{"id":12155,"date":"2021-10-20T08:18:58","date_gmt":"2021-10-20T00:18:58","guid":{"rendered":"https:\/\/social-stand.com\/?p=12155"},"modified":"2021-10-20T20:22:36","modified_gmt":"2021-10-20T12:22:36","slug":"snapchat-launches-arcadia","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/snapchat-launches-arcadia\/","title":{"rendered":"Snapchat\u63a8\u51fa\u201c\u963f\u5361\u8fea\u4e9e\u201d"},"content":{"rendered":"<p>\u6b63\u5982 1 \u65e5\u5ba3\u5e03\u7684\u90a3\u6a23<sup>\u82f1\u77f3<\/sup> \u5341\u6708\u7684\u4e00\u5929\uff0c\u4eca\u5929 Snapchat \u7684\u4e3b\u8981\u7126\u9ede\u662f\u589e\u5f37\u73fe\u5be6 (AR)\u3002\u8a72\u5e73\u53f0\u4ecb\u7d39\u4e86 <a href=\"https:\/\/social-stand.com\/zh\/snapchat-introduces-new-ar-spectacles\/\">\u589e\u5f37\u73fe\u5be6\u773c\u93e1<\/a> \u53bb\u5e74\u4e94\u6708\u3002\u5b83\u9084\u555f\u7528\u4e86 AR \u5de5\u5177\uff0c\u4f8b\u5982 <a href=\"https:\/\/social-stand.com\/zh\/snapchat-launches-new-ar-lenses-for-week-of-the-deaf\/\">\u589e\u5f37\u73fe\u5be6\u93e1\u982d<\/a>, <a href=\"https:\/\/social-stand.com\/zh\/snapchat-introduces-birthday-mini\/\">\u751f\u65e5\u8ff7\u4f60<\/a>,&nbsp;<a href=\"https:\/\/social-stand.com\/zh\/snapchat-rolls-out-3d-bitmoji-avatars\/\">bitmoji \u982d\u50cf<\/a>\uff0c \u548c&nbsp;<a href=\"https:\/\/social-stand.com\/zh\/snapchat-updates-its-scan-tools\/\">\u6383\u63cf\u5de5\u5177<\/a>.\u6700\u8fd1\uff0cSnapchat \u8207 <a href=\"https:\/\/www.wpp.com\/\">WPP<\/a>\uff0c\u4e00\u5bb6\u8996\u89ba AR \u79d1\u6280\u516c\u53f8\u3002\u8a72\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u65e8\u5728\u6253\u9020\u8eab\u81e8\u5176\u5883\u7684 AR \u9ad4\u9a57\u3002\u4eca\u5929\uff0cSnapchat \u63a8\u51fa\u4e86\u201cArcadia\u201d\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/snapchat-launches-arcadia\/#Arcadia\" >\u963f\u5361\u8fea\u4e9e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/snapchat-launches-arcadia\/#3_Functions_of_Arcadia\" >3 \u963f\u5361\u8fea\u4e9e\u7684\u529f\u80fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/snapchat-launches-arcadia\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Arcadia\"><\/span><strong>\u4e00\u500b<\/strong>\u5361\u8fea\u4e9e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/arcadiacreativestudio.com\/\">\u963f\u5361\u8fea\u4e9e<\/a> \u662f Snapchat \u7684\u5168\u7403\u5275\u610f\u5de5\u4f5c\u5ba4\uff0c\u7528\u65bc\u5728\u79fb\u52d5\u8a2d\u5099\u4e0a\u63d0\u4f9b\u54c1\u724c AR \u5167\u5bb9\u3002\u5b83\u5c07\u7531\u5305\u62ec\u4ee3\u7406\u6a5f\u69cb\u3001\u54c1\u724c\u548c\u5275\u4f5c\u8005\u5728\u5167\u7684\u4e16\u754c\u7d1a\u5c08\u5bb6\u5718\u968a\u63d0\u4f9b\u652f\u6301\u3002\u5b83\u7684\u4e00\u4e9b\u5b89\u5168\u5408\u4f5c\u5925\u4f34\u5305\u62ec <a href=\"https:\/\/us.pg.com\/responsible-beauty\/\">\u5bf6\u6f54\u7f8e\u5bb9<\/a>, <a href=\"https:\/\/shakeshack.com\/home\">\u6416\u68da\u5c4b<\/a>\uff0c \u548c <a href=\"https:\/\/www.verizon.com\/\">\u5a01\u745e\u68ee<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Functions_of_Arcadia\"><\/span><strong>3 \u963f\u5361\u8fea\u4e9e\u7684\u529f\u80fd<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Arcadia \u5c07\u57f7\u884c 3 \u9805\u529f\u80fd\u4f86\u5e6b\u52a9\u4ee3\u7406\u5546\u3001\u54c1\u724c\u548c\u5275\u4f5c\u8005\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5b83\u5c07\u6210\u70ba Snapchat \u7684\u5b98\u65b9\u201cAR \u9304\u97f3\u5de5\u4f5c\u5ba4\u201d\u3002<\/li><li>\u5b83\u5c07\u4ea4\u4ed8\u8207\u5176\u4f7f\u547d\u76f8\u7b26\u7684\u57fa\u65bc\u9805\u76ee\u7684 AR \u4f5c\u54c1\u3002<\/li><li>\u5b83\u5c07\u63d0\u4f9b\u898b\u89e3\u3001\u88fd\u4f5c\u548c\u7814\u8a0e\u6703\uff0c\u4ee5\u63d0\u5347 AR \u6230\u7565\u3002<\/li><\/ul>\n\n\n\n<p>\u5275\u610f AR \u5de5\u4f5c\u5ba4\u4e5f\u5c07\u5c08\u6ce8\u65bc\u589e\u5f37\u73fe\u5be6\uff0c\u4ee5\u8a2d\u5b9a\u5e02\u5834\u4e0a\u6700\u9ad8\u7684\u6280\u8853\u6a19\u6e96\u3002<\/p>\n\n\n\n<p>Snapchat \u63a8\u51fa\u201cArcadia\u201d <a href=\"https:\/\/newsroom.snap.com\/introducing-arcadia\">2021 \u5e74 10 \u6708 19 \u65e5<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Snapchat \u7684 Arcadia \u53ef\u4ee5\u6210\u70ba\u60f3\u8981\u7372\u5f97\u66f4\u9ad8\u7d1a\u5225 AR \u9ad4\u9a57\u7684\u5275\u4f5c\u8005\u7684\u95dc\u9375\u8a98\u60d1\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u9019\u610f\u5473\u8457\u5275\u5efa\u53ef\u4ee5\u63d0\u9ad8\u53c3\u8207\u5ea6\u548c\u6536\u5165\u7684\u5168\u65b0 AR \u6d3b\u52d5\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/newsroom.snap.com\/introducing-arcadia\">https:\/\/newsroom.snap.com\/introducing-arcadia<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>As announced on the 1st day of October, the main focus of Snapchat today is augmented reality (AR). The platform introduced the AR spectacles last May. It also enabled AR tools such as AR lenses, birthday mini,&nbsp;bitmoji avatars,&nbsp;and&nbsp;scan tools.&nbsp;Recently, Snapchat partnered with WPP, a visual AR tech company. The partnership aimed to build an immersive [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":12184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[37,316,6],"tags":[2595,834,39],"class_list":["post-12155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-snapchat-zh-hant","category-social-media-marketing","category-social-media-","tag-arcadia","tag-augmented-reality","tag-snapchat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapchat Launches \u201cArcadia\u201d - Social Stand<\/title>\n<meta name=\"description\" content=\"As announced on the 1st day of October, the main focus of Snapchat today is augmented reality (AR). The platform introduced the AR spectacles last May. It\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/snapchat-launches-arcadia\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat Launches \u201cArcadia\u201d - Social Stand\" \/>\n<meta property=\"og:description\" content=\"As announced on the 1st day of October, the main focus of Snapchat today is augmented reality (AR). The platform introduced the AR spectacles last May. 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