{"id":11737,"date":"2021-10-06T09:38:20","date_gmt":"2021-10-06T01:38:20","guid":{"rendered":"https:\/\/social-stand.com\/?p=11737"},"modified":"2021-10-06T10:41:36","modified_gmt":"2021-10-06T02:41:36","slug":"google-analytics-adds-2-new-metrics","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/google-analytics-adds-2-new-metrics\/","title":{"rendered":"Google Analytics \u6dfb\u52a0\u4e86 2 \u500b\u65b0\u6307\u6a19"},"content":{"rendered":"<p>\u5728\u860b\u679c\u7684 IDFA \u6709\u722d\u8b70\u7684\u5be6\u65bd\u4e4b\u5f8c\uff0c\u8c37\u6b4c\u6b63\u5728\u6162\u6162\u6539\u8b8a\u5176\u5206\u6790\u3002\u9019\u662f\u70ba\u4e86\u7b26\u5408 3 \u7684\u7f3a\u5e2d<sup>rd<\/sup> \u6d3e\u5c0d\u8ffd\u8e2a\u3002\u9996\u5148\uff0c\u5b83\u589e\u52a0\u4e86\u65b0\u7684 <a href=\"https:\/\/social-stand.com\/zh\/google-rolls-out-new-ecommerce-tools\/\">\u96fb\u5b50\u5546\u52d9\u5de5\u5177<\/a> \u53ca <a href=\"https:\/\/social-stand.com\/zh\/google-adds-search-result-explainers\/\">\u641c\u7d22\u7d50\u679c\u89e3\u91cb\u5668<\/a> \u8b93\u4f01\u696d\u5728\u5168\u7403\u7bc4\u570d\u5167\u53cd\u5f48\u3002\u8fd1\u65e5\uff0c\u5168\u7403\u6700\u5927\u7684\u641c\u7d22\u5f15\u64ce\u63a1\u7528\u4e86 <a href=\"https:\/\/social-stand.com\/zh\/google-announces-a-new-data-driven-conversion-model\/\">\u65b0\u7684\u6578\u64da\u9a45\u52d5\u8f49\u63db<\/a> \u6a21\u578b\u548c <a href=\"file:\/\/\/C:\/Users\/asus\/Downloads\/Repurposed%20Content%20BW\">\u5abd\u5abd<\/a> \u7528\u65bc\u641c\u7d22\u7d50\u679c\u3002\u4eca\u5929\uff0cGoogle Analytics \u6dfb\u52a0\u4e86 2 \u500b\u65b0\u6307\u6a19\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/google-analytics-adds-2-new-metrics\/#Google_Analytics_4_Properties\" >\u8c37\u6b4c\u5206\u6790 4 \u5c6c\u6027<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/google-analytics-adds-2-new-metrics\/#Google_Search_Console\" >\u8c37\u6b4c\u641c\u7d22\u63a7\u5236\u53f0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/google-analytics-adds-2-new-metrics\/#Implications_for_Marketers\" 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id=\"Google_Analytics_4_Properties\"><\/span><strong>\u8c37\u6b4c\u5206\u6790 4 \u5c6c\u6027<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4f5c\u70ba Google \u6578\u64da\u9a45\u52d5\u8f49\u63db\u6a21\u578b\u7684\u4e00\u90e8\u5206\uff0c\u5b83\u73fe\u5728\u5f15\u5165\u4e86 <a href=\"https:\/\/support.google.com\/analytics\/answer\/9744165?hl=en\">\u8c37\u6b4c\u5206\u6790 4 \u5c6c\u6027<\/a>.\u5b83\u662f\u6578\u64da\u9a45\u52d5\u7684\u6b78\u56e0\uff0c\u6c92\u6709\u6700\u4f4e\u9580\u6abb\u8981\u6c42\u3002\u9019\u4e9b\u898b\u89e3\u986f\u793a\u4e86\u54c1\u724c\u6216\u4f01\u696d\u7684\u6240\u6709\u71df\u92b7\u6d3b\u52d5\u5982\u4f55\u5171\u540c\u5f71\u97ff\u8f49\u5316\u3002\u56e0\u6b64\uff0c\u5b83\u986f\u793a\u4e86\u5728\u54ea\u88e1\u6295\u8cc7\u4ee5\u4ee5\u66f4\u4f4e\u7684\u6210\u672c\u63d0\u9ad8\u6295\u8cc7\u56de\u5831\u7387\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Search_Console\"><\/span><strong>\u8c37\u6b4c\u641c\u7d22\u63a7\u5236\u53f0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/search.google.com\/search-console\/about\">\u8c37\u6b4c\u641c\u7d22\u63a7\u5236\u53f0<\/a> \u63d0\u4f9b\u6709\u95dc\u7db2\u7ad9\u81ea\u7136\u641c\u7d22\u6027\u80fd\u7684\u8a73\u7d30\u4fe1\u606f\u3002\u5b83\u5305\u62ec\u5c0e\u81f4\u9ede\u64ca\u7684\u67e5\u8a62\u3001\u9ede\u64ca\u5f8c\u6578\u64da\u548c\u641c\u7d22\u6392\u540d\u3002\u9ede\u64ca\u5f8c\u6578\u64da\u6db5\u84cb\u8f49\u5316\u548c\u53c3\u8207\u6703\u8a71\u3002\u9019\u4e9b\u63aa\u65bd\u5c0d\u65bc\u901a\u904e\u6709\u6a5f SEO \u63a8\u52d5\u53c3\u8207\u5ea6\u975e\u5e38\u6709\u5e6b\u52a9\u3002<\/p>\n\n\n\n<p>Google Analytics \u6dfb\u52a0\u4e86 2 \u500b\u65b0\u6307\u6a19 <a href=\"https:\/\/blog.google\/products\/marketingplatform\/analytics\/meet-marketing-objectives-with-new-google-analytics\/\">2021 \u5e74 10 \u6708 5 \u65e5<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Analytics \u4e0a\u7684 2 \u500b\u65b0\u6307\u6a19\u53ef\u4ee5\u6210\u70ba\u71df\u92b7\u4eba\u54e1\u5728\u6c92\u6709 3 \u500b\u7684\u60c5\u6cc1\u4e0b\u7372\u5f97\u66f4\u597d\u7684\u71df\u92b7\u6d1e\u5bdf\u529b\u7684\u95dc\u9375\u5de5\u5177<sup>rd<\/sup> \u6d3e\u5c0d\u9905\u4e7e\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u800c\u8a00\uff0c\u53ef\u80fd\u503c\u5f97\u63a2\u7d22 Google Analytics 4 Properties \u4ee5\u66f4\u4f4e\u7684\u6210\u672c\u63d0\u9ad8\u6295\u8cc7\u56de\u5831\u7387\u7684\u80fd\u529b\u3002\u96d6\u7136\u4ed6\u5011\u53ef\u4ee5\u901a\u904e Google Search Console \u63d0\u5347 SEO\u3002\u9019\u4e9b\u6578\u64da\u9a45\u52d5\u7684\u6d1e\u5bdf\u529b\u53ef\u4ee5\u586b\u88dc\u5728\u7406\u89e3\u5ba2\u6236\u884c\u70ba\u65b9\u9762\u7684\u6e2c\u91cf\u7a7a\u767d\u3002<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/blog.google\/products\/marketingplatform\/analytics\/meet-marketing-objectives-with-new-google-analytics\/\">https:\/\/blog.google\/products\/marketingplatform\/analytics\/meet-marketing-objectives-with-new-google-analytics\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>After the controversial implementation of Apple\u2019s IDFA, Google is slowly changing its analytics. It is to conform with the absence of 3rd party tracking. First, it added new eCommerce tools and search results explainers for businesses to bounce back globally. Recently, the world\u2019s largest search engine adopted a new data-driven conversion model and MUM for [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[408,316,6],"tags":[390,2526,2527],"class_list":["post-11737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-social-media-marketing","category-social-media-","tag-google","tag-google-analytics-4-properties","tag-google-search-console"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics Adds 2 New Metrics - Social Stand<\/title>\n<meta name=\"description\" content=\"After the controversial implementation of Apple\u2019s IDFA, Google is slowly changing its analytics. 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