\u754c\u548c\u79d1\u6280\u754c\u6d41\u884c\u958b\u4f86\u3002\u9019\u500b\u8a5e\u4f86\u6e90\u65bc\u300a<a href=\"https:\/\/www.amazon.com\/Snow-Crash-Neal-Stephenson\/dp\/0553380958\">\u96ea\u5d29<\/a>\u201d\u4f5c\u8005\u5beb\u7684 <a href=\"https:\/\/www.nealstephenson.com\/\">\u5c3c\u723e\u53f2\u8482\u82ac\u68ee<\/a>.\u672c\u8cea\u4e0a\uff0c\u5b83\u662f\u865b\u64ec\u4e16\u754c\uff08VR\uff09\u7684\u589e\u5f37\u7248\u3002\u503c\u5f97\u601d\u8003\u7684\u662f\uff0c\u9019\u500b\u7a7a\u9593\uff0c\u5728\u66f8\u4e2d\u88ab\u7a31\u70ba\u5143\u5b87\u5b99\uff0c\u662f\u50cf 1992 \u5e74\u7684\u5c0f\u8aaa\u90a3\u6a23\u7531\u5354\u8b70\u7d44\u7e54\u96c6\u4e2d\u7ba1\u7406\uff0c\u9084\u662f\u50cf Web 3.0 \u7684\u65b9\u5411\u4e00\u6a23\u8b8a\u5f97\u66f4\u52a0\u5206\u6563\u3002\u7576\u4f60\u770b\u5230\u4eba\u5011\u5728\u8ac7\u8ad6\u672a\u4f86\u6642\u5c07\u57fa\u65bc\u5340\u584a\u93c8\u7684 NFT \u8207\u5143\u5b87\u5b99\u806f\u7e6b\u8d77\u4f86\u6642\uff0c\u7b54\u6848\u53ef\u80fd\u6703\u6d6e\u73fe\u5728\u8166\u6d77\u4e2d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Corresponding_Metaverse_Marketing_Strategy\"><\/span><strong>\u5c0d\u61c9\u7684\u5143\u754c\u71df\u92b7\u7b56\u7565<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8a72\u6280\u8853\u7684\u8a31\u591a\u61c9\u7528\u4e26\u4e0d\u50cf\u6211\u60f3\u50cf\u7684\u90a3\u9ebc\u9059\u9060\u3002\u4f5c\u70ba...\u7684\u4e00\u90e8\u5206 <a href=\"https:\/\/berniewong.net\/bernie-wong-teaches-digital-marketing-for-the-hktdcs-digital-academy\/\">\u6578\u5b57\u71df\u92b7\u57f9\u8a13<\/a>\uff0c\u6211\u66fe\u5728\u73fe\u5834\u5617\u8a66\u904e\u4f7f\u7528\u4eba\u5de5\u667a\u80fd\u5beb\u6587\u6848\u7684\u6f14\u793a\uff0c\u9019\u5df2\u7d93\u6210\u70ba\u4e00\u7a2e\u53ef\u4ee5\u61c9\u7528\u7684\u6280\u8853\u3002\u96d6\u7136\u5143\u754c\u9084\u8655\u65bc\u6982\u5ff5\u968e\u6bb5\uff0c\u4f46\u5728\u88fd\u5b9a\u696d\u52d9\u548c\u71df\u92b7\u7b56\u7565\u6642\uff0c\u9664\u4e86\u6700\u57fa\u672c\u7684\u6280\u8853\u6539\u9020\u5916\uff0c\u6211\u8a8d\u70baCRM\u548c\u7528\u6236\u9ad4\u9a57\u662f\u8207\u5143\u754c\u5bc6\u5207\u76f8\u95dc\u7684\u5169\u500b\u5143\u7d20\u3002\u60a8\u662f\u5426\u5c07\u9019\u5169\u500b\u8981\u7d20\u7d0d\u5165\u60a8\u7684\u71df\u92b7\u8a08\u5283\uff1f<\/p>\n\n\n\n<p><strong>\u539f\u59cb\u4f86\u6e90<\/strong>: <a href=\"https:\/\/berniewong.net\/facebooks-metaverse-if-all-goes-well\/\">https:\/\/berniewong.net\/facebooks-metaverse-if-all-goes-well\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook has announced that it will be changing its name very soon. In response, netizens have mockingly suggested that Facebook should change its name to &#8220;The Good and Nice Company, Not at All Evil,&#8221; while others have suggested \u201cMySpace\u201d out of pseudo-nostalgia. Of course, neither of these will materialize. Some people have discovered that Facebook [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":12638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,5,316,6],"tags":[2634,2674,2673,540],"class_list":["post-12637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-facebook","category-social-media-marketing","category-social-media-","tag-metaverse","tag-rebranding","tag-structural-development","tag-virtual"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook\u2019s Metaverse: If All Goes Well - Social Stand<\/title>\n<meta name=\"description\" content=\"Facebook has announced that it will be changing its name very soon. 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