{"id":11722,"date":"2021-10-06T07:33:28","date_gmt":"2021-10-05T23:33:28","guid":{"rendered":"https:\/\/social-stand.com\/?p=11722"},"modified":"2021-10-06T10:47:46","modified_gmt":"2021-10-06T02:47:46","slug":"instagram-merges-igtv-and-feed-videos","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/instagram-merges-igtv-and-feed-videos\/","title":{"rendered":"Instagram \u5408\u4f75 IGTV \u548c Feed \u8996\u983b"},"content":{"rendered":"<p>Instagram \u5c07\u5728\u5e73\u53f0\u4e0a\u88fd\u4f5c\u66f4\u5927\u7684\u8996\u983b\u3002\u53bb\u5e74 7 \u6708\uff0cIG \u8ca0\u8cac\u4eba Adam Mosseri \u5ba3\u5e03 <a href=\"https:\/\/social-stand.com\/zh\/instagram-announces-shifting-from-photo-sharing-to-videos\/\">\u8f49\u79fb<\/a> \u5f9e\u7167\u7247\u5171\u4eab\u5e73\u53f0\u5230\u7167\u7247\u548c\u8996\u983b\u3002\u5f9e\u90a3\u6642\u8d77\uff0c\u767c\u751f\u4e86\u8a31\u591a\u8b8a\u5316\u3002\u5141\u8a31 Instagram <a href=\"https:\/\/social-stand.com\/zh\/instagram-launches-live-test-of-uploading-photos-and-videos-via-desktop\/\">\u684c\u9762\u4e0a\u50b3<\/a> \u7167\u7247\u548c\u8996\u983b\u3002\u5b83\u4e5f\u5141\u8a31 <a href=\"https:\/\/social-stand.com\/zh\/instagram-rolls-out-option-to-share-instagram-live-on-igtv\/\">\u5206\u4eab Instagram \u76f4\u64ad<\/a> \u5230 <a href=\"https:\/\/social-stand.com\/zh\/instagram-makes-igtv-ads-available-in-australia-and-the-uk\/\">\u570b\u969b\u96fb\u8996<\/a>.\u4eca\u5929\uff0cInstagram \u5408\u4f75\u4e86 IGTV \u548c feed \u8996\u983b\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/instagram-merges-igtv-and-feed-videos\/#Instagram_Video\" >Instagram \u8996\u983b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/instagram-merges-igtv-and-feed-videos\/#New_Video_Tab\" >\u65b0\u8996\u983b\u6a19\u7c64&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/instagram-merges-igtv-and-feed-videos\/#Insights_and_Video_Ads\" >\u898b\u89e3\u548c\u8996\u983b\u5ee3\u544a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/instagram-merges-igtv-and-feed-videos\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/ig_video_tab.png\" alt=\"Instagram \u8996\u983b\u66f4\u65b0\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_Video\"><\/span><strong>Instagram \u8996\u983b<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u96a8\u8457 Instagram \u5408\u4f75 IGTV \u4e26\u63d0\u4f9b\u8996\u983b\uff0c\u5b83\u7522\u751f\u4e86\u4e00\u7a2e\u7d71\u4e00\u7684\u683c\u5f0f\u2014\u2014\u201cInstagram \u8996\u983b\u201d\u3002\u53ea\u9700\u55ae\u64ca\u4e00\u4e0b\u76f8\u6a5f\uff0c\u5c31\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730\u4e0a\u50b3\u8996\u983b\u3002 Instagram \u7528\u6236\u9084\u53ef\u4ee5\u6309\u7167\u4ed6\u5011\u7684\u65b9\u5f0f\u4e0a\u50b3 IGTV \u548c\u8996\u983b\u3002\u4f46\u201cInstagram Video\u201d\u66f4\u597d\u7684\u662f\u5b83\u7684\u65b0\u529f\u80fd\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u65b0\u7684\u76f8\u6a5f\u6ffe\u93e1<\/li><li>\u4eba\u54e1\u548c\u4f4d\u7f6e\u6a19\u8a18<\/li><li>\u8996\u983b\u4fee\u526a<\/li><\/ul>\n\n\n\n<p>\u6240\u6709\u9019\u4e9b\u90fd\u53ef\u4ee5\u4fc3\u9032 Instagram \u4e0a\u8996\u983b\u5167\u5bb9\u7684\u767c\u73fe\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_Video_Tab\"><\/span><strong>\u65b0\u8996\u983b\u6a19\u7c64&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4e00\u500b\u65b0\u7684\u8996\u983b\u6a19\u7c64\u73fe\u5728\u5c07\u986f\u793a\u5728 Instagram \u500b\u4eba\u8cc7\u6599\u4e0a\u3002\u5b83\u5c07\u662f\u4e0a\u50b3\u5230 Instagram \u7684\u6240\u6709\u8996\u983b\u7684\u6240\u5728\u5730\u3002\u7528\u6236\u4e0d\u518d\u9700\u8981\u700f\u89bd\u4e0d\u540c\u7684\u754c\u9762\u4f86\u89c0\u770b Instagram \u4e0a\u7684\u8996\u983b\u3002\u4ed6\u5011\u9700\u8981\u505a\u7684\u5c31\u662f\u6efe\u52d5\u8996\u983b\u9078\u9805\u5361\u4ee5\u627e\u5230\u4ed6\u5011\u60f3\u8981\u89c0\u770b\u7684\u5167\u5bb9\u3002\u9ede\u64ca\u8996\u983b\u6703\u4f7f\u4ed6\u5011\u9032\u5165\u5168\u5c4f\u6a21\u5f0f\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Insights_and_Video_Ads\"><\/span><strong>\u898b\u89e3\u548c\u8996\u983b\u5ee3\u544a<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Instagram \u8996\u983b\u73fe\u5728\u5c07\u70ba\u4f01\u696d\u548c\u5275\u4f5c\u8005\u986f\u793a\u5408\u4f75\u7684\u63d0\u8981\u5e16\u5b50\u548c\u8996\u983b\u898b\u89e3\u3002 Feed \u8996\u983b\u73fe\u5728\u5c07\u9577\u9054 60 \u79d2\uff0c\u800c\u8996\u983b\u5ee3\u544a\u4ecd\u70ba 15 \u79d2\u3002 IGTV \u5ee3\u544a\u73fe\u5728\u7a31\u70ba\u8996\u983b\u63d2\u64ad\u5ee3\u544a\u3002\u7b26\u5408\u689d\u4ef6\u7684\u5275\u4f5c\u8005\u53ef\u4ee5\u901a\u904e\u6b64\u985e\u9577\u7bc7\u5167\u5bb9\u7372\u5229<\/p>\n\n\n\n<p>Instagram \u5408\u4f75 IGTV \u4e26\u5728 <a href=\"https:\/\/business.instagram.com\/blog\/introducing-instagram-video-combining-igtv-and-instagram-feed\">2021 \u5e74 10 \u6708 5 \u65e5<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><strong>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u65b0\u7684\u201cInstagram \u8996\u983b\u201d\u5141\u8a31\u7528\u6236\u5728\u4e00\u500b\u754c\u9762\u4e0a\u67e5\u770b\u66f4\u591a\u8996\u983b\u5167\u5bb9\u2014\u2014\u65b0\u7684\u8996\u983b\u6a19\u7c64\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u800c\u8a00\uff0c\u5b83\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730\u5275\u5efa IG \u8996\u983b\u4e26\u64f4\u5927\u5176\u5f71\u97ff\u7bc4\u570d\u3002\u8996\u983b\u63d2\u64ad\u5ee3\u544a\u9084\u6709\u52a9\u65bc\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u53c3\u8207\u5ea6 <a href=\"https:\/\/social-stand.com\/zh\/a-complete-guide-to-igtv-marketing\/\">IGTV \u71df\u92b7<\/a>.<\/p>\n\n\n\n<p><strong>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>: <a href=\"https:\/\/business.instagram.com\/blog\/introducing-instagram-video-combining-igtv-and-instagram-feed\">https:\/\/business.instagram.com\/blog\/introducing-instagram-video-combining-igtv-and-instagram-feed<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Instagram is set to make videos bigger on the platform. Last July, IG Chief Adam Mosseri announced its shift from a photo-sharing platform to photos &amp; videos. Since then, many changes have happened. Instagram allowed desktop uploading of photos and videos. It also allowed sharing Instagram Live to IGTV. Today, Instagram merges IGTV and feed [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9,316,6],"tags":[1756,27,356,28,2521,2522],"class_list":["post-11722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-social-media-marketing","category-social-media-","tag-feed-post","tag-igtv","tag-in-stream-ads","tag-instagram-2","tag-instagram-video","tag-new-video-tab"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram Merges IGTV and Feed Videos - Social Stand<\/title>\n<meta name=\"description\" content=\"Instagram is set to make videos bigger on the platform. Last July, IG Chief Adam Mosseri announced its shift from a photo-sharing platform to photos &amp;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/instagram-merges-igtv-and-feed-videos\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Merges IGTV and Feed Videos - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Instagram is set to make videos bigger on the platform. 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