{"id":12622,"date":"2021-11-05T07:32:53","date_gmt":"2021-11-04T23:32:53","guid":{"rendered":"https:\/\/social-stand.com\/?p=12622"},"modified":"2021-11-05T11:42:08","modified_gmt":"2021-11-05T03:42:08","slug":"google-publishes-local-holiday-guide","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/google-publishes-local-holiday-guide\/","title":{"rendered":"\u8c37\u6b4c\u767c\u5e03\u7576\u5730\u5047\u671f\u6307\u5357"},"content":{"rendered":"<p>\u6bcf\u500b\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u90fd\u5c07\u5728\u5047\u671f\u671f\u9593\u64f4\u5927\u696d\u52d9\u3002\u4e00\u65b9\u9762\uff0c\u8c37\u6b4c\u4e00\u76f4\u5728\u70ba\u5047\u671f\u63a8\u51fa\u65b0\u529f\u80fd\u548c\u5de5\u5177\u3002\u9996\u5148\uff0c\u5b83\u63a8\u51fa\u4e86 <a href=\"https:\/\/social-stand.com\/zh\/google-launches-google-for-creators\/\">\u8c37\u6b4c\u5275\u4f5c\u8005<\/a>\uff0c\u69cb\u5efa\u6578\u5b57\u5167\u5bb9\u7684\u8cc7\u6e90\u4e2d\u5fc3\u3002\u8a72\u5e73\u53f0\u9084\u63a8\u51fa\u4e86 <a href=\"https:\/\/social-stand.com\/zh\/google-introduces-smart-display-campaigns\/\">\u667a\u80fd\u5c55\u793a\u5ee3\u544a\u7cfb\u5217<\/a> \u81ea\u52d5\u5316\u5ee3\u544a\u3002\u9019\u8207 <a href=\"https:\/\/social-stand.com\/zh\/google-rolls-out-new-ecommerce-tools\/\">\u65b0\u7684\u96fb\u5b50\u5546\u52d9\u5de5\u5177<\/a> \u4ee5\u4fc3\u9032\u96f6\u552e\u696d\u3002\u4eca\u5929\uff0c\u8c37\u6b4c\u767c\u5e03\u4e86\u672c\u5730\u5047\u671f\u6307\u5357\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/google-publishes-local-holiday-guide\/#Local_Holiday_Guide\" >\u7576\u5730\u5047\u671f\u6307\u5357<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/google-publishes-local-holiday-guide\/#Direct_Message_from_Search\" >\u4f86\u81ea\u641c\u7d22\u7684\u76f4\u63a5\u6d88\u606f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/google-publishes-local-holiday-guide\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Local_Holiday_Guide\"><\/span><strong>\u7576\u5730\u5047\u671f\u6307\u5357<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8c37\u6b4c\u7684 <a href=\"https:\/\/www.thinkwithgoogle.com\/collections\/local-holiday-marketing-guide\/\">\u7576\u5730\u5ea6\u5047\u6307\u5357<\/a> \u65e8\u5728\u5e6b\u52a9\u54c1\u724c\u548c\u4f01\u696d\u63d0\u9ad8\u4ed6\u5011\u7684\u5e97\u5167\u8a2a\u554f\u91cf\u3002\u8c37\u6b4c\u7684\u63d0\u793a\u5982\u4e0b\uff1a\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5efa\u7acb Google \u6578\u5b57\u5e97\u9762\u4ee5\u63d0\u9ad8\u5728\u7dda\u77e5\u540d\u5ea6\u3002<\/li><li>\u5728 Google \u7684\u672c\u5730\u7522\u54c1\u76ee\u9304\u5ee3\u544a\u4e2d\u514d\u8cbb\u5c55\u793a\u60a8\u7684\u7522\u54c1\u3002<\/li><li>\u901a\u904e\u667a\u80fd\u7af6\u50f9\u7b56\u7565\u767c\u5c55\u5168\u6e20\u9053\u71df\u92b7\u3002<\/li><li>\u901a\u904e\u672c\u5730\u6d3b\u52d5\u548c\u7279\u5225\u4fc3\u92b7\u6d3b\u52d5\u589e\u52a0\u5e97\u5167\u92b7\u552e\u984d\u3002<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Direct_Message_from_Search\"><\/span><strong>\u4f86\u81ea\u641c\u7d22\u7684\u76f4\u63a5\u6d88\u606f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u70ba\u4e86\u66f4\u5145\u5206\u5730\u5229\u7528 Google \u696d\u52d9\u8cc7\u6599\uff0c\u8a72\u5e73\u53f0\u73fe\u5728\u5141\u8a31\u5728\u641c\u7d22\u4e2d\u76f4\u63a5\u767c\u9001\u6d88\u606f\u3002\u4f86\u81ea\u52a0\u62ff\u5927\u548c\u7f8e\u570b\u7684 Google \u4f01\u696d\u73fe\u5728\u53ef\u4ee5\u770b\u5230\u5ba2\u6236\u5728\u5176\u4f01\u696d\u8cc7\u6599\u4e2d\u6253\u5165\u96fb\u8a71\u7684\u901a\u8a71\u8a18\u9304\u3002\u4ed6\u5011\u73fe\u5728\u53ef\u4ee5\u76f4\u63a5\u5728\u641c\u7d22\u9801\u9762\u4e0a\u56de\u96fb\u3002\u00a0<\/p>\n\n\n\n<p>\u8c37\u6b4c\u767c\u5e03\u4e86\u7576\u5730\u5047\u671f\u6307\u5357 <a href=\"https:\/\/blog.google\/products\/ads-commerce\/connect-local-holiday-shoppers\/\">2021 \u5e74 11 \u6708 4 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8c37\u6b4c\u662f\u4e16\u754c\u4e0a\u6700\u5927\u7684\u641c\u7d22\u5f15\u64ce\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u9019\u662f\u4ed6\u5011\u901a\u5e38\u91dd\u5c0d SEO \u7684\u5730\u65b9\u3002\u8c37\u6b4c\u7684\u672c\u5730\u5047\u671f\u6307\u5357\u53ef\u4ee5\u5f88\u597d\u5730\u5e6b\u52a9\u4ed6\u5011\u5728\u9019\u500b\u5047\u671f\u4e2d\u6392\u540d\u9760\u524d\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/blog.google\/products\/ads-commerce\/connect-local-holiday-shoppers\/\">https:\/\/blog.google\/products\/ads-commerce\/connect-local-holiday-shoppers\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Every social media platform is set to ramp up business during the holidays. Google, for one, has been introducing new features and tools for the holiday season. First off, it launched Google for Creators, a hub of resources to build digital content. The platform also introduced smart display campaigns to automate ads. This comes together [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":12661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[408,316,6],"tags":[2666,390,569,2664,372],"class_list":["post-12622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-social-media-marketing","category-social-media-","tag-direct-message-from-search","tag-google","tag-google-business-profile","tag-local-holiday-guide","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Publishes Local Holiday Guide - Social Stand<\/title>\n<meta name=\"description\" content=\"Every social media platform is set to ramp up business during the holidays. 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